Capabilities Presentation

November, 2009

Outline

IntroductionAbout Crossbow GroupIntegrated campaigns and case studies

       

              

Crossbow Group

                    

We excel at developing creative marketing solutions that overcome the complex challenges associated with acquiring, retaining and managing customers. With a solid grounding in the disciplines of conventional and

interactive brand marketing and direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that

meets or exceeds your expectations.

Ours is a direct approach that works.

Crossbow Group

Founded by Proctor & Gamble Brand Manager Offfices on both coasts25 years old in 2009Over 500 client engagements Award-winning creative team and strategists

                    

Capabilities SummaryA full service, fully integrated marketing services firm

       

              

Clients

       

              

Crossbow Group process 1. Establish clear objectives2. Research, discover, define3. Develop a roadmap (i.e. “strategy”)4. Determine budget and timeline5. Assign the best team for the mission6. Develop detailed project and creative briefs7. Execute (once client approves plan), test8. Deliver weekly status/benchmark reports 9. Course-correct (when necessary)10.Evaluate results and recommend next steps

       

              

Why Crossbow Group

1. Measurable, accountable, ROI-driven2. Big agency and big client experience…

3. …without big agency bureaucracy and cost

4. Clio, One Show and Caples-award winning creative teams

5. Superior service from experienced agency and client-side marketers

       

              

Case Study: Bocada

       

              

We re-built the Bocada brand and lead generation infrastucture in less than 8 weeks. Lead generation programs fueled a 55% increase in qualified leads.

Case Study: Intuit

       

              

Our crossbrand, multichannel campaign for the QuickBooks brands exceeded projections by 2.5X .

Case Study: Spotfire

       

              

“Crossbow Group built a high-impact, fully integrated lead generation and client communication program for us in just a few weeks. Even during an intense ramp-up period they were responsive, proactive and professional.”

-David BaileyDirector of Marketing, Spotfire

Case Study: GeoTrust

       

              

“Crossbow created the corporate look and feel, all our collateral and a web site that is more functional for our customers and gave us a more professional image. Working with Crossbow has been a great experience-they have fresh, creative ideas, work within budget and deliver on time.”

-Kae Kronthaler-WilliamsVP of Marketing, GeoTrust

Case Study: Intuit

       

              

We were agency of record for this division of Intuit, having reduced their cost per sale over 55%. The hallmark of our successful campaign: integration of media channels.

Case Study: Numara Software

       

              

We developed a multi-platform campaign in approximately one month from kick-off.

Case Study: Trend Micro

       

              

Trial downloads from enterprise prospects increased by almost 500% (see results for SMB campaigns on slide 18)

Case Study: The First Years

       

              

“Crossbow Group helped TFY cost-effectively build one-to-one relationships with more than 10% of our target market in just six months. They delivered big marketing company thinking and results at a fraction of the cost.”

-Rick SchaubExecutive Vice President,

The First Years

Work: Yahoo

       

              

Crossbow introduced a new suite of collateral for Yahoo’s SMB sales team.

Case Study: Weekly Reader

       

              

Renewals increased 35% and subscriptions met plan for the first time in four years after we started working with Weekly Reader.

Case Study: Trend Micro

       

              

Trial downloads from targeted SMBs increased by over 250%

Work: CIGNA HealthCare

       

              

We developed an integrated (offline + online) campaign to introduce CIGNA’s new myCIGNA CRM

Work: MetLife

       

              

We developed an integrated (offline + online) communications system for MetLife’s Mature Market Institute

Case Study: Master Card

The # of MetroCard “chargers” increased by 24% in the quarter the campaign ran

Case Study: Scholastic

“Crossbow is a terrific resource for fresh, exciting innovative creative. They are completely up on all the latest marketing strategies, and we rely on them to recommend smart test ideas.”

-Amy RosensteinAssociate Creative

Director, Scholastic

Case Study: NewRiver

Lead flow exceeded projections by over 150%

Case Study: QuickBooks Payroll

Payroll subscriptions recently passed 1,000,000

Other media: Print

Other media: Print

Other media: Catalogs

Other media: TV and radio

Click on either box to run ad.

Other specialty: CRM

We’ve developed the strategy, infrastructure (for both B2C and B2B firms) and entire marketing communications program for many firms.

Other specialty: SEO and PPC

Other specialties

Web development and user interface design Analytics and dashboardsDatabase hosting, design, development and optimizationEvent marketing