csr & hr innove wit csr approach part 6
TRANSCRIPT
Improve and Innove Peer evaluation and feedback (DIscussion on case major obstacles)
Debriefing using a SWOT analyse (Finalizing group work)Promoting an innovative economic AND societal performances
Managing CSR: benefits and challenges of combining diverging world views; « SPEED BOAT Lean serious game for CSR in companies
Evaluation of training course
Synthesis of the seminar, additional tricks, and course follow-up
TEXTE
PORTER▸ Shifting from palliative CSR to strategic CSR by transforming
threats in the corporate environment into business opportunities and identifying new competitive advantages.
▸ Frequently, though, CSR efforts are counterproductive, for two reasons. First, they pit business against society, when in reality the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of in the way most appropriate to their individual strategies.
AN ECONOMIC AND SOCIETAL PERFORMANCE
PROMOTING AN ECONOMIC AND SOCIETAL PERFORMANCE TEST
3INNOVATIVE APPROACH - R&INNOVATIONCOMPANY TEST
AN ECONOMIC AND SOCIETAL PERFORMANCE
INNOVATIVE APPROACH - R&D
▸ Societal as SOCIAL AND ENVIRONMENTAL
▸ Innovation starts in companies. "Company" is also, or should be, synonymous with "breeding ground for the success of all"; career is a key element of self - fulfillment and happiness.
▸ RESPECT - EQUITY - HONESTY - OPEN MINDSET towards others
Traditonal company
Progressive company
CSR company
client
employee
partner
shareholder
Society
COMPARAISON
CSR COMPANY = VALUES, AGILITY, MOTIVATION
▸ Societal as SOCIAL AND ENVIRONMENTAL
▸ Innovation starts in companies. "Company" is also, or should be, synonymous with "breeding ground for the success of all"; career is a key element of self - fulfillment and happiness.
▸ RESPECT - EQUITY - HONESTY - OPEN MINDSET towards others
CSR STRATEGYMISSION STATEMENT - SAME ACTIVITY, TARGET MARKET, SCOPE - DIFFERENT PURPOSES
Business and Society are interdependentNo more generic ways > Actions Plan and appropriation
PLUS
CORPORATE CULTURE AND RISKS MANAGEMENT 1. Company define Societal indicators as well as economic indicators and they
communicate them internally and to externe interested parties 2. Each stakeholder, is incorporated into their mission statement as follows:
▸ Focus on providing fundamental utility first to clients and then to the company, and engage client responsibility.
▸ Contribute to the individual and collective fulfillment of human resources.▸ Foster long-term relationships with suppliers and support dynamic economic
supplier growth.▸ Promote the development of the territory where established to promote
societal development.▸ Protect the environment from any negative impact and use the resources
necessary for the company activity in such a balanced way as to ensure the needs of future generations are met
INTEGRATED REPORTING
FINANCIAL REPORT
Intégration Intégration
others REPORTS
CSR
Directors Vision
and orientati
on
STRATEGY, GOVERNANCE, PERFORMANCE, PROSPECTS
On post-it
T E T E C O R P S
C O E U R
T E A M
W H A T D O Y O U T H I N G ? W H A T A R E G O I N G T O D O ?
F I R S T F E E L I N G ?
Details of level of maturityN O A C T I O N
A W A R E N E S S /
S E N S I B I L I S A T I O N
S T A G E 1
I M P L E M E N T T O A L L
L E V E L S
S T A G E 2
R E P O R T
S T A G E 3
S H A R E B E C O M E
A R O L E M O D E L
S T A G E 4
So, what is the proper role of business in society?
It depends on:
- who is asking the question,- who is answering.
- one’s values, belief system, worldview and life experience.
- our own individual economic, social and political choices, as global citizens, community members, employees, consumers and voters.
[email protected] | @P.GRIVEAUD
PROFESSOR ETHIC AND GOVERNANCE | COACH▸ Pascale Marchal Griveaud ▸ Experte in Social Responsability, Board Member, Risk
Manager, SHEQ Auditor, Evaluation and Project <manger for ISO Management System. ▸ Specialist in Organisational Development Transition Management and Agile▸ References: Caceis Crédit Agricole, SODEXO, BGL BNP, SIBELCO Asia and
Worldwide, GDF Suez CEM Macao, SAGA Portugal▸ Offices: Luxembourg, Paris, London, Brussels, Lisboa
▸ Mob. +352 621 45 21 42▸ [email protected]▸ @p.griveaud thanks !