csusm meeting & event planning certificate program 2012

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  1. 1. California State UniverSity San MarCoSMeeting and event Planning CoUrSe SerieSFantastic conferences, powerful seminars, and special Program Core Classes:events dont organize themselves. Event and meeting Fundamentals of Meeting & Event Planningplanning are specialized services in demand. This Certificate program Successful Logistical Planningwill help launch you into this exciting and rewarding career. You Food and Beverage Essentialswill learn from well-known industry professionals as they share the Legal Issues for Event Plannerspractical need to know tools essential to ensuring your meeting orFinance & Budgeting Essentialsevent is a success! Communication Skills for Event ProfessionalsProject PresentationsParticipants who complete the six core classes, three CareerPerspectives and a project presentation will receive a Certificate of Career Perspectives Courses:Completion. AV Behind the ScenesEvent Marketing & Trade Show ManagementStudents may take courses at both the San Marcos and Temecula Global Meeting ManagementCampuses (an easy way to complete the entire program in one Independent Meeting Professionalsemester)!Planning Non Profit EventsSpecial Events & Unique Venues Program Fees Wedding Planning for Planners $139 individual classes (plus textbook) $1390 entire Certificate (plus textbook) Required Textbook:Professional Meeting Management 5th Edition. ISBN #9780757552120San Marcos CampusDate/Time: Saturdays, 8:30 am 4:30 pmAddress: 333 S. Twin Oaks Valley Rd., San MarcosFREE OPEN HOUSE EVENT: Temecula CampusSan Marcos Campus - January 12 Date/Time: Tuesdays/Thursdays, 6:00 9:30 pmTemecula Campus - January 31 Address: 43890 Margarita Road, TemeculaTo RSVP, visit www.csusm.edu/el/beaplanneror call 760-750-4020.See reverse for course detailsand contact information.
  2. 2. FREE INFORMATION SESSIONS January 12 at San Marcos CampusJanuary 31 at Temecula CampusCall (760) 750-4020 to RSVP CoUrSe inforMationCore Courses Career PerspectivesFundamentals of Meeting & Event Planning Special Events & Unique Venues (Temecula Campus)Program topics will emphasize what it takes to identify and establish a career Learn the intricacies of special events of all types (e.g., galas, award ceremonies,path within the profession. Learn the foundational elements and strategicand fundraisers) and the distinctive requirements. Also learn how to use uniqueconsiderations needed for planning a successful event. venues for meetings and events, how to think "outside the box," and what resources will ensure success.Successful Logistical Planning Event Marketing & Trade Show Management (Temecula Campus)Gain inside knowledge of how to build a blueprint for success by understanding This course will cover how to create and execute a successful event marketingROI, targeted questioning, staging, audio visual, labor, permits, and creating value campaign, and how to work with key stakeholders. Youll also learn to managefor your client. trade shows from multiple perspectives as the exhibitor and the attendee.Food & Beverage Essentials AV Behind the ScenesEffectively managing food and beverage for an event means successfully working Discuss Audio-Visual (AV) industry trends, opportunities, and resources, and gainwith many variables. Discuss the management of food and beverage events the confidence to talk and negotiate with AV suppliers and ensure your clientsincluding identifying needs, creating a budget, and working with a hotel or off- message and theme is successfully conveyed.premises caterer. Wedding Planning for PlannersFinance & Budgeting Essentials Learn must-have skills and address the challenges of this fast-growing nicheLearn to understand, create, sell, manage and live with event budgets, including industry. Topics include bridal parties, customs/traditions, music, industryhow to evaluate your budget and provide solid information to stakeholders on associations, networking, bridal shows, PR, and more.return on investment. Planning Non Profit EventsLegal Issues for Event Planners Learn to make the most of every dollar and seek appropriate sponsorshipReview case studies and learn to minimize liability. Gain a better understanding of opportunities to offset promotional costs. Also hear tips on finding and managingcritical contract clauses, how to resolve legal issues relating to alcohol, food and volunteers and staying organized amidst all the chaos.beverage, employment disputes, and what to do practically and legally if you donot get paid.Global Meeting Management Participants will learn why having knowledge of cultural customs and protocolCommunication Skills for the Event Planning Professional (and how they relate to negotiation, financial, travel and culinary considerations) isThis two-part class will show you how to communicate effectively to peers and required to have a well-received event.clients, outline and organize an effective project presentation, improve your styleof delivery and maintain the attention of your audience. Independent Meeting Professional Learn the obvious and not so obvious considerations for establishing a reputationMeeting Planning Project Presentations as an industry professional that delivers quality. Learn from an industryThis is the culminating project, presented to peers and instructors. Projects will professional that left her corporate job to pursue her passion of planning.focus on planning a meeting or event from beginning to end using the informationand skills learned during the program. WINTER/SPRING 2012 SCHEDULECOURSE SAN MARCOS CAMPUS TEMECULA CAMPUS Saturdays Tuesdays/ThursdaysFundamentals of Meeting & Event Planning January 28February 7 & 9Successful Logistical Planning February 4February 14 & 16Food & Beverage Essentials February 11 February 21 & 23Legal Issues for Event PlannersFebruary 25 February 28 & March 1Wedding Planning for PlannersMarch 3 N/AAV Behind the Scenes March 10March 6 & 8Finance & Budgeting Essentials March 17March 20 & 22Global Meeting ManagementMarch 24N/ACommunication Skills for the Event Planning Professional March 31 & April 7April 24 & 26Independent Meeting Professional April 14May 1 & 3Planning for Non Profit Events April 21April 24 & 26Special Events & Unique Venues N/A April 10 & 12Event Marketing & Trade Show ManagementN/A April 17 & 19Project PresentationsApril 28May 22 & 24TO REGISTER: Visit www.csusm.edu/el/beaplanner or call 760-750-4020

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