csvtu revised syllabus-full time1

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL

UNIVERSITY, BHILAI (C.G.)

SYLLABUS

[EFFECTIVE FROM THE SESSION: 2011-2012]

MASTERS OF BUSINESS ADMINISTRATION (FULL TIME)

1

CHHATTISGARH SWAMI VIVEKANANDA TECHNICAL UNIVERSITY

MBA SEMESTER I

Board of Studies: Management

Sl. No.

Subject Code

Subject Periods

Per Week Scheme of

Examination Total

Marks Credits

L T P ESE CT TA

1 536111(36) Management Concepts & Processes

3 1 0 80 10 10 100 4

2 536112(36) Quantitative Techniques in Management

3 1 0 80 10 10 100 4

3 536113(36) Behavioral Science 3 1 0 80 10 10 100 4

4 536114(36) Managerial Economics 3 1 0 80 10 10 100 4

5 536119(36) Managerial Communication 3 0 1 80 10 10 100 4

6 536116(36) Accounting for Managers 3 1 0 80 10 10 100 4

7 536131(36) Business Law 3 0 0 80 10 10 100 3

8 536132(36) Business Ethics and CSR 3 1 0 80 10 10 100 4

9 536121(36) CAM Lab & Viva 0 0 3 60 0 20 80 2

10 536124(36) Business Case Analysis Lab & Viva 1 0 3 60 0 20 80 3

11 536125(36) General Communication Lab 0 0 2 0 0 40 40 1

Total 25 7 8 760 80 160 1000 37

L – Lecture, T- Tutorial; ESE – End Semester Examination, CT – Class, Test, TA – Teacher’s Assessment

2


MBA SEMESTER II


Sl. No.

Subject Code

Subject Periods Per

Week Scheme of

Examination Total

Marks Credits

L T P ESE CT TA

1 526219(36) Management Information System & DSS

3 1 0 80 10 10 100 4

2 536212(36) Research Methodology 3 1 0 80 10 10 100 4

3 536213(36) Marketing Management 3 1 0 80 10 10 100 4

4 536231(36) Advanced Financial Management 3 1 0 80 10 10 100 4

5 536215(36) Human Resource Management 3 1 0 80 10 10 100 4

6 536216(36) Production & Operation Management 3 1 0 80 10 10 100 4

7 536232(36) Materials Management 3 0 0 80 10 10 100 3

8 536233(36) Entrepreneurship Development 3 1 0 80 10 10 100 4

9 536221(36) Research Report & Viva 0 0 3 60 0 20 80 2

10 536224(36) Research Analysis Lab 1 0 3 60 0 20 80 3

11 53225(36) Human Consciousness Based Value Development

0 0 2 0 0 40 40 1

Total 25 7 8 760 80 160 1000 37


3


MBA SEMESTER III


Sl. No.

Subject Code

Subject Periods

Per Week Scheme of

Examination Total

Marks Credits

L T P ESE CT TA

1 536311 Optimization Methods 3 2 0 80 10 10 100 4

2 536312 Organizational Development 3 1 0 80 10 10 100 4

3 536313 Innovation & Technology Management 3 1 0 80 10 10 100 4

4

Consumer Behavior 3 1 0 80 10 10 100 4

5 Codes are

given in

the list of

electives

Elective I (Major Sp I; Group I) 3 1 0 80 10 10 100 4

6 Elective II (Major Sp I; Group II) 3 1 0 80 10 10 100 4

7 Elective III (Major Sp II; Group I) 3 1 0 80 10 10 100 4

8 Elective IV (Major Sp II; Group II) 3 1 0 80 10 10 100 4

9 536321 Negotiation Skill and Techniques Lab 0 0 3 60 0 40 100 2

10 536322 Summer Training Report and Viva 0 0 2 60 0 40 100 1

11

Library 0 0 2 0 0 0 0 0

Total 24 9 7 760 80 160 1000 35


The list of specializations and electives offered in third semester is given in the subsequent

page. For each specialization, electives are offered in two groups, namely Group I and Group II.

A candidate has to select one elective each from Group I and Group II.

4

SPECIALIZATION AND ELECTIVES I TO IV FOR THIRD SEM

Marketing Management

GROUP I

Marketing Research

Distribution and Inventory Management

Advertising and Sales Promotion

GROUP II

Services Marketing

Sales Management

Customer Relationship Management

Finance Management

GROUP I

Security Analysis and Portfolio Management

Corporate Risk Management

Working of Stock Exchanges

GROUP II

Corporate Finance and Valuation

Taxation and Tax Planning

Futures and Options

Human Resource Management

GROUP I

Human Resources Planning and Development

Cross Cultural and Global Management

Executive Compensation

GROUP II

Compensation Management

Performance Management

Management of Training and Development

Systems Management

GROUP I

Computer Networking

Internet Business Models and Business Strategies

RDBMS & SQL Concepts

GROUP II

Mobile Commerce and Security

Knowledge Management and Innovation

Software Engineering & Project Management

Production and Operations Management

GROUP I

Production Planning and Control

Manufacturing and Enterprise Resources Planning

Productivity Improvement Techniques

GROUP II

Lean and Agile Systems

Quality Control, Quality Assurance and Reliability

Logistics and Services

Sony

Highlight

Sony

Highlight

Sony

Highlight

Sony

Highlight

Sony

Highlight

Sony

Highlight

5


MBA SEMESTER IV


Sl. No.

Subject Code

Subject Periods

Per Week Scheme of

Examination Total

Marks Credits

L T P ESE CT TA

1 536411 Corporate Strategy 3 1 0 80 10 10 100 4

2

Econometrics and Decision Science 3 2 0 80 10 10 100 4

3 Codes are given in the list

of electives

Elective V (Major Sp I; Group I) 3 1 0 80 10 10 100 4

4 Elective VI (Major Sp I; Group II) 3 1 0 80 10 10 100 4

5 Elective VII (Major Sp II; Group I) 3 1 0 80 10 10 100 4

6 Elective VIII (Major Sp II; Group II) 3 1 0 80 10 10 100 4

7 Applied Elective Theory 3 1 0 80 10 10 100 4

8

Applied Elective Lab 0 0 3 60 0 40 100 2

9 536422 Major Project Report and Viva Voce 0 1 5 140 0 60 200 3

Total 21 9 8 760 70 170 1000 33


The list of specializations and electives offered in fourth semester is given in the subsequent

page. For each specialization, electives are offered in two groups, namely Group I and Group II.

A candidate has to select one elective each from Group I and Group II. Specializations as

selected in Semester III will continue in Semester IV also.

6

SPECIALIZATION AND ELECTIVES V TO VIII FOR FOURTH SEM

Marketing Management

GROUP I

Product and Brand Management

Rural and Agro Marketing

International Business Marketing

GROUP II

Internet and Social Media Marketing

Retail Management

Corporate Communications

Finance Management

GROUP I

Management of Working Capital

International Financial Management

Business Analysis and Valuation

GROUP II

Project Planning and Analysis

Banking and Insurance

Operations Res. for Finance and Risk Analysis

Human Resource Management

GROUP I

Industrial Relations

Negotiation and Counseling

Strategic Human Resource Management

GROUP II

Industrial and Organizational Psychology

Emerging Issues in HR Management

Interpersonal Processes and Counseling Skills for Managers

Systems Management

GROUP I

Business Process Re-engineering and ERP

IT Enabled Services Management

Internet Security and Cyber Laws

GROUP II

Data Warehousing and Data Mining

Internet Marketing

Wireless Technologies and Convergence

Production and Operations Management

GROUP I

Supply Chain Management

Project Planning, Evaluation & Management

Six Sigma

GROUP II

Push and Pull Based Manufacturing Systems

Quality Management Systems

Manufacturing Strategy

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APPLIED ELECTIVES FOR FOURTH SEMESTER

Applied Electives

Hospital / Health Care Management

Travel and Tourism

Transport and Logistics

Insurance

Banking

Management of SME & Family Business

Media Management

Events Management

Corporate Communications

Sports Management

a. A student can select any one of the above electives.

b. For each applied elective a student must take two papers, namely Applied Elective Theory and Applied

Elective Lab.

c. An institute may offer to run the above electives through its own faculty or through faculty from

outside.

d. At least a feasible number must register for a course to be offered by the institute. The feasible

number is at the discretion of the institute.

8

Detailed Syllabus

Semester I

9

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI

MBA SEM I 536111(36): MANAGEMENT CONCEPTS & PROCESSES

CREDITS: 4 LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

OBJECTIVES

The objective of this paper is to familiarize the student with basic management concepts and behavioral processes in the

organization.

COURSE CONTENTS

UNIT I

Introduction: Concept, nature, scope and importance of Management, Principles of management, PODSCORB (functions of management).

Development of Management Thought: Scientific Management Movement; Administrative Movement; Human-Relations Movement; Decision-Science Movement; Systems Movement; Contingency Movement; external and internal environment.

UNIT II Planning: Concepts, Objectives, Goals Components and Steps involved in the planning process; MBO,

Motivation, Introduction to Forecasting techniques and Strategy formulation, Michael Porter’s competitive analysis.

UNIT III Organizing: Principles; Centralization; Decentralization; Delegation; Employee empowerment; Span of

Control; Departmentation; Authority; Responsibility; Accountability; Bureaucracy and Adhocracy. Motivation: Theories of motivation, and types of motivation.

UNIT IV Staffing: Line and Staff Authority, Organizational structure, Different types of organizational structures. Directing and Coordinating: Assumptions in directing, Principles of Directing, Leadership and its types;

Corporate social responsibility; Value chain management.

UNIT V Controlling: Nature, scope, functions, steps and process; Controlling techniques; Cost Benefit Analysis,

New Approaches in management.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS

John R. Schermerhorn, JR., Management, Wiley India, 10th edition, 2006

Stephen P. Robbins, Organization Theory, Structure, Design and Application, PHI, New Delhi, 2005.

Stoner and Freeman, Management, Prentice Hall, N. Delhi.

REFERENCE BOOKS

Koontz, O' Donnell Wechrich, Principles of Management, McGraw Hill, New York.

Peter F. Drucker, The Practice of Management, Allied Publishers.

Chuck Williams, Chinmay Kulshrestha,”MGMT- A South Asian Prospective,4LTR series” Cengage Learning, India Edition

SUGGESTED READINGS

Massie, Essentials of Management, AITBS, New Delhi.

Terry and Franklin, Principles of Management, AITBS, New Delhi.

Agrawal, R.D. Organization and Management- TMH, New Delhi

Harold Koontz, et.al., Management, McGraw Hill, New York

Robbins and Dinzo, Fundamentals of Management, 2002, Pearson India.

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MBA SEM I 536112 (36): QUANTITATIVE TECHNIQUES IN MANAGEMENT


OBJECTIVES

The objective of the course is to make the students familiar with some basis statistical techniques which are required in

making business decisions.

COURSE CONTENTS

UNIT I

Overview of Mathematical basis of Managerial Decision; Scope, importance and limitations of statistics.

Basic Mathematics: Simultaneous Equations; Surds & Indices; A.P. & G.P. (nth term, sum of n terms and mean); Matrices and Determinants (Meaning, Types, Inverse, and Crammer’s Method).

UNIT II Data Presentation Methods: Tables and Charts. Frequency Distributions and Analysis: Measures of

Central Tendency (Mean, Median and Mode), Measures of Dispersion (Quartile Deviation, Mean Deviation, Standard Deviation), Measures of Symmetry (Skewness and Kurtosis).

UNIT III Probability: Objective and Subjective Probability; Conditional Probability; Bayes’ Theorem and Inverse

Probability; Theoretical Distributions: Binomial, Poisson and Normal.

UNIT IV

Sampling: Concept, Central limit theorem. Hypothesis Testing (Type I and Type II errors); z-test (One-tailed and two tailed test); z-test for mean and proportion; Student’s t-test (One tailed and two-tailed, paired and unpaired test).

Simple Correlation and Regression: Simple correlation (Karl Pearsons and Spearman’s Correlation); Simple Linear Regression.

UNIT V Index Number (Un-weighted index: Base Year Index and Relative Index). Time Series Analysis and Forecasting: Trend Analysis (Free Hand Method, Semi average method and

Moving Average Method).


TEXT BOOKS

D.N. Elhance, Fundamentals of statistics, Kitab Mahal.

Suranjan Saha, Practical Business Mathematics and Statistics, TMH.

Basic Business Mathematics: Sultan Chand and Sons, New Delhi

Richard I. Levin and David S. Rubin, Statistics for Management (Seventh Edition), Prentice Hall of India, New Delhi.

REFERENCE BOOKS

Gupta, S. P. and Gupta, M.P, Business Statistics, Sultan Chand and Sons, New Delhi, 1997.

Kapoor, V. K., Essentials of Mathematics for Business and Economics, Sultan Chand and Sons, New Delhi,199.

Kazmier, L. J and Pohl, N. F, Basic Statistics for Business and Economics, McGraw Hill, New York.

Black, Business Statistics for Contemporary Decision Making, 5ed, ISV, John Wiley.

SUGGESTED READINGS

Elhance D.N., Fundamentals of Statistics, Kitabmahal.

Hooda R.P., Statistics, Macmillan

S.M. Shukla and S.P.Sahai, Statistics (Sahitya Bhavan Publication).

11


MBA SEM I 536113 (36): BEHAVIORAL SCIENCE


OBJECTIVES

The objective of the course is to familiarize the student with basic concepts in individual and group behavior.

COURSE CONTENTS

UNIT I

Understanding Human Behavior, Conceptual framework for understanding individual behavior as an input-output system, Biological foundation of Behavior, The dynamics of people and Organization

Comprehensive organizational behavior model; Determinants of organizational effectiveness; Biographical characteristics of individual behavior.

UNIT II Individual dynamics: Theory and application of Personality and Creativity, Attitudes and its

components, Values, Emotional Intelligence.

UNIT III Intra-Personal Processes: Theory and application of Learning, Motivation, Sensation and Perception,

and Leadership. Inter-personal Process: Analysis of Inter-personal relationships.

UNIT IV Group Dynamics: Importance and Need for group formation, Intra-group and Intergroup processes and

behavior, Team building and Development.

UNIT V Transactional Analysis: Types and Methods. Types of Conflict, negotiation process and issues;

Cooperation and Competition.


TEXT BOOK

Robbins S.P., Organizational Behaviour, New Delhi, PHI.

Davis Keith, Human Behaviour at Work, TMH, New Delhi

SUGGESTED READINGS Luthans Fred: Organizational Behaviuor, TMH New Delhi

Nelson, Quick, Khandelwal, Organizational Behavior, Cengage Learning.

Singh, Dalip, Emotional Intelligence at Work, Response Books, Sage Publications, Delhi.

Pareek Udai, Organisational Behaviour, Oxford, IBH, Mumbai

Uma Shekharan, Organisation Behaviour, TMH, New Delhi.

Greenberg & Baron, Behavior in Organization, 2004 Pearson India.

L.M. Prasad, Behavioral Science,

Chakraborty S.K Foundations of Managerial Work Contribution from Indian Thiught, HPH, New Delhi.

12


MBA SEM I 536114 (36): MANAGERIAL ECONOMICS


OBJECTIVES

The objective of this course is to acquaint the participants with concepts and techniques used in micro-economic theory

and to enable them to apply this knowledge in business decision making.

COURSE CONTENTS

UNIT I Nature and Scope of Managerial Economics, Fundamental Concepts in Managerial Economics, Nature

and Concept of Profit and Theories of Profit.

UNIT II Theory of Demand, Law & Nature of Demand, Demand Determinants, Demand Forecasting, Demand

Function, Elasticity of Demand, Supply, Law of Supply, Nature of Supply and Equilibrium.

UNIT III Cost analysis: Incremental cost, opportunity cost and marginal cost, short and Long run costs function. Production analysis: Production function, Returns to scale, Input-Output Analysis.

UNIT IV Price-output decisions under different market conditions: Perfect and Imperfect market. Market structure: Monopoly, Oligopoly and Duopoly, Monopolistic Competition, Non-Price

Competition, Price Discrimination, Product Differentiation.

UNIT V Trade cycle Economic forecasting for business: Concept of GNP, GDP, Inflation, WPI, CPI, Unemployment. Concept and Measurement of National Income: Foreign exchange market, Balance of payments.


TEXT BOOKS Damodaran, “Managerial Economics”, OUP, 2006.

Boyes, The New Managerial Economics (Indian Adaptation), 2005 Edition, Wiley Publication, New Delhi.

D.N. Dwivedi, Managerial Economics, Vikas Publication, New Delhi.

REFERENCE BOOKS

Truett & Truett, "Managerial Economics", John Wiley & Sons, 8th edition, Singapore, 2004.

Samuelson & Nordhus, "Economics", Tata McGraw-Hill Edition, 16e, New Delhi, 1998

Petersen, Lewis and Jain, “Managerial Economics”, Pearson Education, New Delhi, 2006. SUGGESTED READINGS

Adhikary,M. Business Economics., New Delhi, Excel Books.

Baumol, W.J. Economic Theory and Operations Analysis, New Delhi, Prentice Hall Inc.

Chopra, O.P., Managerial Economics, New Delhi, Tata Mcgraw Hill.

Keat Paul G & Philips K.Y. Young, Managerial Economics, Prentice Hall, New Jersey.

Koutsoyiannis, A. Modern Micro Economics, New York, Macmillan.

Sloman, J., Economics for Business, 3rd Edition, Pearson Education.

Paul, G. Keat, Managerial Economics: Economic Tools for Today Decision Maker, 6th Edition, Pearson Education.

Abel, A.B., Beranake, B.S., Macroeconomics, 7th Edition, Pearson Education.

13

Mehta, P.L., Analysis, Problems and Cases, Sultan Chand and Sons, New Delhi

Hirschey, Managerial Economics, Cengage

14


MBA SEM I 536119 (36): MANAGERIAL COMMUNICATION


OBJECTIVES

The objective of this course is to prepare the students with the communication activities involved in business and

handling situations that arise out of miscommunication.

COURSE CONTENTS

UNIT I Business communication: nature and importance, channels and media of communication,

communication networks, effectiveness of communication; process of communication barriers and gateways in communication.

UNIT II Written communication: Introduction to communication and structure of written communication;

Business writing; writing business reports; business letters; memorandum and minutes; Job application and C.V. writing.

UNIT III

Presentation skills-1: structure, preparing an outline, organizing the material, using visual aids, Presentation skills 2: sizing up the audience, delivery, body language, handling the audience, Presenting seminars, mock presentation followed by discussion Team presentations: basics, coordination, strategies, practice Business presentations: basics, introduction, main text, conclusion, controlling nervousness, practice in

presentations and speeches.

UNIT IV

Group discussions: methodology, guidelines, mock group discussions, followed by evaluation and comments

Meetings and conferences: planning, leading, strategic issues, minutes, web conferencing, practice in meetings

Team briefing: Guidelines and practice Interviews: principles, preparation, success factors, types of questions, on-site interview, mock

interviews.

UNIT V

Corporate communication: strategies, cross-cultural communication, press releases, language of advertisements, writing proposals, crisis communication

Ethics in business communication: values, ethics and communication, ethical dilemmas facing managers, internet and advertising ethics.


TEXT BOOKS

Raman, Meenakshi and Prakash Singh. 2006. Business communication. New Delhi: Oxford University Press. REFERENCE BOOKS

Ober Scot. 2004. Contemporary Business Communication, Fifth Edition, New Delhi: Biztantra

Bell Arthur H., and Dayle M.Smith. 1999. Management Communication, Singapore: John Wiley & Sons (Asia) Pvt. Ltd.

Bovee Courtland, L. et. al . 2003. Business Communication Today, Seventh Edition. Delhi: Pearson Education.

Lesikar and Flatley. 2005. Basic Business Communication, Tenth Edition, New Delhi: Tata McGraw Hill.

SUGGESTED READINGS

Taylor, Shirley, Communication for Business: A Practical Approach, Addison-Wesley Longman Ltd, 1991

15

Rajendra Pal and J.S.Korlahalli- Essentials of Business Communication, Sultan Chand & Sons, New Delhi

R.C.Sharma & Krishna Mohan- Business Correspondence & Report Writing., TMH New Delhi.

16


MBA SEM I 536116 (36): ACCOUNTING FOR MANAGERS


OBJECTIVES

The objective of this course is to develop an insight of postulates, principles and techniques of accounting and utilization

of financial and accounting information for planning, decision-making and control.

COURSE CONTENTS

UNIT I Financial Accounting: Concepts and conventions, accounting equation, importance and scope.

Preparation of Journal, ledger and Trial balance.

UNIT II Preparation of Financial statements: Profit and loss Account and Balance sheet in compliance with Part II

and Part I of schedule VI of companies’ act 1956 respectively..

UNIT III Cost Accounting: Concepts, need, importance and scope, Stores ledger accounting (FIFO, LIFO, WAM),

Stock estimation (EOQ), unit and output costing, cost sheet, tender.

UNIT IV Costing Methods: Process costing, contract costing.

UNIT V Costing Techniques: Marginal costing, standard costing and absorption costing.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class. TEXT BOOKS

Anthony Robert N., Hawkins David F., Merchant Kenneth A., - Accounting: Text and cases, 12th edition-2007,

Tata McGraw Hill

REFERENCE BOOKS

Williams, Haka & Bettner – Financial & Managerial Accounting – The basis for business decisions,13th edition, Tata McGraw Hill

Warren Carl S., Reeves James M., Fess Philip E., - Financial and Managerial Accounting, Publisher: South-Western College.

Horngren Charles T., Datar Srikant M., Foster George - Cost Accounting, 11th Edition , Publisher: Prentice Hall.

SUGGESTIONS READINGS

Anthony R. N. and Reece J.S. Accounting Principles, Homewood, Lllinois , Richard D. Irwin.

Bhattacharya S.K. and Dearden J. Accounting for Management : Text and Cases. New Delhi, Vikas.

Heitger, L E and Matulich, Serge. Financial Accounting . New York , McGraw Hill.

Hingorani, N L. and Ramanathan , A.R. Management Accounting , New Delhi , Sultan Chand .

Vij. Madhu Financial and Management Accounting . New Delhi , Anmol Publications.

Koplan & Atkinson, Advance management Accounting, 2004, Pearson India.

