@johnnewton

CSI: Content

Who killed ECM?

Alfresco isEnterprise Software +Content Management +Commercial Open Source

Management Team Experience

Investors

Largest private Open Source company by revenue

Once upon a time, IT was controlled by highly intelligent, logical, controlled people…

I use Java! Get used

to it!!!

Man! You are awesome!!!

Large orgs

SMEs

Home office

Consumer

And technology would flow from the Fortune 1000…

Image courtesy of John Mancini – AIIM.org

And they controlled and centralized all applications and data…

Image courtesy of John Mancini – AIIM.org

Command and controlCommand and control

Systems of Record

Transaction-orientedTransaction-oriented

Document-centricDocument-centric

Limited deploymentLimited deployment

Central IT-provisionedCentral IT-provisioned

And these applications knew what they were good at…

Yes, your honor!I did leave my mobile

without password protection!

Image courtesy of John Mancini – AIIM.org

But their user interfaces were very powerful, but not very user friendly…

And some of the vendors had all the control…

Hey You!Yeah You!

You’re not going anywhere?

It’s time to renew!

Isn’t that called Racketeering?!

And there was no incentive to innovate…

I used to be a developer

IBM, but they had me

work on FileNet!

This left customers a little unhappy…

You’re asking

how much for this crap?!!

And thus was born “Free Software”!Born of Religion?!?

And Anarchy?!?

I said I’m checking the code change

in!

Communists?

There are some new modern-day

sort of Communists

who want to get rid of the

incentive for software makers

under various guises!

Look who’s talking!

And IT started getting nervous about something Open Source…

Operating a rogue Linux

machine!

Apologies to the Times Cartoonist Peter Brookes

Quickly Open Source evolved with Linux

Let’s stay Open, Modular and

Free!

Open Source was Built Differently

Open Source removed the Lock-in and opened the Architecture…

Customer

Developer

PartnerMarketer

Tester

Mgmt

SupportEngineer

Internetand

Community

BloggerCode

Open Source

DeveloperDevelopment(Bugs)

ProductMgmt

Support

Sales

MarketingAccounts

Reception

QA

CustomerCustomerCustomer

PartnerPartner

Partner

Media

Shipping

Closed Source

Lifecycle of an Open Source Project

Design and Compose

Internet

Downloads

Community

I want to buy!

Deployment

I fixed a bug!

ContributionImage courtesy of John Mancini – AIIM.org

Virtuous Cycle – A New Value Chain for Software

Development Distribution Marketing Sales / Consulting Support

Develop from other Open Source Components

Deliver for free over the internet

Market by Word of Mouth and Community

Demand is generated inside the company – Solves the problem or not

Users participate in QA and resolution of problems with the code

Product Mgmt

Community participates in ideas, priorities, testing and new components

PROJECT GOVERNANCE

Strong Governance led to Professional Open Source

Open Source is like Economy

Class!You get nice

champagne in first class, but

you still get there at the same time!

Marten Mickos – CEO of Eucalyptus and former CEO of MySQL

And this was the environment in which Alfresco System was born

WebApplications Portals Web Services

High Availability

Virtual File System

App Server

Portal ServerCMIS

SOAP

FTP

CIFS

WebDAV

EmailBPM

Shared Drive

Web

Email

PortalsOffice Protocol

Innovating in access and simplicity

Value Proposition: Universal Access and Control

Before

SharedDrive

ComplianceApplications

After

SharedDrive

Interface

WebAccess

RulesAutomation

And easily deployed and consumable

It’s so small it even fits

on this USB stick!

Many Use Cases

Document Management Content Collaboration Records Management Image Archiving Citizen Web Sites Laws & Regs Online Contracts Correspondence Inquiry Tracking Case Management Emergency

Coordination

Intelligence Defense Police Legal and Justice Legislation Scientific Research Regulation Revenue and Taxation Housing Employment and Labor Education and Training

How Do We Make Money?

Open Source Distribution

► Low cost of distribution

► Global Reach

► Community development

► Community as large as IBM or DCTM

Dual License for developers

► OEM, Hosting & Appliances

► Most popular license

► Protects embedding opportunities

Support & Services

► Try before buy

► Low-touch sale

► Maintenance and support for production use

► Insurance of certification & indemnification

Multiple Channels

► Telesales

► Local integrators

► Major SIs

► OEM embedding

Open Source Check List

\ No lock-in

\ Lower cost of development, marketing, sales and support

\ Lower cost to customer

\ Community drives innovation

\ No anarchy or religiosity

In the world of ECM, there were definitely changes afoot…

Oh man!Not another ECM

Acquisition!!!

