csi mobile strategy 2013 bringing the bank to the customer bob ezell
DESCRIPTION
CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell. Mobile - Preferred Channel. CSI’s Triple Play. CSI’s Triple Play. Three Waves of Mobile Commerce. Mobile Banking and Integrated Cross Channel Self Service Mobile Payments, both Cross Channel and at the Point of Sale - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/1.jpg)
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CSI Mobile Strategy 2013
Bringing the Bank to the Customer
Bob Ezell
![Page 2: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/2.jpg)
Mobile - Preferred Channel
![Page 3: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/3.jpg)
CSI’s Triple Play
CSI’s Triple Play
2008 2009 2010 2011 2012 Projected0
20
40
60
80
100
120
140
160
180
SMSMobile OptimizedApps
![Page 4: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/4.jpg)
Three Waves of Mobile Commerce
Mobile Banking and Integrated Cross Channel Self Service
Mobile Payments, both Cross Channel and at the Point of Sale
Opt-In, User Defined Mobile Self Marketing
![Page 5: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/5.jpg)
CSI Mobile Strategy Roadmap
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
![Page 6: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/6.jpg)
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
CSI Mobile Strategy Roadmap
![Page 7: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/7.jpg)
Mobile Credentials at the Core
![Page 8: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/8.jpg)
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
CSI Mobile Strategy Roadmap
![Page 9: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/9.jpg)
Centier Mobile App Launch
4,000 App Store Downloads in 4
weeks
![Page 10: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/10.jpg)
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
CSI Mobile Strategy Roadmap
![Page 11: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/11.jpg)
Alerts, SMS and eMail
![Page 12: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/12.jpg)
Apr
Jun
Aug
Oct
Dec
Feb
Apr
Jun
Aug
Oct
Dec
Feb
Apr
Jun
Aug
Oct
Dec0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Total SMS
Total Outgoing
Total Incoming
Alerts
Alert Emails
CSI’s Alerts Growth
![Page 13: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/13.jpg)
Debit Card Control Panel
Card On/OffWhite ListCard Alerts
![Page 14: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/14.jpg)
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
CSI Mobile Strategy Roadmap
![Page 15: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/15.jpg)
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
CSI Mobile Strategy Roadmap
![Page 16: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/16.jpg)
Mobile Check Capture
![Page 17: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/17.jpg)
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
CSI Mobile Strategy Roadmap
![Page 18: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/18.jpg)
CSI Mobile Strategy Roadmap
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
![Page 19: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/19.jpg)
CSI Mobile Strategy Roadmap
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
![Page 20: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/20.jpg)
Mobile Payment Vendor Evaluation
Works with Existing Payment Tenders
Pay in store, online, at the table, pay a bill
Cloud based solution built into Mobile App
Works with today’s Smart Phones and P.O.S. Terminals
![Page 21: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/21.jpg)
3rd Party Mobile Wallets
Consumers will dictate which mobile wallet they prefer/demand and what interactions they will allow
CSI must/will be prepared to support other wallets or payments as the market evolves
![Page 22: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/22.jpg)
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
CSI Mobile Strategy Roadmap
![Page 23: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/23.jpg)
Next Generation of ATMs
No Envelopes for Cash & Checks (August)
Image of Check Deposits & Integration to our Document Services Division (August)
![Page 24: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/24.jpg)
CSI Mobile Strategy Roadmap
eWallet-based Preference Driven Mobile Self Marketing
Mobile Cash Access & Mobile Branch Automation
Mobile Payments for Banks & Banks' Own Merchants
Develop Programs to Capture Mobile Credentials in the Cores
Aggressively Promote Smartphone & Tablet Apps
Enhance SMS & Apps with Real Time "Transaction" Alerts
Mobile Bill Payment
Mobile Remote Deposit Capture
Funds Transfer for M2M, P2P, A2A
Mobile Only Enrollment, e.g. decoupled from Online Banking
Priority IIILeapfrog Functionality to
Move MarketPositioning for the Mobile
Payment and Marketing Wave
Priority IOptimize Cross-Channel
CSS CapabilitiesSell What you Got & Increase
Mobile Penetration QuicklyAdd "Must Have" Functionality
Market Competitive Response
Priority II
![Page 25: CSI Mobile Strategy 2013 Bringing the Bank to the Customer Bob Ezell](https://reader036.vdocuments.mx/reader036/viewer/2022070420/56815e54550346895dccd27a/html5/thumbnails/25.jpg)
Merchant Funded Rewards
Opportunity to conduct directed marketing of rewards, and offers before, during, and after a payment.
Increase spendIncrease revenue to Bank
Increase debit card usageIncrease revenue to CSI and Bank
Customer engagement
Sell access to bank approved 3rd partiesIncrease revenue to CSI and Bank