J.M. Gowda, Management Accounting, Himalaya Publishing House

Dr. S.M. Shukla, Advance Accounting, Sahitya Publication.

17


MBA SEM I 536131 (36): BUSINESS LAW


OBJECTIVES

The objective of this course is to assist the students in understanding basic laws affecting the operations of a business

enterprise. A student is supposed to understand the basic business implications of these laws.

COURSE CONTENTS

UNIT I

Indian Contract Act, 1872: Nature of Contract, Offer and Acceptance, Consideration, Capacity to Contract, Free Consent, Performance of Contract, Discharge of Contract, Remedies for Breach of Contract. Special Contract: Indemnity and Guarantee.

Sale of Goods Act 1930: Formation of Contract of Sale: Contract of Sale of Goods, Sale and Agreement to Sell Distinction, Sale and Hire-purchase Agreement, Subject matter of Contract of Sale: Effect of Destruction of Goods, document of Title to Goods.

UNIT II Patent law: Application for patents, procedure for grants of patents, working of patents, compulsory

licenses and revocation, renewal of lapsed patents. Law relating to consumer protection: Consumer and consumer dispute- consumer protection courts – consumer dispute redressal agencies.

UNIT III The Partnership Act 1932: Definition, Partnership Distinguished from other relationship, Formation of

Partnership, Duration of Partnership, registration of Firm, Procedure of Registration of Firms, effects of Non-Registration.

UNIT IV The Companies Act 1956: Definition of Company, Nature of Company, Kinds of Companies, Formation

and Incorporation of Company, Memorandum of Association, Articles of Association, Prospectus, membership in a Company.

UNIT V The Negotiable Instruments Act, 1881. Law of Information Technology Act, 2000. Digital signature,

electronic governance, electronic records and cyber laws.


TEXT BOOKS Awatar Singh, “Principles of Mercantile Law” Eastern Book Company 2006

Shaikh Saleem, “ Business Environment ,” Pearson, 2006.

Kapoor, N.D.; Mercantile Law, Sultan Chand and Sons, New Delhi, 1992.

REFERENCE BOOKS

P.C. Tripathi, Industrial Relations and Labour Laws, Sultan Chand and Sons, Delhi.

SUGGESTIONS READINGS

A.K. Majumdar, G.K. Kapoor, Company Law, Taxmann’s, New Delhi.

Madan; Principles of Law, Progressive Corporation, New Delhi, 1989.

Shukla, M.C.; Manual of Mercantile Law, Sultan Chand, New Delhi, 1986.

Gulshan, S. S. and G. K. Kapoor; Business Laws, New Age International, New Delhi, 1998.

S.K.Tuteja: Business Law for Managers, Sultan Chand New Delhi

K.R. Bulchandani, Business Law for Management, Himalaya Publishing House, New Delhi.

Rama Gopal, Business Legislation, New Age Publishing.

18


MBA SEM I 536132 (36): BUSINESS ETHICS AND CSR


OBJECTIVES

The basic objective of this course is to make the students realize the importance of values and ethics in business and

acquaint them with the latest trends in corporate social responsibility.

COURSE CONTENTS

UNIT I

Overview of CSR: Philanthropy; Conventional and Strategic; Environmental issues; Social issues; Labor and related issues; Ethical and Governance issues.

Corporate Social responsibility: Social responsibility of a business firm; Social responsibility of business stakeholders (owners, employees, consumers and community); response of Indian firms towards CSR.

UNIT II CSR and Consumer Protection: Consumerism, unethical issues in functional aspects of management

(sales, marketing and technology etc.); competitive strategy.

UNIT III

Wider concept of social responsibility: Cost-benefit analysis of corporate social responsibility and good corporate citizenship (Social / moral obligations and survival).

Ethics and human rights, balanced global environment, concern of global warming, judicious use of natural resources.

UNIT IV Corporate Ethics: Fundamental principles of ethics, Values concepts, types and formation; principles and

concepts of managerial ethics; relevance of ethics and values in business; corruption in businesses; values of Indian managers; factors influencing business ethics.

UNIT V

Case analysis of failure of leading corporate and top auditing firms due to lapses in ethical and social responsibilities.

Role of international trade and business organizations, Concept of Ombudsman. Overview of NGO and CSR


TEXT BOOKS Velasquez (2002) - Business Ethics - Concepts and Cases, Prentice Hall, 5th edition.

Baxi C.V. and Prasad Ajit (2005): Corporate Social Responsibility, Excel Books.

Al Gini, Case Studies in Business Ethics (5th Edition).

REFERENCE BOOKS

Kaur Tripat, Values & Ethics in Management, Galgotia Publications.

Chakraborty, S.K. Human Values for Managers.

Badi, R.V. and Badi, N.V. Business Ethics, Vrinda Publications

SUGGESTED READINGS

Business Ethics, Crane and Matten, OUP

Corporate Governance, 2nd Edition, Mallin, OUP

Values and Ethics for Organizations, Chakraborty, OUP

Perspectives in Business Ethics, Hartman, Chatterjee

Ferrel, Business Ethics: A case Perspective, Cengage

19


MBA SEM I 536121 (36): CAM LAB & VIVA

CREDITS: 2 LECTURE SCHEME: (L-0; T-0; P-3)

OBJECTIVES

The objective of this course include developing familiarity with different software and hardware systems available in the

industry and developing experience in using computers for various tasks involved in businesses.

COURSE CONTENTS

1. Computers: An Introduction to computers; Elements of a Computer System; Generations of Computers and Computer Languages; Personal Computers in Business

2. Hardware Fundamentals: Peripheral devices and their classification; Storage devices; Computer Architecture 3. Operating Systems and its types; Basic DOS, Unix, Linux and Windows Operating System 4. Introduction to MS-Office: Working with MS-word, MS-Power-point, MS-Excel 5. SQL and MS-Access Database: Select, insert, create, update and delete commands 6. Introduction to Networking: Exposure to LAN topology and protocols 7. Concept of Internet, Browser and Search Engine; Creating HTML documents: Basic formatting in HTML, inserting

hyperlinks, tables, list, marquee etc. 8. Application of Computers in Business: E-Commerce (for example e-ticketing, e-billing, e-payments etc.),

Accounting and finance, and M-Commerce etc.

SUGGESTED READINGS

David, Van Over, Foundations of Business Systems, Forth Worth, Dryden 1992

Summer, M. Computers Concepts and Uses, 2nd ed. Englewood Cliffs, PHI publication

Estrada, Susan Connecting to the Internet, Sebastopol, CA O’Reilly 1993

Eliason, A.L On-Line Business Computer Applications, Chicago, Science Research Association.

John, Moss Jones, Automating Mangers: the implications of Information Technology for Managers. London, Printer

MBA SEM I 536124 (36): BUSINESS CASE ANALYSIS LAB & VIVA


OBJECTIVES

The Students will be taught how to develop, write & solve cases of business & management pertaining to the subjects taught (viz: management concepts, managerial economics, Accounts, Business communications, business environment, behavioral science, etc.) during the ongoing semester. The students will be given a case which they need to analyze in different groups (group size: minimum two and maximum three). The students will be asked to present their group presentation (5-10 minutes for each presentation) in front of an internal and an external examiner.

20


MBA SEM I 536125 (36): GENERAL COMMUNICATION LAB


OBJECTIVES

The objective of this course is to assist students in developing their skills in spoken English. The students will be asked to

learn and speak English for various occasions.

COURSE CONTENTS

The course content below displays various situations which one comes across in daily life. Adjacent to each

situation the means of developing one communication skill is given through which one will learn to converse in

English.

Questions Group discussion

Shopping Role playing

Theatre vs. Films Prepared speech

Holidays Impromptu speech

Telephone Role playing

Plans Group discussion

Transport Role playing

Home Group discussion

Interview Role playing

The Doctor Group discussion

Friends Role playing

Education Prepared speech

Eating out Role playing

Politics Group discussion

News Prepared speech

Sport Impromptu speech

Absent friends Prepared speech

Debate

Debate

Impromptu speeches

Exercises

21

Detailed Syllabus

Semester II

22


MBA SEM II 536219 (36): MANAGEMENT INFORMATION SYSTEMS & DSS


OBJECTIVES

The objective of this course is to develop the basic understanding of the management information systems and decision

support systems used in organizations.

COURSE CONTENTS

UNIT I

Introduction to Information Technology (IT), Advantages /Disadvantages of IT, Difference from Computer science (CS), Brief introduction to Database management systems (DBMS) and various data models (Relational, Hierarchical, Network). Concept of 2-Ties and 3- Tier architecture, System analysis and design (software development life cycle).

UNIT II Management Information systems (MIS), classification of MIS, need of MIS, Transaction processing

system (TPS), office automation system (OAS), Executive support system (ESS).

UNIT III Decision support system (DSS), Expert system (ES), Functional applications of TPS, OAS, MIS, DSS, ESS

and ES in the organization.

UNIT IV Designing MIS with software solutions (Case study for a Banking enterprise), characteristics and

functions of MIS and DSS, component of MIS and DSS, capability of DSS, classification of DSS; Simon’s Model for decision making.

UNIT V How Business use Information Systems; Strategic Information Systems for Competitive Advantage;

Achieving Operational Excellence and Customer Intimacy; Contemporary Issues in Information Systems.


TEXT BOOKS

Turban, Mclean, Wetherbe; Information Technology for Management, Transforming Organizations in the Digital

Economy, Wiley Singapore Edition, 4th Edition (2004)

Gordon, B.Davis and Margrethe H.Olson; Management Information Systems: Conceptual Foundations, Structure

and Development, McGraw-Hill, New York, 1985.

REFERENCE BOOKS

Laudon & Laudon, Management information Systems, Pearson Education, 10th Edition (2007)

O' Brien, James, Management Information Systems: Managing Information Technology in the Internet worked

Enterprise, Tata McGraw Hill, 5th Edition (2002).

SUGGESTED READINGS

Laudon, Kenneth C, & Jane P.Laudon, Management Information System : Organisation and Technology, PHI Publication

Narayan B. Management Information System , APH , New Delhi 1998

Senn, James A., Analysis and Design of Information Systems , McGraw Hill Publication

Applegate Lynda M., et. al., Corporate Information Systems Management: Text and Cases, McGraw Hill, New York, 1999.

Malcolm Pettu, Introducing Information System Management, Baldwell Publications, London, 1990.

Mensching James R., & Dennis A. Adams, Managing an Information System, Prentice Hall, New Jersey, 1990.

23


MBA SEM II 536212 (36): RESEARCH METHODOLOGY


OBJECTIVES

The objective of this course is to equip the students with the basic understanding of the research methodology and to

provide an insight into the application of modern analytical tools and techniques for the purpose of managerial decision

making.

COURSE CONTENTS

UNIT I Introduction: Concept, Types of Research, Characteristics of Good Research; Research Process; Problem

Identification, Formulation of Business Research Objectives.

UNIT II Research Designs: Exploratory, Descriptive and Causal Research Designs. Methods of Data Collection: Secondary data and Qualitative research; Survey and Observation methods;

Motivation Research and Projective Techniques.

UNIT III

Sampling Design: Fundamentals of Sampling Design, Non-probability and Probability Sampling, Sample Size Determination, Reliability and Validity.

Questionnaire Design: Techniques and Precautions; Measurement and Scaling Techniques: Types of Data; Rating Scale and Ranking Scales.

Data Collection and Preparation: Primary and Secondary Sources of data; Data Tabulation, Editing and Coding.

UNIT IV Summarizing the Data: Mean, Median, Mode and Standard Deviation Data Analysis Techniques: Univariate and Bivariate Analysis (Chi Square, ANOVA, Sign test); Multivariate

Analysis (Discriminant Analysis, Cluster Analysis, Factor Analysis, Multiple Linear Regression).

UNIT V Interpretation and Report Writing: Data Interpretation, Techniques of Interpretation, Steps in Writing

Report, Generic layout of a Research Report Application of Research in the Functional Areas of Management: Marketing, Production, HR and Finance.


TEXT BOOKS C.R.Kothari: Research Methodology, Vikas Publications

Cooper and Schindler: Business Research Methods, TMH

REFERENCE BOOKS Gupta S. P. and Gupta, M. P., Business Statistics, Sultan Chand and Sons, New Delhi, 1997.

Sancheti S. C. and Kapoor, V. K, Statistics - Theory Methods and Applications, Sultan Chand and sons, New Delhi.

Zeikmukund, Business Research Methods, Drden Press.

Rajendra Nargundkar : Marketing Research

Naresh Kumar Malhotra: Marketing Research

24


MBA SEM II 536213 (36): MARKETING MANAGEMENT


OBJECTIVES

The objective of this course is to develop an understanding of the underlying concepts, strategies and issues involved in

the marketing of products and services.

COURSE CONTENTS

UNIT I Introduction to Marketing: Meaning, nature and scope of marketing; Marketing philosophies; Marketing

management process; Concept of marketing mix.

UNIT II Market Analysis Research: Understanding marketing environment; Consumer and Industrial buyer

behavior; Market measurement; Market segmentation, selection and positioning.

UNIT III Product Planning and Pricing: Product concept; Types of products; Major product decisions; Brand

management; Product life cycle, New product development process; Pricing decisions; Determinants of price; Pricing process, policies and strategies.

UNIT IV

Promotion and Distribution decisions: Communication process; Promotion tools: Advertising, personal selling, publicity and sales promotion; Distribution channel decisions: Types and functions of intermediaries, Selection and management of intermediaries; Logistics decisions: Introduction to Inventory management, warehousing, transportation and insurance.

UNIT V Marketing Organization and Control; Emerging trends and issues in marketing: Consumerism, Social

marketing; Direct and online marketing; Green Marketing, Service Marketing and brand management. Building customer satisfaction, value and retention.


TEXT BOOKS Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileswar Jha; “Marketing Management – A South Asian

Perspective”, Pearson Education India Limited, New Delhi, 13th Ed., 2009.

Ramaswamy, V.K. & Namakumari; “Marketing Management: Indian Context”, McMillan, 1995, 2nd Ed.

REFERENCE BOOKS

Rajan Saxena; “Marketing Management”, Tata McGraw Hill, 3rd Ed., 2006.

S.N. Sontaki; “Marketing Management,” Kalyani Publication.

Berman, “Marketing in 21st Century, 8th Edition, Wiley Publication

Dan Lacobucci, Dr.Avinash Kapoor; ”MM-4LTR series” Cengage Learning, India Edition

REFERENCE JOURNALS Journal of Marketing, Vikalpa, IIMB Management Review, Decision, Harvard Business Review, MIT Sloan

Management Review, Journal of Marketing, Journal of Marketing Research

25


MBA SEM II 536231 (36): ADVANCED FINANCIAL MANAGEMENT


OBJECTIVES

The objective of this course is to acquaint the students with the broad framework of financial decision making in a

business unit.

COURSE CONTENTS

UNIT I Financial Management: Nature and objectives, profit maximization v/s wealth maximization, finance

functions, time value of money (discounting and compounding techniques).

UNIT II Cost of different sources of raising capital, weighted average cost of capital. Types of dividend policy, dividend theories dividend practices in India.

UNIT III Capital Structure: Factors determining capital structure, approaches and theories Operating and Financial leverages: Impact, trading on equity

UNIT IV Budget: Concept and Types, Budgetary Control, Capital budgeting, Zero based budgeting. Ratio analysis: Liquidity, profitability and solvency. Analysis of Fund flow and cash flow statement.

UNIT V Management of working capital: Concept of working capital, need and factors influencing, estimation of

working capital, inventory and receivables management, management of cash.


TEXT BOOKS

V.K. Bhalla, Financial Management and Policy. 2nd Edition, New Delhi, Anmol, 1998 SUGGESTED READINGS

Hampton , john . Financial Decision Making. Englewood Cliffs, New Jersey, Prentice Hall Inc.

Van Horne, James C. Financial Management and Policy , New Delhi, Prentice Hall of India.

Winger, Bornard and Mohan, Nancy, Principles of Financial Management, New York, Macmillan Publishing Company.

I.M. Pandey, Financial Management Vikas Pub. House, New Delhi.

P. Chandra, Financial Management, TMH, New Delhi .

S.C. Kuchhal, Financial Management, Chaityna Publishing House, Aligarh.

R.M. Srivastava, Financial Decision Making, Himaylaya Publishing House, Mumbai.

26


MBA SEM II 536215 (36): HUMAN RESOURCE MANAGEMENT


OBJECTIVES

The objective of this course is to acquaint students to the various facets of managing people and to create an

understanding of the various policies and practices of human resource management

COURSE CONTENTS

UNIT I Concepts and Perspectives on Human Resource Management; Evolution and Philosophy of Human

Resource Management; challenges in changing environment.

UNIT II Human Resource Policy; Human Resource Planning Job Analysis: Methods, Job description, Job specification, etc.

UNIT III Human Resources Recruitment and Selection, Placement, and Socialization (Induction and Orientation) Manpower Training and Development, Performance Appraisal and Potential Evaluation; Compensation

Management and Job Evaluation

UNIT IV Quality of work life; Work life balance; Work Stress & Counseling; Mentoring; Employee Welfare;

Employee Empowerment; Employee Engagement Ethics, Justice and Fair Treatment in HR Management;

UNIT V Strategic Human Resource Management; HR Audit; HR Balanced Scorecard; New Approaches in HRM


TEXT BOOKS Dessler Gary; Human Resource Management, Pearson Education, 13th Edition, 2008

REFERENCE BOOKS

Aswathppa, Human Resource Management: Text and Cases, 2008

Gomez-Mejia, L.R. Balkin, D.B., & Cardy, R. L. Managing Human Resource Management 5th edition. Pearson Edu. 2005.

SUGGESTED READINGS

Fisher, Schoenfeldt and Shaw; Human Resource Management, 4th Edition, Houghton Mifflin, Boston, 1999.

Leap, Terry L., and Micheal D. Crino; Personnel/ Human Resource Management, MacMillan, New York, 1990.

Teboul, James; Managing Quality Dynamics, Prentice Hall, New Jersey, 1991.

De Cenzo, D. A. and Robbins, S. P., Human Resource Management, 5th ed., John Wiley, 1994.

Monappa, A. and Saiyadain, M., Personnel Management, Tata McGraw-Hill, New Delhi,1966.

Sinha, D. P. Aligning Human Resource Systems, Tata McGraw-Hill, New Delhi,1996.

27


MBA SEM II 536216 (36): PRODUCTION & OPERATIONS MANAGEMENT


OBJECTIVES

The objective of this course is to acquaint students with decision making in: Planning, scheduling and control of

production and operation functions in manufacturing and services; productivity improvement in operations through

layout engineering and quality management etc.; effective and efficient flow, replenishment and control of materials

with reference to both manufacturing and services organizations.

COURSE CONTENTS

UNIT I Introduction to production management: Production management, objectives functions, meaning,

nature and significant scope. Relationship of production with other functions areas. Types of production intermittent, production, continuous production, and job shop products.

UNIT II Facility design & Location: Considerations for plant Location, Economic analysis, planning the building,

layout objectives, fundamental consideration in layout, Types of Layout.

UNIT III Capacity Planning: Introduction, measurement of capacity, planning Estimate future Capacity needs,

factor influencing effective capacity, over and under capacity, TQM, Basics of ERP. Just in Time: Introduction, 7 wastes, Basic elements and benefit of JIT.

UNIT IV

Work-study: Work Measurement: Time study, established of standard time, Rating of employees, allowances, work sampling, synthetic Data, Predetermined motion Time Analysis.

Work Simplification: Method study –objective scope, steps, selection of job for method Study Recording techniques, micro motion study.

UNIT V Industrial safety & safety management: Reasons for accident & its prevention, Managements

responsibility for safety, organization & safety equipments. Maintenance management: Need, objectives, function & types of Maintenance.


TEXT BOOKS Stevenson W.J., Operations Management , Tata McGraw-Hill , 9th edition, 2009

REFERENCE BOOKS

Chase, Jacobs & Aquilano, Operations Management for Competitive Advantage, TMH, 11th edition

Heizer & Render, Operations Management, Pearson, 8th edition, 2007

Krajewski & Ritzman, Operations Management, Pearson, 7th edition, 2006

Gaither & Frazier, Operations Management, Thomson, 9th edition, 2006

Slack & Lewis, Operations Strategy, Pearson, 2e, 2009

West & Ford, Strategic Marketing, OUP, Indian ed., 2007

SUGGESTED READINGS

Adam, E E & Ebert, RJ. Production & Operation Management, New Delhi , PHI.

Amrine Harold T. etc. Manufacturing Organization and management. Englewood Cliffs, New Jersey, PHI Inc.

Buffa, E.S. Modern Production Management, John Wiley ( New York.)

Dobler, Donald. W & Lee Lamar Purchasing & Materials Management, New York, McGraw Hill.

Mayor R, Production and Operation management,

28

Telsong, Industrial & Production Management,

Shah M, Integrated Materials Management

29


MBA SEM II 536232 (36): MATERIALS MANAGEMENT


OBJECTIVES

The course intends to equip students with updated knowledge of modern materials management concepts and aims to

develop their functional expertise in the store and purchase management discipline.

COURSE CONTENTS

UNIT I Integrated materials functions: Integrated materials management, Organizational control, Materials

planning & budgeting, Codification & standardization, Source selection.

UNIT II

Introduction to purchasing systems: Creative purchasing, Purchase systems, Price forecasting, Buying seasonal, commodities, Purchasing under uncertainty, capital equipment purchase, International purchasing, Imports substitution-prospects and retrospect, Public buying, Legal aspects in buying, Insurance buying, Buyer-seller relationship and ethics.

UNIT III Stores and warehousing: Stores management, Systems and procedures, Incoming material control,

Stores accounting & stock verification, Obsolete, surplus and scrap management , Value analysis, Material handling, Transportation and traffic management.

UNIT IV Value stream mapping.

UNIT V Inventory management: Inventory overview, JIT.


TEXT BOOKS

Gopalakrishnan P. & M. Sundaresan, “Materials Management: An Integrated Approach”, PHI, 1977.

REFERENCE BOOKS

H. Kaushal (2003), “Case study solutions: Materials Management”, Macmillan India Limited.

Tony Arnold. J. R., “Introduction to Materials Management”, Pearson Education, 4th Edition, 2003.

