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A telecommunications giant in the USA. The world's largest IT service provider. A manufacturing conglomerate from the middle-east. India's biggest bank. A young hosting company with big plans. CtrlS provides them all with a safe, reliable datacenter platform. Total protection, the highest uptime in the industry and significant savings are just some of the ways we impact their bottom line. Our corporate philosophy of Complete Ownership, fault-proof infrastructure and Six Zone SecurityTM make up the CtrlS promise. With over 20,000 racks planned across India, CtrlS is India’s first Tier IV Datacenter and the preferred choice of corporate houses both large and small. We at CtrlS have invested a lot of time and effort in creating a fault tolerant datacenter which can guarantee an uptime of 99.995%, the highest in datacenter industry.

TRANSCRIPT

Page 1: Ctrls-Company Presentation
Page 2: Ctrls-Company Presentation

1st

Tier 4 Certified

Offering 99.995% Uptime SLA

BS-25999 Certified

& only Datacenter in India

Page 3: Ctrls-Company Presentation

• Promoted by 18 year old Pioneer Group and $20 Billion

NYSE listed Och-Ziff Capital

• Investment of Rs. 400 Crore being done in the next 12

months

• Datacenter space to host more than 20,000 racks across

the major cities in India.

Page 4: Ctrls-Company Presentation

Hyderabad Facility

Page 5: Ctrls-Company Presentation
Page 6: Ctrls-Company Presentation

Hi-tech City facility, Hyderabad

Page 7: Ctrls-Company Presentation

Hi-tech City facility, Hyderabad

Page 8: Ctrls-Company Presentation

Custom-built data centre space for one of the largest Telco's of the world

Page 9: Ctrls-Company Presentation

Managed Services for clients like Alghanim, Dinathanthi, Labspace, etc.

Page 10: Ctrls-Company Presentation

CtrlS Mumbai FacilityThe State-of-the-art infrastructure

Page 11: Ctrls-Company Presentation

Captive power plant and VAM

DG Sets

Page 12: Ctrls-Company Presentation

Typical Floor Plan

Page 13: Ctrls-Company Presentation

CtrlS Delhi Facility CtrlS Delhi Facility

Page 14: Ctrls-Company Presentation

Vertical Customers

Financial Services India’s Largest Bank, AON, IOB, Bajaj Allianz, AP Mahesh Bank, ALJ Capital

IT/ITES Genpact, 7Hills, F-Secure, Leads Simplified, Global Outlook, Sonata Software

Telecom Etisalat (UAE), Tikona, Pacific Internet

Services Gati, GE Shipping, Apollo, Globarena, Sahara Group, Spicejet

Government NTPC, AP Govt, MERC, MKCL, AP Warehousing

Manufacturing Kirby, Andhra Paper, KARP, Bharthi Cement, VST

Media Vaartha, Daily thanthi, TV 5

Some of the largest companies trust us for their IT Infrastructure …..

Page 15: Ctrls-Company Presentation

NASSCOM

Awarded NASSCOM Emerge 50 award winner in Aug 2010

Featured in the top 10 of the growth category

Fastest growing company in the growth category

Page 16: Ctrls-Company Presentation

Our Customer Approach

• We Strongly believe that adding value to customers is just not fundamental

to us but also defines our very purposeInnovative •Create new benchmarks in products & services

Responsible

•Make sure client’s expectations are delivered rather than a product/service

Dependable

• “ I am with CtrlS…. I don’t need to worry” kind of reputation with customers

Page 17: Ctrls-Company Presentation

Custom Solutions Group

Infrastructure Solutions Group

CtrlS Divisions

Mid Market and Large Enterprises

Large Enterprises Verticals

(BFSI,Telecom)

Page 18: Ctrls-Company Presentation

Custom Solution Group

Cost Saving

High Availability

Business Continuity

Page 19: Ctrls-Company Presentation

A New Approach – Outsourced IT Infrastructure

“Companies today need not invest in expensive hardware, software licenses and have teams to manage them”

“CtrlS will invest in resources required and provide SLA’s which are above the industry standard to ensure the results are delivered.”

