LETTING THE CROWD FUND YOUR SMALL BUSINESS

CROWD FUNDING

Sofya GindinaInternational Relations and Management 2775483

“Nearly two thirds of entrepreneurs (65%) are planning to seek

alternative forms of finance in 2012, after losing confidence in the

banks funding their businesses.” Huddlebuy.co.uk

What is Crowd Funding?

How successful is Crowd Funding?

What are the Downsides of Crowd Funding?

I

II

III

IV

V

AGENDA

How to create a successful Crowd Funding campaign?

What are the advantages of Crowd Funding?

Step 1: Choosing the right websiteStep 2: Setting realistic target and time limitsStep 3: Creating a convincing campaign videoStep 4: Offering rewards to the investorsStep 5: Posting regular updates

What are the downsides of Crowd Funding?

I. WHAT ISCROWD FUNDING?

An alternative method of raising finance for a business, project or idea by attracting a ‘crowd’ of individual investors via the internet.

II. HOW TO CRATEA SUCCESSFUL

CROWD FUNDING

CAMPAIGN?

CHOOSING THE RIGHT WEBSITE

STEP1

SETTING REALISTIC TARGET AND TIME LIMITS

STEP2

CREATING A CONVINCING CAMPAIGN VIDEO

STEP3

OFFERING REWARDS TO THE INVESTORS

STEP4

POSTING REGULAR UPDATES

STEP5

UPDATES

III. WHAT ARE THEADVANTAGES

OF CROWD FUNDING ?

- Opportunity to raise capital- Creation of a strong network

- Access to a free marketing tool

- Confirmation of the concept

IV. WHAT ARE THEDOWNSIDES

OF CROWD FUNDING?

- Absence of long-term viability

- Risk of exposure

- Inability to present complicated

concepts

V. HOW SUCCESSFUL ISCROWDFUNDING?

SOURCEShttp://www.startups.co.uk/start-ups-seek-alternative-finance-in-2012.htmlhttp://www.startups.co.uk/what-is-crowdfunding.htmlhttp://crowdfunding.startnext.dehttp://business.time.com/2012/10/22/how-to-crowdfund-your-creative-project/slide/how-to-pick-the-right-crowdfunding-site/http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/http://www.forbes.com/sites/tanyaprive/2012/10/12/top-10-benefits-of-crowdfunding-2/http://billpayne.com/2011/11/25/crowd-funding-–-a-critique-for-entrepreneurs-and-investors.html

Animations:www.duarte.comStatistics:http://www.startnext.de/Blog/Blog-Detailseite/b/Fakten-Hintergruende-und-die-Geschichte-von-Startn-437

THANK YOUFOR YOUR ATTENTION!