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CROSS CULTURAL COMMUNICATION IN

TODAYS BUSINESS IS ESSENTIAL

Presentation by,

YellowTeam

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Business in Todays Scenario is not a NationalMatch

but is a Olympics, where there are International Players.

Only that Individual / Company can survive which has

done its research well & developed its competitive

uniqueness.

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WHAT IS CULTURE?

The totality of socially transmitted behaviorpatterns, arts, beliefs, institutions and all otherproducts of human work and thought.

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WHAT IS CROSS CULTURAL COMMUNICATION?

Learning other culture.

Intercultural Communication is the process ofsending and receiving messages betweenpeople whose cultural background could leadthem to interpret verbal and non-verbal signsdifferently.

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WHY CROSS CULTURAL COMMUNICATION IS

ESSENTIAL??

Globalization: Cross border movement of people,goods and data brings more and more cultures intocontact with one another and increases the potential ofcross culture communication.

Business Opportunities

Job Opportunities

Improves the contribution of employees in a diverseworkforce

Sharing of views and ideas Talent improvisation

An understanding of diverse market

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Do u think just a simple gesture will affect a

business deal??????

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HAND SHAKE

Hand gestures o American - firmo German- Brusque,

repeated, firm

o French-Light, quick, notwith superiors

o British-Softo Hispanic-Moderate

Gaps, repeated

o Middle Eastern-gentle,repeated frequently

o

Asians-gentle, for some,shaking hands isunfamiliar anduncomfortable unlikeKoreans

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EYE CONTACT

In some cultures, lookingpeople in the eye is assumed toindicate honesty andstraightforwardness; in others it

is seen as challenging andrude.

"Most people in Arab cultureshare a great deal of eyecontact and may regard too littleas disrespectful.

In USA, most effective way to

connect with people is to lookthem into the eye.

In English culture, a certainamount of eye contact isrequired, but too much makesmany people uncomfortable.

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CONVERSATION STARTERS

WELCOME TOPICS TOPICS TO AVOID

Indonesia: Family,travel/touris,sports, praising the local

cuisine, future plans and

success of the group or

organization

Germany: Sports--particularly

soccer, tennis, current events,

politics, among those who

imbibe, beer is often a good

topic of conversation

Indonesia: Politics,corruption, criticism of

Indonesian ways,

commenting on Indonesian

customs that you findpeculiar, religion

Germany: World War II,

personal questions,

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WITHOUT CROSS CULTURAL COMMUNICATION?

Coca-Cola in China Ke-ke-ken-la - "bite the wax tadpole" or "female

horse stuffed with wax" depending on the dialect. 40,000 Chinese characters

"ko-kou-ko-le, which can be loosely translated as"happiness in the mouth."

Ford's Fiera doesn't do well with Spanish-

speaking Latin-Americans, since "fiera" means"ugly old woman".

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CROSS CULTURAL TRAINING

Improved comfort level

Translators , interpreters

Stereotypes eradicationDollars and Sense: Profiting from

Cultural Differences.

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THANK YOU