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Cross-Selling Reference Guide
Select one of the buttons to learn how to cross-sell that product with another solution.
Message Archiver Backup Email Security
Backup
Web Filter
Spam Firewall
CopyFirewall
Message Archiver
Message Archiver
Message Archiver
Firewall
Version 1.1 | Sep.2014
Why?With Barracuda Backup, in the event of a major hardware, environmental or catastrophic failure, all archived email data and search indices are quickly restored.
Ask:Q: Do you backup your Message Archiver?
A: For best practices, backup your Message Archiver in case of human or mechanical error.
Explain:• When you protect the Message Archiver, the data is taken
offsite for Disaster Recovery when using cloud replication.
• Global deduplication and cloud storage help the Message Archiver stay protected while reducing the backup storage footprint.
• Vault aged data offsite to Barracuda Cloud Storage or a secondary Barracuda Backup.
• In the event of a disaster, Barracuda will pre-load the most recent data and configuration settings stored in Barracuda Cloud Storage onto a replacement unit that ships next business day.
Sell Message Archiver | Cross-Sell Backup
Highlights: Backup
Return to Index
• Unified, cost-efficient data protection solution for physical and virtual environments
• Complete backup solution that’s easy to install and manage
• Cloud-based central management for seamless multisite administration
• Rapid local or remote recovery, preventing data loss and downtime
Q
A
Why?Implement the Spam Firewall/Email Security Service to limit the sheer volume of mail that needs to be managed on your Exchange server and Message Archiver. Organizations take advantage of the easy search & retrieval capabilities of the Message Archiver and combine this with advanced email security and email management capabilities. The seamless integration also helps with compliance and risk management practices by complementing archiving with email encryption and context-aware data leakage prevention capabilities.
Highlights: Email Security Service
• Seamless integration ensures secure email access
• Optimum email storage on encrypted, journaled messages and attachments
• Stop threats before they hit the network with cloud protection
Ask:Q: Do you need to encrypt outbound email communication?
• The Barracuda Spam Firewall/Barracuda Email Security Service provides email encryption at no additional charge.
Q: Are you worried about having your domain blacklisted because your organization was sending spam or viruses?
A: The Barracuda Spam Firewall/Barracuda Email Security Service scans all outgoing email for spam and viruses ensuring that all emails leaving your organization are legitimate and prevent spam/virus proliferation
Q: Why are you archiving spam?
• Using the Barracuda Spam Firewall/Barracuda Email Security Service, you are able to effectively block spam emails before they hit your mail server, thereby preventing you from archiving spam
Sell Message Archiver | Cross-Sell Spam Firewall/Email Security Service
Return to Index
Q
Q
Q
A
A
A
Why?If your customer is buying Barracuda Backup to protect their Exchange environment, you have a great opportunity to tell the Exchange optimization story highlighting the benefits of the Message Archiver.
Ask:Q: Are you struggling to stay within your email server backup window?
Archiving helps reduce backup windows by offloading messages from the email server, keeping backup times predictable.
Q: Are you backing up a lo t of PST files?
PST files can waste gigabytes of backup storage and clog backup networks. Archiving helps eliminate the need for PST files.
Q: Are you using your backup system for long term retention of emails?
A: Using an email archive keeps storage at predictable levels and keeps cost down.
Q: How often are you asked to restore backups for end-user restores or eDiscovery?
Barracuda Message Archiver is searchable by end user from desktop and mobile devices. Archiving expedites the process of finding specific data as needed.
Q
A
Q
Q
Q
A
A
A
Sell Backup | Cross-Sell Message Archiver
• Improves Exchange performance
• Message offloading reduces backup window
• Fast, low-cost, email storage and retrieval
Highlights: Message Archiver
Return to Index
Why?Barracuda’s comprehensive portfolio of security & storage products not only protect your data, but also your users, servers, and other network resources to ensure that your security infrastructure can keep up with your organization’s fast-paced growth. The Barracuda Firewall is a natural starting point as an anchor for providing scalable, best-of-breed network security without the limitations of a UTM.
Ask:Q: Have you increased your internet infrastructure recently?
• As you increase your internet capacity, don’t forget to upgrade your Firewall to be able to take advantage of the extra bandwidth availability you now have
You protect your data in case it’s lost or destroyed - but how do you protect your data from being leaked or manipulated?
The Firewall allows you to set granular policies to control activities on social media sites and other file sharing applications.
How do you protect your users and network?
