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Bernhard Steigleider (bernhard.steigleider@sap.com) is Director of Technol-ogy and Innovation Platform Cross-Product Management at SAP. He is responsible for the overall content strategy of SAP TechEd, and leads the session selection and content development process.

Philippe Rosset (philippe. rosset@sap.com) is Senior Director of Event Strategy at SAP. Responsible for SAP TechEd globally, he oversees the planning and innovation of the physical and online SAP TechEd events.

Athletes participating in the London 2012 Sum-

mer Olympics know that training and persistence

are required to achieve personal growth and sur-

pass the competition. They know that after iden-

tifying the skills necessary to make them stronger,

it is essential to follow through with training that

will ultimately push them to the next level.

This same idea holds true for the SAP world.

Like athletes, IT professionals must continually

sharpen their skills, or risk trailing behind the

pack. The SAP TechEd conference is designed

to deliver an intense, interactive training experi-

ence on core technology topics to help attendees

attain maximum results in a few days’ time. Now

in its 17th year, SAP TechEd has a proven track

record of fostering knowledge and networking

to bring success to over 23,000 annual attendees.

This year’s conference can help you cross your

own educational finish line, while adding imme-

diate value to your business.

Enhance Your Skill SetEducational sessions at SAP TechEd 2012

cover a range of SAP offerings, including SAP

NetWeaver, analytics software, SAP HANA,

Sybase Unwired Platform, and more. Attendees

can expect to see coverage of cutting-edge topics

and learn about the latest products and technol-

ogy roadmaps. Sessions are delivered in hands-on

workshops, lectures, and Q&A formats. Full con-

ference attendees can reserve two of these hands-

on workshops to test featured technologies with

guidance from an SAP expert. SAP TechEd will

also extend access to virtual hands-on work-

shops so attendees can continue their training

beyond the confines of the conference dates.

To ensure you get the most out of the edu-

cational offerings, you can build a customized

agenda from hundreds of sessions organized by

eight tracks and 33 sub tracks (see Figure 1). So

no matter your particular skill set, you can find

the sessions that are right for you.

Train with Trusted ExpertsTo make sure you receive access to valuable con-

tent, over 900 speakers worldwide put in count-

less hours of preparation to deliver more than

1,000 hours of informative sessions. In addition,

SAP Mentors, the top community influencers in

the SAP ecosystem, share their expertise with

attendees. Most SAP Mentors work for SAP

customers or partners, and all of them are

hands-on experts of an SAP product or service,

as well as excellent champions for product roll-

in and roll-out. They have been nominated by

their peers based on their passion for contrib-

uting to the community and motivating others,

and are easily identifiable at the event by their

blue rugby shirts.

What’s New at SAP TechEd 2012? ■ In-depth sessions and demos of the latest

developments in database, analytics, in-memory, and mobile technologies

■ Information about cloud activities from SAP and SuccessFactors

■ Details about continued SAP and Sybase integration

Cross the Educational Finish LineSAP TechEd 2012 Helps You Meet Professional and Business Goals

by Bernhard Steigleider and Philippe Rosset, SAP AG

This article appeared in the Jul n Aug n Sep 2012 issue of SAPinsider (http://sapinsider.wispubs.com) and appears here with permission from the publisher, WIS Publishing.

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FIGURE 1 Overview of the educational session tracks and sub tracks offered at SAP TechEd 2012

Business Need Tracks 2012 Sub Tracks 2012 Net Proficiency

Manage critical data with reliability, scalability, and unmatched performance

Database and Technology Overview

SAP Technology Strategy and RoadmapsTechnical InfrastructureDatabase TechnologiesVirtualization and Cloud Technology

Get an overview of the SAP technology portfolio, insights into its planned innovations and evolution, and guidelines for technology implementation and system landscape planning, as well as the database technologies from SAP. Learn to address challenges with big data, real-time analytics, or extreme transaction processing.

Ensure business continuity, focusing on low cost of operation

Application Lifecycle Management (ALM) – Run SAP Like a Factory

ALM OverviewRequirements and Design Build and Test DeploymentOperationsOptimization

Gain insight into the orchestration of customer solutions with SAP Solution Manager, including portfolio and project management; solution implementation; upgrade and maintenance tools; change, release, and test management; operations of applications, systems, and business processes; incident, problem, and request management; and management of business improvements.