Ballou R. H., “Business logistics/Supply Chain Management: Planning, Organizing, and Controlling the Supply Chain”, Pearson Education, 5th Edition, 2004.

Menon K. S.,"Purchasing and Inventory Control ", Wheeler Publishing, 3rd Edition 1993

Datta A. K., "Materials Management Procedures, Text & Cases ", PHI, Revised Edition.

30


MBA SEM II 536233 (36): ENTREPRENEURSHIP DEVELOPMENT


OBJECTIVES

The course intends to equip knowledge about the process of becoming an entrepreneur and prepare students for

becoming an entrepreneur.

COURSE CONTENTS

UNIT I

The Entrepreneurial Development Perspective: Concept of Entrepreneurship and Development, Conceptual models of entrepreneurship; Entrepreneur v/s Intrapreneurs, Entrepreneur v/s Entrepreneurship, Entrepreneurial leaders – Managers – Entrepreneur v/s Manager: Role of Entrepreneur in Indian economy and developing economies with reference to Self-employment Development, Entrepreneurial Culture.

UNIT II Entrepreneurial characteristics – Attributes and Characteristics of successful Entrepreneur, attitudes –

motivation . Small business and corporate entrepreneurship –culture and competence- Building entrepreneurial organization. Entrepreneurial team – matching human resources needs and skills.

UNIT III

Identifying business opportunities and planning for business service & production. Business promotion – process – stages – facilities and incentives; Creating Entrepreneurial Venture, Business Planning Process, Environmental Analysis – Search and Scanning; Identifying Problems Opportunities; Defining Business Idea- Product, Location & ownership; Stages in starting the new venture.

UNIT IV

Project Management a) Meaning, Objectives and How to choose a project b) Technical, Financial, Marketing, Personnel Feasibility c) Estimating and Financing Funds requirement, Significance and determinants of Working Capital, Venture Capital Funding, Schemes offered by various commercial banks and financial institutions.

UNIT V

Role of Central Govt. and State Govt. in Promoting Entrepreneurship, Introduction to various incentives, subsidies and grants, Promotion of Export oriented units, Fiscal and Tax concessions Role of Govt. other Institutions in the Entrepreneurship Development – District Industries (DIC) and its functioning.

Problems of Entrepreneurs- Marketing, Finance, Human Resource, Production, Research and External Problems, beginning and growth as a entrepreneur, Lessons from Successful Entrepreneurs.


TEXT BOOKS Poornima M. Charantimath, “Entrepreneurship Development and Small Business Enterprise”, Pearson Education.

Bukowitz, Wendi R., and Ruth Williams, “The Knowledge Management Fieldbook”, Prentice-Hall, New York. 1999.

Zimmerer and Searbourough, Essentials of entrepreneurship and small business management”, Pearson Education.

REFERENCE BOOKS

Marc Dollinger, “Entrepreneurship”, Pearson Education.

Morey, D., Mark Maybury, and Bhavani Thuraisingham (eds.), “Knowledge Management: Classic and Contemporary Works”, Universities Press, Hyderabad.

S. Anil Kumar, S.C. Poornima, Abraham, Jayashree.Entrepreneurship Development, New Age International Publishers.

31


MBA SEM II 536221 (36): RESEARCH REPORT AND VIVA


OBJECTIVES

Students have to select empirical topics for their research projects in consultations with the faculty members in their

Institute. The projects will be conducted in groups of two (minimum) and three (maximum). Students are required to

submit a report on their empirical topics. Students’ projects will be examined through a presentation or viva voce by an

external examiner and an internal examiner.

MBA SEM II 536224 (36): RESEARCH ANALYSIS LAB


OBJECTIVES

This lab aims to build students capability for using software used in Business. This may include SPSS, TORA-Optimization

Software, SAS, MiniTab etc. Other software as prescribed by the institute may also be learnt in this Lab. Students are

required to submit a report of various software they learnt during this lab which will be examined through a viva voce

conducted by an external examiner and an internal examiner.

32


MBA SEM II 536225 (36): HUMAN CONSCIOUSNESS BASED VALUE DEVELOPMENT


OBJECTIVES

The various happenings in the business world demand attention to develop and instill a value system among students. This course is designed to impart student with an understanding of basic human values so that they can understand their responsibility towards themselves and the society at large.

COURSE CONTENTS

Study of Basic Human Objectives: Everlasting Solution, Prosperity, trust in self and other and coexistence for

balance in nature. Need and importance of aforesaid basic human objectives and how to achieve these.

Concept and Understanding of human happiness: Meaning and Concept of “happiness”, incessant happiness,

its relationship with guarantee of physical needs, comforts, physical and sensory pleasures with its transient

nature, misery, The only method to minimize incessant happiness: gaining right understanding about oneself,

one's body, one's relationship with other human beings, Nature and total existence.

Proper Understanding about the order in Nature and co-existence at various levels, such as, I and my body,

family, society, Nature and existence.

Understanding the Self: Understanding human reality ‘I’ and my body, present understanding of the self,

physical needs, relation with others and with Nature, gaining proper understanding of the self, discrimination

between 'I' and my 'body', characteristics and the needs of 'I', of my 'body' and 'body' & 'I'.

Synergatic Order and Coexistence among Human in nature and in Existence: Conceptual understanding of

natural relations and consequent values, of family and relation therein, of society and role of manager therein,

overall excellence'. Inanimate and consciousness aspects of Nature, Four distinct synergetic orders in Nature -

Padartha Awastha, Prana Awastha, Jiva Awastha, and Gyana Awastha; complementary supplementary

evolutionary connection amongst above orders.

Path for Sustainability: Evolution of understanding work and behavior

TEXT BOOKS

An Introduction to Jeevan Vidya by Shri A. Nagaraj

Human Consciousness and life by Dr P B Deshmukh & Deepak Kaushik Jeevan Vidya Camp: Notes

33

Detailed Syllabus

Semester III

34


MBA SEM III 536311: OPTIMIZATION METHODS


OBJECTIVES

The objective of this course is to develop an understanding of basic decision making techniques and their role in

managerial decision making.

COURSE CONTENTS

UNIT I

Optimization Methods: Meaning and Scope; Various Stages in Optimization Projects. Linear Programming Problem: Meaning of Linear programming, General Mathematical Formulation of

LPP. Feasible and Optimal Solutions: Graphical Analysis, Simplex Method, Duality and Sensitivity Analysis. Advantages and Limitations of LPP.

UNIT II Transportation Model: Mathematical Formulation, Initial Basic Feasible Solution: North West Corner

Method, Least Cost Method and Vogel’s Approximation Method; Optimization (Minimization and Maximization) using Modified Distribution Method.

UNIT III Assignment Problem: Assignment Model as a Particular Case of Transportation Model, Formulation of

Assignment Problems, Solution of Assignment Problems using Hungarian Method, Travelling Salesman Problem.

UNIT IV

Waiting Line Models: Basic Queuing Process, Basic Structure of Queuing Models, Scope in Management Decisions, Solution to M/M/1: ∞/FCFS Model.

Sequencing Model: Processing n-Jobs through Two Machines, Processing n-Jobs through Three Machines.

UNIT V Network Analysis: Shortest Route Problem, Network & Time Estimation, Project Planning & Control

Using Critical Path Method (CPM) and Programme Evaluation & Review Technique (PERT). Project Scheduling - Cost Slope, Crashing the Network, Estimation of Optimum Project Cost.


TEXT BOOKS

A.M. Natrajan, “Operation Research”, Pearson Education.

N. D. Vohra. “Quantitative Techniques”, New Delhi: Tata McGraw Hill Publications.

REFERENCE BOOKS

P. K. Gupta and D. S. Hira, “Operations Research”, New Delhi: Sultan Chand Publications,

F.S. Hiller & Hiller, “Introduction to Management Science” Tata Mcgraw Hill

Hamdy Taha, “Operations Research” 8th Ed. Pearson 2007.

Haruly M. Wagner, “Principles of Operations Research with Application to Managerial Decisions”, New Delhi: Prentice Hall of India Pvt. Ltd, 2nd Ed., 1996.

C. R. Kothari, “Quantitative Techniques”, Delhi: Vikas Publications.

35


MBA SEM III 536312: ORGANIZATIONAL DEVELOPMENT


OBJECTIVES

The objective of this course is to familiarize with basic organizational processes to bring about organizational

development.

COURSE CONTENTS

UNIT I The organization and its environment: An overview of Organizational structure, Behavioral implication of

organizational structure, factors influencing design/designing of organizational structure. Organizational Effectiveness: Approaches, need and significance.

UNIT II

Organizational development: Definition, Assumptions, goals, process, objectives; Strategies: Diagnostics Activities, Team Building, Survey Feedback, Process Consultation, Planning & Goal setting, OD interventions.

Organizational change: Basic Concept and definition; Nature of Organizational Change (Need, factors influencing change); Types of Change; Process of change, Models, Change agent (Roles and responsibilities, Resistance to change); Overcoming resistance (Strategies & Techniques); Planned Change.

UNIT III Organizational conflicts: Causes, nature, measures to resolve organizational conflicts; Inter Group

behavior and collaboration; Laboratory learning techniques; Managerial Grid; Sensitivity training; Transactional analysis; Inter-group and team building interventions.

UNIT IV Organizational Culture and Climate: Organizational learning, power and politics in the organization,

Cross culture dynamics.

UNIT V The process of Empowerment, Management of gender Issues, Creativity in organization.


TEXT BOOKS

French and Bell, Organisational Development, Pearson Education

D.R. Brown, An Experimental Approach to Organization Behavior, Pearson Education

Carol P Harvey and M.June Allard, Understanding and managing diversity, PHI India

F.Luthans , Organisational Behaviour TMH, New Delhi

REFERENCE BOOKS

S.P.Robbins, “Organisational Behaviour”, Pearson Education

Prasad, Organisation Development for Excellence, McMillan, India.

Madhukar Shukla, Understanding Organization : Organization Theort and Practices in India, PHI

36


MBA SEM III 536313: INNOVATION AND TECHNOLOGY MANAGEMENT


OBJECTIVES

This course is intended to familiarize student with basic concepts about technology innovation and understanding the

importance of developing a technology strategy for gaining competitive advantage.

COURSE CONTENTS

UNIT I Technology: Definitions and Characteristics; Management of Technology (MOT); Technological

Environment; Parameters of Technological Environment; Technology life-cycle Technological change: Dynamics of Technological change; innovation dynamics at firm level.

UNIT II

Innovation Management: Invention v/s Innovation; Definition and components of innovation; Types of innovations (Product, Process and system innovations); Understanding Innovation Process.

Innovation strategies: Creative thinking and problem solving, models; Concurrent engineering; Economics of innovation. Assessment of Innovation: Measuring Innovativeness of the firm; Commercialization requisites; Innovation inspired by nature.

UNIT III Technology evolution and diffusion: S-curves of Technology Evolution; Technology Diffusion, Dynamics

of Diffusion, Mechanism of Diffusion. Competitive consequence of Technological change: Creation of new products/change in value chain.

UNIT IV Technology Intelligence: Definition of Technology Intelligence, Technology Audit, Mapping technological

environment, Process of Technology intelligence: Technology Scanning, Monitoring, Forecasting and Assessment, Analytical tools for forecasting and assessment.

UNIT V

Technology-Business Connection: Technology Strategy & types; Models for technology strategy formulation.

Acquisition and technology transfer: Collaborative arrangements in domain of Technology Strategy, Intellectual Property Rights.

Technology Support Systems: Funding Mechanism and venture capital.


TEXT BOOKS

V. K. Narayanan, “Managing Technology and Innovation for competitive advantage”, Pearson Education.

Tarek Khalil, “Management of Technology”, McGraw Hill.

REFERENCE BOOKS

Lowell Steele, “Managing Technology”, McGraw Hill.

R. A. Burgelman and M. A. Maidique, “Strategic Management of Technology and Innovation”, Irwin.

37


MBA SEM III 536213: CONSUMER BEHAVIOR


OBJECTIVES

The objective of this course is to assist students in developing their skills in spoken English. The students will be asked to

learn and speak English for various occasions.

COURSE CONTENTS

UNIT I Introduction to Consumer Behavior; Diversity of consumer behavior; Concept, Scope, Importance and

interdisciplinary nature; Marketing management factors influencing consumer-buying behavior; consumer-buying process; Consumer gifting behavior; The consumer research paradigms and process.

UNIT II

Consumer Modeling: The economic model; Learning model; Psychoanalytic model; The sociological model; The Howard Seth model of Buying behavior; The Nicosia model; The Engel –Kollat-Blackwell Model.

Consumer decision-making and its process: Models and views of Consumer decision making; the process of opinion leadership and motivation behind opinion leadership; Reutilized response, limited and extensive problem solving behavior; Diffusion and adoption process of innovations; Profile of consumer innovators.

UNIT III

Individual Determinants of Consumer behavior: Perception (Meaning of Perception, The perceptual process, Factor responsible for perceptual, Distortion). Learning (Elements, Process, Learning theories and measures of consumer learning). Personality (Meaning and Nature, Characteristics of Personality, Stages in the development of personality, personality Influences and consumer behavior, VALS model and its development).

UNIT IV

Consumer Attitude and Behavior (The concept of Attitude, Relationship between Attitude and behavior, Attitude formation, Models of Attitude, Strategies for Attitude change (ELM-model), Cognitive Dissonance Theory and its implications). Motivation (Consumer Motivation, Needs and goals, Characteristics, Types and system of needs, measurement of motives).

UNIT V

Influence of Social class (Definition, Social stratification, Factors responsible for social stratification); Characteristic features of social Classes; Social influence on consumer behavior.

Group Dynamics and Consumer Reference Groups; Definition and Meaning of Group; Reasons for formation of group; Types of Groups relevant to consumer behavior; Family life cycle; Friendship Group; Formal social clubs; Shopping, Friends groups; Work group-Reference group; Celebrity; Impact of social class; Culture, subculture and cross – culture factors on consumer behavior; Design of persuasive communication.


TEXT BOOKS

Consumer Behavior – Leon G. Schifman & Leslie Lazar Kanuk 7th Edition. P H I, Delhi, 2002.

REFERENCE BOOKS

Applied Consumer Behavior - Martin J. Evans et.al. Addition-Wesley. England, 1996

Consumer Behavior: Building Marketing Strategy - Hawkins Best Coney. 8th Edition. Tata McGraw Hill, 2002.

38

SUGGESTED READINGS

M.R. Solomon, “Consumer Behavior”, Pearson Education

Consumer Behavior in Indian Perspective – Suja R. Nair Himalaya Publishing House

39


MBA SEM III CODE TO BE DECIDED: MARKETING RESEARCH

ELECTIVE DISCIPLINE: MARKETING MANAGEMENT


OBJECTIVES

To familiarize students with the role of marketing research in marketing decision making and to assist them in applying

research to marketing issues; specifically, to design, conduct, analyze, interpret and document a sound market research

study.

COURSE CONTENTS

UNIT I

Introduction to Marketing Research; Classification of marketing research; Marketing research Process; Importance of defining the problem; the process of defining the problem, management decision problem and marketing research problem; developing an approach to the problem, components of the approach (objective / theoretical framework, analytical model, research question, hypothesis, specification of information needed)

UNIT II

Exploratory Research Designs: Secondary data analysis; Qualitative research, Classification of qualitative research procedures, focus groups, interviews and projective techniques; Qualitative Vs Quantitative Research.

Descriptive Research Designs: Survey Methods; Observation Methods, Behavioral Vs Non-behavioral observation. Survey Vs Observation.

Causal Research Designs: Conditions of causality, role of validity in experimentation, classification of experimental designs.

UNIT III

Questionnaire Design: Purpose, objectives and steps involved in designing a questionnaire Sampling design process; Sampling frame, determination of sample size, classification of sampling

techniques Data Collection: Nature of field-work and data-collection process; Coding, transcribing and data

cleaning;

UNIT IV

Data Analysis: Tests of association (Chi-Square) and tests of difference (ANOVA, ANCOVA); interpretation of results

Multivariate Data Analysis and its applications - Multiple Regression Analysis, Factor Analysis, Discriminant Analysis, Cluster Analysis, Conjoint Analysis, Multi Dimensional Scaling.

UNIT V

Applications of Marketing Research: Sales Analysis, Market Potential Analysis, Sales Forecasting; Market Segmentation and Brand Positioning; Product Research: New Product Development Process, Test Marketing; Advertising Research: Media Research, Copy Testing; Pricing Research: Skimming and Penetration Pricing; Distribution Research: Warehouse Research, Retail Location Research.

International Marketing Research: Framework, survey methods, questionnaire; Ethics in marketing research.


TEXT BOOKS Malhotra Naresh K., Marketing Research: An applied orientation. Pearson Education, 2009, 5th Edition

Rajendra Nargundkar, Marketing Research: Text and Cases.

40

V.Kumar, “International Marketing Research”, Pearson Education

REFERENCE BOOKS

Harper W. Boyd and Others. Marketing Research: Text and Cases, AITBS, 1990, 7th edition.

Thomas C. Kinnear and James R. Taylor Marketing Research: An Applied Approach McGraw-Hill International

Edition, 1987 , 3rd Edition

Foundations ,Thomson South-Western ,2004, 8th Edition

SUGGESTED READINGS G.C.Beri: Marketing Research, TataMcGraw Hill

Luck & Rubin: Marketing Research , Prentice Hall India

P.Kotler, A.Koshi, M. Jha, “Marketing Management”, Pearson Education

D.R. Allen, “Customer Satisfaction Research Management”, Pearson Education

TulI & Hawkins: Marketing Research- Prentice Hall India

Mishra: Modern Marketing Research, Himalaya

41


MBA SEM III CODE TO BE DECIDED: DISTRIBUTION AND INVENTORY MANAGEMENT



OBJECTIVES

The aim of this paper is to develop an understanding the various formats and channels of retailing, issues in retail

location decision, basic concepts of store designing, administration and merchandising and the importance of new

technologies such as RFID in distribution management.

COURSE CONTENTS

UNIT I

Marketing Channels: Defining and importance; Functions of marketing channels (Intensive, selective and exclusive distribution strategies); decisions in channel management

Wholesaling: Concept, importance and functions of wholesaling; wholesaler marketing decisions; trends in wholesaling

UNIT II Retail Formats: Store and non-store retailing; Franchising; Unconventional channel Retail Location: Factors affecting location decision; site selection; location based retail strategies

UNIT III

Store Design: Interiors and exteriors; Store layout and types; Factors affecting store layout; Store image mix and store façade; internet store

Store Administration: Concept, importance, functions; Steps in merchandising planning; Introduction to category management and private labeling

UNIT IV Inventory and warehousing decisions: Inventory models; lean logistics; Uncertainty and inventory

management; lead time uncertainty and product availability.

UNIT V Channel Management: Channel Selection; Channel conflicts and its resolution; Channel performance

evaluation. Technology in Distribution Management: Bar Coding, RFID, Electronic Payment systems

The examination paper will include question from each unit. The list of cases / specific references including recent articles

will be announced and discussed in the class.

REFERENCE BOOKS AND SUGGESTED READINGS Swapana Pradhan- Retailing Management

Dravid Gilbert- Retail Marketing

Barry Berman, Joel R Evans- Retail Management; A Strategic Approach

Channel Management –Stern – El- Ansary

Retail Management – Gibson Vedamani

Physical Distribution & Logistics Management – Dr. Subhash Bhave

Channel Management & Retail Management – Meenal Dhotre

http://www.indiastudychannel.com/resources/37661-Syllabus-University-Pune-MBA-Semester.aspx

42


MBA SEM III CODE TO BE DECIDED: ADVERTISING AND SALES PROMOTION



OBJECTIVES

The aim of this paper is to acquaint the students with the concepts, techniques and give experience in the application of

concepts for developing an effective advertising program and thus increase sales.

COURSE CONTENTS

UNIT I

Introduction to Advertising and Sales Promotion: To examine the promotional function, and introduce the concept of IMC. Integrated marketing communications concepts, and planning: To understand the marketing process, the role of advertising and promotion in the integrated marketing program. The role of IMC in the marketing process: To understand the role consumer behavior plays in the development and implementation of advertising and also promotional programs.

UNIT II

Perspectives on consumer behavior: To understand the basic elements of the communication process and the role of communications in marketing. The communication process: To know process of setting objectives for IMC programs and various methods of budget settings. Establishing objectives and budgeting for the promotional program: Analyze various creative styles, use of appeals in designing the advertisements.

UNIT III

Creative strategy: Implementation and Evaluation: To know the process of developing and implementing media strategy. Media Planning and strategy: To know the role of the Internet and interactive media in an IMC program. The Internet and Interactive media: To understand the role of sales promotion in a company’s integrated marketing communications program and to focus their relevance.

UNIT IV Sales promotion: To recognize the roles of public relations, publicity and corporate advertising in the

promotional mix. Public relations, publicity and corporate advertising: To evaluate methods for measuring promotional program effectiveness.

UNIT V

Measuring the effectiveness of the promotional program: To review various factors in the international environment and how they influence advertising and promotion decisions

International Advertising and Promotion: To examine how advertising is regulated, including the role and function of various regulatory agencies. Regulation of Advertising and Sales Promotion and Ethics



TEXT BOOKS Belch E. George & Belch A. Michael, Advertising and Promotion, An Integrate Marketing Communications

Perspective, Irwin/McGraw Hill, 6th Edn., 2003.

REFERENCE BOOKS Batra Rajeev, John G Myers, David A. Aker, Advertising Management, Prentice Hall, 5/e.

Wells, Burnett, Moriarty, Advertising: Principles and Practice, Prentice Hall, 5/e.

43


MBA SEM III CODE TO BE DECIDED: SERVICES MARKETING



OBJECTIVES

The aim of this paper is to develop insights into emerging trends in the service sector in a developing economy and

tackle issues involved in the management of services on the national basis

COURSE CONTENTS

UNIT I Introduction: Growth of service sector economy; Service Characteristics, Difference between Goods and

Services; Contribution of the services sector to the Economy; Classification of service marketing mix; Service triangle.

UNIT II

Consumer Behavior in Services: Customer Expectation of Service; Customer Perception of Service; Understanding Customer expectation and Perception through Marketing Research.

