crushing content · video, podcast, book, blog. chatbot demo live towards the end . brand vs. image...
TRANSCRIPT
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Crushing Content PLANNING + CREATING + EXECUTING
MARKET LIKE A ROCKSTAR
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OVERVIEW NEXT 90 MINUTES
• Brand vs. Image Overview
• Your Content • Planning
• Creating
• Executing
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SHARING PRESENTATION At the end I’ll show you how to get it
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HAVE YOU CONSIDERED?
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MIND SET Think Differently
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DISTRACTIONS Saying NO when it’s not a good fit
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GOALS If it doesn’t align with your goals say NO
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ON YOUR BRAND Work on Your Business NOT in Your Business
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WASH . RINSE . REPEAT Evergreen (how long is content relevant)
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SHARING
Email, Newsletter, Social Media, ChatBot Video, Podcast, Book, Blog
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CHATBOT Demo Live Towards The End
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Brand vs. ImageWHAT IS THE DIFFERENCE?
DO YOU KNOW?
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WHAT YOU ARE PUTTING OUT
BRAND
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HOW CONSUMERS PERCIEVE YOU
IMAGE
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YOUR TOP 3 FAVORITES
BRAND DISCOVERY
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WHAT PROBLEM DOES THE BRAND SOLVE?
WHY ? ? ?
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BRAND VALUE $302 Billion
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“GO TO” for anything you want to know in the entire world
IMAGE
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BRAND VALUE $207 Billion
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The earth's most customer-centric company – where you can find anything you want to buy online
IMAGE
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BRAND VALUE $170 Billion
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The Apple experience is part of daily life; focusing on customer experience.
IMAGE
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Angela Proffitt, LLC is a Consulting Agency
Leading Events Expert and Influencer who thrives helping businesses grow their brand and
streamline operational processes by using psychology & technology.
THE BRAND
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Angela Proffitt is a Wedding Planner & Designer
MY IMAGE
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Planning Your ContentWHAT IS THE FORMULA?
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Clarify Your Message – Be VERY Clear
OPENING
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What Do You Offer? How Will You Make Someone’s Life Better?
Why Should I Buy From You?
STORY
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Who To Tell & How To Tell Be Intentional With Your Content
MARKETING
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Goals (Engage or Grow) Campaigns (Hot Lead vs. Cold Lead)
EXECUTING
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FORMULA IN ACTION
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Character . Problem . Avoid Failure Hero . Guide . Success
MOVIES
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Character Has a Problem – Reach out to You To Be The Hero
YOUR BRAND
Your Brand Will Guide Them – Give Them a Plan To Be Successful
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Planning ExercisesCONSIDER THE CONSISTENCY
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KEY WORDS
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Luxury Consultant
Entrepreneur Brand
Southern Leader
Community Collaborate
Travel Sales
Experience Organize Prioritize Planning Strategy
Customized Personalized
Unique Innovative Training
Productivity Technology Psychology
Design Events
Weddings Venues Speaker Expert Guru
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TARGET AUDIENCE
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Venue Owners Resorts
Real Estate Agents Investors
Small Business Owners Brands who need a Face Lift
Families Entrepreneurs
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INDUSTRIES SERVED
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Wedding Event
Hospitality Beauty
Healthcare Plastics
Dermatology Technology Productivity
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PSYCHOLOGY
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• Playful • Energetic • Charming • Risk-taker • “Just do it” • Test limits • Quick witted • Master negotiator • Creative, inventive • “Let’s make a deal” • A natural entertainer
• Pushes the boundaries • Natural nonconformist • Thrives on competition • Likes tangible rewards • External focus of control • Stimulates the economy • Impulsive and spontaneous • Appreciates immediate feedback • Tends to be left/right brain integrated • Productive in informal environments • High need for mobility
ATTRIBUTES
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HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices
OTHERS PERCEPTION: • Goofing off too much • Manipulative • Untrustworthy • Unable to stay on task • Scattered • Taking unnecessary risks • Resisting closure or decisions • Obnoxious • Immature • Self-centered
PERCEPTION OF SELF: • Flexible, easy-going • Having a playful attitude • Exploring new possibilities • Clever, good negotiator • Open to change • Having many interests • Able to do many things • Adventurous, courageous • Valuing freedom • Bold, assertive
REFRAMING
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• “Be prepared”
• Loves to plan
• Detail-oriented
• Service-oriented
• Values family traditions
• Helpful and trustworthy
• Conservative and stable
• “Should” and “should not”
• Punctual, predictable, precise
• Value order and the status quo
• Duty, loyalty, useful, responsible
• There is a right way to do everything
• Tends to be left-brained and analytical
• Strong belief in policies & procedures
• Most comfortable-formal environment
• Rarely breaks the speed limit
ATTRIBUTES
