Calling All Corporate Sponsors:

Introducing

The CSCMP

Corporate Packet

Calling All Corporate Sponsors: Introducing The CSCMP Corporate Packet

Prepared for

Darby Hogan

President

Council of Supply Chain Management Professionals

Prepared by

Kelly Liszewski

Kevin Kowalski

Ann Palowitch

Briana Vincent

April 24th, 2014

MEMORANDUM

TO: Darby Hogan, President of CSCMP

FROM: Kevin Kowalski, Kelly Liszewski, Ann Palowitch, Briana Vincent

DATE: April 22nd, 2014

SUBJECT: CSCMP Corporate Sponsorship Packet

Enclosed is a report containing information on the corporate sponsorship packet, as

well as the final draft of the corporate sponsorship packet.

As requested by the Penn State Council of Supply Chain Management Professionals

(CSCMP), our team has compiled a corporate sponsorship packet for CSCMP to utilize

in the coming years. We would like to thank you for this opportunity. The corporate

sponsorship packet will be an amazing resource to the organization, reaping many

benefits such as recruitment and sponsorship.

We understand that CSCMP incurs many expenses in order to be successful. The

corporate packet will be a great tool to help alleviate those expenses, while providing

benefits for both corporations and the organization. During the next school year, as the

packet is implemented for the first time, we hope leaders of CSCMP will keep track of

the successfulness of the packet and make note of any changes to be made, whether in

its content or in its uses.

We would like to specifically thank Patrick Cines, the graphic designer for the packet.

With expertise and dedication, he made the packet visually appealing in order to spark

the interests of corporations, as well as contribute to the brand and reputation of

CSCMP.

Thank you for giving us the opportunity to create this corporate sponsorship packet for

your organization. We are glad to be a part of helping the organization grow and build

relationships with corporations. If you have any questions regarding the report or the

corporate sponsorship packet, please feel free to contact any group member by email.

Kevin Kowalski (kkowalski376@gmail.com)

Kelly Liszewski (kliszewski1218@gmail.com)

Briana Vincent (brivince28@gmail.com)

Ann Palowitch (apalowitch17@gmail.com)

Table of Contents

List of Illustrations 1

Executive Summary 2

Introduction 3

General Research Methods 4

The Financial Situation 4

2013-2014 Corporate Donations 4

Change in Balance over 2013-2014 School Year 5

Need for Future Funding 5

Packet Research 5

Other Corporate Packets 6

Analyzing PMAs Corporate Sponsorship Packet 6

Analyzing THONs Corporate Sponsorship Packet 6

Finding a Graphic Designer 6

Corporate Sponsorship Packet: Page-by-Page 7

Understanding the Cover Design 7

Introduction 7

We Are Penn State. We Are CSCMP 7

How Corporate Sponsorship Benefits CSCMP 7

How Sponsorship Benefits You 8

Levels of Sponsorship 8

Current Corporate Perspective 8

A Message from our Members 8

Conclusion 10

Works Cited 11

Appendix 12

1

List of Illustrations

1.1 - Breakdown of donations 4

1.2 - Breakdown of expenses 4

1.3 - CSCMP Global Conference Logo 5

1.4 - Projected cost of CSCMP Global Conference 5

1.5 - New CSCMP Logo 6

1.6 - Previous CSCMP Logo 6

1.7 - CSCMP Global Logo 7

2

Executive Summary

The Penn State Council of Supply Chain Management Professionals, or CSCMP,

currently has no formal way of soliciting donations from corporations. Though CSCMP

is in good financial standing, they do not have enough capital to send their members to

national conferences. CSCMP decided it would be beneficial to create a corporate

sponsorship packet. A corporate sponsorship packet will create a formal method of

solicitation and allow the organization to secure more funds in order to accomplish club

goals.

The packets strategy implements a tier system depending on the donation of the

sponsor. Each tier provides the corporation with different incentives, and the incentives

increase with the amount of donorship.

A graphic designer was contacted to create a visually appealing packet. Incorporating

triangular graphics in order to match the triangular CSCMP logo was the main

approach when constructing the packet layout

Each page was constructed purposefully to appeal to corporations who are looking to

have a significant impact at Penn State through CSCMP. Each page addresses a

different subject:

Front/Back Cover: Visually appealing and looks extremely professional

Page 2: Addresses the Penn State CSCMP Chapter in order to give the reader a

good look into what the chapter does.

Page 3: Background information about CSCMP.

Page 4: Necessity for CSCMP to receive funds, and where the funds will go.

Page 5: Benefits of sponsorship.

Page 6: Quote from a sponsor, give corporate insight into a relationship with

CSCMP.

Page 7: Real quotes from CSCMP members, adding a personal touch.