Service scope effects on behavior: Importance and Strategies for effective delivery through Employees; Intermediaries and Customer Participation; Managing Demand; Managing Capacity; Waiting Line Strategies.

UNIT III

Segmentation, Targeting & Positioning of services; Branding of services and its difficulties; Communication Strategies; Product Promotion Price, revenue and distribution: Factors related to Pricing, Pricing approaches, Pricing Strategies

Physical Evidence of a Service: Introduction, Physical Evidence of a Service, Contribution of Physical Evidence to the Service

UNIT IV

Service Quality; Measurement and Control (Introduction, Importance, Measurement of Service Quality, Quality Gap Model). Customer Feedback and Service Encounter, Service Recovery (Customer responses to effective Service Recovery, Principles of Effective Service Recovery Systems, Learning from Customer Feedback).

UNIT V

New Trends and emerging concepts in Service Marketing. Relationship Marketing: Concept, Benefits and Strategies recovery; Service Development and Design;

New Service Types, Supplementary Services, After sales service. Managing service delivery process; Customer Experience Management.



TEXT BOOKS C. Lovelock, J. Chatterjee , “Service Marketing” ,Pearson Education

Zeithmal, Valarie; A Services Marketing, Tata McGraw Hill

K. Rama Mohana Rao, “Service Marketing”, Pearson Education

REFERENCE BOOKS

Payne A; The Essence of Service Marketing Prentice Hall

Govind Apte; Services Marketing, Oxford Press

Glynn & Barner, Understanding Setrvice marketing, PHI

44

Service Operations Management: Improving Service Delivery. Robert Johnston & Graham Clark. 2nd Edition. Pearson Education, 2005

Service Management and Operations, 2/E Haksever, Render, Russell, Murdick Pearson Education, 2000.


MBA SEM III CODE TO BE DECIDED: SALES MANAGEMENT



OBJECTIVES

The aim of this paper is to make the student aware of issues related to sales force management focusing on “selling” as

a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information

and goods, and exposes students to the types of systems required to optimize organizational efficiency through this

function.

COURSE CONTENTS

UNIT I Role of Salesperson: Responsibility; Cross Functional Linkages; Lifetime Customer Concept; Management

of Accounts Receivables.

UNIT II Selling Skills: Value Proposition; Customer Value Creation; Lifetime Customer Value Creation; Personal

Selling-A Promotion Mix Element; BuyerSeller Dyads; Diversity of Personal Selling Situation; Theories of Selling; Prospecting; Sales Resistance; Closing Sales; Key Accounts Management

UNIT III Sales Organization: Setting up a Sales Organization; Basic types of Sales Organization Structures

including Outsourced sales force; Interdepartmental Relations and Structures; Coordination of Personal Selling with Other Departments.

UNIT IV The Sales Effort: Sales Planning; Forecasting; Qualitative and Quantitative Methods (Overview of Linear

Regression, Time Series Analysis, Moving Averages); Budgeting; Designing Territories; Territory Management; Routing; Setting Sales Quotas Profitability; Analysis of Sales effort.

UNIT V

Sales Force Management: Estimation of Sales Force; Workload, Breakdown and Incremental Analysis Recruitment and Selection of Sales Personnel; Planning and Conduct of Sales Training Programs; Motivating and Compensating Sales Personnel; Compensation Systems; Incentive Plans; Disincentive; Benefits; Performances Appraisals; Evaluation; Criteria for evaluation.



TEXT BOOKS Richard, Still R. et al., Sales Management: Decision, Strategies and Cases, 5th Edition, Prentice-Hall, India

Havaldar, Cavale, Sales and Distribution Management: Text and Cases, Tata Mc Graw Hill, 2007

Futrell, Charles, Sales Management, South Western College Publication, 2000

REFERENCE BOOKS Venugopal, Pingally, Sales Management.

45


MBA SEM III CODE TO BE DECIDED: CUSTOMER RELATIONSHIP MANAGEMENT



OBJECTIVES

The objective of the course is to invoke critical thinking and analysis of the concept ofcustomer relationship

management and enabling them to develop and manage CRM strategy.

COURSE CONTENTS

UNIT I

Introduction to CRM: Definition and Concepts, CRM as an integral business strategy. The nature of the CRM strategy. The business environment of CRM: Legal, ethical, economic, competitive and social. Retail and business customer profiling; Relationship life cycles; Understanding and evaluating customer business plans.

UNIT II

Managing Customer relationships: Customer identification; Expanding the size of the customer database; Customer profiling; Understanding and managing customer expectations, developing customer confidence; Building relationships by adding value to customers cost effectively; Planning and making persuasive presentations.

UNIT III Developing CRM strategy: The role of CRM in business strategy; Understanding service quality: Technical

quality; product knowledge, functional quality, determinants of service quality, managing customer communications; Planning and managing CRM projects; Retention and cross-sell.

UNIT IV Managing CRM: Managing customer contact strategies; dealing with difficult situations: Imparting Bad

news, closing accounts, Exit strategies, Time management and CRM: priority setting, Target setting, setting standards

UNIT V Measuring Performance of CRM: Customer Satisfaction



SUGGESTED READINGS Roger J. Baran, Robert J. Galka, Daniel P. Strunll: Customer Relationship Management, South Western Cengage

Learning.

S. Bolachandra: Customer Relationship Management – Driven Services Management, 2nd ed., Response Books, Sage Publication.

Keshu, Patnaik: What Customers Really Want, Lotus Press.

46


MBA SEM III CODE TO BE DECIDED: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

ELECTIVE DISCIPLINE: FINANCE MANAGEMENT


OBJECTIVES

The aim of this subject is to impart knowledge to students regarding the theory and practice of security analysis and

portfolio management.

COURSE CONTENTS

UNIT I Introduction to Indian Stock Market, scope and features of an investment program, investment risk,

interest risk, market risk, inflation risk, default risk, systematic and unsystematic risk, problems related to risk and return.

UNIT II Technical Analysis: dow Theory, Elliot wave principle, efficient market hypothesis, equity evaluation and

bond evaluation. Fundamental Analysis: Analysis of Company, Industry and Economy.

UNIT III

Company analysis: Study of financials, estimation of intrinsic value, and obstacles in the way of analyst. Industry analysis: Past sales and earnings performance, performance of industry, attitude of

government, labor and competitive conditions, stock price relative to earnings, industry cycle and other sources for industry analysis.

Economic analysis: Anticipatory surveys, barometric approach, econometric model building, opportunistic model building.

UNIT IV

Portfolio utility theory and indifference curves. Markowitz Portfolio selection model: The specific model, corner portfolios, dominance principle.

Portfolio of two risky securities, three security portfolio. Relationship between leveraged and unleveraged portfolio.

UNIT V Sharpe single index model, Capital asset pricing model, factor models. Portfolio investment process: Selection, execution, revision and performance evaluation.



TEXT BOOKS Reilly Frank K and Keith C. Brown, Investment Analysis and Portfolio Management, 8th edition, Thomson Learning,

2007.

REFERENCE BOOKS D.E.Fisher and R.J. Jordan Security Analysis and Portfolio Management, Prentice Hall/ Pearson Edu., 6th Edition,

1995

Rusell J. fuller & James L. Farell – Modern Investment & Security analysis - McGraw Hill, International Ed.

J.C. Francis, Investments: Analysis and management, 5th Ed., 1991, McGraw Hill, Singapore

M.Ranganatham & R. Madhumathi: Investment Analysis & Portfolio Management, Pearson Education.

47


MBA SEM III CODE TO BE DECIDED: CORPORATE RISK MANAGEMENT



OBJECTIVES

The objective of this course is to equip students with the knowledge of Measures for Management of various types of

Corporate Risks.

COURSE CONTENTS

UNIT I

Introduction of Corporate Risk Management: Risk and return to investor and for companies, Risk Management Approaches, “ Plain Vanilla Products”, Use of Financial Products to hedge Risk, Exotic Options and Structured Deals;

Concept of Greeks in Corporate Risk Management: Delta, Gamma, Vega, Theta, Rho, Calculation of Greeks, Taylor Series Expansions, Hedging Exotics, Scenario Analysis;

UNIT II

Interest Rate Risk: Measuring Interest Rate, Zero Rates, Forward Rates, Treasury Rates, LIBOR and Swap Rates, Application to Portfolio, Interest Rate Deltas, Principal component Analysis Numerical Problems.

Volatility: Meaning, Implied Volatility, Estimation of Volatility, Exponentially Weighted Moving Average Model, GARCH Model, Maximum Likelihood Model, Forecasting Future Volatility

Basel II: Basel II Norms, Credit Risk Capital, Operational Risk, Supervisory Review, Market Discipline VaR Measure: Meaning, VaR versus Expected Shortfall, Properties of Risk Measure, Parameters,

Marginal VaR, Incremental VaR and component VaR, Back Testing, Stress Testing

UNIT III

Market Corporate Risk Management: Meaning, Historical Simulation Approach, Accuracy, Extension, Extreme Value Theory, Application, Model Building Approach, Linear Model, Application of Linear Model, Linear Model and Options, Quadratic Model, Monte Carlo Simulation, Comparison of Historical Simulation Approach with Model Building Approach

UNIT IV

Credit Corporate Risk Management: Meaning, Default Probabilities(DP), Estimation of DP through Bond Prices and Equity Prices, Estimation of Credit Losses, Credit Risk Mitigation, Credit VaR Vasicek’s Model, Credit risk Plus, Credit Metrics, Interpretation of Credit Correlations, Credit Default Swaps and their Valuation(CDS), Basket CDS, Collateralized Debt Obligations (CDO), Valuation of Basket CDS and CDO

UNIT V

Operational Corporate Risk Management: Meaning, Categorization of Operational Risks, Loss Severity, Loss Frequency, Forward Looking Approaches, Allocation of Operational Risk Capital, Power Law, Insurance, Sarbanes Oxley

Model Risk and Liquidity Risk: Meaning, Models in Finance, Models for Non-Linear Products, Models for Actively Traded Products, Models For Structured Products, Detecting Model Problems, Traditional View of Liquidity Risk, Liquidity Black Holes, Liquidity versus Profitability.



SUGGESTED READINGS IIBF: Risk Management, Macmillan India Ltd.

John C.Hull: Risk Management and Financial Institutions, Pearson Education

48

Tony Merna, Dr. Faisal F. Al-Thani: Corporate Risk Management


MBA SEM III CODE TO BE DECIDED: WORKING OF STOCK EXCHANGES



OBJECTIVES

The aim of this paper is to help students understand the functioning of stock markets and various financial instruments

involved in stock markets.

COURSE CONTENTS

UNIT I

Introduction to the course and review of the basics of financial instruments and markets, roles played by the market and the institutions

Introduction to the trading industry, depository and its functions, trading of securities in the secondary markets, brokers, etc

UNIT II

Design and structure of the market, order and order properties, clearing and settlement, risk management and surveillance, grievance settlement

Functioning of the primary markets, initial public offers, book building process Debt markets, instruments and their features, participants and institutions, trading, primary and

secondary markets.

UNIT III

The theory and concepts of stock market indices, need for indices, index construction, calculation of index values, index composition

What mutual funds & hedge funds do and how they function, the types of mutual funds, requirements, regulations, pricing, loads, net asset values

UNIT IV

Derivative instruments and their characteristics, futures, options, trading, the functioning and regulation of the derivatives market

What are exchange-traded funds, characteristics, formation, trading, advantages Regulations pertaining to the capital markets: stock exchanges, brokers. Securities and exchange board

of India (SEBI) Corporate governance, insider trading, executive compensation and other related concepts

UNIT V Market microstructure, impact costs, liquidity and the roles played by various players, empirical studies

on the Indian markets Brief history, important events, stock market scams, Sensex peaks & troughs



TEXT BOOKS Machiraju H.R, The Workings of Stock Exchanges in India, New Age International (P) Ltd, Second Edition, 2000.

REFERENCE BOOKS

Fabozzi F.J., Modigliani F., Jones F. J., Ferri M. G., Foundations of Financial Markets and Institutions, Third Edition, Pearson Education (Asia), 2002.

Harris Larry, Trading and Exchanges – Market Microstructure for Practitioners, Oxford University Press, 2003.

Thomas Susan (Editor), Derivatives Markets in India 2003, Tata McGraw Hill, 2003.

49

Weiss David M, After the Trade is Made – Processing Securities Transactions, Prentice Hall of India Second Edition, 1997.

Pathak, Bharati V., Indian Financial System, Pearson Education, New Delhi, 2006.


MBA SEM III CODE TO BE DECIDED: CORPORATE FINANCE AND VALUATION



OBJECTIVES

The aim of this paper is to help students understand the concept of corporate finance, basic valuation of a corporate

decision, basis of financial decision-making in corporate, the procedure of merger and acquisition, and the techniques

for measuring profitability.

COURSE CONTENTS

UNIT I Corporate Finance: Basic Concepts; Valuation Methods; Value Creation and New Valuation Tools;

Alternative Valuation Approaches to Specific Cases

UNIT II Working Capital Management: The Treasury function; Operating Cash Flow Management in a firm; How

to manage the liquidity position of a company

UNIT III Capital Budgeting: Capital budgeting: an overview; Project cash flows; Forecasting cash flows:

Quantitative/Qualitative/Judgmental; Project analysis under Certainty/Risk; International project appraisal

UNIT IV The Banking Relationship: Concept and negotiation planning; Contribution to financial management

improvement; The negotiation; Quantification of the Banking business; Negotiation Objectives setting; Determination of Negotiation strategy

UNIT V Mergers and Acquisitions: The Mergers and Acquisition Market; Definitions and basic concepts;

Origination/Advisory Mandate: The Process Design; Controlled Auction; M&A Financing Alternatives; How do finance providers value M&A deals; Other M&A issues.



REFERENCE BOOKS R.C. Higgins, Analysis for Financial Management, Chapter- 1

R.A. Brealey, S. Myers and F. Allen, Principles of Corporate Finance, Chapters 29 and 30

I.M. Pandey, Financial Management

Prassanna chandra, Financial Management

50


MBA SEM III CODE TO BE DECIDED: TAXATION AND TAX PLANNING



OBJECTIVES

The aim of this paper is to give an in-depth knowledge to students about various concepts in income tax for both

individual and businesses as well as help them plan and manage taxes.

COURSE CONTENTS

UNIT I Basic concepts: Assessment year, previous year, person, assessee, Income, gross total income,

Agricultural income and incomes exempted from tax. Residential status, its determination and tax liability

UNIT II Computation of taxable income under the head salary (Basic problems with retirement) Income from house property: Calculation of GAV, NAV, Vacancy period, unrealized rent and Treatment

on interest on loan.

UNIT III Income from business or professions and its computation. Ch. 44A, 44AB, 44AD, 44AE, 44AF. Income from capital gain, exemption in capital gain. Income from other sources

UNIT IV

Set-off and carry forward of losses Permissible deductions under Ch. VI-A 80C to 80U Calculation of total income of firms and tax liability. Computation of total income of individual and calculation of tax liability. Calculation of total income of a company and calculation of tax liability

UNIT V Introduction to indirect taxes: Central sales tax, objects & provisions; Interstate (Basic problems in CST);

Concept of VAT, merits and demerits of VAT (Basic problems); Tax planning & Tax management



TEXT BOOKS B.B. Lal, “Direct Taxes”, Pearson Education

V S Datey – Indirect Taxes – Taxman Publications

Kul Bhushan,”How to Deal With VAT”, Pearson Education

Vinod Singhania- Students Guide to Income Tax – Taxman Publications

REFERENCE BOOKS

B.B. Lal,” Income Tax and Central Sales Tax”, Pearson Education

Mehrotra- Direct Tax – Sahitya Bhavan

T N Manoharan- Students Guide to Income Tax – Snow White

51


MBA SEM III CODE TO BE DECIDED: FUTURES AND OPTIONS



OBJECTIVES

The objective of this course is to provide knowledge of Financial Derivatives and hedging strategies through various

Derivatives.

COURSE CONTENTS

UNIT I

Introduction: Meaning of Derivatives, Characteristics, Types, Derivative Market in India, Functions of Derivative Market, Significance of Derivatives, Traders in Derivatives Market;

Forward Contract: Meaning, Classification, Features, Advantages, Disadvantages, Valuation of Forward Contract, Pricing Forward Contract, Hedging with Forward Contract, Limitations of Forward Contract.

UNIT II

Futures Contract: Meaning, Nature, Types, Mechanics of Futures Contract, Difference between Futures Contract and Forward Contract, Futures Contract in India, Advantages and Risk of Trading in Futures over Cash; Characteristics of Future Market in India, Settlement of future position, Participants in Future Market;

UNIT III Pricing of Futures Contract: Approaches to Pricing Futures, Cost of Carry Model, Pricing

Model for Index Futures, Pricing Model for Commodity Futures; Hedging Strategies using Futures: Process of Hedging through Futures Hedge Ratio.

UNIT IV

Option Contracts: Meaning, Types, Participants, Option Framework, Option Terminology, Option Time Value, Option Vs. Futures; Valuation of Options: Pricing Options, Basic principles of Options, Single Period model, Binomial Model, Black Scholes Model, Whaley model; Hedging Strategies using Options: Hedging with Options, Types of option trades, Option based Hedging strategiesa, Option Trading Rules.

UNIT V

Financial Swaps: Meaning, Types, Advantages, Disadvantages, Principles, Valuation of Models for Swaps, Types of Swap Risks; Interest Rate Derivatives: Treasury bills and Treasury bonds, Hedging with T-Bills and T-Notes, Eurodollar Derivatives, Caps, Floors, Collars; Credit Derivatives: Common Credit Derivatives, Credit Default Swap, Total return Swap, Collateralized Debt Obligation.



SUGGESTED READINGS Parasuraman: Fundamentals of Financial Derivatives, Wiley India Pvt. Ltd.

Derivatives Simplified , P Vijaya Bhaskar,b Mahapatra,Sage Publication

Satjayit Das: Credit Derivatives , , John Wiley and Sons inc

David A. Dubofsky: Derivatives Valuation And Risk Management, Oxford University Press N Delhi

52


MBA SEM III CODE TO BE DECIDED: HUMAN RESOURCES PLANNING & DEVELOPMENT

ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT


OBJECTIVES

The aim of this paper is to develop a conceptual as well as practical understanding of Human Resources Planning,

Deployment and Development in organizations.

COURSE CONTENTS

UNIT I Human Resource Management: Meaning, Benefits, Strategic planning and HR planning. Manpower

Planning: Definition Objectives, benefits, limitations and problems. Linkage of HR planning with other HR function; Factors Influencing human resource planning. Work Measurement, method, work study.

UNIT II

Human Resource Planning: tools, methods and techniques, Skill in verifying manpower inventory qualitative and quantitative aspects. HR Demand and Supply forecasting (. Job Analysis: Meaning, Purpose, Process, Methods of Collecting Data. Recruitment: Meaning, Modern Techniques of Recruitment; Sources- Internet Based, Placement Agencies.

UNIT III Human Resource Development: Overview, philosophy and goals of HRD, HRD culture, climate, HRD sub

systems / process mechanisms, task analysis, motivational aspects of HRD, development supervision, counseling and mentoring.

UNIT IV Organizing for HRD, HRD for workers, HRD overview in Govt. and Private systems, HRD for health and

family welfare, HRD in defense , police , voluntary organizations , manufacturing organization and infrastructure , and HRD in service industries (Banking , Hospital , event etc), HRD audit.

UNIT V Changing environment of HRD: Internal and external factors, Internal factors: HR of country and

changing demands of employers.



TEXT BOOKS Gary Dessler, “Human Resource Management”, Pearson Education

Gerard V McMohan, “Recruitment and Selection”, Prentice Hall of India

C.R. Greer,”Strategic Human Resource Management”, Pearson Education

REFERENCE BOOKS

Recent Experiences in HRD, Rao, T.V., New Delhi. Oxford & IBH

Evaluation of HRD, Pareek, Udai, Jaipur, Rawat Publications

S.S.Khanka,“Human Resource Management”. S. Chand & Company Ltd.

53


MBA SEM III CODE TO BE DECIDED: CROSS CULTURAL AND GLOBAL MANAGEMENT



OBJECTIVES

The aim of this paper is to develop a conceptual as well as practical understanding of Human Resources management in

a global and cross-cultural environment.

COURSE CONTENTS

UNIT I International Organization: Approaches to the study of comparative employment, policy, Convergence

theory, The cultural approach, The institutionalist perspective.

UNIT II International HRM Models: Poole’s adaptation of the Harvard model, The Brewster and Bournois model

of International HRM, International HRM, Problems of International Research.

UNIT III Internationalization of HR Activities: Types of International Business, inter country Differences affecting

HRM, causes for International assignments failure. International Staffing Policy, Selecting International Managers, Adaptability & Screening, Managing Knowledge Workers.

UNIT IV Understanding Culture: Organisation culture & National culture, Cross – culture Theories, Cross – Culture

Business Communication & Behaviour, Culture & Organizational Performance.

UNIT V Training & Maintaining International Compensation: Training for Expatriate Managers, National

Differences in Compensation, Factors Influencing International Compensation, Components of Remuneration Package.



SUGGESTED READINGS “S.Shajahan”, International Business, Macmillan,2007

“Charles.W.L.Hill and Arun Kumar Jain”, International Business, 5th edition, TMH, 2006.

“Dr.R.Chandran”, International Business, Jaico Publishing House, 2007.

“Gary.P.Ferraro”, The Cultural Dimension of International Business, Pearson Education, 5th edition, 2007.

“K.Aswathappa”, International Business, TMH, 2007.

Edited by Mark.E.Mendenhall, Gary.R.Oggou, Gunter.K.Shaul”, Readings and

Cases in International HRM, 4th edition, Routhdge Taylore&Francis Group , Newyork, 2007.

“Arvind.V.Phatak, Pabi.S.Bhagat and Roger.J.Kashlak”, International Management, TMH, 2006.

“Peter.J.Dowling and Denice.E.Welch”, International Human ResourceManagement, 4th edition, Thomson Publisher, 2007.

“Richard Mead”, International Management, 3rd edition, Blackwell Publishing ,2005.

“Dr.Nilanjan Sengupta and Dr.Mousumi.S.Bhattacharya”, International Human Resource Management, Excel

Books, 2007.

