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  • Charlie Chen | UTS Business School Course 21874 | October 6, 2013

    Report and Analysis of Brookfield CSR Initiative

  • PAGE 1

    Table of Contents

    Executive Summary .................................................................................................................................. 2

    Introduction.............................................................................................................................................. 3

    Environment Protection & Sustainable Growth ..................................................................................... 3

    Principle 1 ........................................................................................................................................... 3

    Principle 2 .......................................................................................................................................... 4

    Principle 3 .......................................................................................................................................... 4

    LEED Certification - U.S. and Canada ................................................................................................... 4

    Green Star and NABERS - Australia ........................................................................................................ 4

    Green Star1 and NABERS Ratings ............................................................................................................ 5

    Sydney ................................................................................................................................................... 5

    Melbourne ............................................................................................................................................. 5

    Perth ...................................................................................................................................................... 5

    Energy Efficiency Innovations ................................................................................................................. 7

    Alternative Transportation .................................................................................................................. 7

    Electric Vehicle Charging Stations ...................................................................................................... 7

    Featured Properties .................................................................................................................................. 7

    One World Financial Center, New York City ..................................................................................... 7

    One Shelley Street, Sydney ................................................................................................................. 8

    Bankers Hall, Calgary ....................................................................................................................... 9

    Conclusion ............................................................................................................................................... 10

    Reference .................................................................................................................................................. 11

  • PAGE 2

    Executive Summary

    This report provides vast information and analysis of the corporate social responsibility (CSR)

    initiatives that Brookfield Office Properties Inc. has executed in reducing carbon footprint along

    with a history of operational excellence and sustainability.

    The author (a staff of Brookfield subsidiary) will emphasize on the ongoing commitments of

    companys senior management team and present an analysis on the tangible outcome of its CSR

    initiatives in a global scale and its positive impacts/ benefits to the physical and social/culture

    environment. Most of the information were come from Brookfield Office Properties Inc. annual

    CSR Reports, others from the companys web site:

    http://www.brookfieldofficeproperties.com/content/corporate/corporate_responsibility-3200.html

    Brookfield Office Property Inc. has received higher rating in following categories from Global CSR

    rating perspective due to its resolution to challenge itself continually in promoting sustainable

    growth, investing in green building technologies, being transparent in all its operations and making

    positive contributions to the communities where we live and work (Clark, 2011).

    Every day, in every city in which the company operates, Brookfield is investing in green building

    innovations such as energy-efficient systems, environmentally sound construction technologies,

    and strategies to reduce building carbon footprint.

    At Brookfield, senior management team believes that these efforts promote the long-term

    interests of all its stakeholders, including employees, tenants, business partners, investors,

    local communities, government officials, and the commercial real estate industry at large

    (Clark, 2011).

    CSR HUB Basic corporate social responsibility ratings

    Overall Community Employees Environment Governance

    Brookfield Properties Corporation 58 56 53 61 61

    Real Estate Management & Development 49 49 49 48 50

    All company average 53 52 54 53 51

    Canada company average 53 48 54 51 57

    (Source: http://www.csrhub.com/CSR_and_sustainability_information/Brookfield-Properties-

    Corporation/)

  • PAGE 3

    Introduction

    CSR is companys commitment to operating in an economically, socially, and environmentally

    sustainable manner, while recognizing the interests of its stakeholders, including investors,

    customers, employees, business partners, local communities, the environment, and society at

    large(Clake, 2013).

    CRS as a holistic strategy covers a broad spectrum of a companys activities, range from human

    resource management to environmental protection, and includes every aspect of a firms impact on

    society. A company might need to explain what they stand for, how corporate responsibility is

    carried out, and how people benefit from such actions.(Sheikh and Beise-Zee, 2011, p.1).

    The senior management team of Brookfield Office Properties Inc., put responsible business

    practices in a top priority and believe it is the essential component of companys continual success.

    This commitment is part of the company culture. The business units defined goals and metrics to

    ensure that company could be operated to the highest standards in a transparent and collaborative

    manner.

    This pledge includes meeting responsible global environmental standards and investing the

    necessary resources to make positive and lasting impacts in the cities in which the company

    operate worldwide.

    Environment Protection & Sustainable Growth

    At Brookfield, the mission is to provide the highest quality commercial office space, at the same

    time with an unwavering commitment to delivering responsible environmental solutions and

    innovative environmental strategies to tenants, shareholders, and the communities.

    Environmental initiatives are a major component of Brookfield's strategic business plan. The

    ultimate objective of this initiative is to maximize energy and resource efficiency and

    environmental stewardship at companys properties, together with the wellness and safety of

    tenants, employees, and those that live in the neighborhoods that house the properties.

    The company achieves this through an integrated strategy based on three principles that are

    embedded in the Brookfield corporate culture. These tenets are the foundation of the commitment

    to environmental responsibility.

    Principle 1

    To operate, develop, retrofit, redesign and renovate properties to achieve optimum energy

    efficiency, occupant satisfaction and reduced carbon emissions.

  • PAGE 4

    Principle 2

    To employ innovative environmental strategies achieving best-in-industry environmental

    performance in all new office developments.

    Principle 3

    To seek best-in-class environmental certifications, actively participate in green industry

    organizations, and support new initiatives that foster the energy and resource-efficient operation of

    office buildings and environmentally sustainable communities and practices .

    LEED Certification - U.S. and Canada

    In North America, Leadership in Energy & Environmental Design (LEED) is the industry standard

    for sustainable, green properties. The standard rates the environmental performance of many facets

    of real estate, including: 1) Existing buildings' operations and maintenance (LEED EB O&M); 2) the

    Core & Shell of new developments (LEED CS); and 3) the Commercial Interiors of specific tenant

    spaces (LEED CI).

    In 2011, Brookfield secured 10 new LEED certifications in the following North American properties:

    One World Financial Center, New York City, NY: LEED EB:OM Gold

    245 Park Avenue, New York City, NY: LEED EB:OM Gold

    Newport Tower, Jersey City, NJ: LEED EB:OM Gold

    Victor Building, Washington, DC: LEED EB:OM Gold

    1200 K Street, Washington, DC: LEED EB:OM Gold

    1400 Smith Street, Houston, TX: LEED EB:OM Gold

    Continental Center I, Houston, TX: LEED EB:OM Gold

    Figueroa at Wilshire, Los Angeles, CA: LEED EB:OM Gold

    Marina Towers - North & South, Marina Del Rey, CA: LEED EB:OM

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