cross platform mobile tv
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Cross Platform Mobile TVBob Larribeau – Principal Analyst & [email protected]
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TelecomView Telecom Industry Analysis
Broadband Wireline Access 3G and WiMAX Broadband Wireless TelcoTV wireline and Mobile TV Entertainment
Services Recent Reports
Broadband Strategies for the Mobile Market - 2006
Broadband Strategies for the Fixed Market - 2006
Investing in Mobile TV - 2007 The Battle for Broadband TV:
TelcoTV vs. Internet TV – 2007 Networking Strategies for TelcoTV Services –
2007 Opportunities in IPTV - 2007
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Agenda Cross Platform Mobile TV
Experience Delivery Reality
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Experience Integration: “Any content on any screen”
Bundling: “Not!”
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TV Experience Comfortable Social
Compelling Shared
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PC Experience
7
Handset Experience
8
Delivery Many Technology Choices
Excess 3G capacity Broadcast Satellite WiMAX is a dark horse
Tough Business Case $5 to $10 revenue per month is tough Demand is uncertain Significant technical limitations
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Mobile TV Network CostsMobile TV Five Year Network Costs
©TelecomView 2007
$0
$5
$10
$15
0 100,000 200,000 300,000 400,000
Mill
ion
s
Subscribers
Ne
two
rk C
os
tWiMAX Unicast3G HSDPA Unicast
WiMAX Multicast3G HSDPA MulticastUHF Metro
1.7 GHz Metro
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Mobile TV Strategy Start with 3G
Low cost when there is unused capacity Can support a niche market service Mobile operator provides Mobile TV service
Use Broadcast for Mass Market Service Large investment to deploy Low cost per subscriber Usually provide by third party
Use Satellite while Waiting for Broadcast Higher costs than broadcast technologies Usually provide by third party
Use WiMAX for Mass Market Service Mobile operator provides Mobile TV service
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Mobile TV Forecast
Mobile TV Subscribers by Region©TelecomView 2007
0
70
140
210
2005 2006 2007 2008 2009 2010 2011
Mill
ion
sROW
Western Europe
North America
Asia-Pacific
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Reality AT&T’s Three Screen Strategy
Mobile based on 3G technology Masters golf tournament Swampstock Advertising deal with Chase Card Services Wireless Broadband
Attblueroom.com U-verse On The Go (mobitv)
TV Homezone U-Verse
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AT&T at the MastersMobile PC TV
Previews & Recaps
Interviews
Amen Corner
Practice Range
Scorecard
Interactive
Archives
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French Open Mobile based on 3G technology Partnership with France Television Third Year Offered Distribution Outside France
Spain & Poland: Live matches – Internet, mobile, TV
Spain: Clips & Highlights – mobile, TV Belgium & Romania: Clips & Highlights – mobile
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French Open in FranceMobile PC TV
Live Matches
HD Matches
On Demand Replays
Interactive
Highlights
User Generated
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PCCW Hong Kong now TV IPTV Service
Highest IPTV penetration globally HD offered Exclusive sports and movie channels Interactive service
PCCW Mobile TV Multicast technology using Huawei technology Also running MediaFLO broadcast trial Rebroadcasts selected now TV channels Strong sports content from now TV
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PCCW Mobile PC TV
News & Entertainment Channels
13 100+
Sports 11 Series 12 Channels
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Conclusions Mobile TV Just Emerging
Lots of optimism Technology and business case issues WiMAX is a key Personalization difficult Purpose built content often required Mass market acceptance TBD “Hit” content strategies TBD
3 Screen Strategies Some content can be effectively shared Most content will need to be adapted Much pioneering work remains