54


MBA SEM III CODE TO BE DECIDED: EXECUTIVE COMPENSATION



OBJECTIVES

The objective of the paper is to orient the students towards system of total rewards and payments made to the

executive which is called executive compensation.

COURSE CONTENTS

UNIT I Introduction to Executive Compensation: Compensation Management – Nature, Significance,

Objectives & functions, Elements of compensation, Principles & factors influencing compensation;

UNIT II Theories of Compensation: Economic and Behavi Compensation Management in a Developing

Economy; Institutional framework of Compensation Management: Union Govt. laws, Management & Unions objectives of compensation

UNIT III

Macro & Micro Economic Compensation Concepts: Compensation in a knowledge based global economy, compensation & non-compensation dimensions; Organization Structure & compensation strategy linking compensation with objectives of the organization; Job analysis, Job description & Job evaluation: Methods & problems, point factor method of job evaluation, Compensation Surveys.

UNIT IV

Designing Executive Compensation: Designing a Pay Structure – Graded Broad banding; Pay Delivery Systems, Team based pay; Paying for Performance, Competency & skills & innovation: Issues and Concerns Pay.

Fringe benefits & services: Socio Economics psychological rationale of Fringe benefits Communication & administration of fringe benefits; Incentives: Short term & Long term incentives and wealth building; Executive Perks: Types, issues & concerns. The Taxing Components of Executive Compensation.

UNIT V

Compensation of special groups: Supervisors, Corporate Directors, Executives, Scientists and Engineers, Industrial & Marketing personnel; International pay system: Approaches to executive pay, Japanese, American, German pay system (Budgeting & Compensation System) is globalization of executive pay possible?

Executive Compensation: Significance and recent trends in executivecompensation, ESOP’s etc.



TEXT BOOKS

Milton: Compensation Management, Handerson.

Brucer: The complete guide to Executive compensation, (McGraw)

Richard: Compensation Management in Knowledge Based world, Handerson (Pearson)

55


MBA SEM III CODE TO BE DECIDED: COMPENSATION MANAGEMENT



OBJECTIVES

This course is designed to promote understanding of issues related to the compensation or rewarding human resources

in the corporate sector, public services and other forms or organizations and to impart skills in designing, analyzing and

restructuring reward management systems, policies and strategies.

COURSE CONTENTS

UNIT I

Overview of compensation: Meaning, Importance of compensation, Elements of compensation, Factors influencing Effective compensation, Compensation process, Designing Compensation System, Strategic Compensation System. Wage concepts: Minimum, Fair and Living wage; Compensation Philosophies, Conceptual and theoretical understanding of economic theory.

UNIT II Employee satisfaction and motivational issues in Compensation; Executive Compensation; Differentials;

Internal and External Equity in Compensation system.

UNIT III

Performance management framework: Definition and coverage, reason for undertaking PM, PM Process, Diagnosis and Bench marking, Setting Performance standards, Performance measurement, Review of performance, Rewarding Performance through Financial and Non-Financial aspects. Understanding different components of compensation packages like fringe benefits, perks, incentives and retirement plans.

UNIT IV Laws relating to Workmen Compensation: Workmen’s compensation Act, Minimum Wages act, Payment

of Wages act, Payment of bonus act, Provident fund act, Equal Remuneration Act.

UNIT V Institution/machineries related to Reward system: Wage boards, pay commission. Government, public

and private sector compensation, Wage and productivity: Concepts and regulations.



TEXT BOOKS

P.R.N.Sinha,“Industrial Relations,Trade Unions & labor Legislations”, Pearson Education.

P.S. Rao, “Personnel & Human Resource Management”, Himalaya Publishing house

REFERENCE BOOKS

C.B.Memoria. “Dynamic of Industrial Relations in India” Himalaya Publishing House

Performance Appraisal And Compensation Management:A Modern Approach, Dewakar Goel, PHI

Strategic Compensation: A Human Resource Management Approach, 6/e, Joe Martocchio, Pearson Education

Compensation Management in a Knowledge - based World, 10/e, Richard I. Henderson, Pearson Education

Compensation Management and Labour Legislation, Dr. A M Sharma, Himalaya Publishing House

Compensation, George Milkovich, Jerry Newman, C S Venkataratnam, TMH

56


MBA SEM III CODE TO BE DECIDED: PERFORMANCE MANAGEMENT



OBJECTIVES

Performance management is the most critical function and strong determinant of organizational excellence. This course is designed to develop appreciation and skills essential for designing and instituting effective performance management systems. COURSE CONTENTS

UNIT I Concept, characteristic, role and significance of performance; performance appraisal vis- à-vis

performance management, process of performance management; performance management and strategic planning linkages.

UNIT II Performance Planning and goal setting, performance and training, performance feedback coaching and

counseling

UNIT III Establishing and operationalising performance management system; measuring performance-

results and behaviour; conducting performance review discussions; harnessing performance management system for performance improvement.

UNIT IV Performance management strategic and interventions- reward based performance management;

career based performance management, term based performance management.

UNIT V Culture based performance management; measurement based performance management; competency

based performance management; leadership based performance management.



TEXT BOOKS

Aguinis, Herman, Performance Management, Pearson Education, Inc. Kandula,

Srinivas R., Performance Management, PHI, New Delhi.

Rao, T.V., Performance Management and Appraisal Systems, Response Bank, New Delhi. Cardy, Robert L.,

Performance Management: Concepts, Skills and Exercise, PHI, New Delhi. Sahu, R.K., Performance Management System, Excel Books, New Delhi.

57


MBA SEM III CODE TO BE DECIDED: MANAGEMENT OF TRAINING AND DEVELOPMENT



OBJECTIVES

The aim of this paper is to provide an in-depth understanding of the role of Training in the HRD, and to enable the

course participants to manage the Training Systems and Processes.

COURSE CONTENTS

UNIT I

Introduction to training and learning: Definition of training and learning; Pedagogy; Awareness of best practice and current trends; Understanding training methods (Off-the-Job Training Methods, On-the-Job Training Methods and Technology-Based Training Methods); Understanding the key elements of learning and learning transfer.

UNIT II

Training management: Developing training objectives (Tying training objectives to corporate objectives; Writing a company training policy; Developing a continuously learning organization); Developing a training plan (Conducting a needs analysis, Preparing training and development plans, Preparing the overall training budget, Designing and costing training courses); Trainers (The learning process and the trainer’s role, Internal trainers versus external consultants).

UNIT III Training evaluation (Conducting evaluations, Keeping training records and managing a training system,

Evaluating Return on Investment).

UNIT IV

Systematic guide to training course development: Identification of training needs (Objectives, Methods, Knowledge, attitudes and aptitudes); Behaviour analysis; Development of HR in reference to objectives and institutional climate (Actual behaviour versus desired behavior, Definition of desired changes); Development of course content and teaching methods (Competency-based needs assessment approach; Task analysis process; Development of behavioural objectives components); Training course test and distribution (Control group participant selection and preliminary course evaluation, Pre and post training test preparation, Establishment of participant lists per session, Classroom setup, Development of theoretical content and visual teaching aids, Techniques and teaching methods).

UNIT V Evaluation (Types of evaluation, Values, Costing Training Programs, The Cost and Benefits of Training,

Return on Investment, Utility Analysis).



TEXT BOOKS Saks, A.M. & Haccoun, R.R. (2007). Managing Performance Through Training and Development (4th ed.).

Scarborough, ON: Nelson Canada.

Thacker, J.W. and Blanchard, P.N. (2006). Effective training, 4th Edition. Toronto: Pearson Education Canada Inc.

ISBN-10:013607832X

REFERENCE BOOKS Management Development: A Guide for the Profession Edited by Joseph Prokopenko, ISBN: 9221091961

58

A Practical Guide to Training and Development by Michael Moskowitz – (Pfeiffer and Co; Aug 15, 2008),

ISBN: 9780470189467

Handbook of Training and Development edited by Steve Truelove - (Blackwell Publication)


MBA SEM III CODE TO BE DECIDED: COMPUTER NETWORKING

ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT


OBJECTIVES

The course is designed to provide an in-depth knowledge to the student about various types of networking and

associated infrastructure required in an organization and the management issues involved therein.

COURSE CONTENTS

UNIT I

Networking fundamentals, Topology, Communication fundamentals, transmission and transmission media; guided and unguided media, digital and analog transmission, transmission modes, Wide area networks (WAN), local area networks (LAN), multiplexing TDM, FDM, WDM, Switching techniques- circuits, message, packet, communication satellites, OSI reference model, TCP/IP Reference model,

UNIT II Internetworking, network applications: - EDI, Email, FTP, Enterprise networking, ISDN- ISDN channels,

layers, frame format.

UNIT III

Datalink layers-framing, flow control, stop-and-wait protocol, sliding window protocols, error control-stop-and-wait ARQ, sliding window ARQ, PPP, SLIP.

Network layers- routing, shortest –path route algorithm, congestion, congestion control algorithm-leaky bucket and token bucket.

Transport layers-services of transport layer, transport protocols-TCP and UDP connection management. Presentation layer- Introduction to translation, authentication, data compression.

UNIT IV Network devices- Bridge, routers, gateways repeaters. IPV4, IPV6, VLAN, VPN, VOIP.

UNIT V Design and development of enterprises network, remote access to computer resource- Telnet. Network performance monitoring, Introduction to Network maintenance, Security.



TEXT BOOKS

Andrew. S. Tannanbaum, “Computer Networks”, Pearson Education

Behrouz A. Forouzan, “Data Communication and Networking”, Tata McGraw Hill Publication

REFERENCE BOOKS

William Stallings, “Data and Computer Communication”, Pearson Education

S. Keshav, “An Engineering Approach to Computer Networking”,Pearson Education

Tom Sheldon, “Encyclopedia of Networking”, Tata McGraw Hill Pub. Co. Ltd.

William A. Shay, “Understanding Data Communications and Networks”, Vikas Publishing House.

59


MBA SEM III CODE TO BE DECIDED: INTERNET BUSINESS MODELS & BUSINESS

STRATEGIES ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT


OBJECTIVES

The course is designed to acquaint the students with various Internet based business models and business strategies

COURSE CONTENTS

UNIT I Introduction to E-Commerce and its impact on organization, economy, Porter’s framework in the new

economy, Value chain, virtual value chain, Extracting value out of the value chain :(Amazon publishing industry case).

UNIT II Economics of information, impact on strategy ;Value proposition, business models and revenue models

on the web ;Business models, components, dynamic and appraisal

UNIT III Value configuration and the internet; Market opportunity analysis, customer interface, market

communication.

UNIT IV Strategy formulation and implementation for online firms, BMG online, ford, dell, eBay, egghead.com,

priceline.com, yahoo, MicroAge, wells, Fargo online, Charles schwab, Merryl Lynch etc.

UNIT V Comprehensive overview and case discussion of impact of internet on various industries Banking, Travel,

Insurance, Automobiles, Health care, advertising, telecom, retail etc.



TEXT BOOKS

To be added later

60


MBA SEM III CODE TO BE DECIDED: RDBMS & SQL CONCEPTS



OBJECTIVES

The students are to be provided basic understanding of the RDBMS and SQL and the skills to make use of these in

business organizations.

COURSE CONTENTS

UNIT I Characteristics of database approach, Advantage of using DBMS. Various Data models: Network, Hierarchical and Relational. Schemas and Instances.

UNIT II DBMS architecture and Data Independence: System architecture for DBMS and data dictionary,

Database users, Data base languages and interfaces.

UNIT III ER Model; Enhanced ER Model (specialization and generalization); Relational data model, Keys-primary, alternate, foreign, superkey, candidate. Functional dependencies; normalization (1NF, 2NF, 3NF)

UNIT IV SQL: DDL, DML, DCL (commit, rollbacks, save-point) and views. Transactions: Basic concepts of ACID properties, transaction state, implementation of atomicity and

durability, basic recovery techniques.

UNIT V Emerging field in DBMS: Distributed database, multimedia database, object-oriented DBMS, data

warehousing and mining.



TEXT BOOKS H. Korth & A. Silberschatz, “Database system concepts,” TMH.

Date C.J., “An introduction to database system,” Narosa Publishing House.

REFERENCE BOOKS Elmsari and Navathe: Fundamental of database system. Addison Welsely. New York.

Desai, B., “An introduction to database concepts,” Galgotia Publication.

61


MBA SEM III CODE TO BE DECIDED: MOBILE COMMERCE AND SECURITY



OBJECTIVES

The course is designed to acquaint the technology behind mobile commerce, security issues in mobile commerce and

management of mobile commerce services.

COURSE CONTENTS

UNIT I

Introduction: Generations of mobile computing, Spectrum allocation, Standard Bodies, Players in the Wireless Space, three tier architecture of mobile computing, Mobile Computing through Internet, Basic cellular system, concept of frequency reuse channels, hand-off mechanism, cell splitting.

GSM & GPRS : GSM features and Architecture , Network Aspects in GSM ,GSM Frequency Allocation, Mobility management, hand-off mechanisms, cell splitting, Security issues used in GSM, GPRS features and architecture, network operations, data services in GPRS, applications and limitations, SMS and MMS services architecture and operation details.

UNIT II

Emerging Telecommunication Technologies : Introduction, bluetooth, EDGE, UMTS, Wireless Broadband (WiMAX), Mobile IP, Java Card, WLAN, Ad-hoc Networks, Sensor Networks, Spread Spectrum technology, CDMA, Third generation networks and applications, WAP: Model, architecture & protocol stack.

UNIT III Security Issues in Mobile Computing : Introduction, Information security, Security techniques and

Algorithms, security Protocols, Public Key Infrastructure, Trust, Security Models, Security Frameworks for Mobile Environment

UNIT IV M-Commerce : Introduction to m-commerce :Emerging applications, different players in m-commerce,

m-commerce life cycle Mobile financial services, mobile entertainment services, and proactive service management.

UNIT V

Management of mobile commerce services : Content development and distribution to hand-held devices, content caching, pricing of mobile commerce services

The emerging issues in mobile commerce : The role of emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation challenges in m-commerce, futuristic m-commerce services.



TEXT BOOKS

To be added later

62


MBA SEM III CODE TO BE DECIDED: SOFTWARE ENGG AND PROJECT MANAGEMENT



OBJECTIVES

The course is designed to acquaint the students with the processes and issues involved in development, and

implementation of software. A student must understand the specific management issues that occur while engineering a

software.

COURSE CONTENTS

UNIT I Introduction to SE: Problems, goals and process. SE Models: Waterfall model, prototype model,

incremental, spiral model, RAD model. SE approach: Software requirement specification, component of SRS, specification language like structured English, decision tree, decision table, structure of SRS.

UNIT II

Project management (PM): Responsibility of Project management. Software metrics: McCall’s quality factors, FURPS. Software project planning and cost estimation using cocomo model. Project scheduling, personnel planning, Rayleigh curve. Software quality assurance plan, PM plan, Risk management: risk assessment, control and monitoring.

UNIT III

Software configuration management processes, software design, problem partitioning abstraction coupling and cohesion, structured charts.

CASE: Buildings blocks for CASE, taxonomy of case tools (code & data).Integrated case environment, the integration architectures, the case repository.

UNIT IV Software Testing: Unit Testing, integration testing, system testing, black box, white box testing. A

strategic approach to software testing. The act of debugging.

UNIT V Software re-engineering, reverse engineering forward engineering. The economics of re--engineering.

CMM; Software Measurement and complexity; Software configuration management.



TEXT BOOKS

Pressman, Roger S., “Software Engineering”, A Practitioner’s Approach McGraw-Hill,

Jalote, Pankaj, “Introduction to software Engineering, PHI.

REFERENCE BOOKS

L. Pfleeger, “Software Engineering”, Pearson Education

W. Royce, ”Software Project Management”, Pearson Education

Fairley, Richard, Software Engineering Concepts, Tata McGraw-Hill.

Gillies, Alan C., and Peter Smith, Managing Software Engineering - CASE studies and solutions, Chapman & Hall

B. Ali & Frederick J. Hudson, “Software Engineering Fundamentals”, Oxford University Press Hughes, Bob and Mike Cotterell, Software Project Management (second edition), TMH , New Delhi.

63


MBA SEM III CODE TO BE DECIDED: PRODUCTION PLANNING AND CONTROL

ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT


OBJECTIVES

The aim of this paper is to develop an understanding of various approaches to production planning and to help students

understand the real world problems involved in production planning and control.

COURSE CONTENTS

UNIT I Production Planning – Introduction, Basic Concepts and Advantages. Functions of Operations Planning:

Planning, Routing, Scheduling, Dispatching and Inspection. Types of Planning – Strategic Planning, Tactical Planning and Operational Planning.

UNIT II Facility Planning – Introduction and Scope, General Procedures for Facility Locations, Facility Location

Models – Simple Median Model and Centre of Gravity Model, Aggregate Planning – Concept, Nature and Advantages, Variables used in Aggregate Planning, Aggregate Planning and Strategies.

UNIT III Capacity Planning – Meaning, Importance of Capacity Decisions, Determining Capacity Requirements,

Design and Effective Capacity, Major Considerations of Effective Capacity, Break – Even Analysis: Single Product Case and Multiproduct Case .

UNIT IV Material Requirement Planning – Introduction, Need for Material Planning, Basic Material Requirement

Planning: Concept and Implementation, Independent versus Dependent demand; Lumpy Demand; Lead Time; Common Use Time; and Time Phasing.

UNIT V

Inventory Control – Meaning, Types of Inventory, Pressure for Low Inventory, Pressure for High Inventory, Inventory Reduction Tactics, Inventory Techniques – ABC Analysis and Economic Order Quantity (EOQ). Forecasting – Importance and Features, Different types of Forecasting Techniques for Estimating Demand.



TEXT BOOKS

Chary, ‘Production and Operations Management’, Tata McGraw Hill

Chase, Jacobs, Aquilano and Agarwal. ‘Operations Management for Competitive Advantage’, Tata McGraw Hill

REFERENCE BOOKS

Nair, ‘Production and Operations Management’, Tata McGraw Hill

Russel, ‘Operations Management’: Quality and Competitiveness’ in a Global Environment’, 5ed, Wiley India

64


MBA SEM III CODE TO BE DECIDED: MANUFACTURING AND ENTERPRISE RESOURCE

PLANNING ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT


OBJECTIVES

This course discusses how to use SAP for materials and enterprise resource planning. The course is designed to provide

students hands-on experience with the SAP software for enterprise resource planning.

COURSE CONTENTS

UNIT I Introduction and Review of basic definitions and frameworks: ERP fundamentals; SAP fundamentals

UNIT II Sales and Operations Planning: Sales Operations Planning; Production and Supply Management in SAP

UNIT III Master Scheduling: Master Production Scheduling; Display R3 Information; SAP fundamentals Exercise

UNIT IV MRP Basics and Advanced: MRP and Advanced MRP; Production Planning in SAP; Production Logistics Capacity Planning and Scheduling; Production Activity Control Materials Management in SAP: Understanding Materials Management: Procurements logistics

UNIT V ERP Selection: Process modeling and ERP implementation ERP Implementation: Project management using SAP



REFERENCE BOOKS Richard B. Chase, Jacobs F. Robert, Aquilano J. Nicholas, Agrawal, Nitin K. Operations management for

competitive advantage, Tata McGraw-Hill, 11th Edition, 2008.

Managerial Issues of Enterprise Resource Planning Systems, by David L. Olson, McGraw-Hill Higher Education,

2004

Why ERP? A primer on SAP Implementation, by F. Robert Jacobs and D. Clay Whybark, McGraw-Hill Higher

Education, 2000

Manufacturing Planning & Control Systems by Thomas E. Voltman William L. Berry and others. Galgotia

Publications

Production and Operations Management by S. N. Chary - T. M. H. Publishing Company.

Material Requirement Planning by Orlicky J. McGraw Hill

65


MBA SEM III CODE TO BE DECIDED: PRODUCTIVITY IMPROVEMENT TECHNIQUES



OBJECTIVES

The aim of this paper is to provide the student with various techniques for improving productivity in an organization. .

COURSE CONTENTS

UNIT I Job Evaluation Job allocation/multi-skilling/job rotation/enlargement/enrichment Incentive schemes

UNIT II Inventory control Quality control and charts Plant layout

UNIT III Line balancing Work study

UNIT IV Learning curves Activity sampling

UNIT V Value analysis/engineering Planned Maintenance



TEXT BOOKS M.I. Khan, Industrial Engineering, New Age International

C.Natha Muhi Reddy, Industrial Engineering and Management, New Age International

Zandin, Kjell B., Maynard's Industrial Engineering Handbook (5th Edition)

S.B.Patil, Industrial Engineering And Management

Joseph Prokopenko, Productivity management: a practical handbook, Page 94 International Labour Office

P Khanna, Industrial Engineering and Management

66


MBA SEM III CODE TO BE DECIDED: LEAN AND AGILE SYSTEMS



OBJECTIVES

To enable students to understand lean and agile manufacturing strategy.

COURSE CONTENTS

UNIT I Introduction to Lean and its history Basic Principles of what is “Lean” Error proofing

UNIT II 5S principles Problem solving Pull/push systems

UNIT III Lean human resource creation Measuring Lean Error proofing Implementation process

UNIT IV Work teams Visual factory

UNIT V Implementation process Agile manufacturing and major trends



REFERENCE BOOKS Richard B. Chase, Jacobs F. Robert, Aquilano J. Nicholas, Agrawal, Nitin K. Operations management for

competitive advantage, Tata McGraw-Hill, 11th Edition, 2008.

Lean Production Simplified: A Plain Language Guide to the World's Most Powerful Production System.

John Black, Lean Production: Implementing a World-class a System, Industrial Pr. ISBN-10-0831133511

A. Gunasekaran, Agile manufacturing: the 21st century competitive strategy, Elsevier Science Ltd. 2006

67


MBA SEM III CODE TBD: QUALITY CONTROL, QUALITY ASSURANCE AND RELIABILITY



OBJECTIVES

The aim of this paper is to make students understand the importance of quality control and quality management

systems.

