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Crux Headphones Jeanelle de Vera, Todd Hurst, Matthew Arnold, Brian Orozco, Efrain Ledezma, Danny Flores

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Headphones and Society Increased usage lately Corresponds to growing market of portable electronic devices Headphone market driven by competition & constant innovation Brian O.

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Company Goals New Concept for earbuds Complete Wireless Design Set new Standard for commercial grade Headphones Matt A.

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Why Earbuds? Recently accounted for 60% of total headphone sales Benefits include: -Inexpensive and common -Lightweight -Portability Brian O.

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Project Premise Two earphones + One receiver Elimination of audio cords Bluetooth, Heat Emission, & More improvements Potential markets Brian O.

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A look at Skullcandy What has SkullCandy claimed to have done? How do they market themselves? What can our company learn by their example? Brian O.

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Demographics Teen 30 demographic (Athletes, Gamers, skateboarders, & college students.) Niche groups: Athletes, Business, Casual Efrain L.

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Business Aspect Employ Niche Market Easily accessible website (Info & rates) Multiple areas of advertising International Component Competitive Pricing Give-away Promotions Efrain L.

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Bluetooth Adaptability How does Bluetooth technology operate? Infrared Ray Technology (Human Communication Comparison) - Language - Becoming obsolete - Grammatical Structure - Line of Sight technology > - Half duplex communication > (Digital Communication) -Language (wires/wireless) WifI vs. Bluetooth -Data transmission specifications (speed/size) - Energy Consumption - - Less user configuration Complexity - Matt A.

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Bluetooth Low Energy 5.0 Revamped Enhancements from BLE 4.0: Power: 50% more battery life than former BLE 4.0 firmware Automated alternating high and low energy modes(range/signal accommodation) - Providing 20 hours of Listening time Range: Maximized to 360 Feet nearly 3 Football Fields - Internet Radio Connectivity - Mobility factor - Data transfer: Lighting fast speeds reaching 100megabits per second - Album download Matt A.

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Bluetooth Low Energy 5.0 Security Newest Amendments: - F23 Encryption Algorithm (Prevents Unauthorized connections) (Prevents possible interference) - Character Passkey increased to 5 Alphanumeric Characters - Incoming connection alerts user with a Blue LED light flashing and a warning beeping sound Matt A.

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Competition Apple, Bose, Sony, Skullcandy Awkward fitting shape Less than adequate sound quality Pricing Jeanelle D.

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Crux Headphone Material Composition Self-conforming material Neodymium Magnets Oxygen Free Electrolysis Copper Wire Gold Plated Plugs Jeanelle D.

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Crux Headphone Material Composition Curved Ear-hugging Ear Piece Made of Silicone Rubber Jeanelle D.

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Mix and Match Costumers like having choices Ear pieces can be detached and given new wrap around pieces. Different colors/styles allow for greater marketing scope. Daniel F.

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Lets Look inside Like an exhaust pipe, the interior tube expels the excess heat and dust Sturdy, long lasting, will not melt Daniel F.

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Wireless Energy Charging stations are used to wirelessly transmit energy to the Crux. Crux will be compatible with all charging stations created by Powermat Technologies. The compatibility of wireless charging products will eventually reach a standard- much in the same way the wired chargers of today have become standardized Todd H.

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Employing Inductive Charging As of now, Inductive charger sleeves(attached secondary coils) must be bought separately for phones and other electronics. The need for add-ons imposes an inconvenience on the consumer. (Product name) eliminates the need for add-ons by using the ear loop as an integrated secondary coil. Thus, no need for extra accessories. Turns of conductive wire in the ear loop serve as a conduit for wireless energy. Todd H.

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The Wireless Initiative Normally, it would be required to charge both of the headphones using their respective wires. (Product name) ensures that only one charging station, connected to the outlet, will be required for both headphones; no wires attached. The charging of the Crux can be done in conjunction with any Powermat compatible device. Big companies in the automotive and electronics industries are encouraging the further development and implementation of wireless charging. Todd H.

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Energy Storage Nickel Metal Hydride(NiMH) Low cost production combined with relatively high energy-weight ratio makes this battery an ideal candidate for Crux. NiMH boasts high thermal stability and free to low maintenance. Batteries are composed of environmentally friendly materials. The ubiquity of NiMH in the electronics industry is due to the combination of its cost efficiency and versatility. Todd H.

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In Closing Attempted to create/market new type of wireless earphones Hybridized features from multitude of modern-day technologies Our chance of success Inspired by other companies/eager to prove ourselves in market. Brian O.