crma online promotions presentation
DESCRIPTION
TRANSCRIPT
![Page 1: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/1.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
Online Promotions are an EXPLOSIVE Opportunity How City & Regional Magazines Can Capture This Revenue
Matt Coen | President & Co-Founder | Second Street | @mcoen
![Page 2: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/2.jpg)
@secondstreetlab
Our Partners 3,000 media companies & growing
![Page 3: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/3.jpg)
@secondstreetlab
secondstreetlab.com @secondstreetlab
How-Tos Case Studies
Playbooks
![Page 4: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/4.jpg)
@secondstreetlab summit.secondstreet.com
![Page 5: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/5.jpg)
@secondstreetlab
����������
����� �����
���������������� ��
�����
Certification
On-Demand Proven Content
![Page 6: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/6.jpg)
@secondstreetlab
secondstreetlab.com/crma
@secondstreetlab
[email protected] | 314.880.4902 | @mcoen
Matt Coen
![Page 7: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/7.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
THE MAJOR SHIFT
![Page 8: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/8.jpg)
@secondstreetlab
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Source: Borrell Associates
in Billions
Why Online Promotions?
![Page 9: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/9.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
START WITH EMAIL
![Page 10: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/10.jpg)
@secondstreetlab
Intersection of Promotions
Deals
Contests Reader’s Choice
![Page 11: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/11.jpg)
@secondstreetlab
$3MM from Email
$500,000
$2,000,000
$500,000
Contests
Deals
Newsletters & Ads
![Page 12: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/12.jpg)
@secondstreetlab
![Page 13: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/13.jpg)
@secondstreetlab
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pinterest YouTube Instagram Twitter Facebook Text Email
91% of people check their email
at least once a day
Source: eMarketer
Daily Activities of US Internet Users
![Page 14: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/14.jpg)
@secondstreetlab
0
50
100
150
200
250
300
350
400
Day 1 Day 2 Day 3 Email Sent Day 5 Day 6 Day 7
Contest Submissions by Day
70% of Submissions
The Impact of Email
![Page 15: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/15.jpg)
@secondstreetlab
Email + Promotions
Promotions Build Your Email
Database
An Engaged Database Drives
Promotions Revenue
![Page 16: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/16.jpg)
@secondstreetlab
![Page 17: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/17.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
OPPORTUNITIES FOR ONLINE PROMOTIONS
![Page 18: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/18.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
RUN SPONSORED CONTESTS 1
![Page 19: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/19.jpg)
@secondstreetlab
U-T San Diego
![Page 20: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/20.jpg)
@secondstreetlab
U-T San Diego
$30,000 in Revenue
![Page 21: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/21.jpg)
@secondstreetlab
Omaha World-Herald
![Page 22: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/22.jpg)
@secondstreetlab
Omaha World-Herald
$75,000 in Revenue
![Page 23: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/23.jpg)
@secondstreetlab
WSB-FM
![Page 24: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/24.jpg)
@secondstreetlab
$30,000 in Revenue
WSB-FM
![Page 25: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/25.jpg)
@secondstreetlab
10 Weddings Booked
WSB-FM
![Page 26: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/26.jpg)
@secondstreetlab
Wisconsin State Journal
![Page 27: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/27.jpg)
@secondstreetlab
$102,000 in Revenue
Wisconsin State Journal
![Page 28: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/28.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
PROMOTIONS
![Page 29: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/29.jpg)
@secondstreetlab
The Daily Advocate
Greenville, Ohio 7,000 Circulation
![Page 30: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/30.jpg)
@secondstreetlab
Contest Photos in Fair Magazine
![Page 31: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/31.jpg)
@secondstreetlab
$100,000 in Revenue
![Page 32: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/32.jpg)
@secondstreetlab
Sponsorship Models
Exclusive
Category-Exclusive
Multiple
![Page 33: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/33.jpg)
@secondstreetlab
Identify the Right Sponsors
Who would be a good match for the target demographic & contest theme?
Who needs a fresh idea to maintain or
increase spend?
Who do I want to grow business with?
![Page 34: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/34.jpg)
@secondstreetlab
Submission Contest Presenting Sponsorship (Limit 1)!Logo inclusion on all promotional elements for the contest!
