CSR initiative by P&G

By:Group-4Batch-A.S

- Chandranath Paul- Amit Binwani - Anshul Kothari- Soumya Sharma- Yogesh Agarwal- Shiva Ganesh- Sameeksha Verma.

About Proctor& Gamble About Procter & Gamble touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands.

• brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®.

• With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.

Corporate Social Responsibility (CSR) • voluntary activities undertaken by a

company• to operate in an economic, social and

environmentally sustainable manner.

Corporate Social Responsibility

CauseRelatedMarketi-

ng.

Corporate Social

Marketi-ng

EmployeeVolantaryActivities

Philanthr-opy.

Cause Promo-

tion.

SATISFIED EMPLOYEES

SATISFIED CUSTOMERS

COSTS REDUCTIONS

MORE BUSINESS OPPORTUNITIES

LONG TERM FUTURE FOR YOUR BUSINESS

“ Deliver a sustainable society in which business and its

stakeholders can prosper in the long term”

Benefits of CSR:

PEACE - An environmental education programme.

With the aid of the Ladakh Scouts Children’s School, by supporting the education of children orphaned by the tragedy and helping reinstate essential infrastructure.

CSR Projects by P&G

FUTURE FOCUS First ever career guidance service.

Restore eyesight to 250 blind girls through corneal transplant operations.

P&G contributed Re 1 for every pack of whisper sold.

DRISHTI :

To support and educate children. Every large pack of P & G Products purchased by

consumers during November 1999 to January 2000 . P&G on behalf of consumers contributed the cost of one

day’s education of a working child . P&G India raised Rs. 1.25 crore for ‘OPEN MINDS’

OPEN MINDS :

• In association with Sony Entertainment Television-Shiksha was launched in 2005 .

• Unique education promotion allowed a mother to win Rs. 2 lakhs towards Graduate Education Fee of one child (24 such Prizes), OR Rs. 5,000 towards Next Year’s Tuition fee for one child (96 such Prizes),

• A number of Consolation Prizes.

.

Shiksha-Flagship project.

- Live, Learn & Thrive

Enable consumers to contribute towards the cause of education of under-privileged children through simple brand choices.

POSHAN• India has 40% of the world’s malnourished children. • 3 key projects: An Adolescent Girls’ Initiative to educate girls in Mumbai slums on health problems Improve their lives with Anemia prevention through IFA tablets; A Women’s Parenting Network in Chennai to provide information on care during pregnancy; and Day care projects in Jaipur, which focused on increased food intake and micro-nutrients.

P & G India raised Rs. 50 lakhs by contributing Re. 1/- from sales of large size packs of Ariel, Whisper, Head & Shoulders and Pantene sold

in the months of May, June and July..

To donate and make education schools for under privileged , Support from Company’s consumers who participated in

the Shiksha movement by buying P&G brands for one quarter of the year

Enabling P&G to contribute a part of the sales towards the cause .

Objectives of PnG’s CSR Activity

Thank You .