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The Future of Storage Enabling Transformational Change in Cloud Computing Rob Crooke Intel Corporate Vice President & General Manager Non-Volatile Memory Solutions Group

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Page 1: Crooke CWF Keynote FINAL final platinum

The Future of Storage Enabling Transformational Change in Cloud Computing

Rob Crooke Intel Corporate Vice President & General Manager Non-Volatile Memory Solutions Group

Page 2: Crooke CWF Keynote FINAL final platinum

Legal Disclaimers

Information in this document is provided in connection with intel products. No license, express or implied, by estoppel or otherwise, to any intellectual property rights is granted by this document. Except as provided in intel's terms and conditions of sale for such products, intel assumes no liability whatsoever and intel disclaims any express or implied warranty, relating to sale and/or use of intel products including liability or warranties relating to fitness for a particular purpose, merchantability, or infringement of any patent, copyright or other intellectual property right.

A "mission critical application" is any application in which failure of the intel product could result, directly or indirectly, in personal injury or death. Should you purchase or use intel's products for any such mission critical application, you shall indemnify and hold intel and its subsidiaries, subcontractors and affiliates, and the directors, officers, and employees of each, harmless against all claims costs, damages, and expenses and reasonable attorneys' fees arising out of, directly or indirectly, any claim of product liability, personal injury, or death arising in any way out of such mission critical application, whether or not intel or its subcontractor was negligent in the design, manufacture, or warning of the intel product or any of its parts.

Intel may make changes to specifications and product descriptions at any time, without notice. Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined". Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to them. The information here is subject to change without notice. Do not finalize a design with this information.

The products described in this document may contain design defects or errors known as errata which may cause the product to deviate from published specifications. Current characterized errata are available on request.

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Legal Disclaimers Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

Intel does not control or audit the design or implementation of third party benchmark data or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmark data are reported and confirm whether the referenced benchmark data are accurate and reflect performance of systems available for purchase.

Relative performance for each benchmark is calculated by taking the actual benchmark result for the first platform tested and assigning it a value of 1.0 as a baseline. Relative performance for the remaining platforms tested was calculated by dividing the actual benchmark result for the baseline platform into each of the specific benchmark results of each of the other platforms and assigning them a relative performance number that correlates with the performance improvements reported.

SPEC, SPECint, SPECfp, SPECrate. SPECpower, and SPECjbb are trademarks of the Standard Performance Evaluation Corporation. See http://www.spec.org for more information.

Intel® Hyper-Threading Technology (Intel® HT Technology): Available on select Intel® Core™ processors. Requires an Intel® HT Technology-enabled system. Consult your PC manufacturer. Performance will vary depending on the specific hardware and software used. For more information including details on which processors support HT Technology, visit http://www.intel.com/info/hyperthreading.

Intel® Turbo Boost Technology: Requires a system with Intel® Turbo Boost Technology. Intel Turbo Boost Technology and Intel Turbo Boost Technology 2.0 are only available on select Intel® processors. Consult your system manufacturer. Performance varies depending on hardware, software, and system configuration. For more information, visit http://www.intel.com/go/turbo

Intel® products are not intended for use in medical, life-saving, life-sustaining, critical control, or safety systems, or in nuclear facility applications. All dates and products specified are for planning purposes only and are subject to change without notice.

Intel product plans in this presentation do not constitute Intel plan of record product roadmaps. Please contact your Intel representative to obtain Intel's current plan of record product roadmaps.

Copyright © 2014 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon, Atom and Intel Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

All dates and products specified are for planning purposes only and are subject to change without notice

*Other names and brands may be claimed as the property of others.

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Today’s Cloud Data Center

Page 5: Crooke CWF Keynote FINAL final platinum

Cloud Adoption is No Longer Optional…

19B connected

users by 20171

3.6B

1 Cisco Global Cloud Index 2013

2 Cisco Global Cloud Index 2013

3 Intel ECG – One Smart Network device forecast

4 Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016, Feb 2012

5 Datacenter Dynamics Powering the Datacenter 2013

7.7 zettabytes of annual data

center IP traffic2

7.7 ZB connected devices by

20163

16 EB increase in

mobile data traffic by

20184

50GW in aggregated Power Usage

by 20165

...It is a Requirement

Page 6: Crooke CWF Keynote FINAL final platinum

Cloud Driving Business Opportunities

In Public Cloud Services by 20161

$115B

1.Gartner Forecast Overview: Public Cloud Services, Worldwide 2011-2016, 4Q12 Update 2.IDC Forecasts Worldwide Public IT Cloud Services Spending

CAGR In IAAS Segment1

41% Cloud spending in

Overall IT Expenditures2

2X In Public Cloud

Spending by 20172

$107B

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Build Open

Ecosystem

Reduce Complexity

Enable Massive

Compute

Intel® Xeon®

Processors

Intel® Ethernet Adapters

Intel® Solid-State

Drives

Cloudera* Distribution for Hadoop*

* Other names and brands may be claimed as the property of others.

