cs mango ffi q3 2014.xlsx

8/10/2019 CS Mango FFI Q3 2014.xlsx

http://slidepdf.com/reader/full/cs-mango-ffi-q3-2014xlsx 1/1061

Advertiser:

Product: Last Name:

Agency: AM:

Sales Rep: Date Range:

Creative Settings

Are we able to place a pixel? Yes No

Co

Echo Topic Campaign

ET Campaign Yes No

If Yes, Echo Topic Traffic Sheet Required

Topics Submitted &

Approved?Yes No

Vizu Study NO

Control Impressions (#)

Audience Reporting Yes No

Campaign Informatio

Campaign Metrics: CPC CPA Delivery Based

3rd Party Ad Server: n.a

Rich Media Fees and Rates: n/a

Branding Campaign

SalesProduct/Advertiser Inform

Product Information/Goals

Mango

FFI Koot

Mindshare Lory Meesters

Rachid Barghane 01-09-2014 till 1



FFV Budget Details:

Placement Target Ad Size Budget

Placement 1 Dutch Channel 300x250 727.74$Placement 1 RON 300x250 727.74$

Mapping:



Notes

01/09/2014 - 15/09/201401/09/2014 - 15/09/2014

Notes for AM:

Take $ net, divide by 4 and then b

For RON premoium flight - take 25

Full $ n budget

Divide by 4 (ads)

Individual ad size

RON prem ignore, see below

ronast

FOR RON Prem:

RON prem budget for 300/728



4 again

% of budget allocated for FFV

11,643.83$ 4

2,910.96$ 4

727.74$ per ad size

181.93$ 25% RON prem ignore, see below

400.26$ 55% ron145.55$ 20% ast

727.74$ 2

363.87$ RON prem budget



FFV Rich Media Campaign Summary

Ad Unit

Initial Ad Size

Default Expanded Ad Size

(actual creative may vary)

Default Ad Tracking

Custom Internal Tracking of

Expansions for EXB, EXV & FTB

728x90 - Approved Link(s)

3rd Party 1x1 - Impressions

3rd Party 1x1 - Expansions








3rd Party 1x1 - Impressions3rd Party 1x1 - Expansions




Other Ad Size - Approved Link(s)



Creative assets Link(s)

Click Tracking (all click-thrus)

http://creative.fireflyvideo.com/creati

Do NOT track expansions (default)

EXB, EXV & FTB only

Please select internal click tracking. Recom

http://bs.serving-sys.com/BurstingPip

</noscript>

FFV Illuminate-8

300x250 Only

600x450 expanded video unit, to a

takeover

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR Illu

http://creative.fireflyvideo.com/creati

http://creative.fireflyvideo.com/creative/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/index.html

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=10833921&PluID=0&ord=%5btimestamp%5d&rtu=-1&pcp=$$DCMID$$


http://creative.fireflyvideo.com/creative/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/assets.zip

http://creative.fireflyvideo.com/creative/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/assets.zip


http://creative.fireflyvideo.com/creative/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/index.html



Click Tags TFR Click Name

Click Tag #0 Video

Click Tag #1 Logo

Click Tag #2 Shop nu!

Click Tag #3

Click Tag #4

Impression Tags TFR Impression Name

Action Tracker #0 Ontdek nu

Action Tracker #1

Action Tracker #2

Action Tracker #3

Action Tracker #4

Video 0 (primary)

TFR Video Name Mango

Video length (in seconds) 20

VAST tag

Internal Tracking●

3rd Party Tracking

video start (0%)

first quartile (25%)

mid point (50%)

third quartile (75%)

complete (100%)

mute

un-mute

pauserewind

resume

replay

full-screen

close

Impression Tracking (all in-unit inter

Video Tracking

Please select internal impression tracking. R

Please select internal video event tracking.

