crush your competition with killer keywords - george lawrence, merchant words
TRANSCRIPT
Crush your competition with killer keywordsGeorge Lawrence
Outsmart your competition with
customer keywordsGeorge Lawrence
Imagineyour local
Target store…
On the way in…
On the way out…
At checkout…
Now imaginea new
“Magical” Target…
Nothing is visible…
Words matter…
(video)
Moral of the story…
CustomerWords
YourWords
=
How do I discoverCustomerWords?
Listen…Ask…
Eavesdrop…
Let’s pretendyou’re marketing
barf bags…
Customer Words
What do I do withCustomerWords?
Success Story…
“Can’t sell a single one”
became
“Can’t keep them in stock”
“Just changing ‘vacation’ to ‘holiday’ increased our traffic
a thousand times”— Jacob from WeWork Astoria
Existing Keyword Tool$30 / month $9 / month
Upcoming Content ToolFree Private Beta
