Cultivating a Culture of Storytelling#14NTCstory

Amanda Hirsch@getgoodthings

Hi! I’m a Storyteller.• PBS• Good Things Consulting• Blogger, author• Improviser

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You’re a Storyteller, Too

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& So Is Your Nonprofit

The Characters We Play

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Why Storytelling?

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Nonprofits need to tell stories that are strategic and authentic.

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“When organizations, causes, brands or individuals identify and develop a core story, they create and display authentic meaning and purpose that others can believe, participate with, and share. This is the basis for cultural and social change.”- Pamela B. Rutledge, PhD, MBA, Director of the Media Psychology Research Center (@pamelarutledge)

Cultivating a Culture of Storytelling

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Photo Credit: Seer Snively

It’s All About PRACTICE

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Step 1: Get Your House in Order

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Photo Credit: Renee Bertrand

Step 2: Mindfulness

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Step 3: Influence Your Nonprofit’sHabits, Processes & Norms

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Make Storytelling Normal

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Photo Credit: Matthew Wyneken

Find the Influencers

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Get Out of Your Silos

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Photo Credit: Doc Searls

Listen – and Reflect Back

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Recruit Ambassadors

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Photo Credit: Virginie De Bel Air

Learn More About Storytelling•What are other nonprofits doing?•Get cross-sector inspiration•TRY STUFF

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Thank you!

Please email me for a list of recommended storytelling resources.

Email: amanda@goodthingsconsulting.comTwitter: @getgoodthings

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