More trackers to add? Do this: 1. Select this entire row 2

More clicks to add? Do this: 1. Select this entire row 2. I



Tag Description

Custom Tag #1

Custom Tag #2

Custom Tag #3

Custom Tag #4

Custom Tag #5

Social ConnectFacebook ConnectTwitter Connect

Twitter No

Widget Title

Send Button Text

Message

Search Term

3rd Party Tracking (1x1 only)

Linkedin No

Widget Title

Title

Summary


Email No

Widget Title

Send Button Text

Subject

Body


Firefly Vizu Peelback No

Control

Unit Open

Social Con

[default] Twitter

[default] Tweet

[default] check this out

More tags to add? Do this: 1. Select this entire row 2. In

#

[default] Linkedin

[default] "Advertiser Name"

[default] Email

[default] Send email

[default] check this out

[default] "Advertiser Name"

[default] check this out!



Partial View

Full View

Unit Close

Firefly Internal Survey No

Permission Message

Survey Title

Submit Button Text

Thank You Text

Logo No

Question Type Mutiple

Question

Answer 1

Answer 2

Answer 3Answer 4

Survey Open 3rd Party Tracking

(1x1 only)

[max 80 chars]

[default] Take a survey - Share You

[default] Submit

[default] Thank you for sharing you

[max 80 chars]

[max 80 chars]

[max 90 chars]

[max 80 chars]

More tags to add? Do this: 1. Select this entire row 2. In



No

Yes

Ad Unit Initial Ad Size

Select Ad Unit ●

FFV Glow 300x250 Only

FFV Illuminate-3 300x250 Only

FFV Illuminate-8 300x250 Only

FFV Blaze 970x250 Only

FFV Shine 300x250 (other units require appro

Expandable Banner All standard units OK

Expandable Video All standard units OK



In-Banner Video 300x250 Only

Pushdown 728x90 Only

Sidekick 160x600 OnlyFilmstrip 300x600

Interstitial Up to 740x550

Interstitial Video Up to 740x550

Floating/Pre-Expandable All standard units OK

●

YES - track in TFR

NO TFR tracking (track in E9)

●

YES - track in TFR

NO TFR tracking

No

Yes - please provide with assets

MutipleSingle

(default)

expansions in TFR



Version 2.30

ve/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/index.html

ended for ILLLUMINATE-8: 'YES - track in TFR'

/adServer.bs?cn=tf&c=19&mc=imp&pli=10833921&PluID=0&ord=[timestam

customizable 950x570 full-page

minateStart

ve/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/assets.zip



Internal Tracking

default tracking

default tracking

default tracking

●

Internal Tracking

●

●

●

●

●

Video 1 Video 2

● ●

Custom Tags & Pixels

VAST tag [video to be 3rd party served]

actions)

3rd Party Pixel (1x1 only)

commended for ILLLUMINATE-8: 'YES - track in TFR'

ecommended for ILLLUMINATE-8: 'YES - track in TFR'

. Insert an entire row 3. While new row is still highlighted p

sert an entire row 3. While new row is still highlighted pre

3rd Party Pi


Click URL or 3rd



http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=10833921&PluID=0&ord=%5btimestamp%5d&pcp=$$DCMID$$








Tag Placement Tag/Pixel

Additional Instructions

Special Instructions

nect (Glow, Illuminate, and Sidekick Only)Click URL or 3rd Party Click Tag

Firefly Surveys

ert an entire row 3. While new row is still highlighted press

Social Sharing (FFV Shine Only)



Opinion

r opinion.

ert an entire row 3. While new row is still highlighted press



Default Expanded Ad Size Default Ad Tracking

● ●

600x400 min, 640x480 max, or

600x450 default video unit

user rollover


Expanded Ad: Expo9 click & TFR

engagement


Initial Ad: Expo9 impressionExpanded Ad: Expo9 click & TFR

engagement




IlluminateStart




engagement

950x570 full-page takeover


Expanded Ad: Expo9 click & TFRengagement

Up to 720x600


Expanded Ad: no default tracking

Up to 720x600





no expanded size Initial Ad: Expo9 impression

728x325



engagement

800x600



engagementno expanded size Initial Ad: Expo9 impression



Up to 720x600





How to paste into this form

Unit Abbreviation

Expandable Banner EXB

Expandable Video EXV

FFV Glow FFG

FFV Illuminate-3 FFI

FFV Illuminate-8 FF8

FFV Blaze FFZ

FFV Shine FFS

Filmstrip HPF

Floating FTB

In-Banner Video IBV

Interstitial ITL

Interstitial Video ITV

Pushdown PLD

Sidekick SDK

Copying This Worksheet

Please DO NOT paste regular (p)

