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Cruelty-Free Made SimpleHow to shop ethically, find the best beauty brands, and help end animal testing. 2021

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List of cruelty-free brands

Introduction

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Product guides

Cruelty-free brands at Sephora

Cruelty-free brands at drugstores

Resources

Contents

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Why Cruelty-Free?

How does Cruelty-Free Kitty help?

More Information

More than half of the brands you see in stores still test on animals. Animal testing is less reliable than non-animal alternatives to determine product safety, yet companies or governments rely on it because it’s cheap. By choosing cruelty-free products, we can vote with our money and show brands that animal testing will no longer be tolerated.

We verify brands by contacting them directly, and each brand added to our cruelty-free list has been carefully vetted and has answered all our questions.

Brand policies are subject to change. For more information and to find the latest updates, please visit crueltyfreekitty.com.

One of the differences between Cruelty-Free Kitty and organizations such as PETA or Leaping Bunny is that we’re the ones reaching out to companies, while PETA and Leaping Bunny certification is done on a voluntary basis. By reaching out to brands, we gather animal testing policies from companies that are otherwise overlooked. This is why our database includes over 850 brands, including all the popular brands found in stores.

Many big brands try to trick consumers with misleading claims and incomplete policies. We publish their full animal testing policies and expose those that are not truly cruelty-free. Examples of such brands include Wet n Wild, Physicians Formula, L’Oreal, Origins, MAC, and many more.

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List of Cruelty-Free BrandsNOTE: Brands marked with an asterisk (*) are cruelty-free, but are owned by a company that isn’t.

#100% Pure 3INA

A A Perfume OrganicAbba*Acure Adorn Cosmetics Adwoa BeautyAesop Aether BeautyAfterglow CosmeticsAG HairAila CosmeticsAlaffiaAlba Botanica Alima Pure Amika Anastasia Beverly Hills Andalou Naturals Annabelle AntipodesAntonym Arctic Fox Ardell Ardency Inn Aromi ArquisteAs I AmAstonishAthar´a PureAttitudeAu NaturaleAubrey Organics AuromèreAustralian GoldAustralisAvalea

Avalon OrganicsAveda*Axiology

B Babo BotanicalsBadger Baja BaeBalm Balm Barefaced BeautyBareMinerals*Barry M Beauty by EarthBeauty BioBeautyblenderBecca*BellapierreBen NyeBenecosBesame BH Cosmetics Bite Beauty*Black RadianceBlinc Blissoma Booda Organics Boots*Boosy CosmeticsBotanics*BriogeoBulldog*Bumble and Bumble*Butter London Buxom*By Rosie JaneBYBI Beauty

C C.O. Bigelow

Cailyn CosmeticsCalifornia TanCaptain BlankenshipCargo Carol’s Daughter*Caswell-Massey Cate McNabb Catrice Celeb LuxuryCertain DriChantecailleChi Chi Cosmetics China Glaze Christophe RobinCiatéCleanWell Clove + HallowCocoflossColoured Raine ColourpopConairConcrete Minerals COOLA Copycat BeautyCosmedixCover FX Cover Girl*Crazy Rumors CrystalCYO Cosmetics*

DD.S. & DurgaDas BoomDavidsDe MamielDeborah Lippmann Deck of ScarletDeco Miami

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Deep Steep Derma EDermablend*DERMAdoctor Dermalogica*DermOrganicDesert EssenceDevaCurl*DeVita Doll 10Dose Of Colors dpHUEDr. Alkaitis Dr. Barbara SturmDr. Bronner’s Dr. Dennis Gross Dr. Hauschka Drunk ElephantDrybar DuWop

E Earth’s Beauty Earth Tu Face Ecco BellaEcoColorsECOSEcoToolsEdible BeautyEdward Bess ElateElemis Eleven AustraliaElfElizabeth GrantElla + Mila Ellis Faas Ellovi Emani EmbryolisseEO Products Epic Blend Ere PerezEssence Eva NycEveryday Minerals EVOLVh Eyeko

