CULTURE DRIVEN INNOVATION Goranka Horjan,

Ethographic Museum, Zagreb, CEO

INTANGIBLE CULTURE HERITAGE AS A KEY DRIVER FOR SOCIAL INNOVATION

OPEN INNOVATION MODEL FOR CULTURE

openness

participation

time constraints

visitors satisfaction edutainment

entertainment

share knowledge

space constraints

leisure industry competition

increase value

preserve patrimony

accessibility

create knowledge

social media going virtual

users

education

Participatory design Placemaking

HOW TO CONNECT ICH FOR PEOPLE’S WELL-BEING

PARKS & PICNICS

CONNECTING WITH

REAL EXPERIENCES

NGO’s FOR CULTURE

Cultural landscapes

SIsound & light & mapping =Iventure into new technologies

Social networks, CROWDSOURCING

Culture helps to sustain environment

EXPERIENCE DESIGN FOR SOCIAL INNOVATION

The Knowledge, Social and Business

dimensions of User Experience (Santoro 2012)

Social Innovations are innovations that

are not only good for society but also

enhance society’s capacity to act.

(DG Enterprise 2012, Social

Innovation competition)

The people experience is a persistent

illusion integrated in people`s mind.

The elements of awareness, aspiration

and action are blended in the unique

social innovation experience.

ICH platform is needed to enable

people to interact, co-create and

compete for the collective good.

SOME PRACTICE EXAMPLES

INTEGRATING ICH IN MUSEUM EXHIBITIONS

TOY HAS A HEART

Exhibition for family visit

SMOKE - TOBACCO STORY

Strong message –smoking is „out”

INTERACTION – UNLOCKS HEARTS OF VISITORS

SENSE OF PLACE

ICH exchange programme - MEN AND SEA

PROMOTING INTERCULTURAL

DIALOGUE

ICH FOR INCLUSION

MUSEUMS ENCOURAGE «ACTIVE»

LEARNING

VARIOUS POSSIBILITES HOW TO ATTRACT NEW AUDIENCES - GEOCACHING

CRAFTATTRACT – BACKGROUND FOR THE PROJECT

WORK COOPERATION WITH CRAFTSMEN

INTERNATIONAL ORGANISATIONS HOME AND HOBBY

WHAT DO WE NEED?

• Solutions in line with mission, vision and core values

• Fair and well-balanced involvement of different stakeholders

(their identification is a priority)

• Good investment and maintainance policy

• Simple and direct approach

• Clear benefit indicators

• Value for Money

• Efficient tools to persude authorities why to be supportive

• Support of people – involvement of communities in a quality

approach

THREATS

Mentality differences

Ignorance / Lack of knowledge

Funding, financial problems

Scepticism about benefits

Policies

Lack of human resources

Different frameworks

Bureaucracy

Interoperability within exsiting models of cultural heritage protection

Sustainability of investments into new technological solutions

Is there a solution: Good arguments are needed to motivate people if

possible supported by benefit indicators

SOME UNIQUE FEATURES PROMOTED BY THE BEST IN HERITAGE

• Res non verba!

• Profession building, by bringing heritage occupations together

• Public memory event: museums, reliable heritage industry, (public side of) conservation

• Bringing young professionals and PhD students into the focus of professionalism

• Bringing professional and civil sector together

By T. Šola, BIH director

THANK YOU FOR YOUR ATTENTION