on this form. Doing so may alter

formatting, causing missed

intructions.

Please paste into the formula bar

or paste values (Right Click+v).

p]&rtu=-1&pcp=$$DCMID$$

For FB and Twitter clicks in Glow,

Facebook and Twitter Clicks

Key

Enter data in grey cells.

Only instructions in yellow cells will be

processed. Please ensure all necessary

data is provided.

To copy this tab Right Click the tab and

use the Move or Copy… command.

Copying and pasting groups of cells may

cause Excel to hang.

Tab Naming Key

Format: CS_[Unit]_[version]



Video 3

● Illuminate and Glow support VAST 2.0

linear ads. Video events and video clicks

will be tracked in the 3rd party ad server.

Additional clicktags are needed to 3rd

party track click-thrus within the FFV ad

which are outside of the video player.

Video length used for Illuminate, Glow,

Blaze, Pushdown, and Sidekick only.

Note: Filmstrip clicks with internal

tracking will also be tracked in E9.

VAST Tags

ress Ctrl-D

s Ctrl-D

Illuminate, and Sidekick use the Social

Connect section below.

el (1x1 only)

/adServer.bs?cn=tf&c=20&mc=click&

Party Click Tag





Internal Tracking

default (track in TFR)default (track in TFR)

Social Connect Information , ,

units. Standard Facebook and Twitterbuttons (defined at the product level)

will be used.

Ctrl-D



Character Count

44

0

-

45

-

-

14

14

14

1414

Ctrl-D



Click Tracking Im Video Event Tracking

[please select unit] [pl [please select unit]

GLOW: 'YES - track in TFR' - t LOW: 'YES - track in TFR'

ILLLUMINATE-3: 'YES - track in TFR' : 'Y INATE-3: 'YES - track in TFR'

ILLLUMINATE-8: 'YES - track in TFR' : 'Y INATE-8: 'YES - track in TFR'

BLAZE: 'YES - track in TFR' - t LAZE: 'YES - track in TFR'

SHINE: 'YES - track in TFR' - t HINE: 'YES - track in TFR'

BLE BANNER: 'NO TFR tracking (tra ER: PANDABLE BANNER: n/a

ABLE VIDEO: 'NO TFR tracking (trac O: ABLE VIDEO: 'YES - track in TFR'



NER VIDEO: 'NO TFR tracking (trac : ' NER VIDEO: 'YES - track in TFR'

PUSHDOWN: 'YES - track in TFR' YESHDOWN: 'YES - track in TFR'

SIDEKICK: 'YES - track in TFR' S - EKICK: 'YES - track in TFR'FILMSTRIP: 'YES - track in TFR' ES STRIP: 'YES - track in TFR'

RSTITIAL: 'NO TFR tracking (track in 'YE INTERSTITIAL: n/a

ITIAL VIDEO: 'NO TFR tracking (trac O: 'ITIAL VIDEO: 'YES - track in TFR'

ATING: 'NO TFR tracking (track in ES - FLOATING: n/a



Please highlight classifications you wish to CAT BLOCK

AM: Review IO and block ALL applicable sections

BLOCK? CLASSIFICATION BLOCK?

x Uncategorized x

Safe x

x UGC unscreened

UGC screened

x Forums unscreened x

Forums screened x

x Photo unscreened

Photo screened

x User product reviews unscreened

User product reviews screened

Blogs

x SuggestiveHidden x

cs mango ffi q3 2014.xlsx

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