F

Face Atelier Faith in NatureFarmacy BeautyFarsaliFiona StilesFior MineralsFitglowFlora + BastFlowerForager BotanicalsFormula 10.0.6Formulary 55Fortune Cookie SoapFrank BodyFrench GirlFunction of beautyFurless

G Gabriel CosmeticsGerard CosmeticsGiovanni Girlactik GisouGlo Skin BeautyGloss ModerneGlossierGlow RecipeGood Dye Young GOSH Grande CosmeticsGraydonGressa

H H20 PlusHabitHANHana Organic SkincareHard Candy*Hard BotanicalsHarvey Prince OrganicsHask Hello Products*HempmeHempzHerbatintHerbivore BotanicalsHorore Des PresHourglass*

House of LashesHugo Naturals Hurraw! Hush & DottiHynt Beauty

I I Am SelfcareIGKIles FormulaILIA Illamasqua Indie LeeInfuse by CasabellaInika InstaNaturalIT Cosmetics*It’s a 10

J J.R. WatkinsJack Black*Jacq´sJaneJane Iredale JaponesqueJASON Jeffree StarJINsoon John Masters Organics John Russo JordanaJosh RosebrookJosie MaranJouerJuice Beauty JulepJuvia´s Place

KKahina Giving Beauty Kaia NaturalsKajaKari GranKate Somerville*Kenra*Kesha Rose BeautyKester BlackKevin Murphy Kiko

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Kiss My FaceKjaer Weis KKW BeautyKoh Gen DoKopari BeautyKora Organics KosasKreyol EssenceKryolanKVD Vegan Beauty*Kylie Cosmetics*KYPRIS

L L.A. GirlLancerLanoLatherLaura GellerLauren B. BeautyLavanila Le Couvent Des MinimesLe Labo*Le Petit OlivierLevel Naturals Lilah B.Lily LoloLina HansonLit CosmeticsLinda HalbergLit CosmeticsLive CleanLiving Proof*Liz Earle*Lotis WeiLulu OrganicsLunar BeautyLurkLUSH LVX

M Mad HippieMadara CosmeticsMadison Reed Maëlys CosmeticsMAHALO Maison Louis MArieMakeup Geek Manic Panic

Marc Jacobs Beauty*MarcelleMaria NilaMarie Hunter BeautyMario BadescuMarks & SpencerMarulaMay Lindstrom Mehron Melt CosmeticsMented CosmeticsMeow Meow Tweet Merle NormanMethodMilani Milk Makeup Mineral FusionMolly’s SudsMolton Brown*MoroccanoilMrs. Meyer´s*Mukti MUNMurad*MV Organic SkincareMy Daughter FragrancesMyChelle

N Nabla CosmeticsNad’s Natasha DenonaNatioNaturaNature CleanNature’s Gate NCLA Nellie’sNEST FragrancesNip+Fab No B.S.No7*Nourish Organic Nubian Heritage*Nude By Nature Nude Skincare nyl NYX*

O

Odacite Odylique OFRA Cosmetics OlaplexOle HenriksenOlivellaOmoroviczaOne Love Organics OOO PolishOrganic Bath CoOribe*OrlyOsea Malibu Oshun OrganicsOuaiOui the PeopleOuidadOut of AfricaOvertoneOz Naturals

P Pacifica Pai Painted Earth PalladioPangea Organics PatchologyPaul Mitchell Paula’s ChoicePeace OutPenhaligon’s*People Of Color BeautyPerfektPerricone MDPersonna*PhlurPinrosePiperWeiPixiPlant ApothecaryPour Le MondePravana*PreservePrettu FrankPrimarkPriti NYC Province Apothecary Pupa Milano PUR Cosmetics

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Puracy Pure Anada

Q Queen Helene

R R+CoRadical SkincareRahuaRange BeautyRare Elements Raw SugarRCMAReal Simple CleanReal Techniques Red Apple Lipstick REN*Renee Rouleau Resonance 396ReverieRita HazanRituel de Fille RMS Beauty RodialRoot ScienceRouge Bunny Rouge

S S.W. Basics SachajuanSand & SkySappho SaranghaeSchmidt’s Naturals* Scotch Naturals SecheSeventh Generation* Shea Moisture*Sibu Silk Naturals Skin LaundrySkinny & CoSkyn ICELANDSleek* Smashbox* Smith & CultSoapwalla Sol de JaneiroSonia Kashuk