3

Introduction

This informative report will provide an account of the need for a corporate packet, and

how the resulting packet solves CSCMPs funding issue. Defined as a need by CSCMP,

the packet will serve to gain financial resources through corporate sponsorship. The

creation of this packet has been approved by the leadership of CSCMP, and it will be

presented and utilized by the group.

Currently, CSCMP only has a few corporate sponsors, and therefore are not receiving

the funding that they need to effectively run the organization. CSCMP is looking to

receive around $8,000 a year to cover its financial needs. This is achievable through the

utilization of a corporate packet. The organization will benefit with its relationship

with a sponsoring company, as will the company itself, with recruiting benefits and an

accessible resume booklet.

In this report, you will find a page-by-page breakdown explaining the urgent need for

each page. A detailed description of the research conducted is included, and

connections between the research and the final deliverable are presented. Next, a

review behind the purpose of each topic in the packet is provided. Lastly, the

conclusion wraps up and includes an overview of our entire report.

4

General Research

Methods

In order to understand CSCMPs

financial situation, it is critical to

analyze their records, including balance

sheets and previous corporate

donations.

The Financial Situation

According to CSCMPs 2013-2014

financial records, the most recent

available balance was $7,685.05 on April

1st, 2014. In addition to this balance,

open purchase orders with a total value

of $919.80 counted against the total. The

dates of the purchase orders, which are

not expected to be closed, range from

April 18th, 2012 to September 10th,

2013. Therefore, the total cash balance

in the CSCMP account was $8,604.85.

2013-2014 Corporate Donations

CSCMP received three donations this

school year from corporations, totaling

$5000. Figure 1.1 displays the individual

corporate donations, as well as the total

donations.

(Figure 1.2)

2013-2014 Operational Expenses

As of April 4th, 2014 CSCMP had

$3,464.57 of expenses total. Figure 1.2

provides a breakdown of these

expenses.

The categories from largest to

smallest are:

1. Food - $1,554.17

2. Clothing - $588.44

3. Transportation - $478.44

4. Awards and Gifts - $455.97

5. Professional Photos and

Business Cards - $265.92

6. Miscellaneous Expenses -

$221.631

(Figure 1.1)

5

CSCMP estimates spending

approximately $1,000 more, placing

total expenses at approximately

$4,464.57 for the 2013-2014 school year.

Change in Balance over 2013-2014

School Year

Since CSCMP received $5000 and

expects to spend $4464.57, the balance is

expected to rise by $535.43.

Need for Future Funding

CSCMP communicated that they

wanted to increase travel opportunities,

but currently cannot afford to do so.

Traveling incurs many expenses.

CSCMP is interested in attending the

CSCMP Global Conference in San

Antonio, Texas in September 2014.

Figure 1.4 shows the projected cost to

send six members to this event. Though

funding from the University Park

Allocation Committee (UPAC) will

absorb much of the total cost, CSCMP is

expected to spend $2,676 out of pocket.

Given the current financial situation,

this is not feasible for the organization.

Therefore, through the utilization of the

corporate sponsorship packet, CSCMP

members can attend the conference in

order to build their resumes, network

with supply chain professionals, and

build on their knowledge in the field.

(Figure 1.3 CSCMP Global Conference

Logo)

Packet Research

CSCMP defined the need for increased

corporate sponsorship and suggested

that a corporate sponsorship packet

would be an effective way to increase

sponsorship. In order for this strategy

to be effective, the packet needed to

convey what CSCMP is, what they do,

and why they need funding. These

(Figure 1.4)

6

main points, and how they were

incorporated into the final product, will

be addressed in this report.

Other Corporate Packets

Strategies for a successful corporate

were compiled by researching other

Penn State organizations. Student

organizations were largely focused on,

including the Professional Management

Association (PMA) and THON (Penn

State IFC/Panhellenic Dance Marathon).

Analyzing PMAs Corporate

Sponsorship Packet PMA had numerous aspects to their

corporate packet that made it attractive and

successful. Although PMA was unable to

provide their final product for observation,

they shared information on their packets

contents, as well as strategies on how to

incorporate these topics into a packet.

Because PMA is a Smeal College of

Business student organization, it is

similar to CSCMP in theme. The

findings are as follows:

Mission statement

Organizational goals

Executive board structure

Benefits of being a member

Organizational accomplishments

Letter from the president

A prominent feature of PMAs corporate

sponsorship packet was the personal

testimonies of their members, including

a letter from the president.

Analyzing THONs Corporate

Packet

The Penn State Dance Marathon

(THON) is the largest student-run

philanthropy in the world. While many

donations come from student

organizations, corporate donations

make up a large part of the $113 million

THON has raised since 1973.