Page 20: Ctrls-Company Presentation

MicrosoftLINUXSolarisHPUX

AIX

Databases

HardwareIntelAMDSUNHPIBM

High AvailbleBandwidth

Firw

alll

High AvilabilityOn Hardware

Oracle

MS-SQL

MySQL

Storage

Lo

ad

Ba

lan

cin

g

Backup

DC ReadyDC Ready

ERP Applications SAP, Ebiz, DynamixERP Applications SAP, Ebiz, Dynamix

Customer BusinessCustomer Business

Cu

sto

mers

Focu

sC

trlS

Com

mit

men

t

CtrlS Services

Dis

as

te

r R

ec

ov

er

yPrivate Cloud

DC ConsultingDC Consulting DC AuditDC Audit

Messaging Services

Page 21: Ctrls-Company Presentation

Skills-Proven Solutions

Uptime – Tier IV Architecture

Ctrls ValueBleeding Edge

Technology

Innovation

Competitive

Advantage

CtrlS Value proposition- New

Upto 99.995% uptime

Zero Capex

Upto 30% reduction in TCO

CoE Model

Page 22: Ctrls-Company Presentation

FAQ’s

Page 23: Ctrls-Company Presentation

Are there any Case Studies?

Page 24: Ctrls-Company Presentation

CA

SE

ST

UD

Y :

Abr

aaj C

apita

lDR for Total Setup

13 Applications / TOSS

Implementation – 8 Weeks

Page 25: Ctrls-Company Presentation

CA

SE

ST

UD

Y :

eYan

tra

B2C with > 22 Stores

Server to Private Cloud

Increasing IT Requirements

Reducing Cost per transaction

Page 26: Ctrls-Company Presentation

CA

SE

ST

UD

Y :

Loyl

ty R

ewar

dzB2B Client Retention Prog

Private Cloud

Reducing 30% Cost per transaction

Page 27: Ctrls-Company Presentation

CA

SE

ST

UD

Y :

ALJ

Tos

hiba

SAP Production

Middle East Customer

Totally Managed Opex model

Page 28: Ctrls-Company Presentation

Data Center

Network

Solaris HP-UXWindows

Tape Library

File Storage

OptionalTapeSAN or Direct Attached Library

LINUX AIX

CA

SE

ST

UD

Y :

Glo

bal O

utlo

okStorage on Demand

3 TB Delivered in 2 Days

Requirements for 2 months

Page 29: Ctrls-Company Presentation

CA

SE

ST

UD

Y :

Spa

ndan

a S

phoo

rty

Data Center

Online Backup

Backup clients

Central ManagementConsole DR at CtrlS

Onsite and Offsite Backup

Backup Setup DR Ready

Storage for back up 34TB

Page 30: Ctrls-Company Presentation

DR Infra DR Solutions Web Based

NTPC Bharti Cements EBS – Payment Gateway

SBI Nagarjuna Fertilisers Tinathandi – News

Indian overseas bank Deepak Nitrates Apollo Health Hiway

Bajaj Allianz Abraaj Capital Spice Jet

Total Outsourcing Private Cloud

Alghanium Industries Loyalty Rewardz

MERC Eyantra

IGRS Globarena

Total of 450+ Clients & growing…

Storage on Demand Backup Services

Spandana Spoorthy Denosource

Global Outlook Bhatia Glass

Talisma SIMS Recycling

Page 31: Ctrls-Company Presentation

Any independent bodies done a TCO Study?

