crowdopolis 14-slides-caleb-light-wills tongal
TRANSCRIPT
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Keys to Success
Caleb Light-WillsSenior Vice President
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by
http://dailycrowdsource.com
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Relative % of customers
Innovators &
tech enthusiasts
Early adopters
& visionaries
Early majority
pragmatists
Late majority
conservatives
Laggards
& skeptics
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by
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Pain Abundance Connectivity Transparency Feedback
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TODAY’S AD BUYS ARE
TWICE AS EXPENSIVE
And 1 / 4 as effective
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Exponential growth in potential
advertising channels1,500
1,000
500
0
75,000
60,000
45,000
30,000
15,000
0
1988 2003 2008 2013
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• Clients know who’s doing the work
• Creators know what they stand to make
• Everyone knows the rules of engagement
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$1
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
$10,000,000
04/12 11/12 04/13 06/13 09/13 01/14 04/14 05/14 07/1404/09
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Innovators &
tech enthusiasts
Early adopters
& visionaries
Early majority
pragmatists
Late majority
conservatives
Laggards
& skeptics
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10. Clearly define the problem you are trying to solve
9. Build a frame, not a spec for a finished work
8. Know what you don’t want and what you MUST have
7. Break tasks down into steps to allow for feedback and skill specialization
6. Consider your incentives, they matter
5. Establish simple and transparent judging criteria and stick to them
4. Don’t let your participants lose focus
3. Embrace unexpected solutions
2. Pay attention to what the chorus of voices is saying
1. Make it fun