crowdsourcing

http://www.youtube.com/watch?v=hYDRWXjJlB4&translated=1

Humangrid, wuala, mturk, Innocentive, Fidor, Jovoto,

getsatisfaction, facebook translation,

• Rentacoder, seedmatch, uTest, patientslikeme

Becomes the crowd your…?• R&D, • Customer service, • Marketing, • Sales force, • Designer, Recruiter, Fundraiser…• …Management Board (incl. CEO)

Crowdsourcing Panel

• Jeffrey Kalmikoff - DiggDirector of Design and User Experience

• Yaniv Ben Sadon - CEO Fixya• Fabien Degaugue - Founder Peerpong• Michiel de Boer - Zecco

Director of Prod. Dev., UX, Social Media, and New Business

• Thomas Hessler – CEO zanox (Moderator)

Is crowd sourcing a myth or the new working culture?

• crowd sourced Industries • Workforce Transformation • Business Process / Operations • Religious Wars (technology/generational bias) • Bottom-line Business Benefits

Questions to the panel• •crowd sourced Industries

intro and examplescrowd is doing better?

•Workforce Transformation How do you go from data gathering to a product/service?How do you incent users and deal with user fatigue?How do you protect your company’s IP?How do you handle the participants’ IP?Crowd is always right? > ask the audience

•Business Process / Operations What works when managing a community?How do you build it out?Quality control?Motivation?Crowd is faster? > ask the audience

•Religious Wars (technology/generational bias) employees / freelancersestablished/new companiesthree jobs at the same time / one employerCrowd is more fair / democracy? > ask the audience

• •Bottom-line Business Benefits What are different types of business models in the crowdsourcing space?What are the benefits? (cost saving, time to market, scalability)Who should use crowdsourcing? Crowd is cheaper?Crowd is more creativ? > ask the audience Twitter: #webplay 11.19.2009

crowdsourcing