The Firewall has built-in Intrusion Detection/Prevention technology that will provide real-time protection against zero-hour threats
Highlights: Firewall• Secures network perimeter against
intrusions, malware, DoS attacks and other Advanced Persistent Threats (APTs)
• Guarantee and manage bandwidth availability
• Granular control and monitoring
Q
Q
Sell Backup | Cross-Sell Firewall
Q
Return to Index
A
A
A
Why?Copy allows IT admins to restore files, providing instant access to them whenever and wherever needed. What Barracuda Backup does for backend systems, data, and applications – Copy does for endpoints and user data. By syncing user data to the cloud, Copy protects the important files and folders on laptops and desktops from accidental deletion or loss.
Ask:How do your users protect the data on their laptops and desktops?
We know that Backup protects the backend systems, data, and applications while Copy protect user data on laptops and desktops by syncing to Barracuda Cloud Storage. By pairing both appliances, you get a complete data protection solution for backend and end users.
How is worker productivity affected when systems, data, or applications go down and need to be restored from backup?
Every minute your system is down or unavailable is lost productivity. The LiveBoot feature of Barracuda Backup brings the virtual machines back up in minutes. Adding Copy on top allows IT admins to instantly restore files and share with users, bridging the productivity gap during restores.
Highlights: Copy• Fast and easy user data back up to
Barracuda Cloud Storage
• Instant file access
• Easily accessible from Windows, Mac, Linux, iOS, Android, Windows Phone, and any web browser
Q
A
Q
A
Sell Backup | Cross-Sell Copy
Return to Index
Why?The Barracuda Web Filter provides extremely granular control over Web 2.0 sites and applications. Administrators can also configure the Barracuda Web Filter to archive outbound social media communications, like Facebook posts, tweets and web-based email to a message archival solution, like the Barracuda Message Archiver. These messages can be indexed and then mined for forensic analysis.
Highlights: Message Archiver• Improves Exchange performance
• Message offloading reduces backup window
• Fast, low-cost, email storage and retrieval
Sell Web Filter | Cross-Sell Message Archiver
Ask:Q: Are you required to capture and preserve social media interactions?
A: Using the Barracuda Message Archiver with the Barracuda Web Filter ensures that social media communications from corporate networks are always available for access and retrieval.
Explain:• Easily retain, search, recover, and export email and social-
media messages from anywhere.
• Monitor and archive social-network messages.
• Less possibility of leaked information that could lead to liability issues, or the damaging effects of cyber-bullying.
• Regulate Web 2.0 applications and set alerts to know when suspicious activity occurs.
Q
A
Return to Index
Why?The combined power of the Barracuda Web Filter and the next-generation Barracuda Firewall offers scalability and best-of-breed network security without the limitations of a UTM. These centrally managed solutions can provide best-in-class capabilities around application control, bandwidth management, user visibility, remote device security, policy enforcement, and more.
Ask:Do you need to shape traffic or prioritize bandwidth?
The Barracuda Firewall can set policies differentiating between different types of application traffic to provide the optimal allocation of bandwidth availability
Do you need granular control and visibility into non-web-based applications?
• The Barracuda Firewall is a next-generation, application-aware firewall that can provide granular control and visibility into specific application traffic
Do you need to create a VPN for remote users/sites to access network resources?
The Barracuda Firewall allows administrators to create both site-to-site and client-to-site VPN connections that use industry-leading encryption standards for ultimate security
Highlights: Firewall• Secures network perimeter against
intrusions, malware, DoS attacks and other Advanced Persistent Threats (ADTs)
• Guarantee and manage bandwidth availability
• Granular control and monitoring
Q
Q
Q
Sell Web Filter | Cross-Sell Firewall
Return to Index
A
A
A
Why?Having a Spam Firewall and a Message Archiver allows customers to keep the bad stuff out and the good stuff in. Many organizations save email for regulatory requirements, corporate governance or because they are part of a government body that’s required to keep public records for extended periods of time, or to lighten the load on the email server for better performance and faster backups. As a result, Administrators look for opportunities to reduce costs and improve the efficiency of their Exchange servers.Ask:
Do you currently have an email archiving system with an email retention policy?
Barracuda Message Archiver keeps email only as long as needed with customizable retention policies.
Are you frequently asked to find older emails for compliance or eDiscovery?
Barracuda Message Archiver provides fast, low-cost discovery, preservation, and retrieval.
Do you need to add additional Exchange storage sooner than planned ?
Message Archiver applies email deduplication and compression that reduces storage size .
Are you planning an email upgrade or migration anytime soon?
By offloading legacy emails to archive, Barracuda Message Archiver accelerates and reduces email upgrade and migration time.
Do your users save emails to PST files?
Barracuda Message Archiver helps consolidate user PSTs into a single searchable location.
Highlights: Message Archiver• Improves Exchange performance
• Message offloading reduces backup window
• Fast, low-cost, email storage and retrieval
Q
A
Q
Q
Q
Q
A
A
A
A
Sell Spam Firewall | Cross-Sell Message Archiver
Return to Index
Cross-Selling Reference Guide
Select one of the buttons to learn how to cross-sell that product with an other solution.
