CrowdsourcingTeam B

Company Overview

“Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our community” Digg.com

User driven social content and news website

All the content is submitted by the community

Users can Digg and Bury content

Submissions ranked by the votes

Digg Today

Higher involvement with Facebook fans Average Facebook user spends 5 minutes more logged in than

other users

23% Increase on mobile after launch of IOS app with Newsroom integration

51% direct traffic – 13 million times every month someone types Digg.com into a browser

Digg Newsrooms (launched September 2011) page views per visit up 3x vs classic Digg

But…But…

Unique Visitors

What is happening now?

Popular Forms of Crowdsourcing

Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.

Encyclopedia Media Content

Software Development

News

Key Drivers

Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.

Traditional News versus Digg

Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.

Reddit

Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.

“Reddit is a social news website where the registered users submit content, in the form of either a link or a text "self" post. Other users then vote the submission "up" or

"down," which is used to rank the post and determine its position on the site's pages and front page.”

Digg versus Reddit

Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.

StumbleUpon

Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.

“StumbleUpon is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing

and social networking principles.”

Digg versus StumbleUpon

Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.

Main Tends

Main Trends Short Tail

Long Tail

Tools and ideas

Short Tail Crowdsourcing

• Too many different interests among users• Broad scope of news means low relevance for majority of users

Heavy concentration of content posted by few users

«publisher-like effect»

Tools and ideas

Long Tail Crowdsourcing

• Common interests among users• Narrow scope of news means higher relevance for majority of users

Little concentration of content posted by users

«true crowdsourcing effect»

What To Keep

Popularity mechanismAllow everyone to “digg” and no-one to “bury”

Social-network conceptEnforce communities on and off site

NewswireConstant update feed

What To Change

Customize your profile section based on customers’ preferencesPersonal communitiesPersonalized homepage Follow-ups

MyNewsPush popular content under general news

DemocratizationAvoid publisher-like effects

Content discovery assistantBookmarking + search engine

Thank you very

much!!!