Powerful forces of good were at work…

Moore’s Law

Internet

Mobile

Social Networks

Cost

And cheaper technology had new peopleusing the technology…

To

Feeling Visual Warm and

interactive Likes touch

interfaces

From

Logical Concrete Not very friendly Probably has a

Blackberry

And the People were getting younger

Age 46 Age 26Age 65

EmailGeneration

FacebookGeneration

Left-brainedThinking

ObjectsAnalysisLinearLogicalPastFactual

Right-brainedFeeling

PeopleConnectionsSpatialArtisticFutureConceptual

Image:WIRED Magazine Issue 13.02 – Feb 2005

And cheaper technology had transformed the typical user from left-brained to right-brained…

EveryoneElse

Programmers

And the right-brained people transformed their technology and their applications…

Future

People

Connections

Spatial

Artistic

Conceptual

The Majority of Users

Mobile

And most people all cheered this new technology…

And technology became democratized…

Yes We Can!...Play Angry Birds!

But this lack of control made some people very angry…

I hate it when he plays

Angry Birds!You’re Fired!!!

Photo source:http://www.flickr.com/photos/notionscapital/

And the technology

touched everyone from their homes

to their workplacesAnd the users

would ask, “Why do I feel so

powerful as a consumer and so

lame as an employee?”

1 -- real time connectivity2 -- smart & geo-aware mobile devices

3 -- ubiquitous & cheap bandwidth

And IT started to lose control,especially based upon age

differences

40

IT Users

Inside the Enterprise Outside the Firewall

Good Heavens!Put that Tweet in a

Repository!

Chill Seymour!We don’t need

you anyway!

And this killed off interest in enterprise software…

But where was the body?

I know we had a bunch

of Documentum

licenses somewhere!

Users were too busy looking for right-brained applications in the enterprise???…

Collaboration

Social Media

Video

Mobile

Real-Time

Some images from Gartner PCC – Apr 2011

But Enterprise IT was not ready for…new generation of

workersnew types of devices

and content

And then the Revolution happened…

for the enterprise!

And we demand a

And a

And a

Down with the Government!

And the CIO didn’t know what to do…

• “Nobody has figured this out”

• “There will be a need for the consumer-based technologies.”

• “The workforce coming in will have different expectations.”

• “The whole industry is changing and changing very fast.”

•“Whether the CIO wants it or not, it is coming in”

Survey conducted by AIIM – Aug 2010

20 CIOs interviewed9 different industries

And Systems of Engagement emergedthat worked the way users wanted to work…

Courtesy of John Mancini – AIIM.org

Relevance

What’s that got to do with

ECM?!

I’m sure the answer is in here somewhere?!!!

And Social created more Content and more Content led to more Social…

Content is the Conversation

…

And users with this Content led to…Engagement Participation

Explanation

Quality

Results

51

And the types of Content changed!

Sources: Wired – Aug 2010 / Cisco estimates based on CAIDA publications, Andrew Odlyzko

And it wasn’t just your parents’ “documents”…

● Video, Audio and Photographs

● Real-time Market Analysis

● Real-time Meeting Minutes

● Whiteboards● Customer

Stories

And security could be a real issue…

Look at that picture he posted

on Twitter!!!

I could have sworn I was logged into

SharePoint!!!

Command and controlCommand and control

Systems of Record

Transaction-orientedTransaction-oriented

Document-centricDocument-centric

Limited deploymentLimited deployment

Central IT-provisionedCentral IT-provisioned

Which is why left-brained and right-brained services started helping each other

Systems of Engagement

Interaction-oriented

User-centric

Ubiquitous deployment

Self-provisioned

Open and accessible

Courtesy of John Mancini – AIIM.org

Large orgs

SMEs

Home office

Consumer

The flow of IT reversed!

Enterprise applications became more social and intuitive…

Real-time Communicatio

ns

Productive Consumer-like More Social

Rich Media Connected to favorite apps

And they wanted to integrate through Mash-ups, REST, Standards and Service-Oriented Architecture…

Content Services

UI & PortalServices

Search & Discovery

Collaboration & Social Services

Process and Workflow

Communication

IT wanted architectures that build right-brained apps on a strong foundation…

Information Workplace Platform

UI & PortalServices

CMIS BPMN 2.0JSR-286 Open Social

On Premise

Mobile Distribution / Syndication

Superscale Data

Superscale Storage

ERP

In the Cloud

Desktop Web Site

Rich Content Mobile Social

Integration HTML5

Content Services

UI & PortalServices

Search & Discovery

Collaboration & Social Services

CMIS BPMN 2.0JSR-286 Open Social

Process and Workflow Communication

Social Networks

CRM

CMIS helped to deliver Content to all the new (and old) applications…

Drupal

SharePoint Confluence& Jira

Jive

LotusConnections

JBossPortal

Content plus…• Metadata• SQL-like queries• Holders• Relationships• Fulltext• REST or SOAP

