crowdsourcing lessons from the frontline from crowdicity
Post on 18-Oct-2014
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'How to' guide of Crowdsourcing based on our front line experience. Useful tips and what to avoid from leading Open Innovation experts Crowdicity.TRANSCRIPT
CROWDSOURCING
Lessons from the frontlineCrowdicity
[email protected] +44 (0) 115 948 6907www.crowdicity.com
twitter.com/crowdicity
Nick WrightCrowdicity Founder• Leading exponent in crowdsourcing and
open innovation• Founder Crowdicity• Entrepreneur and hard worker
Nick [email protected]
www.crowdicity.com +44 (0) 115 948 6907
• Crowdsourcing• Open Innovation• Crowd Accelerated Innovation• Mass Collaboration• Wisdom of the Crowd
Terminology
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
It’s all about Innovation. The desire to improve, incrementally or radically.
Defining Characteristic
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
From www.dailycrowdsource.com• Virgin Crowdsources Australian Radio• Accenture Innovation Award goes to book crowdfunding
platform• Crowdsourcing helps patients find quantative data on
ailments• Crowdsourcing heralds new era in Government
efficiency
Who’s Doing it, Now!
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
• Increases your chances of discovering a breakthrough solution
• Speed • Ease of adoption• Fosters a group identity• Cost
Why think about doing it yourself?
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
• Redundancy of Knowledge• Different perspectives• Missing knowledge
Breakthrough Solution
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
• Turbo-charged innovation• Emergent properties• Post, learn, add, re-post
Speed
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
• We’ve learnt to network & share• To innovate has become second nature• We are at heart social beings
Ease of Adoption
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
• Social Identity Theory• Group Identity is strengthened• Community cohesion creates a more valuable
network
Group Identity
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
• Crowdsourcing is based on a low cost model• Free to participate• High value outcome for low cost reward
Cost
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
• Intrinsic• Extrinsic• Peer group recognition
Motivation
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
A recent study relating to 80,000 scientific solvers, facing 166 long term challenges, found that 72.5% of winning solvers stated their submissions were partially based on previously developed solutions.
The Answer is out there
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
What the study also revealed was that:“The further the focal problem was from the solvers’ field of expertise, the more likely they were to solve it”.
Over all they achieved a 29.5% resolution rate.
I’m no expert
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
• Currently around 30 million online users are involved in some form of crowdsourcing, from a possible Internet population of 1.8 billion.
• That number is set to expand dramatically in 2011 and 2012
• Average enterprise community 500 -1,500 members but can be substantially more.
Human Capital
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
What is Crowdicity?Crowdicity’s web-based software enables companies to build branded, collaborative communities around internal and external audiences , customers, members, suppliers to gather ideas, new perspectives, views, insights, trends and knowledge, in real-time.
020 3371 1461www.crowdworks.net
Nick [email protected]
www.crowdicity.com +44 (0) 115 948 6907
Just a few of the organisations using Crowdicity…
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
The Big Benefits Crowdicty Delivers1. Crowdicity allows you to tap into your organisation’s external
intellectual capital; harnessing collective brain power of your customers / suppliers etc
2. It provides real-time market research for testing and adopting new ideas and services.
3. External knowledge is widely dispersed, Crowdicity provides the cost-effective means to harness and benefit from this dispersed knowledge
4. It helps accelerate the speed you can identify, discuss and adopt innovative products, services and business practices – months not years
020 3371 1461www.crowdworks.net
Nick [email protected]
www.crowdicity.com +44 (0) 115 948 6907
At Crowdicity we believe..• A good idea can and does come from anyone and
anywhere• Good ideas are always in fashion• Collaboration is an essential part of business life• Open collaboration actively engages customers in your
products, services and business and helps identify new opportunities
020 3371 1461www.crowdworks.net
Nick [email protected]
www.crowdicity.com +44 (0) 115 948 6907
• Wisdom of the Crowd identifies what’s most relevant and important to the community
• Crowdsourcing is a viable alternative to traditional ideas generation that is proven to work more effectively in creating breakthrough solutions.
• Openness and transparency helps to create trust amongst customers and promotes participation and builds brand engagement.
020 3371 1461www.crowdworks.net
At Crowdicity we believe..
Nick Wright
[email protected] www.crowdicity.com +44 (0) 115 948 6907
Any questions?Find out more : www.crowdicity.com
Nick [email protected]
+44 (0) 115 948 6907www.crowdicity.comtwitter.com/crowdicity