Data Platform: Intel Value

Page 8: Crooke CWF Keynote FINAL final platinum

Intel® SSDs Embrace Moore’s Law

Performance and Costs will Continue to Scale

12 MB First Intel® Commercial SSD

1992

2014 Intel® SSD Data Center Family

2,097,152 MB

~175,000X Growth

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Computer Architecture Optimization

1.0E+00

1.0E+01

1.0E+02

1.0E+03

1.0E+04

1.0E+00 1.0E+02 1.0E+04

Re

lati

ve

Ba

nd

wid

th I

mp

rov

em

en

t

Relative Latency Improvement

Microprocessor

Memory

Network

Storage

Source: Intel 2011 & David Patterson “Latency Lags Bandwidth” COMMUNICATIONS OF THE ACM October 2004/Vol. 47, No. 10

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Computer Architecture Optimization with NAND

1.0E+00

1.0E+01

1.0E+02

1.0E+03

1.0E+04

1.0E+00 1.0E+02 1.0E+04

Re

lati

ve

Ba

nd

wid

th I

mp

rov

em

en

t

Relative Latency Improvement

Microprocessor

Memory

Network

Storage

NAND

NAND SSD

Source: Intel 2011 & David Patterson “Latency Lags Bandwidth” COMMUNICATIONS OF THE ACM October 2004/Vol. 47, No. 10

Page 11: Crooke CWF Keynote FINAL final platinum

HDD* P3700 Series (2TB)

Drives / Units 1314 1

Random IOPS Up to 460k Up to 460k

Power Total 16,000W Total 11W

Cost $634,000 $6,000

$ / IOPS $1.38 $0.01

1 Intel® SSD DC P3700 Series with NVMe*

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

SSDs Help Cloud Performance & TCO

2.6 HDD Racks

1314 HDDs, 55 chassis =

Over 100X in Cost Savings & 1400X in Power Savings

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Optimal Performance with NVMe SSDs

6Gb SATA on Discrete Controller NVMe Standard Interface with PCIe Gen 3.0 x4

Up to 460%1 Bandwidth

Improvement

Up to 45%2

Latency Improvement

1. Intel Datasheet sustained sequential read performance 2. Measured latency performance

3. Intel Datasheet random 4kB read IOPS

Intel® SSD DC Family for SATA Intel® SSD DC Family for PCIe*

Up to 500%3

Transaction Improvement

Optimize Performance Using PCIe SSDs with NVMe* Standard Interface

OR

* Other names and brands may be claimed as the property of others.

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Oracle TimesTen In-Memory Database Restart

Oracle TimesTen database checkpoint file loaded to memory

Intel® SSD DC P3700 Series

with NVMe*

The products described in this document may vary based on design defects, numbers, or errors known as errata which may cause the product to deviate from published specifications. * Other names and brands may be claimed as the property of others.

Page 14: Crooke CWF Keynote FINAL final platinum
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“Time is Money”

Over 30 Times Faster using Intel® SSD DC P3700 Series with NVMe* Standard

31 Minutes < 1 Minute

Time to load 100GB file

* Other names and brands may be claimed as the property of others. The products described in this document may vary based on design defects, numbers, or errors known as errata which may cause the product to deviate from published specifications.

Page 16: Crooke CWF Keynote FINAL final platinum

Consistent, Native PCIe Performance

Stress-Free Protection

Intel® SSD Data Center Family for NVMe*

Data source: Intel® SSD DC P3700 Series datasheet based upon internal Intel testing.

Up to 6X throughput, 2X latency reduction vs. SATA1

Data storage with multiple checkpoints help protect data

High Endurance

Leading technology delivers optimal price performance

Broad range of capacities in a single volume

High Capacity

PCIe Performance with Industry Standard NVMe*

* Other names and brands may be claimed as the property of others.

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OVH.com

© 2014 ovh.com. All rights reserved

* source: Netcraft, january. 2014

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© 2014 ovh.com. All rights reserved

Breathtaking Growth

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© 2014 ovh.com. All rights reserved

Reactivity, Innovation, Sustainability

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Intel® SSD DC P3700 Series Current Generation of

Intel® Solid-State Drives

Optimized Performances

*Data Source: Intel® SSD DC P3700 Series datasheet based upon internal OVH.com testing

x30

© 2014 ovh.com. All rights reserved

Page 22: Crooke CWF Keynote FINAL final platinum

Cloud Optimization with PCIe* SSDs

Maximize Performance Using PCIe SSDs with Industry Standard NVMe*

1.Gartner Forecast Overview: Public Cloud Services, Worldwide 2011-2016, 4Q13 Update

-

10,000

20,000

30,000

40,000

50,000

2013 2014 2015 2016 2017

Mil

lio

ns

of

GB

Data Center Market Segment PCIe Interface by GB1

* Other names and brands may be claimed as the property of others.

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Press Agree with Intel’s strategy

”Intel is back again with another significant evolution of its solid

state storage architecture.” Anand Shimpi, June 3, 2014

“The P3700 takes the crown as the fastest SSD we've ever tested. “

Anand Shimpi, June 10, 2014

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Lead your Cloud initiatives with the Intel® SSD Data Center Family for NVMe*

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