cruising to new travelers more - travel · pdf filecruising to new horizons and offering ......
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Cruising to New
Horizons and Offering
Travelers More
February 9, 2015
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State of the
Cruise Industry
2015 Cruise
Industry Outlook
Panel
Discussion
Cruise Industry
Marketplace
WELCOME
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ADAM M. GOLDSTEIN Chairman, Cruise Lines International Association
President + COO, Royal Caribbean Cruises Ltd.
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STATE OF THE
CRUISE INDUSTRY
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1975 2015
CRUISE LINES INTERNATIONAL ASSOCIATION TURNS 40
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2009 17.8M
2011 20.5M
2012 20.9M
2013 21.3M
2010 19.1M
2014p 22.1M
6
2009-2014p (Millions)
CLIA GLOBAL OCEAN
CRUISE PASSENGERS
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7
Ocean cruise RANKED FIRST in best overall vacation
89% of cruisers were
HIGHLY SATISFIED with their cruise vacation
84% would
RECOMMEND CRUISING to a friend
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Australia +
New Zealand
China
Singapore
Italy
Belgium +
Luxembourg
Netherlands
Germany
Spain
UK + Ireland
ONE UNIFIED GLOBAL VOICE
8
Alaska
Hawaii
Canada
US + Global
Brazil
France
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62 Cruise Line Members
50,000 Travel Agents
275
Executive Partners 9
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POLICIES AND PRACTICES to foster a safe, secure and healthy
cruise ship environment
Revised Waste
Management Policy
Reduced
Air Emissions
Advanced Wastewater
Treatment Systems
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CRUISEFORWARD.ORG
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CRUISE VACATIONS AMONG SAFEST
MODES OF LEISURE TRANSPORTATION
2009 2011 2012 2013 2010
Cruise Ship Capacity Grew by 18% from 2009 to 2013
Number of Operational Incidents Declined by 13%
2009 2011 2012 2013 2010
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Total Output Total Full-time Jobs Total Wages
2013
CRUISE INDUSTRY ECONOMIC IMPACT
Global $117 billion 891,000 $38 billion
US $44 billion 363,000 $18 billion
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26%
14%
Cruise Tourism GDP
of Cruise Industry Compared to Other Economic Indicators
Growth Rate 2009 vs. 2013
TOTAL U.S. INDUSTRY IMPACT
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MARIA MILLER Senior Vice President, Marketing
Norwegian Cruise Line
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2015 CRUISE
INDUSTRY
OUTLOOK
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Passengers Are at the Helm.
People Continue
to Set Sail. Size Doesn’t Matter.
Specialty Cruising
Continues to Thrive.
Caribbean is Queen.
Oh, the New Places
We Will Go.
Travel Agents Are Key Influencers.
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PEOPLE CONTINUE TO SET SAIL CLIA Global Ocean Cruise Passengers (millions)
18
2009 17.8M
2011 20.5M
2012 20.9M
2013 21.3M
2010 19.1M
2014p 22.1M
2015p 23.0M
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TODAY'S
AVERAGE
CRUISER
19
49 years old
Married
Employed Full-time
College Educated
Income $114,000
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BEST OVERALL VACATION
1%
2%
2%
4%
4%
4%
6%
6%
9%
14%
42%
Vacation with bus. Trip
Camping trip
Land-based escorted tour
House rental
Resort package
River cruise
Visit friends/relatives
Resort non-package
All-inclusive resort
Land-based vacation
Ocean cruise
% of cruisers
#1
20
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55%
55%
56%
57%
58%
59%
59%
60%
60%
70%
Fine dining
Unique & Different
Variety of activities
Hassle-free
Easy to Plan and Arrange
High quality entertainment
Explore Vacation Area/Return Later
Being pampered
Relax/ Get Away From It All
Chance to Visit Several Locations
TOP TEN BENEFITS OF CRUISES VS
OTHER VACATIONS % of cruisers
21
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68% of the target
consumer segment is
interested in taking a
cruise in the next 3 years
62% of cruisers were repeat customers; 3.8 trips on average
22
69% of cruise travelers feel
a cruise is a better value
than a land-based vacation
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Compagnie du Ponant – Le Lyrial
Royal Caribbean – Anthem of the Seas
TUI Cruises – Mein Schiff 4
AIDA – AIDAprima
Tauck River Cruises – Esprit American Cruise Line – American Eagle
SIZE DOESN’T MATTER
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CroisiEurope – Gil Eanes
CroisiEurope – Loire Princesse Avalon Waterways – Avalon Myanmar
P&O – Brittania Norwegian Cruise Line – Norwegian Escape
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CLIA MEMBER SHIP NEW BUILD SCHEDULE
25
2015 – 2020
Year Ocean River Total Ocean Ship Investment
(Billion USD)
2015 6 16 22 $4.05
2016 9 4 13 $6.48
2017 6 2 8 $5.13
2018 8 0 8 $6.41
2019 3 0 3 $2.72
2020 1 0 1 $0.87
Total 33 22 55 $25.65
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SPECIALTY CRUISING
CONTINUES TO THRIVE
River
Ocean
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ANNUALIZED PASSENGER
GROWTH RATE BY SEGMENT CLIA North America Brands
5-year CAGR 2009-2014p
27
7%
21% 25%
0%
10%
20%
30%
Total CLIA NABrands
CLIA NA SpecialtyBrands
CLIA NA RiverBrands
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CARIBBEAN IS QUEEN
15%
3%
5%
6%
6%
11%
20%
36%
All Other
South America
Alaska
Asia
Aus/NZ/Pacific
Europe w/o Med
Mediterranean
Caribbean
% of Available Bed Days
28
-2.1
0.9
-0.4
0.8
1.4
0.0
-0.4
-0.2
▼
▲
▼
▲
▲
▼
▼
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OH, THE NEW PLACES WE WILL GO
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TRAVEL AGENTS
ARE KEY
INFLUENCERS
31
70% of Cruisers
Use a Travel Agent
to Plan and Book
Cruise Vacations
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32
61% Increase in 2015
Travel Bookings, To Date
80% Plan to Promote Cruises
TRAVEL AGENT OPTIMISM
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PASSENGERS ARE AT THE HELM
33
Experiences
to Remember
Stay
Connected
Travel
in Packs
Celebration
Travel
Love a
Theme
Foodcations
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Passengers Are at the Helm.
People Continue
to Set Sail. Size Doesn’t Matter.
Specialty Cruising
Continues to Thrive.
Caribbean is Queen.
Oh, the New Places
We Will Go.
Travel Agents Are Key Influencers.
34
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PANEL
DISCUSSION
35
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PANEL
36
Maria Miller
SVP, Marketing
Jim Berra
CMO
Ken Muskat
EVP, Sales
PR + Guest Services
Edie Rodriguez
President + COO
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PASSENGERS ARE AT THE HELM
37
Experiences
to Remember
Stay
Connected
Travel
in Packs
Celebration
Travel
Love a
Theme
Foodcations
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CRUISE
INDUSTRY
MARKETPLACE
38
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CRUISE INDUSTRY
MARKETPLACE ATTENDEES
39
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40