cuban american medical society presentation[1]

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Prevention Pays Mercy Hospital’s experience with a community based, patient centric, clinical prevention program The Mercy Freedom Program

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Mercy Hospital Freedom Program “Hospital Based Preventive Care Program coupled with Patient Financial Incentives” William D. Kirsh, DO, MPH Medical Director, Department of Preventive Medicine

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Page 1: Cuban American Medical Society Presentation[1]

Prevention Pays

Mercy Hospital’s experience with a community based, patient centric, clinical prevention program

The Mercy Freedom Program

Page 2: Cuban American Medical Society Presentation[1]

I think clinical prevention programs work?

Page 3: Cuban American Medical Society Presentation[1]

The Mercy Freedom Program was established as a patient centric, hospital based community program

focused on prevention and utilizing financial incentives to motive patients to comply with nationally recognized

clinical preventive care standards.

Page 4: Cuban American Medical Society Presentation[1]

Program’s interventions

• Empowers patients to actively participate in improving their health outcomes

• Generates individualized disease-specific “road maps” to implement preventive healthcare guidelines

• Provides discounted prescriptions as incentives for compliance with clinical standards

• Develops a community based, patient generated electronic health record

Page 5: Cuban American Medical Society Presentation[1]

Legislative corner stone

• Section 340b of the Public Health Service Act (PHS) - enacted 1992 – Limitation on Prices of Drugs Purchased by Covered

Entities– Covered Entities

• Government (i.e. Veteran Hospitals, State, County)• Disproportionate Share Hospitals (> 10 %)

– Medications dispensed must be for those patients that are active members of the system

• outpatient use only

Page 6: Cuban American Medical Society Presentation[1]

Legislative corner stone

• Covered Patients– Active patients of the institution (i.e. active medical

record)– Covered Prescriptions must be from a Physician that

is a member of the system.

• Controls and Audits– Safeguards to prevent diversion

Page 7: Cuban American Medical Society Presentation[1]

Program’s targeted population:

Underinsured/uninsured motivated chronically ill patients with expensive, limited, minimal or no drug

benefit coverage

Preferred Provider Organizations (PPO)

Medicare

Indemnity

Page 8: Cuban American Medical Society Presentation[1]

The program adopted preventive care standards

• US Preventive Service Task Force Guide to Clinical Preventive Services, 2nd Edition

• Clinical preventive services recommended as “A,” reflecting strength of evidence in support of the intervention

• Clinical Evidence, 8th edition

Page 9: Cuban American Medical Society Presentation[1]

Preventive care strategy

Interventions Primary Prevention Secondary Prevention Tertiary Prevention

Determinants Age/Sex Age/Sex Disease-specific

preventive healthcare “road maps”

Page 10: Cuban American Medical Society Presentation[1]

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Disease states as defined by the US Preventive Services Task Force

HypertensionElevated Blood

CholesterolCVD (Primary

Prevention)

Osteoporosis ArthritisChronic Renal Failure (CRF)

Thyroid Disease GlaucomaCongestive Heart

Failure (CHF)

DepressionAsthma/Stable

COPD

CVD/Transient Ischemic Attacks

(TIA)

Diabetes (DM)CVD (Secondary

PreventionAtrial Fibrillation

(AF)

Page 11: Cuban American Medical Society Presentation[1]

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Developed a software system to generate an individualized preventive care road map

A road map is a list of preventive care interventions such as tests, procedures, and screenings defined by the US Preventive Services Task Force that are based on the patients age, gender, and self reported health history.

Page 12: Cuban American Medical Society Presentation[1]

How to get patients motivated to do clinical prevention

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Theory: Clinical prevention programs work by offering financial incentives

Time in months, (longevity of a user)

Number ofpatients

Cash

Third Party Payor (insurance coverage and/or Part D)

Page 14: Cuban American Medical Society Presentation[1]

The Mercy Freedom Program

• The prevention program empowers patients to actively participate in their health outcomes and utilizes pharmacy discounts (340b) as an incentive to comply with national preventive care standards.

• The software system developed can be easily applied to other interested hospitals

Page 15: Cuban American Medical Society Presentation[1]

Attracting patients

• Community announcements in local media• Developed patient awareness programs at the

hospital• Education programs for physicians and

hospital employees• Individual meetings with key medical and

hospital professional staff• Word of mouth

Page 16: Cuban American Medical Society Presentation[1]

Individualized health assessment

• A telephonic health assessment generates a disease specific road map

• The road map is the foundation of the reminder and compliance system

Page 17: Cuban American Medical Society Presentation[1]

Software automatically generates patient reminder letters and voice activated out

bound calls

• Quarterly reminders to patients to meet specific attributes in their individualized road map

• Quarterly calls to patients reminding them to refill Rx medications

Page 18: Cuban American Medical Society Presentation[1]

Medical Information• Patient self reports clinical information• Establishes an electronic health record

(includes clinical and pharmacy data)

• Documents a patient specific preventive care “road map” signed by “attending” physician

• Software applies a comprehensive compliance and monitoring system to meet program and government regulations

Page 19: Cuban American Medical Society Presentation[1]

Pharmacy Information

• Tracks medication utilization

• Provides all out patient drug purchase information to the “attending physician”

• Helps eliminate potential adverse drug interactions

• Provide disease state and drug specific information

Page 20: Cuban American Medical Society Presentation[1]

Is there enough time for physicians to motivate and educate patient on prevention?

Page 21: Cuban American Medical Society Presentation[1]

Clinical prevention program works by giving financial incentives

Time in months, (longevity of a user)

Number ofpatients

Cash

Third Party Payor (insurance coverage and/or Part D)

Page 22: Cuban American Medical Society Presentation[1]

* Cohort is the population of patients who joined the program within the quarter

Page 23: Cuban American Medical Society Presentation[1]

The average % of enrolled patients who survived categorized by morbidity status

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Patient Benefits

• Empowers individuals to actively participate in improving their health outcomes

• Generates an individualized tool (a disease-specific “road maps”) for patients’ use to meet preventive care guidelines

• Provides discounted prescriptions• Better compliance with prescription medications

due to lower acquisition costs and regular reminders

Page 27: Cuban American Medical Society Presentation[1]

Physician Benefits

Applied Technology• Creation of electronic health record• Tracking of patient’s age, sex, and morbidity

specific preventive care interventions• Patient specific prescription medication and

clinical referrals reported quarterly• Documentation of preventive care compliance to

nationally accepted standards

Page 28: Cuban American Medical Society Presentation[1]

Physician Benefits

Flexibility• Opportunity to prescribe medications regardless

of formulary or cost to patient• Ensures documentation of quality indicators for

future pay for quality/pay for performance programs

• Improves patient education• Increases regularly scheduled chronic care office

visits

Page 29: Cuban American Medical Society Presentation[1]

Weighing time and money

Page 30: Cuban American Medical Society Presentation[1]

Prevention PaysWhat is the Return on investment (ROI)?

Patient Attending Physician

Hospital

Earning a return

Benefits medically by obtaining preventive interventions

•Revenue per office visit

•Meets “Pay for Performance” measures

•Revenue per out patient procedure

•Increase use of high profit interventions

Avoiding a cost

Reduce prescription drug costs

Reduce “risk” of poor patient care

Reduce risk of high cost care (low profit)

Page 31: Cuban American Medical Society Presentation[1]

Outcomes

•Improved health and reduced morbidity

•Better educated patients•Reduced personal

healthcare costs•Hospital becomes an

important patient advocate