Make informed decisions based on reliable data

Analytics Platforms Analysis, Reporting, and DashboardingBusiness Intelligence PlatformIn-Memory, Mobile Analytics, and

Data ExplorationEnterprise Performance Management

Get in-depth training on SAP BusinessObjects Business Intelligence 4.0 and the 10.0 release of SAP solutions for enterprise performance management. Add value by combining these new releases with other SAP solutions, and by applying SAP’s in-memory solutions for dramatic performance improvements.

Turn your information into a strategic asset

Enterprise Information Management (EIM)

Search, Content, and Lifecycle Management

Enterprise Data WarehousingIn-Memory Computing with SAP HANAMaster Data Management and Data

GovernanceData Integration and Data Quality

Management

Learn how the EIM solution portfolio from SAP helps you create, cleanse, integrate, manage, govern, and archive structured and unstructured data. Gain insight into the latest and greatest in in-memory computing with SAP HANA.

Optimize operations and build innovative, state-of-the-art applications

Business Process Management, Integration, and Collaboration

Business Process and Rules Management Process Integration and Orchestration Portal and Collaboration

Gain hands-on experience with SAP NetWeaver process integration, modeling, and composition. Learn about best practices and planned innovations to develop process-centric and collaborative solutions.

Tailor SAP solutions to meet your needs

Custom Development Custom Development OverviewDevelopment for Suite Core and

SAP NetWeaver HubsDevelopment for On-Demand SolutionsDevelopment for SAP HANA-Based

Applications

Extend or enhance existing SAP solutions by developing custom applications. Leverage development tools for on-premise and on-demand deployments, learn about building compelling user interfaces, and leverage the newest capabilities of SAP HANA.

Protect your data — and your business

Security, Identity Management, and Single Sign-On

Security and Secure InteroperabilityIdentity ManagementAuthentication, Single Sign-On, and

Federation

Learn how to take advantage of the security capabilities of SAP NetWeaver — from identity management to standards-based encryption, authentication, and connectivity across the whole IT organization.

Drive agility, improve productivity, and sharpen your competitive edge

Mobile Mobile Overview Mobile Synchronized Solutions Mobile Online Solutions Mobile Application Development

Learn how to develop, deploy, and manage mobile solutions on major mobile platforms to bring data from your SAP landscape to the mobile devices of your choice.

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Experience a New Level of NetworkingMaking valuable connections within SAP Com-

munity Network is vital to helping meet profes-

sional and business goals. You can reserve time

in your personal agenda for planned networking

activities in the Clubhouse, the Expert Networking

Lounge, and at evening events. Add to that the

value of unstructured, informal, face-to-face con-

versations with peers you’ll meet who share your

interests and face similar technical and business

challenges. When attendees connect with other

SAP customers, partners, and product experts in

a live environment, they garner information to

maximize their SAP investments, no matter what

stage of the journey they’re on (see Figure 2).

Apply What You LearnLearning and training does not stop after the

conference doors close. With SAP TechEd train-

ing available year-round — including access

to the virtual hands-on workshops and SAP

TechEd online replays, plus the support of the

2.7 million-member SAP Community Network

— you’ll get the knowledge you need to run

smarter, even in the off season. This allows you

to take what you learn and apply it to your own

implementation and business case.

Go for the GoldWe all enjoy friendly competition as a way to

demonstrate our knowledge and skills. SAP

TechEd Demo Jam provides a platform where

finalists compete by applying their knowledge

of SAP products and solutions through demos

of new, electrifying technologies and applica-

tions. Watch creativity soar as contestants come

up with innovative solutions to existing business

challenges. To compete, submit your own demo

before August 5. Finalists will receive two SAP

TechEd 2012 full conference tickets.

Lead Your Organization to VictorySAP TechEd supports IT professionals who

develop, implement, optimize, and upgrade SAP

solutions. Held in four locations around the

globe, this event provides information on best

practices, access to hands-on technical training

and interactive demos, and the chance to meet

the managers and developers who build SAP

solutions. Use SAP TechEd to strengthen your

skills, stand out from the crowd, meet your stra-

tegic goals, and run ahead of the competition. To

learn more, visit www.sapteched.com or follow

us on Twitter @sapteched. n

Register Now: SAP TechEd 2012 ■ Las Vegas: October 15-19, 2012

■ Madrid: November 13-16, 2012

■ Bangalore: November 28-30, 2012

■ Shanghai: December 4-5, 2012

FIGURE 2 u SAP TechEd creates a

lively environment for attendees

to connect with customers,

partners, and product experts