COURSE CONTENTS

UNIT I Introduction to Quality Control and Total Quality System, Quality control in service sector

UNIT II Some philosophies and their impact on Quality Quality Management practices, tools and standards

UNIT III Fundamental of statistical concepts and techniques in quality control and improvement Graphical methods of Data presentation and quality improvement

UNIT IV Statistical process control using control charts Control chart for variables Control chart for attributes

UNIT V

Process capability analysis Acceptance sampling plans for attributes and variables Reliability Design of experiment and Taguchi method



TEXT BOOKS

Mitra A., Fundamentals of Quality Control and Improvement, Pearson Education, 2nd Edition, 2001.

REFERENCE BOOKS

Gryna, F. M., Chua, R. C. H. and Defeo, J. A., Juran’s Quality Planning and Analysis for Enterprise Quality, Tata

McGraw Hill, 5th Edition, 2007.

Montgomery, D. C., Introduction to Statistical Quality Control, John Wiley & Sons, 4th Edition, 2003.

Kapur, K. and Lamberson, L., Introduction to Reliability Engineering, John Wiley & Sons, 2nd Edition, 1989.

Montgomery, D.C., Design and Analysis of Experiments, John Wiley & Sons, 3rd Edition, 2000.

Mathews, P., Design of Experiments with Minitab, Pearson Education, 1st Edition, 2005.

68


MBA SEM III CODE TO BE DECIDED: LOGISTICS AND SERVICES



OBJECTIVES

To understand the concept and principles and the various tools available to manage logistic, understand logistic

customer services, E-logistics etc.

COURSE CONTENTS

UNIT I Logistics Management: Definition of logistics and the concepts of logistics. Logistics Activities: Functions of the logistics system – transportation, warehousing, order processing,

information handling and procurement.

UNIT II Materials Management: Materials management functions and control, inventory management in

logistics system, inventory decision-making, MRP, MRP II systems, multi-echelons.

UNIT III

Distribution Management, Outbound logistics, Facility location, Classical location problems, Strategic planning models for location analysis, location models, multi objective analysis of location models

An Overview Of Traditional Vehicle Routing Problems, Integrated Models Of Location And Routing, Role of transportation in a supply chain - direct shipment, warehousing, cross-docking; push vs. pull systems; transportation decisions (mode selection, fleet size), market channel structure.

UNIT IV Logistics Customer Service, Modeling logistics systems, Simulation of logistic systems, cost effective

distribution strategies, Value of information in logistics, E-logistics, risk pooling effect.

UNIT V International and global issues in logistics, integrated functional activities in logistics, Role of

government in international logistics and Principal characteristics of logistics in various countries and regions.



REFERENCE BOOKS David Bloomberg, Stephen LeMay, Joe Hanna: Logistics, Prentice Hall 2001. ISBN: 013010194X

Thomas Teufel, Jurgen Rohricht, Peter Willems: SAP Processes: Logistics, Addison-Wesley, 2002. ISBN: 0201715147

Massimiliano Caramia, Paolo Dell'Olmo: Multi-objective management in freight logistics: increasing capacity, Springer

69


MBA SEM III 536321: NEGOTIATION SKILLS AND TECHNIQUES LAB


OBJECTIVES

The aim of this lab is to make students practice various skills required for a manager.

COURSE CONTENTS

UNIT I Overview of Negotiation; Negotiation Styles; Negotiation process; Tactics in negotiation; Handling

conflicts in negotiation; Best alternative to a negotiated agreement

UNIT II Communication: Key to effective negotiation; Non-verbal communication in negotiations; Emotions:

dealing with others and ourselves

UNIT III International negotiations; Cross cultural issues in negotiations; Power in negotiation; Workplace

negotiations

UNIT IV Turning negotiation into a corporate capability; Effective negotiators; Do’s and Dont’s of negotiations

UNIT V Negotiating over the telephone/ electronic media; Ethics in negotiation; Negotiation-exercise

TEXT BOOKS Roy J. Lewicki, David M. Saunders and Bruce Barry, Negotiation, Tata McGraw- Hill Limited, 2006, 5th edition.

Leigh L. Thompson, The Mind and Heart of the Negotiator, Thomson Learning, 2005, 3rd edition.

REFERENCE BOOKS David Rees and Christine Porter, Skills of Management, Thomson Learning, 5 e, 2001.

Joseph T. Straub, The Rookie Manager, AMACOM, 2000.

MBA SEM III 536322: SUMMER TRAINING REPORT AND VIVA


OBJECTIVES

After completing second semester, the students will be required to undergo 6-8 weeks training with any organization /

firm / company etc. where they learn the practical aspects of management. After the training the student is required to

submit the report of training to the institution / department within three weeks after the start of the third semester and

the report will be evaluated by one external and internal examiner followed by viva voce/presentation for ESE

examination. The training report should show what student has learnt during the training period. The TA marks will be

awarded on the basis of presentation.

70

Detailed Syllabus

Semester IV

71


MBA SEM IV CODE TO BE DECIDED: CORPORATE STRATEGY


OBJECTIVES

The objective of this course is to develop a holistic perspective of enterprise, critical from the point of view of the top

executives.

COURSE CONTENTS

UNIT I Strategic decision-making. Process of strategic management and levels at which strategy operates. Role

of strategists. General vocabulary of SM: Vision, Mission, Objectives and Purpose.

UNIT II

Environmental scanning techniques- ETOP, QUEST and SWOT (TOWS), Internal Appraisal – The internal environment, organizational capabilities in various functional areas and Strategic Advantage Profile, Methods and techniques used for organisational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating). Identification of Critical Success Factors (CSF).

Strategic step application: Drucker’s theory of business, Blue ocean strategy, resource based view and dynamic view.

UNIT III

Corporate level strategies-- Stability, Expansion, Retrenchment and Combination strategies, Corporate restructuring, Concept of Synergy, Mergers & Acquisitions, Corporate Restructuring

Business level strategies—Porter’s framework of competitive strategies, Conditions, risks and benefits of Cost leadership, Differentiation and Focus strategies,

Strategic Analysis and choice—Corporate level analysis (BCG, GE Ninecell, Hofer’s product market evolution and Shell Directional policy Matrix)

Industry level analysis; Porter’s five forces model, Qualitative factors in strategic choice.

UNIT IV Strategy implementation: Resource allocation, Projects and Procedural issues. Organization structure

and systems in strategy implementation. Operational and derived functional plans to implement strategy, Integration of functional plans.

UNIT V Strategic control and operational Control, Organizational systems and Techniques of strategic

evaluation.



TEXT BOOKS

Thompson & Arthur A and Others, Crafting and Executing Strategy, Tata McGraw Hill, 14th ed. 2006

Pankaj Ghemawat: Strategy & The Business Landscape, Pearson Education Asia

T. Wheelen and K. Rangarajan,”Concepts in Strategic Management and Business Policy”, Pearson Education

Johnson & Scholes : Exploring Corporate Strategy 4th Prentice Hall India

Grant, Contemporary Strategic Management Case Studies, 6ed, Wiley Publications.

REFERENCE BOOKS

F.R. David,”Strategic Management”, Pearson Education

72

Kazmi, Business Policy & Strategic Management 2nd Tata McGraw Hill

Budhiraja S D, Athreya M B , Cases In Strategic management , Tata McGraw Hill

SUGGESTED READINGS

Robert A and Lei Devid, Strategic Management’ Thomson 3rd ed.

Kenichi Ohmae, The Mind of the Strategist, The Art of Japanese Business, Tata McGraw Hill Edition.

Ranjan Das, Crafting the Strategy – Concepts and Cases in Strategic Management, Tata McGraw Hill, 1/e.

73


MBA SEM IV CODE TO BE DECIDED: ECONOMETRICS AND DECISION SCIENCE


OBJECTIVES

The objective of this paper is to enable students to make managerial decisions on a quantitative basis during uncertainty

and risk.

COURSE CONTENTS

UNIT I Introduction of Econometrics, Methodology of Econometrics, Objectives and Characteristics, Input-

Output Analysis – Introduction, Concepts and Features, Importance, Assumptions, National Income Accounting Matrix, Hawkins-Simon Method, Limitations of Input-Output Analysis.

UNIT II Game Theory – Introduction and Concept of Games, Two Person Zero Sum Game. Saddle Point- Maximin

and Minimax Principles. Dominance Property- Pure and Mixed Strategies. Graphical Solutions for 2XM and NX2 Problems

UNIT III Markov Chain Analysis – Markov Processes, State Transition Matrix, Steady State Conditions.

UNIT IV Decision Analysis: Concept, Decision Criteria, Decision under Uncertainty, Decision under Risk. Decision

Tree: Introduction, Fold Back or Roll Back Process, Advantages of Decision Tree Approach, Limitations of Decision Tree Approach, Problems on Decision Trees.

UNIT V Simulation: Basic Concepts of Simulation, Simulation Methodology, Monte Carlo Simulation: Designing

Mathematical Simulation Models Using Random Numbers.



TEXT BOOKS

Natrajan A. M. ‘Operation Research’, Pearson Education

Vohra N. D. ‘Quantitative Techniques in Management’, Tata McGraw Hill.

REFERENCE BOOKS

Taha H, “Operation Research”, Pearson Education

P. K. Gupta and D. S. Hira, “Operations Research”, New Delhi: Sultan Chand Publications,

Hillier and Lieberman ‘Operations Research’, Tata McGraw Hill, Eighth Edition

74


MBA SEM IV CODE TO BE DECIDED: PRODUCT AND BRAND MANAGEMENT



OBJECTIVES

The objective of this course is to impart in-depth knowledge to the students regarding the theory and practice of

product and brand management.

COURSE CONTENTS

UNIT I Product Management: Product Classification, Levels, Product Mix and Product Line Decisions, New

Product Development Process Marketing Organizations: Product Focused Organization, Market Focused Organization

UNIT II

Market Potential & Sales Forecasting: Forecasting target market potential and sales, Methods of estimating market and sales potential, Method of Sales forecasting

Developing Product Strategy: Objectives & Alternatives: Product Strategy in Product Life Cycle, Customer and Competitor Analysis, Factors Influencing Design of The Product, Changes Affecting Product Management

UNIT III Branding (Definitions, Significance): Product Vs Brands, Brand Identity and Brand Image Brand knowledge: Brand portfolios and market segmentation Brand Building: Steps in Brand Building, Brand Positioning, Defining and establishing brand values

UNIT IV

Designing & Sustaining Branding Strategies: Brand Hierarchy, Brand Strategies (Product Brand, Line Brand, Range Brand, Umbrella Brand), Source Brand and Co Branding, Brand Extension, Types of brand extension, Managing Brand over Time

Brand Leveraging & Brand Performance: Establishing brand equity management system, Measuring sources of brand equity, Co-branding, Celebrity endorsement

UNIT V Brand Equity (Concept, Significance): Brand Equity Models, Building Brand Equity, Measuring Brand

Equity, Managing Brand Equity



TEXT BOOKS

Gary, L. Lilien, Arvind Rangaswamy, New Product and Brand Management: Marketing Engineering Applications,

Prentice Hall, ISBN-10: 0321046439; ISBN-13:978-0321046437

SUGGESTED READINGS

Aaker David, A. Managing Brand Equity, New York. Free Press, 1991

Cowley, Don. Understanding Brands. London, Kogan Page, 1991

Czernlawski, Richard D. & MIcheal W. Maloney. Creating Brand Royalty, AMACOM, NY, 1999

Kapferer, J.N. Strategic Brand Management, New York, Free Press, 1992

Murphy, John A., Brand Strategy, Cambridge, The Director Books, 1990

Steward, P. , Building Brands Directly, London, MacMillan, 1996.

75

Upshaw, Lynn B. Building Board Identity: A strategy for success in a hostile market place. New York, John Wiley,

1995.


MBA SEM IV CODE TO BE DECIDED: RURAL AND AGRO MARKTING



OBJECTIVES

The objective of the course is to expose the students to the rural market environment and challenges in marketing agro

products in the rural area.

COURSE CONTENTS

UNIT I

Rural Marketing: Nature, definition, scope & importance in India. Size & Structure of rural markets. Factors influencing rural marketing (Socio-cultural factors, population, occupation, literacy level, land

distribution and use, development programs, infrastructure, communication media, credit availability, local requirements).

Rural Market Index: Thompson index, Market strategies & tactics with reference to rural markets.

UNIT II

Product marketing & service marketing in rural India: product planning, communication media & message, distribution Channels, market research.

Rural Industry: Marketing of rural industry, cottage industry, artisan products. Problems in Rural marketing, Consumer education & consumer movement in rural India, Role of

government & NGOs in Rural marketing, Organizations and functions of agricultural Marketing in India.

UNIT III

Classification of products and services in Rural marketing, Marketing Mix for rural products. Study of Innovative Distribution Channels like ITC E-choupal, Godrej Adhar, HUL Shakti. Rural Market - in

Economic Context, Product Strategy for Rural India, Rural Sales Force & Management Marketing of agricultural produce and inputs, regulated markets, cooperative marketing & processing

societies. Differences in Agricultural and Consumer Marketing, Constraints in Agricultural marketing.

UNIT IV

Agribusiness: Emerging Branches, Non Conventional forms of Agribusiness, Export potential for farm products, Supporting Services.

Cooperative Marketing: Concept, History, Functions, Reasons for slow progress of cooperative sector Supply Chain Management (SCM) In Agri Business i.e. Cold Chains, Organized procurement &

warehousing

UNIT V

Role of agricultural finance & credit: Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card scheme- Impact on rural market.

Role of cooperatives in rural economy: APEDA, NAFED, MARKFED, HPMC, a glimpse of the future of rural marketing.

Institutional participants: Govt. as facilitator, controller and marketer



TEXT BOOKS

Krishnamacharyulu & Ramakrishnan “Rural Marketing – Text & Cases” Pearson Education

Lamba A, ’Retail marketing’, TMH

Barry Berman and Joel R Evans, ‘Retail Management A strategic approach’, Pearson Education.

76

REFERENCE BOOKS

C.S.G. Krishnamacharyulu, “Cases in Rural Marketing”, Pearson Education.

Sukhpal Singh, “Rural Marketing Management” Vikas Publishing House

T.P. Gopalaswamy, Rural Marketing, Vikas Publishing House.

A.K. Singh, S. Pandey, Rural Marketing, New Age International Publishers.

77


MBA SEM IV CODE TO BE DECIDED: INTERNATIONAL BUSINESS MARKETING



OBJECTIVES

The objective of this course is to acquaint the students with environmental, procedural, institutional and decisional

aspects of international marketing.

COURSE CONTENTS

UNIT I Theories of international trade, International Economic Institutions (WTO, GATT, World Bank, UNCTAD,

IMF), Regional Agreements.

UNIT II Role of multinationals, Trade Policies, Balance of Payment, Trade Deficits, Regulatory framework of

international trade, tariffs and quotas.

UNIT III Foreign investments in India, problems and prospects of Indian businesses abroad.

UNIT IV Overseas business options, India’s export policy, Institutional infrastructure for exports, EPCs, ECGC,

EXIM Bank, FIEO, etc., Export pricing, export incentives, export finance, role of banks, methods of payments, Export procedures and documentation.

UNIT V

Global monetary system, fundamentals of foreign exchange, currency convertibility, Analysis of international marketing environment, international marketing research, International marketing strategy, International policies for products, pricing, and distribution, International advertising, promotion, and communication, Organizing for foreign markets.



TEXT BOOKS

John D. Daniels & Lee h. Radebaugh, International Business, Environment & Operations, Prentice Hall, 2007, 11th

edition.

REFERENCE BOOKS

Subhash C. Jain, International Marketing, Asian Books Private Limited, 2001, 6th edition

Charles W. L. Hill, International Business, Tata McGraw Hill Limited, 2005, 5th edition

Rugman, Lecraw &Booth, International Business: Firm & Environment, Tata McGraw Hill Ltd

Roven Simcha, Comparative & Multinational Management, Wiley Int. ed., 1986

78


MBA SEM IV CODE TO BE DECIDED: INTERNET AND SOCIAL MEDIA MARKETING



OBJECTIVES

This course is designed to develop an understanding of Internet Marketing and to provide an overview of social media

marketing in the digital age.

COURSE CONTENTS

UNIT I

Introduction to Internet age and marketing, marketing in an information-intensive environment, Customer behavior in the future, the internet and international marketing.

Implications of the Internet age for marketing, implications of the Internet for Consumer Marketing, Data mining in marketing

UNIT II

Improving marketing productivity in the Internet Age, product innovation in the Internet age, developing products on Internet time, Reintermediation and disintermediation in the internet age, pricing in the internet age, advertising in the internet age, sales and customer and customer service in the internet age, building meaningful relationships through dialogue

UNIT III Introduction to Social Media Marketing: Difference between traditional and the new age marketing;

Defining social media marketing; Use of social media for word of mouth communication.

UNIT IV Social media marketing strategy: Building social media strategy; tools for social media strategy

(Corporate blogs, twitter, facebook, linkedin etc.); Using multimedia for grabbing attention in a crowded marketplace (Using multimedia)

UNIT V

Social Media Metrics: Understanding the effectiveness of social media marketing, Introduction to social media dashboards.

Linking social media marketing with R&D and HR: Social media in Product Development and innovation, social media in talent acquisition and development.



SUGGESTED READINGS

Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan: Internet Marketing, Harcourt College Publishers, 2001

Dave Chaffey, Richard Mayer, Kevin Johnston: Internet marketing: strategy, implementation and practice, Financial Times Prentice Hall, 2000

Barry Silverstein: Business to business Internet marketing: seven proven strategies for, Jim Hoskins Publishers

Tom Vassos: Strategic Internet marketing , - Que Publishers, 1996

The new community rules: Marketing on the Social web,” Tamar Weinberg

Groundswell: Winning in a world transformed by social technologies

Tara Hunt, “The Wuffle factor: Using the power of social networks to build your business.” ISBN-10: 0470614153

Avinash Kaushik, “Web Analytics 2.0: The art of online accountability and science of customer centricity.” ISBN-

10-0470529393.

79

Francois Gossieaus and Ed Moran, “The Hyper-Social Organization: Eclipse your competition by leveraging social

media.” ISBN-10: 0071714022.


MBA SEM IV CODE TO BE DECIDED: RETAIL MANAGEMENT



OBJECTIVES

This course is designed to develop an understanding of all aspects of a retail business.

COURSE CONTENTS

UNIT I Retail Management: - overview, the retailing concept and its framework; planning, building and

sustaining relationship in retailing. Retail Institutions: types and its characteristics, location planning and selection, its facilities, understanding retail consumer behaviour, retail chains.

UNIT II Managing retail business: developing retail business, human resources and operation management

process, operational dimensions, Asset management and budgeting. Importance of supply chain management in retail Business.

UNIT III Merchandise management and price: merchandising philosophy, plans, software for merchandise,

logistics and inventory management, and its implementation. Financial merchandise management.

UNIT IV Retail promotion mix and its strategy: advertising, public relation, personal selling, sales promotion of

retail, developing retail price strategy. Retail Brand and its significance

UNIT V

Supply chain management & vendor relation’s role in Retail; Management of Human Resources; Financial Management Issues in Retail; The strategic profit model, the profit path, net sales, gross margin, net profit; Store operations - size & place allocation, store maintenance, inventory management.



TEXT BOOKS

Krishnamacharyulu & Ramakrishnan “Rural Marketing – Text & Cases” Pearson Education

Lamba A, ’Retail marketing’, TMH

Barry Berman and Joel R Evans, ‘Retail Management A strategic approach’, Pearson Education.

REFERENCE BOOKS

Levy & Wertz: Retailing Management, Irwin.

Dunne, Lusch & Gahle: Retailing S-Western.

Dairs & Ward: Managing Retail Consumption, John Wiley & Sons

C.S.G. Krishnamacharyulu, “Cases in Rural Marketing”, Pearson Education.

Sukhpal Singh, “Rural Marketing Management” Vikas Publishing House

T.P. Gopalaswamy, Rural Marketing, Vikas Publishing House.

A.K. Singh, S. Pandey, Rural Marketing, New Age International Publishers.

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MBA SEM IV CODE TO BE DECIDED: CORPORATE COMMUNICATIONS



OBJECTIVES

This course is designed to introduce the students to the purpose and significant of communication within an rganization

at various levels.

COURSE CONTENTS

UNIT I

Introduction to Corporate Communications: Model of corporate communications; Significant of community, employee and media relations to an organizations; Special communication functions of an organization, such as government and investors

Role of Research in Public Relations, Strategy and Planning: Strategic communication plan; Communication research methods for evaluating program effectiveness

UNIT II

Global and Local Media Relations: Traditional and new methods of social and cultural communications; History and Viability of traditional media; Impact of new media on corporate media relations practices

Community Relations: Importance of external stakeholders to company’s long-term viability; Messages and Channels appropriate to key external audiences; Cost and Benefits associated with corporate community relations program

UNIT III Customer Relations: Key customers as critical corporate external stakeholders; Cost effectiveness of

corporate customer relations functions; Customer relation tactics, such as trade shows and site visits

UNIT IV

Management and Surveillance; Impact of blogs, chat rooms, and web-based groups on public perception of corporate activities; Value of Informal employee communication networks and channels for providing critical, timely information for decision making.

Corporate communication technology: Evolution of computer-based communication technologies; Intranet and Internet-based communication programs and tactics.

UNIT V

Impact of websites on traditional relationships between external media representatives and internal media relations specialists; Impact of technology on employee communication programs and resulting affects on workforce information flows.

Crisis Communication: Strategic Approach to crisis management



TEXT BOOKS

Caywood, C. (1997). The Handbook of Strategic Public Relations & Integrated Communications: McGraw Hill.

Barnicle, M., Byrne, J. and Welch, J. (2005). Straight from the Gut: Warner Books.

Freiberg, K. (1998). Nuts! Southwest Airline’s Crazy Recipe for Business and Personal Success: Broadway.

Packard, D. (2006). The HP Way: How Bill Hewlett and I Built Our Company: Collins.

Rogers, E. M. (2003). Diffusion of Innovations (5th ed.): Free Press.

Sandar, Larkin, TJ and Larkin, S. (1994). Communicating Change: McGraw Hill.

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MBA SEM IV CODE TO BE DECIDED: MANAGEMENT OF WORKING CAPITAL



OBJECTIVES

The objective of the course is to acquaint the students with various theoretical and practical concepts relating to

Management of Working capital.

