cuberis - five things to consider when redesigning your website

5 things to consider when redesigning your website

w. www.cuberis.com p. 919.443.2254 e. [email protected] a. 807 East Main St Golden Belt Suite 2-210 Durham NC 27701

Wednesday, May 14, 2014

http://www.cuberis.com


mailto:[email protected]



1. Identifying the purpose of your website2. Planning your website3. What to put on your website4. Website features to consider5. What to do after you launch

We’ll be covering:






1. Identify the purpose of your website


1. Identify the purpose of your website

Have a clear call to action that supports your business goals.

• Is the site for gathering leads?• Is it informational?• Is it to entertain?• Is it selling a product?

Every site has a different purpose.


Example: Lead Generation

PlotWattplotwatt.com/akfcf-infographic

PlotWatt, one of our clients, monitors and analyzes the use of appliances in homes and restaurants.


Example:Brochureware

Robertson Scholarsrobertsonscholars.org

The Robertson Scholars program has been providing academic and financial support to students at Duke University and UNC since 2000. The program offers joint opportunities to both schools’ students, including leadership and study abroad opportunities.


Example:Announcement Site

Beer Durhambeerdurham.com

Beer Durham is a new beer growler refill store opening in downtown Durham. As they focused on the store and what they want to offer the beer drinkers in Durham, they wanted a partner to define and communicate their new brand. To announce themselves, they needed a new logo, a social media strategy, and a website.


Example:Immersive Storytelling

Our State Magazine campaign siteprayer.ourstate.com

We worked on this project withOur State magazine. Our State is North Carolina’s premier statewide travel, food, and culture magazine. The magazine features are long form stories that cover the best of North Carolina people, places, and things to do.


Example:E-commerce

Southern Seasonsouthernseason.com

As a part of their overall business strategy, we helped Southern Season incorporate e-commerce on their site while they built two new stores.


2. Start planning your website


2. Start planning your website

• Do your planning, research and spend time looking at competitors.• Consider how social media and third party tools will integrate on your site.• Look at website & social media accounts for your top competitors.• Reassess your site’s purpose - it may be different than you thought.


Example:

Nasher Museum of Art at Duke Universitynasher.duke.edu

The Nasher Museum is a contemporary art museum at Duke University. The website is essential in conveying the Nasher’s position as a cultural center for both Durham and Duke University.

Before

After


3. What to put on your website


3. What to put on your website

• Deliver content your users need, not just what you want them to have.• Create a persona for your customer - backed by research.


Example:

ELTH Lawelthlaw.com

Offered ELTH Law a varied content approach - using a much more visual representation.

Before

AfterWednesday, May 14, 2014

Example:

Beer Durhambeerdurham.com

Before a single sketch was made, we worked with Beer Durham to ask important, foundational questions, like:

• Who are we? • What do we want to accomplish? • Who do we want to reach? • How will we know if we’ve been successful?


4. Website features you should consider


4. Website features you should consider

• Responsive website• Social Media• Analytics• Infographics• Content Management Systems


Responsive Websites

• Allows site to be viewed on multiple platforms

• Flexibility through all devices is considered in design & development phase

• Requires more investment, but saves money in the long run.

• Roughly 1 in 8 websites is responsive.*

*http://guypo.com/mobile/roughly-1-in-8-websites-is-responsive

http://edgethreesixty.com/sites/default/files/advert.png


Why we need to think mobile

http://edgethreesixty.com/sites/default/files/advert.png


Social Media

• Adopt a strategy that reflects your brand and your customers’ behavior

• Decide what platforms work best for your business

• Determine how much you can commit to regular updates

• Go where your customers are and start a conversation

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png


Analytics

• Tools like Google Analytics are free ways to track how your visitors use your website.

• Set up goals and user flows so you can see how visitors are interacting with your site.

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png


Analytics

• Tools like Google Analytics are free ways to track how your visitors use your website.

• Set up goals and user flows so you can see how visitors are interacting with your site.

http://www.tatvic.com/blog/wp-content/uploads/2011/11/Analytics-Infographic1.jpg


Infographics

• Today’s web is more visual than text-based.

• Visuals help tell a story quickly, in an interesting way.


Content Management Systems

• Allows users with no knowledge of web programming to create and manage their own sites.

• Easy to update frequently

• Multiple administrators can contribute to site maintenance, blogs, etc.

• More frequent content = better search engine results.


5. What to do after you launch


5. What to do after you launch

Reflect > Respond > Adapt


In summary, we talked about:

1. Identifying the purpose of your website2. Planning your website3. What to put on your website4. Website features to consider5. What to do after you launch


thank you.



cuberis - five things to consider when redesigning your website

Design