Message Archiver Backup Email Security
Backup
Web Filter
Spam Firewall
CopyFirewall
Message Archiver
Message Archiver
Message Archiver
Firewall
Version 1.1 | Sep.2014
Why?With Barracuda Backup, in the event of a major hardware, environmental or catastrophic failure, all archived email data and search indices are quickly restored.
Ask:Q: Do you backup your Message Archiver?
A: For best practices, backup your Message Archiver in case of human or mechanical error.
Explain:• When you protect the Message Archiver, the data is taken
offsite for Disaster Recovery when using cloud replication.
• Global deduplication and cloud storage help the Message Archiver stay protected while reducing the backup storage footprint.
• Vault aged data offsite to Barracuda Cloud Storage or a secondary Barracuda Backup.
• In the event of a disaster, Barracuda will pre-load the most recent data and configuration settings stored in Barracuda Cloud Storage onto a replacement unit that ships next business day.
Sell Message Archiver | Cross-Sell Backup
Highlights: Backup
Return to Index
• Unified, cost-efficient data protection solution for physical and virtual environments
• Complete backup solution that’s easy to install and manage
• Cloud-based central management for seamless multisite administration
• Rapid local or remote recovery, preventing data loss and downtime
Q
A
Why?Implement the Spam Firewall/Email Security Service to limit the sheer volume of mail that needs to be managed on your Exchange server and Message Archiver. Organizations take advantage of the easy search & retrieval capabilities of the Message Archiver and combine this with advanced email security and email management capabilities. The seamless integration also helps with compliance and risk management practices by complementing archiving with email encryption and context-aware data leakage prevention capabilities.
Highlights: Email Security Service
• Seamless integration ensures secure email access
• Optimum email storage on encrypted, journaled messages and attachments
• Stop threats before they hit the network with cloud protection
Sell Message Archiver | Cross-Sell Spam Firewall/Email Security Service
Return to Index
Ask:Q: Do you need to encrypt outbound email communication?
• The Barracuda Spam Firewall/Barracuda Email Security Service provides email encryption at no additional charge.
Q: Are you worried about having your domain blacklisted because your organization was sending spam or viruses?
A: The Barracuda Spam Firewall/Barracuda Email Security Service scans all outgoing email for spam and viruses ensuring that all emails leaving your organization are legitimate and prevent spam/virus proliferation
Q: Why are you archiving spam?
• Using the Barracuda Spam Firewall/Barracuda Email Security Service, you are able to effectively block spam emails before they hit your mail server, thereby preventing you from archiving spam
Q
Q
Q
A
A
A
Why?If your customer is buying Barracuda Backup to protect their Exchange environment, you have a great opportunity to tell the Exchange optimization story highlighting the benefits of the Message Archiver.
Ask:Q: Are you struggling to stay within your email server backup window?
Archiving helps reduce backup windows by offloading messages from the email server, keeping backup times predictable.
Q: Are you backing up a lo t of PST files?
PST files can waste gigabytes of backup storage and clog backup networks. Archiving helps eliminate the need for PST files.
Q: Are you using your backup system for long term retention of emails?
A: Using an email archive keeps storage at predictable levels and keeps cost down.
Q: How often are you asked to restore backups for end-user restores or eDiscovery?
Barracuda Message Archiver is searchable by end user from desktop and mobile devices. Archiving expedites the process of finding specific data as needed.
Q
A
Q
Q
Q
A
A
A
Sell Backup | Cross-Sell Message Archiver
• Improves Exchange performance
• Message offloading reduces backup window
• Fast, low-cost, email storage and retrieval
Highlights: Message Archiver
Return to Index
Why?Barracuda’s comprehensive portfolio of security & storage products not only protect your data, but also your users, servers, and other network resources to ensure that your security infrastructure can keep up with your organization’s fast-paced growth. The Barracuda Firewall is a natural starting point as an anchor for providing scalable, best-of-breed network security without the limitations of a UTM.
Highlights: Firewall• Secures network perimeter against
intrusions, malware, DoS attacks and other Advanced Persistent Threats (APTs)
• Guarantee and manage bandwidth availability
• Granular control and monitoring
Sell Backup | Cross-Sell Firewall
Return to Index
Ask:Q: Have you increased your internet infrastructure recently?
• As you increase your internet capacity, don’t forget to upgrade your Firewall to be able to take advantage of the extra bandwidth availability you now have
You protect your data in case it’s lost or destroyed - but how do you protect your data from being leaked or manipulated?
The Firewall allows you to set granular policies to control activities on social media sites and other file sharing applications.
How do you protect your users and network?
