crown media holdings, inc. investor...

CROWN MEDIA HOLDINGS, INC. 1

INVESTOR RELATIONS

CROWN MEDIA HOLDINGS, INC.

February 19, 2016

NEWS

IN THIS ISSUE:

Q4’15 Earnings Results– pg 2

Programming Updates– pg 3

Programming & Digital– pg 4

Ratings & Subscribers– pg 5


Q4’15 & 2015 EARNINGS RESULTS February 19, 2016

Crown Media reported operating results for the three months

and year ended December 31, 2015.

Double-digit advertising revenue. The addition of 5.1 million Hallmark Channel

subscribers and 6.7 million Hallmark Movies & Mysteries subscribers, over the last

twelve months, coupled with ratings and pricing improvements particularly on

Hallmark Movies & Mysteries, resulted in 21% advertising revenue growth quarter

over quarter and full year growth of 18%.

Revenue Adjusted EBITDA*

Free Cash Flow Total Debt/Adjusted EBITDA*

* Reconciliations of non-GAAP financial measures, and components of total debt, equivalent to GAAP financial measures are available on Crown Media

Holdings, Inc.’s Investor Relations website.


PROGRAMMING February 19, 2016

Countdown to Valentine’s Day delighted viewers with

non-stop heartfelt, romantic movies over two weeks,

including 5 new original movie premieres and the third

annual Kitten Bowl event.

The 5 original movie premieres were:

Dater’s Handbook—Starring Meghan Markle and Kristoffer

Polaha

All Things Valentine—Starring Sarah Rafferty and Sam Page

Appetite for Love—Starring Taylor Cole and Andrew Walker

Valentine Ever After—Starring Autumn Reeser and Eric Johnson

Anything for Love—Starring Erika Christensen and Paul Greene

Countdown to Valentine’s Day 2016

Hallmark Channel

Signed, Sealed, Delivered: From the Heart

Hallmark Movies & Mysteries

The next installment of the Signed, Sealed, Delivered

movie mystery franchise, From the Heart, premieres

on February 21st.

The Postables' investigation leads them to a public figure

who could be brought down by the contents of a

damaged letter; while Oliver, Shane, Norman and Rita

are personally challenged in the aftermath of Valentine’s

Day.

Starring Eric Mabius, Kristen Booth, Crystal Lowe, and

Geoff Gustafson

* Titles and premiere dates are subject to change.

Premiering in February*

Hallmark Channel

COUNTDOWN TO VALENTINE’S DAY

Appetite for Love—February 6

A Hallmark Channel Original Movie World Premiere

Kitten Bowl III—February 2

A Hallmark Channel Original World Premiere

Valentine Ever After—February 13


Anything for Love—February 14


When Calls the Heart Season 3 Premiere– February 21


The Horse Whisperer—February 14

Network Premiere

Signed, Sealed, Delivered: From the Heart—February

21

A Hallmark Movies & Mysteries Original Premiere

Marathons Every Saturday


PROGRAMMING & DIGITAL February 19, 2016

After delighting viewers with a New Year’s themed special

on December 26th, When Calls the Heart returns for its

third season on February 21st with all new adventures in the

coal mining town of Hope Valley.

The sweeping frontier drama has captured the hearts of

millions, becoming the network's most social series ever.

When Calls the Heart stars Erin Krakow, Lori Loughlin,

Daniel Lissing, Jack Wagner, and Martin Cummins.

When Calls the Heart Season 3

Sunday Nights on Hallmark Channel

Winterfest

Hallmark Channel

When Calls the Heart Season 3

Hallmark Channel

Hallmark Channel commenced 2016 with the success of

Winterfest, a special programming event featuring four

new original premieres. The four movies averaged a 2.4

household rating and 2.7 total viewers.

Love in Paradise (1/2/16) - Premiered to a 2.6 household

rating and 547,000 Women 25 to 54.