Print Campaign including logo:!• Full-page promotional ad !• Full-page winner announcement ad!• [# of months contest is running] monthly premium full-color ads!
Digital Campaign including:!• Logo inclusion in contest header graphic!• Contest page 728×90 & 300×250 served together (100% share of voice)!• Pencil Pushdown (twice during the contest, during submission and voting periods)!• 100,000 300×250 ROS impressions!
Email Campaign including coupon or offer:!• Daily news & breaking news emails to combined database of 115,000!• Invitation email to promotional database of 80,000!• Thank you emails after registration and submission!
Email opt-in checkbox on the registration page!
Facebook Like box on the registration page!
Social Campaign including:!• Mentions on Facebook & Twitter at least once a week!• Logo inclusion on promotional Facebook cover photo, contest app index page
graphic, Like-gate image!
Investment: ($1,000/week)! $15,000!
![Page 35: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/35.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
RUN ADVERTISER CONTESTS 2
![Page 36: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/36.jpg)
@secondstreetlab
What is a Facebook Contest?
![Page 37: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/37.jpg)
@secondstreetlab
Like-Gate Must ‘Like’
Page to Enter
![Page 38: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/38.jpg)
@secondstreetlab
Visible after Page is ‘Liked’
Entry Form
![Page 39: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/39.jpg)
@secondstreetlab
Expand Reach with Social Boost
![Page 40: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/40.jpg)
@secondstreetlab
Sponsored vs. Advertiser
On Advertiser’s Page, No Mention of Media Company
On Media Company’s Page,
Sponsor in Branding
![Page 41: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/41.jpg)
@secondstreetlab
Incentivize the Like
![Page 42: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/42.jpg)
@secondstreetlab
18 Million SMB Facebook Pages
Source: Wall Street Journal, Facebook July 2013
![Page 43: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/43.jpg)
@secondstreetlab
Other:
28% Find new
customers& leads:
72%
Source: Manta
Facebook Contesting
Opportunity
SMB Social Media Goals
![Page 44: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/44.jpg)
@secondstreetlab
Quad-City Times
![Page 45: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/45.jpg)
@secondstreetlab
![Page 46: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/46.jpg)
@secondstreetlab
Identify Hot Leads
0
5
10
15
20
25
30
35
Next month Next 3 months Next 6 months
When are you considering a new vehicle purchase?
![Page 47: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/47.jpg)
@secondstreetlab
$14,000 in Revenue
Quad-City Times
![Page 48: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/48.jpg)
@secondstreetlab
Quad-City Times
![Page 49: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/49.jpg)
@secondstreetlab
Quad-City Times
$19,500 in Revenue
![Page 50: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/50.jpg)
@secondstreetlab
![Page 51: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/51.jpg)
@secondstreetlab
Quad-City Times Shared Agency-Model Package
Facebook marketing consultation Included
1 Sunday Full Page Promotional Ad $3,150
3-3 Column x 10” Promotional Print Ads $2,340
Shared email to 80K + $6,000
100k ROS impressions (728x90 promotional ad) $2,000
Total dominance contest promotion $2,000
Set up and placement on contest page $500
Total Value: $15,990
Cost to Advertiser: $1,000
![Page 52: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/52.jpg)
@secondstreetlab
![Page 53: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/53.jpg)
@secondstreetlab
Exclusive Facebook Advertiser Sweepstakes!Facebook Marketing Consultation!
Print Campaign including logo:!• ½ page promotional ad!• ½ page winner announcement ad!• Option to add print ads at a discounted rate during the promotion!
Digital Campaign including:!• 100,000 728×90 ROS impressions!• Total dominance on website homepage!
Email Campaign including logo:!• Invitation email to promotional database of 80,000!• Thank you email to all entrants with coupon or offer!
Email opt-in checkbox on the registration page!
Facebook Like box on the registration page!
Social Campaign including:!• Contest setup and placement on Facebook Page, including customized Like-
gate image, Facebook cover photo, and contest app image!• Customized thank you page with coupon or offer!• Logo inclusion on promotional Facebook cover photo, contest app index page
graphic, Like-gate image!
Investment:! $10,000 !(4 weeks)!
