cross community campaigns with cq5
DESCRIPTION
Combine Social Media with Social Communities in CQ5 to open additional channels for your marketing campaigns and increase targeting accuracy, maximize conversion and drive profitability.TRANSCRIPT
Cross Community Campaigns with CQ5Lars Trieloff, Product Manager
POS
Stores
Website
Mobile
Catalog
Direct Mail
Blogs
RSS
FacebookYoutube Call Centers
TV
Radio
SEO
SEM
MySpace
Apps
Communities
SEM
POS
Stores
Website
Mobile
Catalog
Direct Mail
Blogs
RSS
FacebookYoutube Call Centers
TV
Radio
SEO
MySpace
Apps
Communities
Community Outposts
Points of Dis-Integration
! Information Architecture
! Design
! Navigation
! Messaging
Limited effectiveness
Cultural barriers
Cultural barriers
Technical obstacles
Cultural barriers
Organizational borders
Technical obstacles
Social Media Outposts
Share buttons are a distraction, not a
strategy
Alternative: planned social media outposts
Extended audience
Extended audience
Technical obstacles
Extended audience
Organizational borders
Technical obstacles
Extended audience
Organizational borders
Technical obstacles
Cultural barriers
Extended audience
Organizational borders
Technical obstacles
Cultural barriers
Extended audience
Organizational borders
Technical obstacles
Cultural barriers
Extended audience
Organizational borders
Technical obstacles
Cultural barriers
Integrated Communities
! Blogs
! Wikis
! Calendars
! Profiles
! Forums
! Moderation
Integrated Communities
! RSS Feeds
! Comments
! Ratings
! Social Admin
! SPAM Filtering
! Targeting
Social Media Outposts
! RSS Feeds
! Polling Importer
! Workflow
! Direct Publishing