Page 32: Ctrls-Company Presentation

Cost Components In-House Infrastructure

Managed Hosting

Capital Expenditure Components In INR In INRComputing Infrastructure•2 quad-core servers, 6GB RAM, •1 Router with integrated switch •Redundant Online UPS (2 KVA,4 hour backup)

•Equipment cabinet •Open Source Licenses (OS + Database) •Maintenance on hardware components

612,144 Included

Security InfrastructureUTM (includes Intrusion Detection- Prevention System & Gateway antivirus, Content filtering , Graphical reporting , Antispyware) Maintenance on Security components included in warranty

46,510 Included

Primary InfrastructureComfort AC / Electrical Cabling / Passive Network Cabling / UPS Room / Hand Held FM 200 Extinguisher / Fire Alarm/ Access Control Biometric and Proximity Reader/ PC for BMS Software

180,000 Included

Setup Cost Included 21,000

TOTAL CAPITAL EXPENDITURE 838,654 21,000

Dedicated Internet AccessDedicated Broadband Internet access of 2 Mbps for primary and backup 207,315 Included

RentalApportioned for single rack space, operations space 43,200 Included

Facility MaintenanceFacility Maintenance Services for the UPS, Electricals, Passive Cabling and Physical Security24 x 7 128,000 Included

PowerPrimary power for servers, security gateway, and datacenter network routers, air conditioning, and lighting 597,233 Included

PersonnelNetwork engineer operating in single shift, 40 percent utilization for data center 397,200 Included

TOTAL OPERATING EXPENDITURE 1,372,948 1,512,000COST SAVINGS THROUGH MANAGED HOSTING (%) 30.68 percent

Frost & Sullivan- Inhouse infra VS Managed Hosting

30.68% cost

savings

Page 33: Ctrls-Company Presentation

Cost Components In-House Infrastructure

InfrastructureHosting

CAPITAL EXPENDITURE COMPONENETS In INR In INR

Computing Infrastructure50 quad-core servers, 6GB RAM, 2 x 250 GB Hard Disk Drive; 1 Integrated Services Router; 5 Rack Switches; Equipment cabinet; Open Source Licenses (OS + Database); Maintenance on hardware components

12,294,200 9,320,000

Security InfrastructureFirewall, Intrusion Prevention System; Maintenance of Security components included in warranty 1,139,328 Included

Primary InfrastructurePrecision AC / Electrical Cabling / Passive Network Cabling / UPS Room / Hand Held FM 200 Extinguisher / Fire Alarm / Access Control Biometric and Proximity Reader / PC for BMS Software/ Diesel Generators / UPS

6,475,000 Included

Setup Costs Included Included

TOTAL CAPITAL EXPENDITURE 19,908,528 9,320,000

OPERATIONAL EXPENDITURE COMPONENTS

Subscription Costs N/A 9,000,000Dedicated Internet Access

Dedicated Broadband Internet access of 6 Mbps for primary and backup 3,252,000 3,252,000

RentalApportioned for five rack space, operations space 216,000 Included

Facility MaintenanceFacility Maintenance Services for the UPS, Electricals, Passive Cabling and Physical Security 24 x 7 302,000 Included

PowerPrimary power for servers, security gateway, and datacenter network routers, air conditioning, and lighting

7,166,793 Included

PersonnelNetwork engineers operating in three shifts; 24 x 7 Infrastructure technical support with 40 percent utilization for data center

8,786,528 3,279,896

TOTAL OPERATING EXPENDITURE 19,723,321 15,531,896

TOTAL COST OF OWNERSHIP 39,631,849 24,851,896

COST SAVINGS THROUGH INFRASTRUCTURE HOSTING (%) 37.29 percent1

Over 37% cost

savings!!