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HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices
OTHERS PERCEPTION:
• Rigid, inflexible • Controlling, bossy • Too serious • Resistant to change • Opinionated • System-bound • Lacking imagination • Judgmental • Boring • Uptight • Predictable • Autocratic
PERCEPTION OF SELF:
• Consistent • Providing structure • Goal-oriented • Firm or traditional • Knowing right from wrong • Loyal to organization • Realistic • Decisive, seeking closure • Dependable • Concerned about security • Following a routine • Having leadership ability
REFRAMING
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• Mediators
• Optimistic
• Caretakers
• Passionate
• Peacemakers
• True romantics
• Need to feel “special”
ATTRIBUTES
• Enjoys symbols of romance
• Strong sense of spirituality
• Sensitive to needs of others
• Peace, harmony, relationships
• Motivate and encourage others
• Cooperative rather than competitive
• Always has a kind word
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HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices
OTHERS PERCEPTION:
• Very emotional • Overly sensitive • Mushy • Too tender-hearted • Easily persuaded • Too nice • Too trusting • Smothering • Too soft, too giving • Talking too much
PERCEPTION OF SELF:
• Compassionate • Romantic • Idealistic • Empathetic • Caring • Seeing best in others • Nurturing • Liking to please people • Wanting harmony • Great communicator
REFRAMING
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• “Should be able to” • “Why?” • Intellectual • Theoretical • Idea people • Philosophical • Very complex • Perfectionists • Standard setters
• Work is play - play is work • Often not in the mainstream • Abstract, conceptual, global • Need for independence & private time • Explores all facets to make decisions • Can spell & pronounce “big” words • Cool, calm and collected • Can never know enough • Visionaries, futurists
ATTRIBUTES
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HOW TO BE MORE PRODUCTIVE IN BUSINESS WITH ANGELA PROFFITT Best Practices
OTHERS PERCEPTION:
• Arrogant, a know it all • Cold, hard • Insensitive • Head in the clouds • Cool, aloof, unfeeling • Afraid to open up • Critical, fault-finding • Lacking compassion • Unappreciative of others • Intellectually demanding • Argumentative • Absent minded
PERCEPTION OF SELF:
• Confident • Mentally tough, strong • Logical, rational • Visionary, inventive • Self-controlled • Enjoying one’s own company • Good at analysis • Objective • Having ability to reprimand • Having high expectations • Knowledgeable • Thinking deeply
REFRAMING
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FORMULA RECAP Have a Communication Strategy
Using key words
Connect with Your Target Audience The way they need to hear it
Serve and Build Trust with Consistency
Story, Nuggets, Outcome
The Psychology of the Message Give, Give, Give Value, then Ask
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Creating Your ContentUSING THE FORMULA
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DISCIPLINE
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TIME BLOCKING
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CONTENT CALENDAR Goals . Strategy . Theme
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TOPICS (52) Goals . Strategy . Theme
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# HASHTAGS Strategic . Theme . Trends Change Daily
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WHEN TO POST Be Strategic based on analytics
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PHOTO SHOOT Brand: Background . Clothing . Lighting
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TELL A STORY with a CTA Photos with PEOPLE have WAY higher Engagement
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PHOTOSHOOT
CAPTION "Guess what... . The holidays are right around the corner. What are you plans? . I look forward to spending much needed time with family and friends. And...that New Year thing. . Because before that sneaks up, I like to be present, relaxing and recharging in preparation for getting goals accomplished in New Year, what about you? . Wishing all of you a safe holiday. Oh, and and before we leave, what's ONE goal you'd like to accomplish this year? . Tag your best business pal and comment below!” XO Angela
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"Guess what... . The holidays are right around the corner. What are you plans? . I look forward to spending much needed time with family and friends. And...that New Year thing. . Because before that sneaks up, I like to be present, relaxing and recharging in preparation for getting goals accomplished in New Year, what about you? . Wishing all of you a safe holiday. Oh, and and before we leave, what's ONE goal you'd like to accomplish this year? . Tag your best business pal and comment below!” XO Angela
CAPTION
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CAPTION
What am I pointing at? Are you wondering? This sandbar has a very special place in my heart and in my journey as an entrepreneur. This very spot is the first destination I ever got the opportunity to plan. Planned in 28 days and decided the location when flying in on a plane. Spontaneous ya think? It’s my favorite way! Is there a time you had to plan an event on the fly? Tell me about it!?
XO-Angela
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CAPTION Opening doors… To new opportunities. Yes, that just happened. Full disclosure, I purposefully took this picture just so I can pop by and say... “I’m opening the doors to new opportunities.” On a scale of “slightly cheesy” to “just stop it,” was this executed well? Laughs and minimal judgment aside, it’s true. There’s something great about the New Year. And when I sit down and think about all of the amazing things accomplished in 2018, I remember some of those opportunities. For a while, I left those doors closed. Not ready to pursue the opportunities that awaited. However this is a New Year, and I’m walking through them with your support. With the first speaking engagement of the year at @thespecialevent . So incredibly excited for the opportunity. And thank you for your encouragement over these last years. P.S. As a thank you, I left a MAJOR game changer in my bio. It’s hands down my tell all, behind the scenes for all of my success within the events industry. Of course, I couldn’t have done that without you.
