crowdfunding - the next wave of raising capital
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Crowdfunding – The Next Wave of Raising Capital?
In simple terms, crowdfunding is raising
small amounts of money from public..
…via an online platform. People who believe in a
concept or a novel business idea invest in the business.
Usually, crowdfunding is used to finance
businesses that are in start-up stages
Among other factors, crowdfunding helps spread the risk while
giving investors a chance to participate in a growth start-up
There are different types of Crowdfunding Options:
A Donation-Based
B Lending-Based
C Equity-Based
Crowdfunding has several advantages besides
relatively easy access to capital. These include:
A. Risk Mitigation
By raising smalls amounts of money from a large base, businesses
can spread the risk for themselves and for the investors.
B. Lowers Barrier to Entry
In most countries, crowdfunding is rewards or donations based. Hence, unlike
raising equity, crowdfunding lowers the barrier to entry and is less cumbersome..
C. Proof-of-Concept
Businesses can release a prototype as a proof-of-concept
as a limited launch to see how the public responds
D. Idea Validation
If the idea or prototype is well-received, then businesses have an
initial validation of their offering to go for a full-scale launch…
E. Product Fixes
Crowdfunding participants that use the
product can provide their inputs which can
be used to enable product fixes.
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