cs 410 orange team feasibility presentation november 8, 2010 8 november 2010cs 410 orange team1

CS 410 Orange TeamFeasibility PresentationNovember 8, 2010

8 November 2010 CS 410 Orange Team 1

Introduction and Personnel Problem and Characteristics Solution Software/Hardware Competition G.A.S. Cannot Provide Benefits to Customer Market Analysis Risks References Image Credits



Dr. Stephan Olariu

Consultant

Traveling in unfamiliar places is troublesome and inefficient


Amount of money spent traveling

Time on the road due to traffic

No idea where anything is

Distracted driving due to non auto-delivery apps



10 %Points of Interest

23%Lodging

23%Food & Drinks

44%Transportation

Source: U.S Bureau of Labor Statistics

“In 2008, the average U.S. household spends about $1,415 on transportation, lodging, food and drinks, and points of interest while on vacation and pleasure trips”1

“U.S. Travel Association forecasts [this year] that there will be 450.9 million business trips in the U.S. and up to 480 million in 2012”2

Sources: 1. U.S. Bureau of Labor Statistics and 2. U.S. Travel Association


In 2009, National Business Travel Association states, in regards to travel management, “Among the top ten cost cutting measures, number 1 is reducing non-essential travel and number 10 is reducing prices of hotel bookings.”

Source: National Business Travel Association8 November 2010 CS 410 Orange Team 11

In 2007, wasted time in traffic totaled 4.2 billion hours

Total amount of wasted fuel topped 2.8 billion gallons

Overall cost based on wasted fuel and lost productivity reached $87.2 billion

Source: Texas Transportation Institute


4 out of every 5 accidents are attributed to distracted drivers.

In 2008, almost 6,000 people were killed and 500,000 were injured in crashes related to driver distraction.

Source: Edgar Snyder & Associates


G.A.S.


Geographical Auto-Delivery System

Save time and money for the travelers

Make money for the businesses


Utilize existing phone application technology

Automatically inform traveler of road conditions, traffic reports, and weather

Use a server to push real time updates

Configure GPS coordinates to user profile

17178 November 2010 CS 410 Orange Team

Define constraints of user profile

Develop scenario based algorithm

Cross application development for all smart phones, ensure reliability and compatibility

Market the product18188 November 2010 CS 410 Orange Team

19

Start Trip

Stop For

Dinner

Anger,Broke

Expensive Gas Prices

Traffic

Frustration,

Behind/Late

Stop For Gas

No idea where food

is

Road Rage

Terrible Trip


20

Start Trip

Stop For

Dinner

Avoid Traffic

Expensive Gas Prices

Traffic

Stop For Gas

No idea where food

is

G.A.S.

Cheap Gas

G.A.S.

G.A.S.

Favorite Restauran

t



Websites GAS Gas Buddy Mapquest MSN Autos AAA

Autonomous X

Real-Time X

Gas Prices X X X X X

Map X X X X

Traffic X X X

Points of Interest

X X X

Phone Application

X


AnDroid Apps GAS Where TripIt WeatherBug Waze

Autonomous X

Real-Time X X

Gas Prices X X

Restaurants X X X

Traffic X X X

Hotels X X X

Points of Interest

X X

Weather X X X X


iPhone AppsGAS

AroundMeCheap

GasYelp

UrbanSpoon

Google Earth

Autonomous X

Real-Time X

Gas Prices X X X

Restaurants X X X X X

Traffic X

Points of Interest

X X X

Hotels X X

A stress free car rideCompletely prevent distracted

drivingFind businesses not located in the

databaseAutomatically make a user profileTell you if the point of interest you

are driving to is worth the trip


Quicker travel to locationsAvoid traffic, road and weather

problemsFind places to eat easier Explore and enjoy popular

attractions and points of interest within an unknown area

Less money spent on travel overall


Bilal Syed, RaceCoast gas station owner, stated he is willing to pay $50/month for service.

Dr. Olariu said he is willing to pay, as a traveler, $15/month.

Popular services, which provide traffic updates, gas prices, weather reports, and news info MSN Direct : $29.95 Monthly XM Nav Traffic : $9.94 to $16.94 Monthly FM Traffic : $49.99 Monthly


41

Risk Matrix

Probability

Impact

Very High High Low Unlikely

Very High L1, F1, S1

T2

High L2 U2, T1

Low U1

Very Low

Risk Matrix Legend

User

U1 Privacy/Security

U2 Business Fraud

Legal

L1 Data Mining/Scraping

L2 Distracted Driving

Financial

F1 Business Participation

Technical

T1 Server Load

T2 Existing Phone Applications

Schedule

S1 Business Participation


Privacy/Security Mitigation: Password Encryption,

Wireless Encryption.

Business Fraud Mitigation: Business Agreement


Data mining/scraping Mitigation: Service Level Agreement

(SLA).

Distracted Driving Mitigation: Text to Speech system

Source: http://itsm.fwtk.org/service-level-agreement.htm


Business Participation Mitigation: Marketing Plan, Viral

Marketing.


Server Load Mitigation: Topology based design,

Concurrent design.

Existing Phone Applications


Business Participation Mitigation: Marketing Plan


You can’t get anywhere without

G.A.S.


United States Department of Labor: Bureau of Labor Statistics http://www.bls.gov/spotlight/2010/travel/

U.S. Travel Association: U.S. Travel Forecast Charts http://www.ustravel.org/sites/default/files/page/

2009/09/ForecastSummary.pdf National Business Travel Association

http://www2.nbta.org/Lists/Resource% 20Library/NBTA2009Forecast.pdf

Edgar Snyder & Associates: Car Accident Cell Phone Statistics http://www.edgarsnyder.com/car-accident/cell-phone/

statistics.html Texas Transportation Institute: Economic Factors Tap

the Brakes on Traffic Congestion http://mobility.tamu.edu/ums/media_information/

press_release.stm8 November 2010 CS 410 Orange Team 49

Family, Slide 4 http://www.buzzle.com/img/articleImages/15911-43med.jpg

Business Man, Slide 4 http://www.gnurf.net/v3/wp-content/uploads/2008/04/031-busy-business-

man.png Restroom Sign, Slide 5

http://happyberfdaytome.files.wordpress.com/2010/07/restroom_sign.jpg Fast Food Chains, Slide 5

http://www.babble.com/CS/blogs/strollerderby/2008/11/16-22/fast-food-logos.gif Dollar Sign, Slide 5

http://pslawnet.files.wordpress.com/2010/05/dollar-sign.jpg Clock, Slide 5

http://www.webeden.co.uk/blog/wp-content/uploads/2009/07/real-time-search.jpg

Traffic (HRBT), Slide 6 http://i.ytimg.com/vi/S0-GSHdQxII/0.jpg

Vacation Family, Slide 47 http://www.toonpool.com/user/496/files/vacation_50845.jpg

Business Man, Slide 47 http://us.cdn4.123rf.com/168nwm/yayayoy/yayayoy1006/

yayayoy100600039.jpg


cs 410 orange team feasibility presentation november 8, 2010 8 november 2010cs 410 orange team1

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