crowdfunding - hrvoje hafner | allweb meetups
TRANSCRIPT
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Kako #crowdfunding pokreće #makers ekonomiju?
#AllWebCF
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Hrvoje Hafner @hafomatic
Hrvatski Telekom Crowdfunding.hr
Doniralica
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Crowdfunding je alternativni način prikupljanja novca za poslovni i/ili kreativni projekt kojim se traži financijska pomoć,
uglavnom online.
> projektno orijentiran > vremenski ograničen
> usmjeren građanima, ne institucijama
#AllWebCF
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#AllWebCF
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#AllWebCF
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4 osnovna modela
Vlasnički udjeli (equity) Zajmovi (lending) Nagrade (reward)
Donacije (donation)
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Uglavnom se koristi za tehnološke uređaje
dizajnerske proizvode društvene igre
društvene projekte umjetnost i kulturu (film!)
politički aktivizam
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Specijalizirane
Nacionalno ograničene
Posjećenost
Transakcijski troškovi
Vrijeme kampanje
}
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#AllWebCF
Mikrofinanciranje
Zacrtan cilj
Ograničeno vrijeme
Nagrade
Viralnost
}
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Značajke
Zadrži sve / Sve ili Ništa
1-60 / 120 dana
PayPal / kreditna
5%
cca 3% transakcijski trošak
Sve ili ništa
1-60 dana
kreditna kartica
5%
cca 3% transakcijski trošak
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2 posebna okusa crowdfundinga
Fixed Flexibile Platforma zadržava 5% posto
prikupljenog iznosa
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2 posebna okusa crowdfundinga
Fixed Fiksna kampanja je dodatni motivator i jasan signal
donatorima da će se projekt dovršiti u punom opsegu
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1.3 mil €
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#AllWebCF
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Zašto koristiti CF platformu? > web, ključ u ruke
> ugrađen community > medijska prepoznatljivost
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OK, ali kako? 1. Izradite projektnu stranicu 2. Ponudite nagrade koje se ne odbijaju 3. Pitchajte projekt 4. Nađite podržavatelje 5. Prikupite novac 6. Isporučite nagrade
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#AllWebCF
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Primjeri ?
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#AllWebCF
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