Love’s Complicated (1/9/16) - Premiered to a 2.0

hosehold rating and 362,000 Women 25 to 54.

Love on the Sidelines (1/16/16) - Premiered to a 2.1

household rating and 453,000 Women 25 to 54.

Unleashing Mr. Darcy (1/23/16) - Premiered to a 2.7

household rating and 591,000 Women 25 to 54.

Source: The Nielsen Company 1/2-1/23/16. Live+SD. *At time of air.

Digital — hallmarkchannel.com

Unique Visitors

Hallmarkchannel.com had 2.4 million unique visitors in December 2015, up 37% from December 2014. In

full year 2015, Hallmarkchannel.com had 14.6 million unique visitors, up 34% from 2014.

Page Views

Hallmarkchannel.com had 13.7 million page views in December 2015, up 35% from December 2014. In

full year 2015, Hallmarkchannel.com had 84.1 million page views, up 40% from 2014.

Source: Omniture, December 2015


RATINGS & SUBSCRIBERS February 19, 2016

Hallmark Movies & Mysteries continues to build on its

ratings momentum.

Garage Sale Mystery: Guilty Until Proven Innocent

—Starring Lori Loughlin, premiered on January 3rd to a

1.2 household rating and 167,000 Women 25 to 54,

making it the second most watched original premiere in

network history among Women 25 to 54*.

Murder She Baked: A Peach Cobbler Mystery—

Starring Alison Sweeney, premiered on January 10th to a

1.1 household rating and 861,000 total viewers.

Flower Shop Mystery: Mum’s The Word—Starring

Brooke Shields, premiered on January 17th to a 1.2

household rating and 738,000 households, becoming the

most watched January original movie premiere in

network history*.

Source: The Nielsen Company 1/2-1/17/16 Live + SD. * At time of air.

Movie Mystery Series Continue to Attract Viewers


Holiday 2015

Hallmark Channel and Hallmark Movies & Mysteries

2015’s Countdown to Christmas and Most Wonderful

Movies of Christmas reached 75 million

unduplicated viewers.

Countdown to Christmas on Hallmark Channel:

The 17 new original holiday movie premieres boosted

Hallmark Channel to rank #1 in Cable among Women 25

to 54 in Total Day.

Mariah Carey’s Merriest Christmas became Hallmark

Channel’s most watched holiday special in network

history*

Most Wonderful Movies of Christmas on Hallmark Movies &

Mysteries:

Reached 33.3 million viewers

Registered double-digit growth across all demographics

Source: The Nielsen Company 10/31/15-1/1/16. Live +SD. * At time of air.

Hallmark Channel

90.4 million subscribers


62.2 million subscribers

December 2015

Hallmark Channel ranks #31 in

distribution out of the 116 measured

cable networks.

Hallmark Movies & Mysteries has

shown a yearly increase of 6.7 million

homes, making it the 7th largest

growing network year to year.


CONTACT US February 19, 2016

Corporate Headquarters

Crown Media Holdings, Inc.

12700 Ventura Blvd.

Studio City, CA 91604

Phone: 888-390-7474

Investor Contact

Mary Dzabic

SVP, Financial Analysis, Reporting & Compliance

[email protected]

818-755-1261

Transfer Agent

Computershare Investor Services

P.O. Box 30170

College Station, TX 77842

Phone: 1-800-522-6645

Website: www.computershare.com

Accountants

KPMG LLP

1225 17th St, Suite 800

Denver, CO 80202

Phone: 303-296-2323

Fax: 303-295-8829

Legal

Leslie Park

Assistant General Counsel

[email protected]

818-755-1217

http://ir.crownmedia.net

For more information,

please visit our website

This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of

shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information

contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or

update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of

the Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions

regarding future events and business performance as of the time the statements are made and we do not undertake any obligation

to update these statements. Actual events may differ materially from those expressed or implied. Such differences may result from

actions taken by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in

the Company’s most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial

measures to equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor Relations website.

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