COURSE CONTENTS

UNIT I

Meaning of Working Capital, Overview of Working Capital Management, Levels of Working Capital Investments, Optimal Level of Working Capital Investment, Working Capital Strategies, Profitability versus Risk Trade-off for Alternative Financing Strategies, Approaches of Working Capital Financing, Concept of Operating Cycle, Calculation of Working Capital

UNIT II Meaning of Receivables Management, Determination of Appropriate Receivable Policy, Marginal

Analysis, Evaluation of Credit Proposal, Credit Analysis and Credit Decision, Heuristic Approach, Discriminate Analysis, Sequential Decision Analysis.

UNIT III Meaning of Cash Management , Motives for Holding Cash, Factors determining Cash Balance, Collection

System, Disbursement Tools, Investment in Marketable Securities, Determining the optimum level of Cash, Baumol Model, Beranek Model, Miller-Orr Model, Stone Model, Optimization Model.

UNIT IV

Financial Forecasting, Forecasting Collection from Accounts Receivable, Forecasting Daily Cash Flow, Cash Balance Uncertainty, Hedging Cash Balance Uncertainty, Meaning of Inventory Management, Cost of Holding, Cost of Placing order, Inventory Control Models, Inventory Control Devices, Inventory Management and Valuation, Inventory Management and Cash Flow Timeline

UNIT V

Meaning of Payables Management, Trade Credit, Terms of Purchase, Stretching of Accounts Payable, Disbursement of Float Management, Other Accruals, Bank Credit – Basic Principles and Practices, Methods of Assessment and Appraisal, Financing Working Capital Gap, Short-Term Financing Sources, Working Capital Control and Banking Policy Integrating Working Capital and Capital Investment Process



SUGGESTED READINGS P Gopalakrishnan: Inventory and Working Capital Management, Macmillan Publishers India

N.P. Agarwal; B.K. Mishra: Working Capital Management, RBSA Publishers

Bhattacharya Hrishikes (2008): Working Capital Management: Strategies and Techniques, PHI Learning Private Limited

N.K. Jain: Working Capital Management, A.P.H. Publishing Corporations

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MBA SEM IV CODE TO BE DECIDED: INTERNATIONAL FINANCIAL MANAGEMENT



OBJECTIVES

The objective of this course is to give students and in-depth knowledge of the working of International financial markets.

COURSE CONTENTS

UNIT I International financial environment: Why study international finance, finance function in global context. International monetary system: Introduction, exchange rate regimes, international monetary fund (IMF),

international liquidity and special drawing rights, economic and monetary union (EMU).

UNIT II

The foreign exchange market: Structure, types of transactions, and settlement dates, spot rate quotations, mechanics of interbank trading, arbitrage in spot market (two point and three point arbitrage).

Forward quotations: Outright forward quotations, discounts and premium in forward market, option forward, short date and broken date forward contracts, forecasting foreign exchange rate.

Exchange rate determination: Purchasing power parity theory, Interest rate parity (Covered and uncovered interest parity), international Fischer effect.

UNIT III

Currency forward and futures contract: Introduction, major features, futures trading process, future price quotations, hedging an exposure with futures, speculation with currency futures (open position trading, spread trading).

Currency options: Introduction, option terminology, price quotations, option terminology, elementary option strategies, using option for hedging, valuation of options.

UNIT IV Introduction to currency and interest rate swaps, interest rate futures and interest rate options. Greeks. Nature and management of exposure and risk: Introduction, nature of exposure and risk, risk

management process, classification of foreign exchange exposure and risk

UNIT V Measurement of exposure and risk: Price and quantity effects of exchange rate changes, assessing

operating exposure (Scenario approach, coping with operating exposure). Managing transaction exposure: Internal hedging strategies (leading, lagging, netting and matching).



TEXT BOOKS

Prakash G. Apte; International Financial Management, Tata McGraw-Hill Publishing Company Ltd., NeDelhi, 2002.

REFERENCE BOOKS

Maurice D. Levi, International Finance, McGraw-Hill Inc., New York, Third Editon,1996

Cheol S. Eun and Bruce G. Resnik, International Financial Management, Tata McGraw-Hill Publishing Company

Limited, New Delhi, Second Edition, 2002

Johns Evans, International Finance, The Dryden Press, New York, 1992.

Alan C Shapiro, Multinational Financial Management, John Wiley & Sons, Inc., New York, Sixth Edition, 2001.

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MBA SEM IV CODE TO BE DECIDED: BUSINESS ANALYSIS AND VALUATION



OBJECTIVES

The objective of this paper is to provide a student an in-depth knowledge of the analysis and valuation of a business

enterprise.

COURSE CONTENTS

UNIT I

Framework for business analysis and valuation using financial statements Strategy and competitive analysis Accounting analysis Implementing accounting analysis

UNIT II Financial analysis Prospective analysis Prospective analysis: business valuation – approaches and methods

UNIT III Equity security analysis Credit analysis and distress prediction

UNIT IV Business restructuring: mergers and acquisition Corporate financing and rewarding policies

UNIT V Real option valuation



TEXT BOOKS

Palepu, Healy & Bernard, Business Analysis & Valuation - Using Financial Statements, Text & Cases, Cengage

Learning Publisher, Third Edition

REFERENCE BOOKS

Damodaran A, Damodaran on Valuation

84


MBA SEM IV CODE TO BE DECIDED: PROJECT PLANNING AND ANALYSIS



OBJECTIVES

Projects are non-recurring activities requiring a different set of skill for planning as compared to regular and operative

activities. The course is aimed at developing the understanding of project activities and relevant skills.

COURSE CONTENTS

UNIT I Project Identification Analysis: Socio-economic Consideration in Project Formulation; Social

Infrastructure Projects for Sustainable Development; Investment Opportunities; Project Screening and Presentation of Projects of Decision Making; Expansion of Capacity; Diversification

UNIT II Market and Technical Analysis: Market and Demand Analysis – Market Survey,Demand Forecasting,

Uncertainties in Demand Forecasting; Technical Analysis-Product Mix, Plant Capacity, Materials and Inputs, Machinery and Equipment.

UNIT III Project Costing and Finance: Cost of project; Cost of production; Break even Analysis; Means of

Financing Project; Tax Aspects in Project Finance; Role of Financial Institution in Project Finance.

UNIT IV

Project Appraisal: Time Value of Money; Project Appraisal Techniques – Playback Period, Accounting Rate of Return, Net Present Value, Internal Rate of Return, Benefit Cost Ratio; Social Cost Benefit Analysis; Effective Rate of Protection.

Risk Analysis: Measures of Risk; Sensitivity Analysis; Stimulation Analysis; Decision Tree Analysis.

UNIT V Project Scheduling/Network Techniques in Project Management: CPM and PERT Analysis; Float

times; Crashing of Activities; Contraction of Network for Cost Optimization, Updating; Cost Analysis of Resources Allocation. Basic knowledge of the leading softwares for Project Planning and Analysis.



SUGGESTED READINGS Bhavesh, M. Patel (2000): Project Management-Strategic Financial Planning Evaluation and Control,

Vikas Publishing House Pvt. Ltd.

Chandra, P. (6th ed., 2007): Projects. Tata McGraw Hill.

Wysocki, Robert K., Bick Robert and Crane David B. (2000): Effective ProjectManagement. John

Wiley and Sons, USA.

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MBA SEM IV CODE TO BE DECIDED: BANKING AND INSURANCE



OBJECTIVES

The objective of this paper is to make students understand various banking institutions and insurance policies and

products in the market. The student will also learn various issues involved in these sectors.

COURSE CONTENTS

UNIT I

Overview of Indian financial systems and markets: Constituents and functioning, developments since 1991, recent trends, various financial intermediaries.

Reserve bank of India (RBI): Role, functioning, regulation of money and credit, monetary and fiscal policies.

Overview of financial services: Introduction, nature, scope and uses, regulatory framework in financial services.

UNIT II

Life Insurance: Concept and significance, insurance terminology (term insurance endowment, pensions, and annuities), various insurance schemes (life and non life), general principles of insurance, insurance application and acceptance procedure.

Insurance Pricing; Governmental Regulation of Insurance.

UNIT III General Insurance: Principles, products (Fire, Marine, Motor vehicles, public liability, third party

insurance, medi-claim and health policies, group insurance, burglary insurance).

UNIT IV

Banking industry: Banking structure in India, Commercial, rural and cooperative banks (Role and significance), capital adequacy norms for banks, SLR, CRR, CAR.

Recent development: Universal banking, E-Banking, mobile banking. Analyzing bank performance: Commercial banks’ balance sheet and income statement, return on equity

model, important ratios used in balance sheet, CAMELS rating.

UNIT V

Basic issues in banking: Non-performing Assets (Debt Securitization and forfeiting, Methods of recovery), factoring for failing and bill discounting.

Merchant Banking Services: Managing of issues shares and bonds, Mobilising of fixed deposits, inter-corporate loans, venture capital.



TEXT BOOKS

Rejda, G.E., “Principles of Risk Management and Insurance”, Pearson Education, 2009, 10th ed (or Latest ed.

Available in India.)

Harrington scott E.& Niehaus Gregory “Risk Management and Insurance” Tata McGraw-Hill, Second ed.2004

Mishkin, Frederic S and Stanley G Eakins, “Financial Markets and Institutions, Pearson Education, Fifth Edition, 2006.

REFERENCE BOOKS

Paul Jastin and Padmalatha Suresh, “Management of Banking and Financial Services”, Pearson Education, First Edition, 2007.

86

Mishkin Frederic S, “The Economics of Money, Banking and Financial Markets”, Pearson Education (AW), Seventh Edition, 2004.

H.J. Johnson, Financial Institutions & Markets: A Global Perspective; McGraw Hill, 1993 (Int. edition.)

Jadhav Narendra, Challenges to Indian Banking: Competition, Globalisation & Financial Markets, (Union Bank of India, 1996, Macmillan India Ltd., 1996.

Vaughan E.J & T. Vaughan : “Fundamentals of Risk & Insurance”John Wiley & Sons(Asia) Ninth ed.2003

Williams, Jr, M.L.Smith &Peter G. Young “Risk Management and Insurance” Mc Graw-Hill International, Eighth ed.1998.

87


MBA SEM III CODE TO BE DECIDED: OPERATIONS RESEARCH FOR FINANCE AND RISK

ANALYSIS ELECTIVE DISCIPLINE: FINANCE MANAGEMENT


OBJECTIVES

The aim of this paper is to enable students understand the concept of financial maths, application of maths in finance,

usefulness of financial maths for taking investment decisions, different techniques of operation research.

COURSE CONTENTS

UNIT I Foundations of Financial Mathematics: Financial Operations. Profitability.; Capitalization and Discount

Laws ; Interest Rates; Capital Budgeting; Financial streams; Applications to the financial markets

UNIT II Econometric Foundations Applied to Finance I: Descriptive analysis of financial information; Univariate

analysis; Two-variate analysis; Portfolio

UNIT III Econometric Foundations Applied to Finance II: Probability and random variables; Single variable

probability models; Multivariate Models; Estimation; Hypothesis Testing

UNIT IV Econometrics Applied to Finance: Linear Regression Analysis; Stochastic Processes; The parametric VaR;

Monte Carlo Simulations

UNIT V Case Study: Analysis of the influence of macroeconomic factors on relevant financial variables through

the application of linear econometric models



SUGGESTED READINGS James A Fitzsimmons & Mona J. Fitzsimmons, Service Management – Operations, Strategy and Information

Technology, 3rd ed. Tata McGraw Hill, 2006.

Haksever, Service Management and Operations, Pearson Education, 2nd ed., 2004.

R B Chase, N J Aquilano, F R Jacobs, Operations Management – Manufacturing and Services, Tata McGraw Hill, 11th ed., 2007.

J M Nicholas, Competitive Manufacturing Management, Tata McGraw Hill, 2001.

J.G. Monks, Schcum’s outline of theory and problems of operations management, 2nd ed., Tata McGraw-Hill, 1996.

Richard L Francis, Leon F McGinnis & John A White, Facility Layout and Location: An Analytical Approach, 2nd ed., Prentice Hall of India, 2002.

88


MBA SEM IV CODE TO BE DECIDED: INDUSTRIAL RELATIONS



OBJECTIVES

The objective of this paper is to enable students appreciate the conceptual and practical aspects of industrial relations at

the macro and micro levels.

COURSE CONTENTS

UNIT I Industrial Relations:-Meaning and Objectives, Importance and approaches to Industrial Relations,

Developing sound I industrial Relations, Ethical Approaches to Industrial Relations. Procedure, Emergence and objectives of Labor laws and socio –economic environment.

UNIT II Workers participation in Management: Meaning, objectives, Essential Conditions, forms, Reasons for

limited success and suggestions for improvement, WPM in India, Collective Bargaining: Meaning, Functions, Process and Prerequisites.

UNIT III Grievance: Definition, and Grievance Handling, Disciplinary procedures- Meaning, Need and Procedure.

UNIT IV Law relating to Employee benefit-,Factories Act 1948, Employee State Insurance Act, Payment of

Gratuity Act, Maternity Benefit act, Child Labor Abolition Act.

UNIT V Industrial Relation act, Industrial Dispute Act, Employment Standing Order Act. Trade Union Act.



TEXT BOOKS

Arun Monappa, “Industrial Relations”, Tata McGraw Hill.

P.R.N. Sinha & Indu Bala Sinha,”Industrial Relations, Trade Unions, and Labor Legislation”, Pearson Education

M.Y. Pylee and George Simon, “Industrial Relations and Personnel Management”, New Delhi, Vikas Publishing House.

REFERENCE BOOKS

Venkata Ratnam C.S., Industrial Relations , OUP , 2006

Ratna Sen, Industrial Relations, Text and Cases, 2e, Macmillan, 2010

S C Srivastava, Industrial Relations & Labour Laws, Vikas Publishers, 2003.

Paul Banfield & Rebecca Kay, Intro to HRM, Oxford, 2008

Internet should be extensively used for Labour Laws and Company Practices.

89


MBA SEM IV CODE TO BE DECIDED: NEGOTIATION AND COUNSELLING



OBJECTIVES

The objective of this paper is to enable students understand various concepts involved in negotiation and counseling in

an organization.

COURSE CONTENTS

UNIT I Negotiation: Nature, Characteristics, Strategy and Tactics of Distributive Bargaining, Strategy and Tactics

of Integrative Negotiation; Strategy and Planning for Negotiation.

UNIT II

Negotiation Sub processes: Perception, Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in

Negotiation. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. Case Study on Negotiation (Case I - Role Negotiation at Bokaro Steel Plant (Understanding

Organizational Behaviour, By Udai Pareek, Oxford, Second Edition Page 410-415).

UNIT III International and Cross Cultural Negotiation: Context and Concept, Influence of Culture on Negotiation: Case Study on International Negotiation (Case II - The Dabhol Debacle (Negotiation Made Simple, SL Rao,

Excel Books pp.30-35 and pp. 196-197).

UNIT IV Emergence & Growth of Counselling: Factors contributing to the emergence, Approaches to Counselling: Behaviouristic, Humanistic Approaches and Rogers Self Theory

UNIT V Counselling Process: Steps in Counselling Process. Modern Trends in Counselling: Trends, Role of a Counsellor and Model of Counselling.



SUGGESTED READINGS Lewicki, Saunders & Barry - Netgotiation (Tata Mc Graw Hill, 5th Ed.)

Cohen S - Negotiation Skills for Managers (Tata Mc Graw Hill, 1st Ed.)

Rao S.L. - Negotiation Made Simple (Excel Books, 1st Ed.)

Rao S N - Counseling and Guidance (Tata Mc Graw Hill, 2nd Ed.)

Singh Kavita - Counselling Skills for Managers (PHI, 1st Ed.)

Welfel, Patternson - The Counselling Process, A Multi theoretical Integrative Approach. (Thomson India, 6th Ed.)

Pareek Udai - Understanding Organisational Behaviour (Oxford) – for case in Unit II.

90


MBA SEM IV CODE TO BE DECIDED: STRATEGIC HUMAN RESOURCE MANAGEMENT



OBJECTIVES

The objective of this paper is to enable students to make managerial decisions on a quantitative basis during uncertainty

and risk.

COURSE CONTENTS

UNIT I

Introduction to Strategic HRM: Definition, need and importance; Introduction to business and corporate strategies; Integrating HR strategies with business strategies; Developing HR plans and policies.

Human Resource Environment: Technology and structure; Workforce diversity; Demographic changes; Temporary and contract labour; Global environment; Global competition; Global sourcing of labour; WTO and labour standards

UNIT II RECRUITMENT AND RETENTION STRATEGIES: Online recruitment; Employee referrals; Recruitment

process outsourcing Head hunting; Executive education; Flexi timing; Telecommuting, Quality of work life; Work – life balance; Employee empowerment, Employee involvement; Autonomous work teams

UNIT III TRAINING AND DEVELOPMENT STRATEGIES: Creating a learning organization; Competency mapping;

Multi-Skilling Succession planning; Cross cultural training

UNIT IV

PERFORMANCE MANAGEMENT STRATEGIES: Defining key result areas (KRA); Result based performance Linking performance to pay; Merit based promotions.

REWARD AND COMPENSATION STRATEGIES: Performance based pay; Skill based pay; Team based payBroad banding; Profit sharing; Executive Compensation; Variable pay

UNIT V RETRENCHMENT STRATEGIES: Downsizing; Voluntary retirement schemes (VRS) HR outsourcing; Early

retirement plans; Project based employment



TEXT BOOKS Strategic HRM – Jeffery Mello, Thompson publication, New Delhi

Strategic HRM – Charles Greer, Pearson education Asia, New Delhi

Strategic HRM – Michael Armstrong, Kogan page, London

Strategic HRM – Agarwal, Oxford university press, New Delhi

Human resource management – Garry Dessler, PHI, New Delhi

Pullok Das, Strategic HR, Cengage

REFERENCES Gary Dessler, Human Resource Management, PHI, New Delhi, 2003.

Charles R. Greer, Strategic Human Resource Management, Pearson Education, 2003.

Luis R. Gomez-Mejia, David B. Balkin, Robert L. Cardy, Managing Human Resources,

PHI, 2001.

Peter J. Dowling, Denice E. Welch, Randall S. Schuler, International Human Resource Management, Thomson

South-Western, 2002

91


MBA SEM IV CODE TO BE DECIDED: INDUSTRIAL AND ORGANIZATIONAL PSYCHOLOGY



OBJECTIVES

The objective of this paper is to acquaint students with historical background and future prospects of Industrial and

Organizational Psychology; role of job analysis in preparation for personnel selection; the process and methods of

personnel selection; Significance and methods of training and development; Sources, uses and methods of performance

evaluation; Different approaches to motivation and Basic leader skills and models of leadership

COURSE CONTENTS

UNIT I Nature and Scope of Industrial and Organizational (I/O) Psychology: I/O psychology (Meaning, subject

matter and functions of industrial psychology); Development of I/O Psychology.

UNIT II

Personnel Selection: Determining Job requirements (Uses and type of job information and job analysis); Recruiting job applicants; Personal history assessment (Standard application blanks, bio data items, resume and leter of reference); Assessment of current behavior (Interviews, psychological testing and assessment centers)

UNIT III

Employee Training and Development: Training needs assessment, training design, techniques for training and skill, training program evaluation

Evaluating Job performance: Uses of performance evaluation (Downsizing, fair employment, employment-at-will and seniority); Sources of evaluation (The evaluator and performance information); Appraisal ratiing systems (Graphics rating scales and rating errors); Non-rating evaluation methods (Checklist and comparison methods)

UNIT IV

Motivation: What is work motivation; Need theories (McClelland, Herzberg); Cognitive Theories (Goal Setting theory, Self-efficacy theory); Using motivation theory at work.

Job Satisfaction: Job satisfaction as an attitude; Components of job satisfaction (Satisfaction with work, with pay and with supervision); Measuring job satisfaction (Job descriptive Index, Need Satisfaction Questionnaire, Faces Scale); Relationship of job satisfaction to productivity and withdrawl behavior.

UNIT V Leadership: Meaning, nature and styles; Approaches to leadership (Human relations, Theory X and

Theory Y); Fiedler's Contingency Model; Specific leader skills (Leadership through power, leadership through vision-Transactional and transformational, leadership through persuasion).



SUGGESTED READINGS

Berry, L.M. (1998), reprint 2010. Psychology at work: An introduction to Industrial and

Organizational Psychology. N.Y.: McGraw-Hill International Editions.

Aamodt, M.G. (2007). Industrial and organizational psychology: An applied approach. US: Thomson &

Wadsworth.

Schultz, D. and Schultz, S. E. (2006). Psychology and work today. 8thed. N.D.: Pearson Edu.

Robbins, S.P.; Judge, T.A.; and Sanghi, A. (2009). Organizational behaviour. N.D.: Pearson Prentice Hall.

92

Miner, J.B. (1992). Industrial-Organizational Psychology. N.Y.: McGraw-Hill

Luthans, F. (1995). Organizational behavior (7th ed). New York: McGraw- Hill, inc.


MBA SEM IV CODE TO BE DECIDED: EMERGING ISSUES IN HUMAN RESOURCE

MANAGEMENT ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT


OBJECTIVES

The objective of this paper is to acquaint students with the latest issues in human resource management.

COURSE CONTENTS

UNIT I Changing Environment Human Resource Management, Changing Role of HRM, New practice in

International Human Resource Management, Perspective of International HRM.

UNIT II Managing Human Resource in Virtual Organization: Types of Virtual Organizations, Difference between

traditional and virtual organization, Advantages and disadvantages. Human Resource Audit-components, process, benefits and scope in Globalization.

UNIT III Human Resource Accounting- Meaning and Objectives, Advantages, Limitations, Methods of Valuation

of Human Resource, Controlling Cost of Human Resources.

UNIT IV Human Resource Information System-Need for HRIS, Advantages of HRIS, Uses of HRIS, designing of

HRIS, Computerized HRIS, Limitations of HRIS.

UNIT V Evaluation of Performance for Development: Competency Mapping, 360 Degree Concept, Six Sigma

Practices, Flexi Work and Benefit to Organization, Induction Programme and its importance in Globalized Era.



