crti td 08 1080 laurie mazurik md frcpc. strategy marketing principles what will make us unique? how...
TRANSCRIPT
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CRTI TD 08 1080
Laurie Mazurik MD FRCPC
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Strategy
• Marketing Principles• What will make us unique?• How will we extend our inner circle?• Schedule
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Marketing Principles
• 3 C’s• Strategic Choices• Implementing 4 P’s
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3 C’s
• Before we begin: Who is the customer?
• Customer Needs• Company (Us and Our Strengths)• Competitors Positions
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4th C
• Collaborators
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Strategic Choices
• Target Segment• Competitive Positions
• Have to consider competitive reaction
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Implementation 4 P’s
• Some of this comes later but important to think ahead
• Product• Price• Promotion• Place
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What makes us unique?
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Multi-Player Internet Game: E-Learning
4 Teams/ Pseudonyms/Even enemies collaborate
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Live Sims
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Evaluation
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Reach
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Frontier
• Collaborative• Welcoming• Easing people out of
their comfort zone• Demonstrating
collaboration to be synonymous with sustainability
• Finding a business model that works
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All to Establish something conservative
• Single International Standard• Standard Renewal Cycle (I.e. renew
standards every 4 years)• Maintenance of Certification Process• Progressive Exercises become part of
Certification
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How will we extend our inner circle?
• Who?• How and how many?• When?• Then next wave after
that?• What will be our limits?• How will we measure
their value?
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Schedule
• Web• Eval• Governance• Strategic Days Final Q• Exercise and Invitations