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NO BUDGET? Get Creative
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RESOURCES
BUILT IN
Timer Portrait Mode
Filter
APP STORE
Word Swag AirBrush
Quik
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VIDEOS Brand: Script Writing . Key Words . Call To Action (CTA)
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THANK YOU VIDEO Annual Recap
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LABOR EDUCATION Timelapse
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NO BUDGET? Phone . Computer . Daylight . Practice
Horizontal vs. Vertical
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RESOURCES
APP STORE
IGTV Bitsmash
TikTok Teleprompter
iMovie
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Executing Your ContentBE STRATEGIC ON MARKETING DOLLARS
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SOCIAL MEDIA
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SOCIAL MEDIA TID BITS Focus on 1 or 2 platforms
Different conversation on each Get analytics by each platform
Instagram Most engaged
Facebook Where most people are
Pinterest Best visual platform for creatives
Do not buy followers Own your own music for videos and podcasts
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FACEBOOK TID BITS Seen as 2nd Website
Low Engagement Be Consistent Stay Relative
Money on Ads
Have a pixel code to track Campaigns to retarget
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MONETIZE YOUR CONTENT Watch Your Analytics & Know Your ROI
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TIME IS MONEY
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LEAD MAGNET Sales Funnels . Click Funnels . Leadpages
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LEAD MAGNET TID BITS Provide Value
Share Experiences Contest
Giveaway Sell as product
Use iBook Author (FREE on Macs)
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LEAD MAGNET IDEAS
PROFESSIONALS
Must Have APPs Power of 3P’s Marketing Your Brand Starting Your Business Contract Template Timeline Template Budget Template Internship Program Template
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LEAD MAGNET IDEAS
COUPLES
Gems Unveiled 47 Tips To Planning Your Wedding
Floorplan Books: Vol 1, 2, 3
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DELIVERY OF CONTENT ChatBots . Contest . Campaigns . Webinars
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CHATBOT Elevate Your Customer Service
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CHATBOT TID BITS
• Get Your Phone Out
• You have my Card Code at your seat
• Open Facebook Messenger
Let’s Do It LIVE!
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PEOPLE SCAN CODE HOVER ON CARD
WAIT
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• Come Visit me in Nashville Content Strategy Session
• Want my Secret Sauce The Wedding Proffitt Vault
• I LOVE that BOT thing! ChatBot Templates
GET STARTED
I’M READY
Get my presentation for FREE
Give your audience three areas you can add value
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OPTION 1
bit.ly/GroupStrategySession
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OPTION 2
Bit.ly/ChatBotTemplate
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OPTION 3
Go.AngelaProffitt.com
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CONTEST Get Leads By Giving Value with Giveaways
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GET YOUR PHONES OUT & SNAP A PICTURE
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WIN A FREE TICKET
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DIRECTIONS TO WIN • Take a Picture of something that inspires you
• Post it on Your Instagram
• Share a Story and Share Your Top Goal in the Caption
• Mention @AngelaProffitt (and follow me!)
• Hashtag #AngelaProffitt in the Caption (so I can track)
• Post by Midnight tonight
• (I will choose a winner and announce on my story)
WIN A FREE TICKET TO Group Strategy Session in Nashville
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WASH . RINSE . REPEAT
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Logo/Image Name Where to Host
YouTube or Vimeo Own Your OWN Content
Music Intro & Outro
Voice over Intro & Outro
Script Intro What will your audience takeaway
Script Outro (CTA) share, leave a review
iMovie Ring Light Backdrop Affiliate Links Ads to Monetize
VID
EO
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Logo/Image Name Where to Host
Libsyn Where to Distribute
iTunes Account Intro Music Outro Music Voice over Intro & Outro Script intro
What will your audience takeaway Script outro
(CTA) share, leave a review GarageBand Zoom Mic Headphones Affiliate Links Ads to Monetize
POD
CA
ST
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Front Cover Image Back Image Google Doc Outline Topics Descriptions Categories (Pattern for chapters) Editor iBook Author
Can put on iTunes for FREE Print
48 hours or Amazon
BO
OK
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Image Name Where to Host
WordPress Where to Distribute
Website Email list
(CTA) share, leave a review Schedule Get Subscribers to build trust Affiliate Links Ads to Monetize
BLO
G
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Technology on the HorizonEDUCATE YOURSELF
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Virtual Reality
Over The Top Video
Gravity
Geofencing
Viral Looping
Bitcoin
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Content RecapCRUSHING CONTENT TO MARKET LIKE A ROCKSTAR
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THIS IS IMPORTANT BLOCK TIME TO WORK ON YOUR BUSINESS
BE CONSISTENT WITH CONTENT DELIVERY
RESPOND AND ENGAGE ON SOCIAL MEDIA
PRACTICE AND ASK FOR FEEDBACK
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RESOURCES 1SE (1 Second Everyday)
Plann
Hashtags
Hootsuite
Hubspot
Google Analytics
Crazy Egg
Buzzsumo
All Hashtag
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