Web Sites

Dropbox

SAP

Facebook

So maybe ECM wasn’t dead after all…

We just need to

figure out how we pay for this stuff!

transactional

content management

BPMworkflow

complianceRM

archives

onlinechannel

optimization

wcmweb authoring

rich-mediaAnalytics

mobile support

socialcontent

management

collaborationworkflow automationsocial content types

tasksbrowser/portalversion control

content management as

infrastructure

metadatalife cycle control

integrationInterfacesrepositoryplatform

Source: Gartner ECM Magic Quadrant, November 2010

socialsoftware

enterprisecontent

managementcollaboration

sharing

following

recommending

commenting

workflow

compliance

control

security

records

liking socialcontent

management

Discuss… then capture.

Social Content Check List

\ Systems of Record are largely complete

\ Consumer IT is hot

\ New generation want social systems and mobile in the enterprise

\ New enterprise apps will emerge

\ Content will be critical

Built-in Social FeaturesCommentingUser Status UpdatesActivity Feed for SitesCross-site SearchInvite people to sitesCustomizable dashletsBlogWikiForumsCalendarTaggingWorkflow & TasksVoting API (future)Sharepoint ProtocolWebDav

Social Content Management in Action

JSR-168RESTful

APICMIS

CMIS/APIs

CMIS

Doc MgmtVersion controlCommentingEdit metadataWorkflowsPreviews

Coming soon!Use Alfresco seamlessly for document management

Low-cost ECMRecords Mgmt MS Office® IntegrationCloud

Manage & retain content and handle workflows in Alfresco - then, publish to Drupal

Community PreviewCheck-out docs to Google Docs for real-time doc collaboration

Alfresco Platform

Social Content Management in Action

Result: Costs of software go way down…

This made customers happy!...

We all just loveOpen

Source!

We compete with SharePoint and Traditional ECM in $4B market

Compared to SharePoint:• Open Source• Open to Enterprise Stds• Open Architecture• Scalable• Distributed• Scriptable

70

And the reason they decided wasOpen Source…

Why Does Alfresco Win?Enterprise customer survey – June 2010

Microsoft vs. Open Source: Equilibrium

Harvard Business Case Study: http://tinyurl.com/msoss

“Microsoft has too much

market share and Open

Source offers too many

benefits for users”

Nash Equilibrium Curves

But there were new challenges ahead…

It’s looking a little

cloudy!

But do we really need

these flashlights?!

Everything Became Mobile with lots of Open Source…

Why is IT so slow?

And users weren’t too happy about this…

Get my frickin’ server up now,

Dude!!!

The Computer of the Future - One Million ServersAnd lots of Open Source…

76

But sometimes things can go wrong…

It says I need to enter my credit card

again!?!

78

Cloud / On Premise Hybrids Emerged

Extranet

Local Content

Cloud

HTML

Copy Local Content

Intranet

HTML

MasterLocal Content

HTML

Copy

Developers started building all sorts of Apps

DM WCM RM DAM Collaboration

Web

Alfresco Share Alfresco Explorer Web Site Portal

OS File System Office Mobile Rich Desktop Application

Alfresco Client

Alfresco Content Application Server

Content Repository

Content Services Collaboration Services

Physical Storage

Relational DB File System

Alfresco Web Application Framework

Control Services

The Alfresco Architecture

Rich Set of Data Modeling Capabilities

A

B

C

D

Folder

Folder

Doc

Docrendition

Class

Type Aspect

Property

Association

Constraint

Child Association

Folder

Document

contains

name

name

content

Auditable who by

when

rendition

Type

Child Association

Type

Association

Property

Property

PropertyAspect

Content Services for …

Transformation Tagging

Services

RecordsLife-cycle

Workflow Change Set Sandbox Preview

Content

Control

Deployment

Social Graph Activities Wiki Blogs DiscussionsCollaboration

Protocols

CIFS

WebDAV

FTP

IMAPMicrosoft

SharePoint

OS File SystemContent

ApplicationFile Transfer Client

Email Client

Office Integration

Conte

nt

ECM and Alfresco Directions

\ Alfresco investing in Social Content

\ Integration to Social Systems is key

\ Mobile is and will be everywhere

\ Cloud Content in Enterprise will be Hybrid

\ Developers with Open Source and Open Standards will drive the innovation

Open Source Model Really WorksOpen Source Really Innovates…

Over 3 Million Downloads, 1500+ Customers, 50+ Countries

Over 1500 of the Biggest and Most Important Companies & Organizations

Government Finance Media & Entertainment

Travel & Logistics Manufacturing

Software Retail

Education

The End

Next Week…Who Killed

Windows!?!

The open platform forsocial content management.