SpaRitualSt. Ives* StargazerStellar BeautyStilaStrange InvisibleStudio MakeupSugarpillSuki Sukin Summer FridaysSunday Riley Suntegrity Superdrug Supergoop! Suva BeautySweet Chef

T Tarte*Tata HarperTATCHAThe 7 VirtuesThe Beauty ChefThe Body ShopThe Green Beaver CompanyThe Honey Pot CoThe OrdinaryThe Seaweed Bath Co.TheBalmThesis This is L.*TO112Tom’s of Maine* Too Faced*Trader Joe’s Tree HutTrèStiQueTrilogyTrish McEvoyTrue McEvoyTrue MoringaTruforaTrust Fund BeautyTsi-LaTula

U Umberto GianniniUnSun

Uoma BeautyUrban Decay*Ursa Major

VVapour Organic Beauty Velvet ReportVerb Vered Organic BotanicalsVernon FrancoisVersedVintner’s DaughterVitruviVolition Beauty

W W3LL PeopleWander Beauty WeledaWEN by Chaz DeanWhishWhole Foods (365) Wunderbrow

Y Yarok Yes To Youngblood Youth To The PeopleYUNI Beauty

Z Zoeva Zoya Zuii Organic ZuZu Luxe

*Brands with an asterisk are cruelty-free, but thet´re owned by a parent company that tests on animals.

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Switching to Cruelty-Free Products?Find the best cruelty-free products by visiting our guides below.

Face + Body

Household

Makeup

Hair

DeodorantSoapDental CareFacial MoisturizerShaving & Hair RemovalSunscreenPerfumeNail Polish Remover

Cleaning ProductsLaundry Detergent

Ultimate GuideMascaraFoundationConcealer

Shampoo & ConditionerHair DyeDry ShampooHair Spray

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Cruelty-FreeBrands at SephoraBelow are the cruelty-free brands carried by Sephora. Your local Sephora might not carry them all, but they’re all available online. Full guide.

Makeup Skincare

Anastasia Beverly HillsBareMinerals*BeautyblenderBECCA*Bite BeautyBlincBuxom*CiateCover FXGrande CosmeticsHourglass*Josie MaranJouerILIAIT CosmeticsKVD Vegan Beauty*Lilah B.Marc Jacobs Beauty*Milk MakeupNatasha DenonaPerricone MDRMS BeautySmashbox*StilaTarte*Too Faced*

BeautyBioDERMADoctorDr. Dennis GrossDrunk Elephant*FarmacyFarsaliHerbivore BotanicalsIndie LeeJack BlackKora OrganicsMurad*Ole Henriksen*REN*Summer FridaysSunday RileyTATCHA*Youth To The People

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Cruelty-FreeBrands at DrugstoresMany drugstore beauty brands test on animals. I’ve gathered the cruelty-free options below, and you should find them at Target, Walmart, CVS, and more. Full guide.

Makeup Skincare

ArdellAnnabelleB. (Superdrug)Bonne Belle.l.f.EcoToolsFlowerGOSHHard CandyJaneJordanaMakeup AcademyMarcelleMilaniMineral FusionNYX*PacificaPixiPrestigeSonia Kashuk

AcureAlba BotanicaAndalou NaturalsAubrey OrganicsAvalon OrganicsBabo BotanicalsDerma EDesert EssenceJASONKiss My FaceMineral FusionNip + FabNourish OrganicPacificaThe OrdinaryTom’s Of Maine*Queen HeleneYes To

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Cruelty-Free ResourcesPlease visit the links below for more of my cruelty-free resources. It would be greatly appreciated if you shared these articles on Facebook with friends and family.

More Retailers

Our Ultimate Guides

Learn More

List Of Companies That Test On AnimalsEverything You Need To Know About Animal TestingChina & Animal Testing: What You Need To KnowHow To Determine If a Company Is Cruelty-Free

Cruelty-Free MakeupCruelty-Free SkincareCruelty-Free Fragrances

At UltaOn Amazon