Frost & Sullivan – In-house VS Infrastructure hosting

Page 34: Ctrls-Company Presentation

Number of Mail Boxes 200Hardware / Software Costs In-House Exchange Hosted ExchHardware INR 500,000

Softwares (OS) INR 160,000 Exchange 2007 Server License INR 90,000 Exchange 2007 Server User Licenses INR 520,000Windows CAL Licences INR 200,000Back-up Server INR 200,000Technical Infrastructure INR 200,000 Recurring Costs TCO for 3 Yrs 6 Lacs / YearAntivirus INR 60,000

1800000Antispam INR 250,000Bandwdith INR 420,000Support Staff cost INR 420,000Total Costs INR 3,020,000 INR 1,800,000 What you save INR 1,220,000.00 40%SLA 98.5% 99.50%

Example Hosted Exchange

Savings@ 40% and SLA @

99.50%

Page 35: Ctrls-Company Presentation

Server Room Infra with Rack, UPS and AC = 8 Lac

Power, Infra Maint = 3 Lac

Power of Outsourcing

InternetInternet

Router

Front Server

DB Server

IP SANStorage Backup

Network

Load Balancer

Front Server

DB Server

Firewall5 Mbps + Local Loop = 6 Lac

Router Cisco 2811 = 1.6 Lac

Firewall ASA 5510 = 2.4 Lac

Load Balancer = 6 Lac

Server Hardware (4) = 10 Lac

IP SAN Hardware = 6 Lac

Tape Library = 5 Lac

Total Capex = 36 Lacs

Total Opex = 23 Lacs

System Admin Cost = 14 Lac

Total Cost for 3 yrs= 105 Lacs

CTRLS SOLHardware on Opex

Model, storage,Load balancer, managed

and hosted

2 LacsPer month

Uptime98.5%

Uptime99.9%

Page 36: Ctrls-Company Presentation

How is this possible?

If this is true, why is it not widely used?

Page 37: Ctrls-Company Presentation

Changed Landscape (2005-10)

MPLS

Cloud Technologie

s

Availability of Large Scale

DC Infrastructure

Bandwidth Explosion

In the past one decade, bandwidth explosion from 33.6kbps to 2 mbps, costs

have reduced drastically from 21 lacs to 1-2 lacs range

Page 38: Ctrls-Company Presentation

Details Past Present

WAN Point to Point 64 Kbps to 2 Mbps Circuits costed 20 Lacs

MPLS todays costs in the range of 3 Lacs

Client Remote Connectivity was of the order of 33.6 Kbps

Broadband available upto 2 Mbps

Hardware Routers, Modem Banks, RAS Servers

Metro Ethernet can reduce this down to 2 devices max

Details Past Present

Cost 2 Mbps dedicated internet connectivity costed 1.5 Crores

2 Mbps dedicated internet connectivity currently costs 2 Lacs

Latency Latency was variable of the order of 500 ms

Latency can be guaranteed at less than 100 ms

Flexibility Unreliable Connectivity, choice of single providers, uptime max 98.5% possible

Multiple service providers, uptime at 99.98%

Availability Available only at select locations

Anywhere and everywhere

Connectivity

Internet

Page 39: Ctrls-Company Presentation

Technologies

Past

Present

Proprietary CSA

Capex model

Perpetual licensing

90%+ customisation

High Cost of change/refersh

Flexibility

Opex model

On demand services N Tier

Archietecture

Open SourcePay per use

Pay per useOpex Model

On demand services

Low Bandwidth

costs

Open SourceTier 4

N Tier ArchietectureN Tier

Archietecture

Flexibility Low Latency

Opex modelCloud

Page 40: Ctrls-Company Presentation

What about the safety of my data?