REFERENCES Luis R, Gomez Mejia, Managing Human Resource, Pearson Education

Michel V P, Human Resource Management & Relation, Himalaya Publication

Rao T V, HRD Instuments, Response Books, New Delhi

Subba Rao P, Essential of HRM and Industrial Relation, Himalaya Publication

Wayne Mondy, Human Resource Management, Pearson Education

Rao T V, HR Audit, Response Books, New Delhi

Bhattacharya S K, Acieving Managmerial Excellence, McMillan India, New Delhi

Satish Pai Ed., “HRD Skills for Organizational Excellence”, Bombay, Himalaya

McNurlim , Information Systems management in Practice, Pearson Education.

Khanka, S.S. Human Resource Management, S. Chand Publications

93


MBA SEM IV CODE TO BE DECIDED: INTERPERSONAL PROCESSES AND COUNSELLING

SKILLS FOR MANAGERS



OBJECTIVES

The objective of this paper is to acquaint students with the latest issues in human resource management.

COURSE CONTENTS

UNIT I

Managerial Process: Nature of Management , functions of managers , leadership and managerial effectiveness, Managerial conflict .

Interpersonal Process: Interpersonal communication, Interpersonal feedback, Interpersonal behavior and influence relationships, Interpersonal style.

UNIT II

Group Process: An overview of group formation, Group development and effectiveness, formal and informal groups, reasons for formation of groups, theories of group , group behavior .

Group Dynamics: Managing group and inter-group dynamics, group cohesiveness, Managerial roles in group decision making process.

UNIT III

Introduction to Counseling, Definition & Need, Counseling, Psychotherapy and Instruction, Approaches to Counseling, Goals of Counseling, Counseling Process.

Counseling Procedures: The Counseling Environment, Intake, Referral procedures, Guidelines for effective counseling, Advanced skills in Counseling, Action strategies.

UNIT IV

Counseling Skills, Verbal & Non- Verbal communication, Listening Barriers, Counselor’ Qualities, Core conditions of Counseling. Role of Conflict in Counseling: Values of counseling, Counseling service, Manager counselor.

Organisational Application of Counseling Skills. Change management, Downsizing, Mentoring, Team Management / Conflict Resolution, Crisis / Trauma.

UNIT V Problem Subordinates: Identifying problem subordinates, Types of problem subordinates, Dealing with

problem subordinates. Ethics in Counseling: Ethical Principles, Common Ethical Violations.



REFERENCES Luis R, Gomez Mejia, Managing Human Resource, Pearson Education

Michel V P, Human Resource Management & Relation, Himalaya Publication

Rao T V, HRD Instuments, Response Books, New Delhi

Subba Rao P, Essential of HRM and Industrial Relation, Himalaya Publication

Wayne Mondy, Human Resource Management, Pearson Education

Rao T V, HR Audit, Response Books, New Delhi

Bhattacharya S K, Acieving Managmerial Excellence, McMillan India, New Delhi

Satish Pai Ed., “HRD Skills for Organizational Excellence”, Bombay, Himalaya

McNurlim , Information Systems management in Practice, Pearson Education.

94

Khanka, S.S. Human Resource Management, S. Chand Publications


MBA SEM IV CODE TO BE DECIDED: BPR & ENTERPRISE RESOURCES PLANNING



OBJECTIVES

The objective of this paper is to enable students understand the process of business re-engineering and planning and

implementation of advanced enterprise-wide resource planning systems.

COURSE CONTENTS

UNIT I Introduction to BPR; BPR life cycle methodology; BPR principles and competitive advantage; Business

functions, processes and data requirements; BPR Teams; BPR implementation and change management.

UNIT II Introduction to ERP; ERP evolution and introduction to enabling technologies: SCM, MES, CRM, DWM

etc.; Business modeling for ERP Implementation; Role of consultants, vendors and users; Post implementation evaluation: Benefits, risk and costs.

UNIT III ERP integration with functional areas of organization: Supply chain, Customer relationship management,

Human resource management, Electronic commerce, finance, marketing, production and forecasting.

UNIT IV ERP Application in various businesses: Manufacturing, services, E- Governance

UNIT V ERP domains and solution providers: SAP, ORACLE, SARA.



TEXT BOOKS

Garg, V. K. and Veket Krishna N. K., “ERP Concepts and Practice”, PHI Publication.

Alexis Leon, ERP Demystified.

REFERENCE BOOKS

Rahul Altekar, Enterprise Resource Planning, PHI

D.S. Linthicum, “Enterprise Application Integration”, Pearson Education

Dey, Business Process Reengineering and Change Management, John Wiley and Sons.

95


MBA SEM IV CODE TO BE DECIDED: IT ENABLED SERVICES MANAGEMENT



OBJECTIVES

The objective of this paper is to acquaint the student with various Internet security and cyber laws.

COURSE CONTENTS

UNIT I Service: A Conceptual Framework, Strategic Planning for Services, Services Marketing Mix, Customer

Behavior and Services, STP Strategies in Service Marketing, Service Delivery Process

UNIT II Information Technology and Service Management, IT Enabled Services: Strategic Framework.

UNIT III

Overview of IT Enabled Service: Call Centre, Medical Transcription, Data Processing and Back Office Operation, Web Enabled Education, Content Development and Multimedia Animation, GIS Services. Ventures in IT Enabled Services and Business Process Outsourcing.

UNIT IV IT Enabled Services: Banking, Insurance. IT Enabled Customer Interaction Services, Call Centre. IT

Services: Enterprises Wide Integration, Networking Services, Database Management Services, IT Consulting Services.

UNIT V Measuring Service Quality and Satisfaction, Customer Relationship Management, Web Enabled Services,

Health Care Services, Travel and Tourism Services, Hospitality Services, Telecom Services, Transportation Services, Infrastructure Services.



SUGGESTED READINGS

TO BE ADDED LATER

96


MBA SEM IV CODE TO BE DECIDED: INTERNET SECURITY AND CYBER LAWS



OBJECTIVES

The objective of this paper is to acquaint the student with various Internet security and cyber laws.

COURSE CONTENTS

UNIT I Examination of issues related to network and information security

UNIT II Security concepts Security attacks and risks Security architectures

UNIT III Security policy management Security mechanisms

UNIT IV Cryptography algorithms Security standards

UNIT V Security system interoperation Case studies of the current major security systems



TEXT BOOKS

Sood, CYBER LAW SIMPLIFIED, TMH, 2001

Pavan Duggal, CYBERLAW - THE INDIAN PERSPECTIVE, 2009 With IT ACT Amendments 2008

David Baumer, J. Poindexter, Cyberlaw and e-commerce

SUGGESTED READINGS

Rodney D. Ryder, Guide to Cyber Laws, 2007, 3rd Edition, Jain Book Depot

Na Vijayashankar, Cyber Laws for Every Netizen in India (Version 2004), Naavi. org

Rosenoer, Cyberlaw: The Law of the Internet, Springer-Verlag New York Inc

Na Vijayashankar. Naavi.org, Cyber Laws in India. ITA 2000 and Beyond

Vakul Sharma, Handbook of Cyber Laws: For Every Netizen 2002, Mc Millan

Oberoi, Sundeep, e-Security And You , Electronic Authentication And Information Systems Security , Tata McGraw Hill

Yatindra Singh Justice, Cyber Laws, 4th Edn., Universal Law Publishing

P.M. Bakshi, Handbook of Cyber and E-Commerce Laws, Bharat Law House Pvt. Ltd.

Mark Merkow, James Breithaupt, Information Security: Principles and Practices , Prentice Hall

Steven Furnell, Computer Insecurity, Springer India Pvt Ltd.

97


MBA SEM IV CODE TO BE DECIDED: DATA WAREHOUSING AND DATA MINING



OBJECTIVES

The objective of this paper is to introduce the students with the application of systems designed to manage the data

resources of organizations and the various techniques involved in mining these data resources.

COURSE CONTENTS

UNIT I

Introduction to data mining and data warehousing, Business perspective to data mining, data types, visualizing and exploring data, relational databases, transactional databases. Data mining techniques: Association analysis, classification, prediction, cluster analysis, outlier analysis, major issues in data mining.

UNIT II Data warehouse environment: Architecture, modeling of data warehouse, multidimensional Data

Modeling, OLAP servers, Metadata repository, data warehouse backend tools and utility, data warehouse usage, OLAP operations. Case study of data warehousing for a Grocery store.

UNIT III Data preprocessing, data cleaning, data integration and transformation, data reduction, discrimination

and Concept hierarchy generation.

UNIT IV Association rule mining, Market basket analysis, a priori Algorithm for mining single dimensional

association rule, classification, decision tree classification (ID3 algorithm), Bayesian classification, Cluster analysis, partitioning methods.

UNIT V Applications and trends of Data Mining and data warehousing in business, Examples of commercial data

mining systems, Overview of Text Mining, Web mining, multimedia mining, spatial mining. Business Intelligence.



TEXT BOOKS

Jiawei Han, “ Data Mining Concepts and Techniques” , ELSEVIER Publication

Pujary, Arun K., “Data Mining Techniques,” University Press.

Soman , Diwakar & Ajoy, “ Insight into Data Mining”, Prectice Hall of India PHI

REFERENCE BOOKS

M.H.Dunham, “Data mining”, Pearson Education

Hand , Manila, Smyth Principals of Data mining- (MIT Press- PHI)

Michael J.A. Berry and Gordan Linoff “ Data Mining techniques for Maeketing , sales and Customer Support”, John Wiley

P. Adriaans, “Data Mining”, Pearson Education

98


MBA SEM IV CODE TO BE DECIDED: INTERNET MARKETING



OBJECTIVES

The objective of this paper is to acquaint the student with latest Internet marketing tools and help then implement

these tools.

COURSE CONTENTS

UNIT I Introduction to Internet Marketing Internet fundamentals: Operations, Management, the Web, and Wireless

UNIT II Consumers and Online Behaviour Marketing Strategy in the Internet Marketing International Environment of the Internet Marketing

UNIT III Data Management: Database, Data Warehousing, and Data Mining The Internet Marketing Plan

UNIT IV Internet Marketing Mix (Product, Price, Place, Promotion)

UNIT V Marketing Site Development: Contents, Design and Construction Design in the Internet Marketing



SUGGESTED READINGS

Siegel, C. (2006). Internet Marketing: Foundations and Applications (2nd ed.), Houghton Mifflin

Afuah, Allan, and Christopher L. Tucci (2003) Internet Business Models and Strategies: Text and Cases, 2nd Edition, The McGraw Hill Companies, Inc. ISBN 0-07-251166-4

Profits and the Internet: Seven Misconceptions, MIT Sloan Management Review, Summer 2001.

Contextual Marketing: The Real Business of the Internet, Harvard Business Review, November-December 2000.

E-Business: What’s the Right Model? InformationWeek Research Reports

Customers as Innovators, Harvard Business Review, April 2002

A Dashboard for Online Pricing, California Management Review, Fall 2007.

Should You Invest in the Long Tail? Harvard Business Review, July-August 2008.

Get the Right Mix of Bricks and Clicks, Harvard Business Review, May-June 2000.

99


MBA SEM IV CODE TO BE DECIDED: WIRELESS TECHNOLOGIES AND CONVERGENCE



OBJECTIVES

The objective of this paper is to understand wireless technologies, policies and their implementation in the industry.

COURSE CONTENTS

UNIT I Introduction to VoIP: Transition to Digital, Codes and Bits, Speed and Capacity, Improving utilization,

Interoperability, Types of Networks.

UNIT II VoIP System, Circuit Switched PBXs and Cabling: Telephone Systems, IP PBXx for Enterprise, Advanced

Applications for Telephone Systems, ACD, Fiber and Unshielded Twisted Pair Copper.

UNIT III Industry Overview and Public Networks: Telecommunications Act 1996, State of the Industry, CLECs,

Intermodal Competition, Regulatory Issues, VoIP, Public Switched Telephone Network, Signaling, VPNs and Specialized Network Services.

UNIT IV Advanced Technologies, Cable TV Networks, and the Internet: MSOs, Direct Broadcast Satellite TV,

PON, Internet, Spam, Portals, Search Engines, and E-Commerce, Intranets and Extranets.

UNIT V Wireless Service: Mobile Services, Development of Cellular Networks, Spectrum and Rights to Airwaves,

Mobile Carriers, Second Generation Mobile Networks, Third Generation Packet Networks, Mobile Commerce, Satellites, Paging, WLANs, Broadband Wireless Access, PANs, Sensor Networks.



SUGGESTED READINGS

Annabel Z. Dodd : The Essential Guide to Telecommunications(Covers Wireless Technologies and

Convergence) by Pearson Education.

SavoGlisic, Beatriz Lorenzo: Advanced Wireless Networks(Cognitive, Cooperative and

Oppurtunistic4G Technology) by WILEY.

Bruce A. Fette, Alan Bensky, Praphul Chandra, Daniel Mark Dobkin: RF& Wireless Technologies,

Elsevier Publishers

Alex Shneyderman, AlessioCasati: Fixed Mobile Convergence, McGrawHill Communications

100


MBA SEM IV CODE TO BE DECIDED: SUPPLY CHAIN MANAGEMENT



OBJECTIVES

The objective of this paper is to explain basic theory and techniques of logistics to examine the issues and problems

associated with supply chain and to understand its role in improving enterprise effectiveness and competitiveness.

COURSE CONTENTS

UNIT I

Definition of SCM and how it works, goal of SCM and its impact on a firm’s success, key decision phases, strategic fit

Supply chain drivers and obstacles, designing the distribution network in the supply chain, network design in uncertain environment

UNIT II Demand forecasting in supply chain, aggregate planning, managing predictable variability

UNIT III Managing economies of scale in the supply chain including, cycle inventory, managing uncertainty in the

supply chain including, safety inventory, determining optimal level of product availability

UNIT IV Sourcing decisions in a supply chain, transportation, pricing and revenue management

UNIT V Coordination in the supply chain, application of information technology and E-business Value stream mapping, measuring performance in the supply chain



TEXT BOOKS

Sunil Chopra, Peter Meindl and D V Kalra, “Supply Chain Management”, Pearson Education, India, 2007.

REFERENCE BOOKS

Donald J. Bowersox, David J. Closs, and M. Bixby Cooper “Supply Chain Logistics Management”, Second Edition,

Tata McGraw-Hill.

Douglas M Lambert and James R. Stock, “Strategic Logistics Management 4e”, MCGraw-Hill, 2001.

101


MBA SEM IV CODE TO BE DECIDED: PROJECT PLANNING, EVALUATION &

MANAGEMENT ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT


OBJECTIVES

The objective of this paper is to enable students understand and develop project level plans as well as the risk and

uncertainty involved in such planning.

COURSE CONTENTS

UNIT I Overview Generation and screening of project ideas

UNIT II Market and demand analysis Technical analysis

UNIT III Financial estimates and projections Time value of money

UNIT IV Investment criteria Cost of capital Project risk analysis

UNIT V Social cost benefit analysis Multiple projects and constraints Valuation of real options



TEXT BOOKS

Chandra, Prasanna, ‘Projects: Preparation, Appraisal, Budgeting and Implementation’, Tata MC Graw Hill, New

Delhi

Grey and Lawson, ‘Project Management’, Tata McGraw Hill

REFERENCE BOOKS

Krajewski, Ritzman and Malhotra, ‘Operations Management’ Process and Value Chains’, Tata McGraw hill

Bedi, ‘Productions and Operations Management’, Oxford University Press (India)

102


MBA SEM IV CODE TO BE DECIDED: SIX SIGMA



OBJECTIVES

To enable students to understand defect eliminating practices in manufacturing.

COURSE CONTENTS

UNIT I What is Six Sigma? Why do Six Sigma?

UNIT II Setting Business Metrics Implementing Six Sigma

UNIT III Roles and Responsibilities The Core of Six Sigma

UNIT IV Quick Overview of Six Sigma Tools Selecting Six Sigma Projects

UNIT V How to Sustain Six Sigma



TEXT BOOKS

Praveen Gupta, Six Sigma Business Scorecard, Tata McGraw Hill, 2007, ISBN 9780070658943.

TM Kubaik, Donald W. Benbow. The Certified Six Sigma Black Belt Handbook, 2e, Pearson Education, 2009, ISBN 9788131728697.

Clyde M. Creveling, Jeffrey Lee Slutsky, David Antis. Design for Six Sigma in Technology and Product development, 1e, Pearson Education, 2006, ISBN 9788131704844.

103


MBA SEM IV CODE TO BE DECIDED: PUSH AND PULL BASED MANUFACTURING

SYSTEMS ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT


OBJECTIVES

The objective of this paper is to enable students understand the concepts of PUSH (MRPIII) and PULL (JIT/Lean) methods

of Planning and Control of manufacturing systems.

COURSE CONTENTS

UNIT I Introduction to Manufacturing Planning and Control

UNIT II

Just-In-Time (JIT/lean) PULL Manufacturing and its elements: Waste elimination; Lean manufacturing; Value chain; Set-up time and batch reduction; Levelled/mixed scheduling; Group technology; Cellular and flexible manufacturing systems; Kanban control; Continuous improvement; Preventative maintenance and supplier management.

UNIT III Introduction to Manufacturing Resource Planning (MRPII) PUSH systems: Bill of Materials (BOM); Master

Production Schedule (MPS); Materials Requirements Planning (MRP); Rough Cut Capacity Planning (RCCP);

UNIT IV Capacity Requirements Planning (CRP); Order Release and Scheduling (OR/OS); Work In Progress (WIP);

Purchasing, forecasting and traditional inventory control methods.

UNIT V MRP II and JIT comparisons: Hybrid JIT/MTPII systems; Conflicting and complementary areas;

Implementation issues of JIT/MRPII.



TEXT BOOKS

Just-in-time manufacturing: an introduction By T. C. Edwin Cheng, Susan Podolsky, P. Jarvis, Chapman and Hall, 1996

Agile Product Development for Mass Customization: How to Develop and Deliver Products for Mass Customization, Niche Markets, JIT, Build-To-Order and Flexible Manufacturing, David Anderson, 1988, ISBN: 9780786311750.

104


MBA SEM IV CODE TO BE DECIDED: QUALITY MANAGEMENT SYSTEMS



OBJECTIVES

To enable students to understand the philosophy and role of quality management in an industrial environment

COURSE CONTENTS

UNIT I

The Quality System: Introduction to Quality; Quality in Production and Service Systems; The Economics of Quality

Total Quality in Organizations: Quality as a Management Framework; Quality and Competitive Advantage ; Planning for Quality Assurance; Organizing for Quality; Controlling for Quality; Quality Improvement and Problem Solving; Human Resource Management for Quality; Employee Involvement and Participative Management

UNIT II

Philosophies and Frameworks: The Deming, Juran, Crosby and other Quality Philosophies: Quality Management and Awards : ISO 9000:2000 ; Six Sigma.

Leadership and Strategic Planning: Leadership Theory and Practice; The Seven Management and Planning Tools

UNIT III Process Management: Process Improvement; Process Control; Designing Processes for Quality

UNIT IV Performance Measurement and Strategic Information Management : The Scope of Performance

Measurement ; The Cost of Quality ; Measuring the Return on Quality

UNIT V Building And Sustaining Total Quality Organizations: Organizational Culture and Total Quality Change Management; Sustaining the Quality Organization; Self-Assessment Processes



TEXT BOOKS

Evans, James, R. “The Management and control of Quality,” 5 edition, © 2002 South-Western/Thomson Learning.

Walter Willborn, Edwin Cheng. Global Management of Quality Assurance Systems, Tata McgrawHill, ISBN: 9780071137751.

Dale H. Besterfield, Carol, Mary, Glen H. Besterfield. “Total Quality management, 3e, Pearson education. ISBN: 9788177584127.

Jankiraman and Gopal. Total Quality Management: Text and Cases. Prentice Hall of India, 2006.

105


MBA SEM IV CODE TO BE DECIDED: MANUFACTURING STRATEGY



OBJECTIVES

The objective of this paper is to enable students understand various cost effective strategies of production and

manufacturing.

COURSE CONTENTS

UNIT I Corporate strategy; Missing links in manufacturing strategy Audit approach; Restructuring

UNIT II Strategy formulation process in practice Operating strategies Methodology framework

UNIT III Lean production Competitive priorities Strategic value of response time and product variety

UNIT IV

Flexibility in context of manufacturing strategy Manufacturing focus Business process reengineering Theory of constraints

UNIT V Link between strategy and organizational culture Evolution of manufacturing systems Operations management strategic perspective



TEXT BOOKS

Christopher A. Voss, Manufacturing strategy; process and control, Chapman & Hall

Terry Hill, Manufacturing Strategy; text and cases, Macmillan

Terry Hill, Manufacturing strategy: the strategic management of the manufacturing function, Macmillan, 1993

Danny Samson, Manufacturing and operations strategy, Prentice Hall, 1991

Garry Robert Greenhalgh, Manufacturing strategy: formulation and implementation, Addison-Wesley, 1991 - Business & Economics.

106


MBA SEM IV CODE TO BE DECIDED: APPLIED ELECTIVE LAB

CREDITS: 3 LECTURE SCHEME: (L-0; T-0; P-3) The objective of this lab is to give practical exposure to students in their applied elective area. The lab work can be

conducted as an industry project or a group presentation where some insignificant insights are generated about the

elective work.

MBA SEM IV 536422: MAJOR PROJECT REPORT AND VIVA VOCE

CREDITS: 3 LECTURE SCHEME: (L-0; T-1; P-5) The objective of Major Project is to enable the student to go into the detail of the approved problem(s)/topic drawn from

the subjects/real problem areas taught during the entire curriculum and to determine an analytical and / or empirical

based effective solution(s) keeping the given constraints and objectives in mind. This is to enhance the analytical and

problem solving ability of the student. The student has to submit Major project report to the Institution/department before

the completion of the IV semester and the report will be evaluated by a panel of External and Internal examiners followed

by viva-voce for ESE examination.

The objective of comprehensive viva-voce is to judge the overall development of the student during the MBA Program. The

viva voce shall normally cover the subjects/ areas taught in all the semesters of MBA program. The TA marks will be

awarded on the basis of regularity, presentation, test and internal viva.

csvtu revised syllabus-full time1

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