cross cultural strategy

10
5-1 The Strategy for Managing Across Cultures There are four distinct strategic predispositions toward doing things in particular way 1. Ethnocentric 2. Polycentric 3. Regiocentric 4. Geocentric

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A study of communication in cross culture

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predispositions toward doing things in a
particular way
1. Ethnocentric
2. Polycentric
3. Regiocentric
4. Geocentric
Strategic Predispositions
Ethnocentric predisposition
 
Strategic Predispositions
Polycentric predisposition
 
Strategic Predispositions
 
Geocentric predisposition A philosophy of management whereby the
 
Different Profiles
Si!plification" the process of e%hi&iting sa'e
orientation toward different cultural groups
 
Differences and Si!ilarities
Si!ilarities across cultures )ot possi&le to do &usiness sa'e way in e#ery
glo&al location Procedures and strategies that wor* well at ho'e
 
cross-cultural research
e'ployees
$u!an Resource Manage!ent