cross platform games v11
TRANSCRIPT
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Cross platform
Hitting the IP homerun
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King.comSocialMobile
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Founded in 2003
130+ employees
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4
The State of the Kingdom
Over 30 MUUs (Monthly Unique Visitors)
Over 3 million DAUs
1 Billion games per month
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We do casual skill gaming!
Collect as many points as possible
A game session is between 1-5 minutes long
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Skill games model
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New production studios set up in Poland and Romania
The games are made by ~100 superstars in Stockholm
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More than 200 proprietary games in 9 languages
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How we make money
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Our cross-platform strategy
Since 2003
Since 2010
Since 2011
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Homerun = play everywhere
Since 2003
Since 2010
Since 2011
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Social
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King.com groupies
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Social is more than Facebook but…
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Social gaming is HOT!
And it’s just getting started.
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januari
januari
januari
januari
januari
febru
ari
februari
febru
ari
febru
ari mars mars mars mars april
april
april
april
april maj maj maj maj juni
junijuni
junijuli juli juli juli juli
augu
sti
augu
sti
augu
sti
augu
sti
septem
ber
septem
ber
septem
ber
septem
ber
oktober
oktober
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
From no 43 to no 5 in 6 months
DAILY FACEBOOK PLAYERS
Monthly: 18 million
@
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“Social Envelope”• Adds depth and virality
adapting it to the facebook environment
Proven Casual Game• ‘Bubble Saga’ –
proven IP on King.com played tens of millions of time
Our magic recipe
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Easy on the eyes
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Familiar gameplay
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Social hooks and friendly competition
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4.64.5
4.74.1
4.02.2
4.74.34.4
4.3
4.74.94.9
CityVilleEmpires & Allies
Texas HoldEm Poker FarmVille
The Sims SocialPioneer Trail
Gardens of TimeWords With Friends
Diamond DashBejeweled Blitz
Bubble SagaMahjong Saga
King.com
Quality is key
Top 3 King Facebook games vs. Top 10 Facebook games Facebook player score out of 5
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Mobile
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5 300 000 000
20 000 000 000
Number of mobile subscriptions
in the world
Predicted mobile ad spend in a
few years time
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88 downloaded applications
iPhone usage: 84 minutes / day.
Why mobile is so important
Source: Appsfire
10 minutes every day on games…
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Mobile Apps passed the Web this summer
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May ‘11: 500k apps in the App Store!
500k apps, of which 150k are free = you need to make something exceptional
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Stand out in the crowd
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Intuitive gameplay and controls
Everyone knows how a slingshot works
250+ million downloads
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Think IP
Source: Diggs.com
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The Oklahoma land rush
…but the mobile market is maturing
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King.com goes mobile
500 000 downloads
over 12 mio game sessions
#1 in several countries
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Cross platform?
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Cross platform?
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Show me the money!
We got more engaged users and those users also spent more money on the game
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Why did we go cross platform?
Possible to engage the user wherever they are
Build brand awareness across many platforms
Enable mobile and social revenues
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Cross platform learnings
Be open for changes.
Use your IP
Think quality
Cross promote
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© Steve Chenn/CORBIS
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