ctrl+alt+believe: destination marketing assocition international 2014 convention
DESCRIPTION
Reboot your destination for successTRANSCRIPT
CTRL+ALT+Believe:!Rebooting Thoughts & Inspiring Action!
In Your Destination
Holly Duckworth, CAE, CMP @hduckworth
100 Years
Believe
Fear
#dmai14 @hduckworth
#DMAI14 @hduckworth Doubt
#DMAI14 @hduckworth
Lack
#DMAI14 @hduckworth
What Does It Take To Keep Your Organization Alive?
Faith Courage Abundance
Think different about your board, partners or key
stake holders
ThoughtsBeliefs
Actions
#DMAI14 @hduckworth
Hit the Believe KeyExamine what are you believing about your key stakeholders.
Believe
What you visualize, you will actualize.
What do you see today?
@hd
uckw
orth
#DMAI14 @hduckworth
Hit Control Key
Take Control of YOUR attitude and the attitude of your staff & volunteers they will follow your attitude
!
Let go of controlling vision statements, !missions, bylaws, policies and procedures.
Hit Control Key
Vision/ Mission Should be:!Short!Sweet!
Tweetable and to the point!
!
Let The Partners & Visitors Co-create The Organization
Hit Control Key
#DMAI14 @hduckworth
Hit the ALT Key
Recruit partners for diversity of !thoughts, beliefs and actions.!
!Personalize board experience
Hit ALT Key
#DMAI14 @hduckworth
!
Strategic Visioning !vs.!Strategic Planning
Hit the ALT Key
Visioning Process
What does the highest vision of this organization look like?
What does the organization in this highest form look like, feel like and sound like?
What must this organization become in order that this vision be realized?
What must this organization let go of in order for this vision to become a reality?
What must this organization embrace?
Is there anything else to be known at this time?
Try Something in BETA
Hit the ALT Key
Believe
#DMAI14 @hduckworth
Hit the Believe KeyExamine what are you believing about your destination.
Believe
We have no parking Parking is easy and available for our tourists
Google Glass & Wearable
Technology
• Instant access to directions, info
• Photos and video with a wink or even by thought
• Livestream from the glass
#DMAI14 @hduckworth
Hit Control Key
Take Control of the way you look at destination funding, advocacy, marketing and more.
Hearts in
Beds
#DMAI14 @hduckworth
Hit the ALT Key
Co-create new alternate ways of!being as a destination and way to !
do what you do
CHINA
It’s simple: it’s time to outline an
international engagement strategy.
Source: PCMA July 21, 2014
Leave me your card and I’ll send you slides, handouts and bonus material
Believe
CTRL+ALT+Believe:!Rebooting Thoughts & Inspiring Action!
In Your Destination
Holly Duckworth, CAE, CMP @hduckworth