crowfunding & crowdsourcing - hec...
TRANSCRIPT
Crowdfunding & Crowdsourcing Crowdsourcing .............................................................................................................................. 3
Subscriptions to landing page ................................................................................................... 3
Social media .............................................................................................................................. 4
Interest in help with knowledge ............................................................................................... 5
First sales ................................................................................................................................... 5
Crowdfunding ................................................................................................................................ 6
Landing page & Community manager ....................................................................................... 6
Interested in investing ............................................................................................................... 6
Crowdsourcing
Subscriptions to landing page
This statistics are from subscriptions of about 10 days of campaign in our landing page:
https://www.usafe.com.ar/
We had received 74 unique suscriptions asking for more information or inquiring how to work with us as
USAFER. 80% of the suscriptions were about Working in free time, with a high preference for men
(59%); and a 20% of suscriptions to be client of USAFE to improve their security, with similar ratios
between male and female.
Moreover, we received 12 direct messages asking for more information, being all of them referred to
that they want to work as USAFER.
Evidence:
Asking information to #
Improve their security 15 20% - Between 20 and 50 years 12 80%
Female 5 42%
Male 7 58%
- More than 50 years 3 20%
Female 2 67%
Male 1 33%
Work in free time 59 80% - Between 20 and 50 years 59 100%
Female 24 41%
Male 35 59%
Total 74
Social media We have made a small launch campaign to validate market hypothesis, which worked really well.
Generating in a few days and with a minimum investment, an interest of 17.840 people in Facebook and
4.652 people in Instagram, with a very low cost of interaction per person.
Interest in help with knowledge
Marina Araujo – A MBA with international experience
at global companies and in top tier consulting, offer us
10 hs of her help, to do problem solving, preparing the
go live of the project and to start thinking an international
expansion.
First sales
La Importadora – The CEO of the company has committed to
hire hours of service up to $50.000 as initial support of the
company. She understands that the service will be interesting
for banking procedures, events (showroom) and receipt &
delivery of merchandise.
Re-Crear Geriatric Center - Approached us with the intention of hiring 10 hours per month of the
service, to use it for hours of safety for his patients.
Crowdfunding
Landing page & Community manager
Romina Delichotti - She is the owner of a Digital Agency and propose us to contribute to the project
with working hours. Providing her service for free, willing to become our digital agency in the future.
Interested in investing
SPG Seguridad – Security Company with more than 30
years in the industry wants to invest 20,000 USD in USAFE
in return for participation in equity. Highlighting the
strength and innovation of the project.
Martin Federico Araujo - With experience as investor in startups, is interested in our project and
pretends to invest 30,000 USD for the development of the company, in exchange of equity. He also
emphasizes that it is a very innovative idea, which generates an improvement in the quality of life of
people and fight against poverty by generating alternative sources of employments.
Jose Luis Araujo – IT professional who saw our project on Youtube and wants to invest in USAFE 15,000
USD. He also offers his advice, given his extensive experience and track record in the IT industry.
Moreover, he points out the topics of interest about the project:
1) Scope, usefulness and growth potential.
2) Wide coverage of people's needs
3) Approaches the parties and satisfies mutual needs.
4) Meets double role, social and commercial.