THONs corporate packet has ten levels

of sponsorship. Each subsequent level

has increasing benefits for the

sponsoring party. A similar two-tier

system is utilized in CSCMPs corporate

packet.

Finding a Graphic Designer

A visually-appealing corporate packet is

necessary to attract sponsors. A graphic

designer was contracted to achieve this

goal. In addition to designing the

layout of the corporate packet, the

designer created a new logo for CSCMP

that is more professional and attractive

than its previous logo.

Figure 1.5 New Logo

Figure 1.6 Previous Logo

7

Corporate Sponsorship

Packet: Page-by-Page

Understanding the Cover Design

The cover is potentially the most

important page of the corporate

sponsorship packet; it sets the tone for

the rest of the packet. The three shades

of blue seen on the cover correspond

with the three shades of blue in the

global CSCMP logo. This global logo is

also incorporated into the Penn State

CSCMP logo, which is presented at the

bottom of the page.

Figure 1.7

The triangular designs on the cover also

correspond with the global CSCMP

logo. This triangular theme is repeated

throughout the packet to create

cohesion.

Introduction (The Worlds

Leading Source for the Supply

Chain Management Profession)

The section introduces the club and

gives the reader insight into the impact

CSCMP has on its members and on its

community. The images relate to

transportation, which is a vital aspect of

supply chain management. The

triangular designs are utilized again.

We Are Penn State. We Are

CSCMP

CSCMP is not only a student

organization in the Smeal College of

Business, but also has an international

presence. Providing a broad overview

and a history of the global organization

relates the student organization of

CSCMP at Penn State to its larger entity.

This section of the corporate packet is

necessary before details of sponsorship

are explained.

How Corporate Sponsorship

Benefits CSCMP

This section provides an insight into the

usage of corporate donations. The goal

of this page is to convey to sponsors that

funds donated will have a positive

impact on the CSCMP members. The

donations will directly contribute to

their professional development.

8

This section of the packet lists a number

of benefits that members receive from

corporate donations:

Personal business cards

Professional photos

Supply chain facility tours

Professional development events

Networking events

Conference attendance

How Sponsorship Benefits You

When corporations agree to sponsor

CSCMP, they receive benefits as well:

Access to the resume book

Event priority

Website logo

The resume book serves as a recruiting

tool. The book will content the resumes

of the best and brightest supply chain

students. This will ease the burden of

recruiting on campus for corporations

by providing an alternative for

discovering potential candidates.

CSCMP discovered the need to limit

corporate events during peak recruiting

season. Event priority gives the

corporations priority access to events

during these times.

The corporate sponsors logo will be

displayed on the CSCMP website. This

gives the company exposure to

members of the organization creating a

positive perception of the corporation.

Levels of Sponsorship

As a convenience to potential sponsors,

we have provided different levels of

sponsorship. The levels provide

different benefits based on the size of

the donation. These levels were

determined as a need by CSCMP

leadership.

The Corporate Sponsor level is achieved

through a $500-$1,999 donation. They

receive:

Access to resume book

Website Logo

The Premium Sponsor level is achieved

through a donation at or exceeding

$2,000. They receive:

Access to resume book

Website logo

Event priority

Current Corporate Perspective

It is important to illustrate to potential

corporate sponsors what a relationship

with CSCMP looks like. Through

CSCMPs current collaboration with the

manager of supply chain operations at

Bayer, we were able to show the

positive impression left with corporate

partners.

A Message From Our Members

Mirrored from the PMA corporate

packet, this section provides

corporations with a personal

perspective from its members. On top

9

of providing information about the

organization, these quotes show the

dedication and passion of the CSCMP

members. The quotes provided in the

corporate packet were derived from the

following questions:

1. What does CSCMP mean to you?

2. How does sponsorship benefit

CSCMP?

10

Conclusion

This corporate packet will better serve to align CSCMP with corporations for future

success as an organization. Both members and companies will benefit from a stronger

relationship.

We compiled a corporate sponsorship packet in response to CSCMPs request. A

significant amount of research was compiled by observing the best practices of other

student organizations (such as PMA and THON) and their corporate packets. A

graphic designer was contracted to create a visually appealing layout, which will attract

future corporate sponsors.

We hope CSCMP will attract numerous sponsors to reach their of obtaining $8000 for

organizational expenses, such as events including corporate visits and professional

management information sessions.

Thank you for giving us this opportunity. We look forward to your future successes as an

organization.

11

Works Cited

"Homepage | Council of Supply Chain Management Professionals." Homepage |

Council of Supply Chain Management Professionals. Council of Supply Chain

Management Professionals, 2014. Web. 22 Apr. 2014. .

"Penn State CSCMP." Penn State CSCMP. N.p., 2011. Web. 23 Apr. 2014.

.

11

Appendix

(See attached corporate packet.)