Conversion Rate OptimisationTools and Techniques

Simon CahillCRO and Analytics Manager

@simon_cro

Conversion Rate Optimsation

An ongoing process of maximising the value of potential and existing customers

CRO Process

Tools - Analytics

Tools - Analytics

Tools - Heatmapping

Tools - Heatmapping

Tools – Testing for Non Coders

Tools – Feedback

Tools – Feedback

Feedback – Trust Pilot Case Study

Tools – Customer Research / Questionnaires

Tools – Customer Research / Questionnaires

Techniques

Techniques – A/B Testing

Tips: • A/A Test• Create very different variations• Target where possible

A/B Testing - Examples

Techniques – Customer Journey Analysis

Tips:

• Customer Journeys are not linear

• Returning customers usually convert more

• Know the key exit points and prioritise

Customer Journey Analysis – GA Data

Techniques – Copy Optimisation

Copy Optimisation - Examples

Techniques – Online Surveys and Customer Feedback

Online Surveys and Customer Feedback - Examples

Online Surveys and Customer Feedback - Examples

Techniques – User Testing

User Testing – Case Study

https://econsultancy.com/blog/64396-what-user-tests-tell-us-about-morrisons-grocery-site

Thank you!