cross media optimization
DESCRIPTION
Cross media optimization for marketing from a social media perspectivesociTRANSCRIPT
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Cross-Media Optimizatio
n
presented by Lindsey Fair
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you need to stand out
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situational interest
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search is still #1
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you don’t want to be #1, you want to be all 10
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SEO = cool kid strategy
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paid
ownedearned
earned
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trending topics
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tags
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customize everything
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active vs passive
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Lastly, consider what’s holding your campaign together?
in other words, what’s your HUB?All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr