uTest is revolutionizing the way software companies release their products and by the way –

the world labor marketRan Haklai| General Manager, Israel | ranh@utest.com]

uTest | on-demand testing

Crowdsourcing Companies

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uTest | on-demand testing

Community:•Various Professional Skills•Availability On-Demand•Anytime, Anywhere in the world• Self-Owned HW/SW

Platform:• Test Cycles Management•Reporting and Review•Communication Facilities• Integration to Bug Tracking

uTest PMManagement

uTest | on-demand testing

Who is using uTest and WHY????

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• Quality of User Experience and Usability– Web and Mobile products must be intuitive to navigate, merchandised well,

and fun to use. The public verdict is quick and decisive more than ever.

• Compatibility challenges– Jungle of Devices, Platforms, Browsers and Operating Systems

• Fluctuation in capacity of required Testing Resources– It’s incredibly expensive and inefficient to build in-house or off-shore QA teams

that can effectively test a variety of globally available online products and environments

• Internationalization and Localization– Wide variety of markets with different preferences and expectations.

Disrupting the Labor Market

People

Are Talented Want to be Appreciated

Want to feel SpecialTrying to make decent Living

Often feels FrustratedAnd sometimes want to Scream!

Traffic Jams

Sexual Harassment

Hierarchy Model

Lack of Appreciation

Long Meetings

Their Bosses

New Models: Crowdsourcing

and Expertsourcing

• Stay at home

• At Your Safe Zone

• Work will come to you

• Be paid for success

• Facts Based Compensation:

The better you perform > the more you earn!

“Excellence is the best deterrent to racism or

sexism” Oprah Winfrey

• High Prestige = High Compensation

• Breaking the Glass Ceiling

• No differentiation in compensation due to geography or

ethnical characteristics

WomenHandicapDiscriminated Groups

New ModelOLD ModelGlass Ceiling

Earning

Prestiege

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• In-the-wild Testing– Highly complimentary to in-house efforts– Real-world functional testing, across:• OS, browsers• Mobile Devices• Feature & functionality

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Product Feedback

InternationalizationAbility to reach • Any Location• Any Language• Any Target Market

• Time to Market Test cycles created in minutes;

underway in hours; completed in days Test cycle can be executed overnight

or during weekend• Scalability

Scale size of test teams up or down at will

• Lower Cost Reduces total cost of testing vs. near-

shore firms or offshore shops Self owned

SW/HW/Infrastructure/Physical Space.

“Google added uTest to the mix to bring a fresh approach to black-box testing in a wide variety of environments and to benefit from uTest’s global stable of testers”

“Using uTest allows Google to be as specific as ‘testing a BlackBerry on a specific carrier in Turkey’ without affecting the bottom line.”

“Traditional test cycles and traditional test outsourcing are simply not sufficient to ensure that you’re delivering a quality product adaptable enough to fit all possible customer scenarios.”

“Today’s model has to be elastic — which means that in designing your testing processes, you must look for alternative testing services, be aware of the ‘shelf life’ of your team’s capability and explore using unconventional service business models.”

“One-size-fits-all test outsourcing is dead”

uTest | on-demand testing

Ran Haklai| General Manager, Israel | uTest

w: www.utest.com e: ranh@utest.comp: 074-701-4240c: 052-381-8408

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