cultivating lean startup teams when people don't know what it is (or are hostile to it) by...
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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes @uxemily Hobsons The Lean Startup Conference 2013 http://leanstartup.co/TRANSCRIPT
![Page 1: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/1.jpg)
How Do You Cultivate a Lean Team…
When People Don’t Know What It Is?(or are hostile to it)
![Page 2: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/2.jpg)
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
![Page 3: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/3.jpg)
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
![Page 4: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/4.jpg)
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
![Page 5: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/5.jpg)
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
![Page 6: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/6.jpg)
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
![Page 7: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/7.jpg)
Shouldn’t we try a more
Lean approach?
![Page 8: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/8.jpg)
![Page 9: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/9.jpg)
Simple Lean User Experience (Lean UX) techniques
Gradually shift the team’s focus to the usersUX is all about the user; natural fit with Lean Startup
![Page 10: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/10.jpg)
Simple Lean User Experience (Lean UX) techniques
Gradually shift the team’s focus to the usersUX is all about the user; natural fit with Lean Startup
![Page 11: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/11.jpg)
Quick, ad-hoc research to get user feedback on your ideas
It ends opinion-based internal debates; it focuses and accelerates projects
• It’s Our Research by Tomer Sharon• Lean Startup Machine workshops
What:
Why:
More:
Get out of the building
![Page 12: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/12.jpg)
Quick, ad-hoc research to get user feedback on your ideas
It ends opinion-based internal debates; it focuses and accelerates projects
• It’s Our Research by Tomer Sharon• Lean Startup Machine workshops
What:
Why:
More:
Get out of the building
![Page 13: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/13.jpg)
Quick, ad-hoc research to get user feedback on your ideas
It ends opinion-based internal debates; it focuses and accelerates projects
• It’s Our Research by Tomer Sharon• Lean Startup Machine workshops
What:
Why:
More:
Get out of the building
![Page 14: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/14.jpg)
Host a persona workshopAn interactive discussion of who your users are and what they need from you
Helps build awareness of your users, their needs, and where you fit in
The Essential Persona Lifecycle by Tamara Adlin
What:
Why:
More:
![Page 15: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/15.jpg)
Host a persona workshopAn interactive discussion of who your users are and what they need from you
Helps build awareness of your users, their needs, and where you fit in
The Essential Persona Lifecycle by Tamara Adlin
What:
Why:
More:
![Page 16: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/16.jpg)
Host a persona workshopAn interactive discussion of who your users are and what they need from you
Helps build awareness of your users, their needs, and where you fit in
The Essential Persona Lifecycle by Tamara Adlin
What:
Why:
More:
![Page 17: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/17.jpg)
A fun, interactive workshop where people share ideas for solving problems
Fosters collaboration, generates new ideas, changes the conversation
Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
Host a design studio
What:
Why:
More:
![Page 18: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/18.jpg)
A fun, interactive workshop where people share ideas for solving problems
Fosters collaboration, generates new ideas, changes the conversation
Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
Host a design studio
What:
Why:
More:
![Page 19: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/19.jpg)
A fun, interactive workshop where people share ideas for solving problems
Fosters collaboration, generates new ideas, changes the conversation
Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
Host a design studio
What:
Why:
More:
![Page 20: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/20.jpg)
Narratives that explain how the user will use your product to meet a need
Stories are relatable. They humanize the software development process
Kim Goodwin’s podcasts + presentations
Write scenarios!What:
Why:
More:
![Page 21: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/21.jpg)
Narratives that explain how the user will use your product to meet a need
Stories are relatable; they humanize the software development process
Kim Goodwin’s podcasts + presentations
Write scenarios!What:
Why:
More:
![Page 22: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/22.jpg)
Narratives that explain how the user will use your product to meet a need
Stories are relatable; they humanize the software development process
Kim Goodwin’s podcasts + presentations
Write scenarios!What:
Why:
More:
![Page 23: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/23.jpg)
Visual representation of the scenario, user stories, questions and ideas
Ties the human-centered discovery process directly into the agile process
Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
Start building story maps
What:
Why:
More:
![Page 24: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/24.jpg)
Visual representation of the scenario, user stories, questions and ideas
Ties the human-centered discovery process directly into the agile process
Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
Start building story maps
What:
Why:
More:
![Page 25: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/25.jpg)
Visual representation of the scenario, user stories, questions and ideas
Ties the human-centered discovery process directly into the agile process
Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
Start building story maps
What:
Why:
More:
![Page 26: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/26.jpg)
Once you start gaining momentum
![Page 27: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/27.jpg)
An outside expert who can work with your team to encourage Lean UX
Reinforces and adds credibility to your previous actions and advice
NEO
Bring in a Lean UX coach
What:
Why:
More:
![Page 28: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/28.jpg)
An outside expert who can work with your team to encourage Lean UX
Reinforces and adds credibility to your previous actions and advice
NEO
Bring in a Lean UX coach
What:
Why:
More:
![Page 29: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/29.jpg)
An outside expert who can work with your team to encourage Lean UX
Reinforces and adds credibility to your previous actions and advice
NEO
Bring in a Lean UX coach
What:
Why:
More:
![Page 30: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/30.jpg)
Break into smaller, cross-functional, autonomous teams
More communication, less documentation; teams feel empowered
“2-pizza teams”
Change your team structure
What:
Why:
More:
![Page 31: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/31.jpg)
Break into smaller, cross-functional, autonomous teams
More communication, less documentation; teams feel empowered
“2-pizza teams”
Change your team structure
What:
Why:
More:
![Page 32: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/32.jpg)
Break into smaller, cross-functional, autonomous teams
More communication, less documentation; teams feel empowered
“2-pizza teams”
Change your team structure
What:
Why:
More:
![Page 33: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/33.jpg)
Make it fun!
![Page 34: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/34.jpg)
You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspective
![Page 35: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/35.jpg)
You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspective
![Page 36: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/36.jpg)
You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspective
![Page 37: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/37.jpg)
You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspectiveBe patient
![Page 38: Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54469929b1af9fdc3a8b464d/html5/thumbnails/38.jpg)
@uxemily