The Firewall has built-in Intrusion Detection/Prevention technology that will provide real-time protection against zero-hour threats
Q
Q
Q
A
A
A
Why?Copy allows IT admins to restore files, providing instant access to them whenever and wherever needed. What Barracuda Backup does for backend systems, data, and applications – Copy does for endpoints and user data. By syncing user data to the cloud, Copy protects the important files and folders on laptops and desktops from accidental deletion or loss.
Ask:How do your users protect the data on their laptops and desktops?
We know that Backup protects the backend systems, data, and applications while Copy protect user data on laptops and desktops by syncing to Barracuda Cloud Storage. By pairing both appliances, you get a complete data protection solution for backend and end users.
How is worker productivity affected when systems, data, or applications go down and need to be restored from backup?
Every minute your system is down or unavailable is lost productivity. The LiveBoot feature of Barracuda Backup brings the virtual machines back up in minutes. Adding Copy on top allows IT admins to instantly restore files and share with users, bridging the productivity gap during restores.
Highlights: Copy• Fast and easy user data back up to
Barracuda Cloud Storage
• Instant file access
• Easily accessible from Windows, Mac, Linux, iOS, Android, Windows Phone, and any web browser
Q
A
Q
A
Sell Backup | Cross-Sell Copy
Return to Index
Why?The Barracuda Web Filter provides extremely granular control over Web 2.0 sites and applications. Administrators can also configure the Barracuda Web Filter to archive outbound social media communications, like Facebook posts, tweets and web-based email to a message archival solution, like the Barracuda Message Archiver. These messages can be indexed and then mined for forensic analysis.
Highlights: Message Archiver• Improves Exchange performance
• Message offloading reduces backup window
• Fast, low-cost, email storage and retrieval
Sell Web Filter | Cross-Sell Message Archiver
Ask:Q: Are you required to capture and preserve social media interactions?
A: Using the Barracuda Message Archiver with the Barracuda Web Filter ensures that social media communications from corporate networks are always available for access and retrieval.
Explain:• Easily retain, search, recover, and export email and social-
media messages from anywhere.
• Monitor and archive social-network messages.
• Less possibility of leaked information that could lead to liability issues, or the damaging effects of cyber-bullying.
• Regulate Web 2.0 applications and set alerts to know when suspicious activity occurs.
Q
A
Return to Index
Why?The combined power of the Barracuda Web Filter and the next-generation Barracuda Firewall offers scalability and best-of-breed network security without the limitations of a UTM. These centrally managed solutions can provide best-in-class capabilities around application control, bandwidth management, user visibility, remote device security, policy enforcement, and more.
Highlights: Firewall• Secures network perimeter against
intrusions, malware, DoS attacks and other Advanced Persistent Threats (ADTs)
• Guarantee and manage bandwidth availability
• Granular control and monitoring
Sell Web Filter | Cross-Sell Firewall
Return to Index
Ask:Do you need to shape traffic or prioritize bandwidth?
The Barracuda Firewall can set policies differentiating between different types of application traffic to provide the optimal allocation of bandwidth availability
Do you need granular control and visibility into non-web-based applications?
• The Barracuda Firewall is a next-generation, application-aware firewall that can provide granular control and visibility into specific application traffic
Do you need to create a VPN for remote users/sites to access network resources?
The Barracuda Firewall allows administrators to create both site-to-site and client-to-site VPN connections that use industry-leading encryption standards for ultimate security
Q
Q
Q
A
A
A
Why?Having a Spam Firewall and a Message Archiver allows customers to keep the bad stuff out and the good stuff in. Many organizations save email for regulatory requirements, corporate governance or because they are part of a government body that’s required to keep public records for extended periods of time, or to lighten the load on the email server for better performance and faster backups. As a result, Administrators look for opportunities to reduce costs and improve the efficiency of their Exchange servers.Ask:
Do you currently have an email archiving system with an email retention policy?
Barracuda Message Archiver keeps email only as long as needed with customizable retention policies.
Are you frequently asked to find older emails for compliance or eDiscovery?
Barracuda Message Archiver provides fast, low-cost discovery, preservation, and retrieval.
Do you need to add additional Exchange storage sooner than planned ?
Message Archiver applies email deduplication and compression that reduces storage size .
Are you planning an email upgrade or migration anytime soon?
By offloading legacy emails to archive, Barracuda Message Archiver accelerates and reduces email upgrade and migration time.
Do your users save emails to PST files?
Barracuda Message Archiver helps consolidate user PSTs into a single searchable location.
Highlights: Message Archiver• Improves Exchange performance
• Message offloading reduces backup window
• Fast, low-cost, email storage and retrieval
Q
A
Q
Q
Q
Q
A
A
A
A
Sell Spam Firewall | Cross-Sell Message Archiver
Return to Index