Page 41: Ctrls-Company Presentation

CtrlS Datacenter: Impregnable 6-Zone Security Fortress

• Only datacenter in India with BS-25999 certification for DR/BCP• Manned building peripheries• Biometric access control at rack and server level• CCTV surveillance in six zones• Fire detected within 3-minutes, before smoke is visible • FM 200 gas-based fire suppression. Extinguishes fire in 10 seconds of

detecting heat• FS120 fire rated partition walls • 24/7 BMS room monitoring

60% CIOs have constant fear over security breaches

45% CIOs have prioritized BCP/DR

Human alertness and superior technology equals to foolproof security at CtrlS datacenters

Page 42: Ctrls-Company Presentation

CtrlS Datacenter: Impregnable 6-Zone Security Fortress

CCTV surveillance in six zones

Page 43: Ctrls-Company Presentation

99.95% Uptime Tier IIIPotential Downtime of 4 Hours 22

Mins/year

Representative Site Failure 0.5

99.995% Uptime Tier IV

Potential downtime of only 22 minutes/Year

Representative Site Failure 0.2

Vs

Infrastructure

Page 44: Ctrls-Company Presentation

How does CtrlS support my emergency requirements of computing power and other IT infrastructure?

Page 45: Ctrls-Company Presentation

Spare Stocks for emergencies

More than 90 servers and 30 TB in stock

Sl No

Item Qty

01 Servers 90 Nos

02 Switches 20 Nos

03 Firewalls 50 Nos

05 Storage 30 TB

06 Backup 10 TB/ 02 Tape Drives

07 Backup Licence 500

08 Microsoft Stack SPLA

09 Tape Storage 500

10 Internet Bandwidth 3 Gbps

Page 46: Ctrls-Company Presentation

What kind of skill sets CtrlS has?

Page 47: Ctrls-Company Presentation

Technology L1 L2 L3 L4

Microsoft Windows

Linux

Virtualization (VMWare, Hyper-V)

Database Management (Oracle, SQLServer, MySQL)

Cluster Architecture

Disaster Recovery Management

Storage Management

Backup & Restore

Network & Security

Our people capabilities

Page 48: Ctrls-Company Presentation

How does CtrlS ensure low latency connectivity to my office, branches and my customers? What kind of scalability is available?

Page 49: Ctrls-Company Presentation

Network Infrastructure

Tier4 philosophy – fully redundant Service providers, routers, firewalls, IDS,switches

Two ‘meet me’ rooms for telcos and ring architecture inside the premises

Internet bandwidth scalable beyond 3GBPS

All MPLS providers are present at site

Network Infrastructure

Page 50: Ctrls-Company Presentation

Network Diagram

Page 51: Ctrls-Company Presentation

Network Diagram

Page 52: Ctrls-Company Presentation

Dual Active path for network eliminating any possibility of downtimeSate of Art IDS/ IPS with DDoS protection

Class ‘A’ ISPIP Pools : 202.65.128.0 /19 ASP No : 18229Bandwidth : 5Gbps to 25Gbps

Choice of Telecom Providers• Airtel• Reliance• Tata Tele• Tata

Communications• BSNL• NIXI• RailTel• Tulip• Power Grid

Page 53: Ctrls-Company Presentation

What kind of processes areestablished for better service levels and business continuity? Are they certified?

Page 54: Ctrls-Company Presentation

ITILLean Six

Sigma

ITIL – this remains our backbone in offering services. ITIL is the leader in IT guidelines and best practice publications; it has been tested in real world environments for over a decade and is proven.

Lean Six Sigma is a model of eliminating waste in processes as well as data driven data analysis ensuring better service to the end user

Escalation driven matrix to help you get timely delivery of services

Account Managers as a single point of contact

Our Process

Page 55: Ctrls-Company Presentation

Our certifications

CtrlS Certifications

TIA Tier 4 certification

ISO 20000

ISO 27001

BS 25999

Page 56: Ctrls-Company Presentation

EXISTING CUSTOMERS SATISFACTION LEVELS?

Page 57: Ctrls-Company Presentation

Jan Feb Mar Apr May Jun Jul Aug Sep0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

4.24.4 4.4 4.3 4.3 4.4

4.24.4

4.2

3.2

4.74.4

3.6

4.13.9

4.34.1

4.6

Overall Ratings

Implementation ratings

TOTAL OWNERSHIP INDEX(TOI)

TOI @4.50 Average in 2010

5 - excellent 4 - very good

Page 58: Ctrls-Company Presentation

• CAN YOU PROVIDE ANY REFERENCES?

