crown international presentation (1)
TRANSCRIPT
A COMPANY PROFILE
Executive Summary
Our company is spear headed by NSA Bahrain’s Food and Beverage Director, Habib Abubakr. He has over 30
years of Food and Beverage experience 25 of which with the US Government in the US
and overseas (Bahrain, Germany, Korea).
Mission Statement
We will strive to provide a world class experience in all
our companies bringing a piece of the middle east to
the USA whether it be products or food.
Our Target MarketElizabethtown has the potential to be the next hot spot on the Kentucky map, with its rich heritage, culture and scene.
The current residents of Elizabethtown and its surrounding areas have to drive to Louisville and other places just to dine in desirable restaurants.
Middle easterners who want a taste of home or people who want to try something new.
Our Target Market-Elizabethtown residents and families-Seniors/ Retirees-Single Soldiers-Soldiers with Families-Middle easterners in America-People who want to try new food and things
Our Target MarketAccording to the a restaurant feasibility
study conducted in 2009 (by the Community Land Use and Economics Group LLC), the people of Elizabethtown as well as people from Fort Knox and the surrounding areas are looking for a place with a family atmosphere that is not too far from where they live, has a moderate price point, and serves alcoholic beverages. They are also looking for more adventurous food choices which just so happens to be what we are aiming to provide.
A CrownOverview
Crown International
Food CornerKabob 10 Branches
World Market Grill
World Market Grill 2
Bread and Bagels Coffee
6 BranchesImport Export
Carpets
Precious Stones
Saffron and Food
Jewelry and Accessories
Also Supplying to Middle East
Road Bitumen/Asphalt
Company OrganizationHabib Abubakr
CEO
Aisha AbubakrMarketing
Communications
Martina AbubakrFood Management
Kabob Corner
Jordan AbubakrArchitecture and
DevelopmentAnd IT
World Market Grills
Bread and Bagels Coffee
6 Branches
Import ExportRoad
Bitumen/Asphalt
Najib Sidiqui
Abdulfatah Abbasi
Omar/Massi Sidiqi Saleem KhanEnrique“Rick”Sadsad
Marketing and Sales Strategy
We have a moderate competitive price point.
Promotion through community projects, the Old Vault Deli, Fort Knox Community as well as the Elizabethtown community, Above and Below the line advertising.
We have an interesting menu with world class/international choices as well as a micro-brewery.
You could “Eat your way around the world” in your own neighborhood. We’d have a different countries featured everyday/week.
Business OutlookEstimated ROI: 1-2years
Projected Cash Flow: To be discussed
World Market Grill
Indoor Gazeebo