crowdsourcing - your way to success

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[email protected] @wazokuhq @mrsihill

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Post on 01-Jul-2015

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A presentation about the power of crowds and the massive potential they contain for businesses to learn and profit from. This will take you through the principles of crowdsourcing and co-creation, and will look first of all at the challenges we hear on a daily basis and try to explain why true crowd working negates many of these. It explains why we believe the crowd is a key business tool of the future, give some examples of where crowds are already delivering huge value and explain how this might be relevant for your businesses.

TRANSCRIPT

Page 1: Crowdsourcing - your way to success

[email protected] @wazokuhq

@mrsihill

Page 2: Crowdsourcing - your way to success

Many > 1

Page 3: Crowdsourcing - your way to success
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“Under the right circumstances

groups are remarkably

intelligent, and are often smarter

than the smartest people in

them”

Page 8: Crowdsourcing - your way to success

What are the right circumstances?

Page 9: Crowdsourcing - your way to success

850 Jelly Beans……

Page 10: Crowdsourcing - your way to success

91% 65%

Page 11: Crowdsourcing - your way to success

Do experts not matter in this new world?

Page 12: Crowdsourcing - your way to success

Of course, experts matter….

Page 13: Crowdsourcing - your way to success

The world is changing…

Page 14: Crowdsourcing - your way to success

How can businesses benefit?

Page 15: Crowdsourcing - your way to success

The ultimate suggestion box…

Page 16: Crowdsourcing - your way to success

Using social to engage the world!

Page 17: Crowdsourcing - your way to success

Challenges – Answers to your biggest questions

Page 18: Crowdsourcing - your way to success

So what are your options?

Internal idea management

system

Customer survey and feedback

tools

Competitions

Page 19: Crowdsourcing - your way to success

Areas businesses can benefit

Marketing Insight

Brand Awareness

Employee engagement

Customer engagement

Product Development

Page 20: Crowdsourcing - your way to success

[email protected] @mrsihill

@wazokuhq