Page 59: Ctrls-Company Presentation

CUSTOMER REFERENCES

Spandana SphoorthyMr Ashish – VP [email protected] Phone Phone #9393833305

Loyalty Rewardz Mangmt Pvt LimitedPankaj S [email protected] #09819590082

NTPCAK [email protected] # 09440918191

Toshiba ALJ Products LtdNaeem [email protected] #966500040978

Indian Overseas BankSaritha [email protected] # 9949283450

GenpactP.V. [email protected] #9885206500

Page 60: Ctrls-Company Presentation

Way forward…

Page 61: Ctrls-Company Presentation

Dis

as

te

r

Re

co

ve

ry

LET US KNOW YOUR AREAS OF INTEREST TO DEPLOY:

Page 62: Ctrls-Company Presentation

ERP Applications SAP, Ebiz, DynamixERP Applications SAP, Ebiz, Dynamix

Customer BusinessCustomer BusinessD

isa

st

er

R

ec

ov

er

y

LET US KNOW YOUR AREAS OF INTEREST TO DEPLOY:

Page 63: Ctrls-Company Presentation

ERP Applications SAP, Ebiz, DynamixERP Applications SAP, Ebiz, Dynamix

Customer BusinessCustomer Business

CtrlSCommitment

Dis

as

te

r

Re

co

ve

ry

Private C

loudCustomers Focus

LET US KNOW YOUR AREAS OF INTEREST TO DEPLOY:

Page 64: Ctrls-Company Presentation

MicrosoftLINUXSolarisHPUX

AIX

Databases

HardwareIntelAMDSUNHPIBM

High AvailbleBandwidth

Firw

alll

High AvilabilityOn Hardware

Oracle

MS-SQL

MySQL

Lo

ad

Ba

lan

cin

g

Backup

ERP Applications SAP, Ebiz, DynamixERP Applications SAP, Ebiz, Dynamix

Customer BusinessCustomer BusinessD

isa

st

er

R

ec

ov

er

y

Private C

loudCustomers Focus

CtrlSCommitment

LET US KNOW YOUR AREAS OF INTEREST TO DEPLOY:

Page 65: Ctrls-Company Presentation

MicrosoftLINUXSolarisHPUX

AIX

Databases

HardwareIntelAMDSUNHPIBM

High AvailbleBandwidth

Firw

alll

High AvilabilityOn Hardware

Oracle

MS-SQL

MySQL

Storage

Lo

ad

Ba

lan

cin

g

Backup

ERP Applications SAP, Ebiz, DynamixERP Applications SAP, Ebiz, Dynamix

Customer BusinessCustomer BusinessD

isa

st

er

R

ec

ov

er

y

Private C

loud

Messaging Services

Customers Focus

CtrlSCommitment

LET US KNOW YOUR AREAS OF INTEREST TO DEPLOY:

Page 66: Ctrls-Company Presentation

MicrosoftLINUXSolarisHPUX

AIX

Databases

HardwareIntelAMDSUNHPIBM

High AvailbleBandwidth

Firw

alll

High Availability

Of Hardware

Oracle

MS-SQL

MySQL

Storage

Lo

ad

Ba

lan

cin

g

Backup

DC ReadyDC Ready

ERP Applications SAP, Ebiz, DynamixERP Applications SAP, Ebiz, Dynamix

Customer BusinessCustomer Business

Customers Focus

Dis

as

te

r

Re

co

ve

ry

Private C

loud

DC ConsultingDC Consulting DC AuditDC Audit

Messaging Services

CtrlSCommitment

LET US KNOW YOUR AREAS OF INTEREST TO DEPLOY:

Page 67: Ctrls-Company Presentation

For any further details/queries :

Please drop in an email to [email protected]