![Page 54: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/54.jpg)
@secondstreetlab
Shared Agency-Model Sales Package
Facebook Marketing Consultation $500
1 Full Page Promotional Ad $3,150
3 ½ Page Horizontal Print Ads 10” x 5” $2,350
Shared Email to Database of 20K $2,000
100K ROS impressions (728 x 90 Promotional Ads) $2,000
Total Dominance Contest Promotion $2,000
Contest Setup on Facebook Page $500
Total Value: $13,500
Cost: $2,000
![Page 55: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/55.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
EXPAND READER’S CHOICE 3
![Page 56: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/56.jpg)
@secondstreetlab
![Page 57: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/57.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
BUT, THERE ARE PAIN POINTS.
![Page 58: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/58.jpg)
@secondstreetlab
![Page 59: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/59.jpg)
@secondstreetlab
![Page 60: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/60.jpg)
@secondstreetlab
![Page 61: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/61.jpg)
@secondstreetlab
![Page 62: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/62.jpg)
@secondstreetlab
![Page 63: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/63.jpg)
@secondstreetlab
![Page 64: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/64.jpg)
@secondstreetlab
![Page 65: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/65.jpg)
@secondstreetlab
“We cut our set-up and administrative time in half with Voter’s Choice.
Plus, we increased our votes by 250% over last year!”
- Caroline Coursen, Moffly Media
![Page 66: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/66.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
REVENUE OPPORTUNITIES
![Page 67: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/67.jpg)
@secondstreetlab
$
Upgraded Listings
Ballot Sponsors
Print Issue Live Event
Online Ads
![Page 68: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/68.jpg)
@secondstreetlab
Special Print Issues
![Page 69: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/69.jpg)
@secondstreetlab
Live Events
![Page 70: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/70.jpg)
@secondstreetlab
Upgraded Listings
![Page 71: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/71.jpg)
@secondstreetlab
Category Sponsorships
![Page 72: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/72.jpg)
@secondstreetlab
Online Ads
![Page 73: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/73.jpg)
@secondstreetlab
Vote for Me & Thank You Ads
![Page 74: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/74.jpg)
@secondstreetlab
Best of Kent 2014
Increased Ballot
Revenue by 43%!
![Page 75: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/75.jpg)
@secondstreetlab
Overall Online Sponsorship
![Page 76: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/76.jpg)
@secondstreetlab
“Vote for Me” & “Thank You” Ads
![Page 77: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/77.jpg)
@secondstreetlab
Sold Variety of Online Ads
![Page 78: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/78.jpg)
@secondstreetlab
Gold Coast Connecticut
250% Increase in Voters from
2013
![Page 79: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/79.jpg)
@secondstreetlab
Ballot Presenting Sponsorship (Limit 1)!Logo inclusion on all promotional elements for the ballot!
Print Campaign including:!• Full-page “Vote for Me” ad!• Full-page “Thank You” ad (if applicable)!
Digital Campaign including:!• Logo inclusion in ballot header graphic!• Leaderboard ads over relevant category & sub-category!• 300×250 ad on the ballot page (100% share of voice)!• Pencil Pushdown (twice during the ballot, during nomination and voting periods)!• 100,000 300×250 ROS impressions!• Upgraded listing including logo, interactive map, link to website, & social buttons!
Email Campaign including logo and coupon or offer:!• 2 invitation emails to promotional database of 80,000!• Thank you emails after registration and voting!• Winner announcement email after voting ends!
Email opt-in checkbox on the registration page!
Social Campaign including:!• Mentions on Facebook & Twitter at least once a week!• Logo inclusion on promotional Facebook cover photo!
Mobile Campaign including:!• Text message to database of 13,000 including a mention and shortlink!• Mobile ads linking to ballot with logo!
Investment:! $20,000!
![Page 80: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/80.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
NICHE BALLOTS 4
![Page 81: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/81.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
HOLIDAY
![Page 82: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/82.jpg)
@secondstreetlab
![Page 83: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/83.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
SPORTS
![Page 84: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/84.jpg)
@secondstreetlab
![Page 85: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/85.jpg)
@secondstreetlab
![Page 86: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/86.jpg)
@secondstreetlab
![Page 87: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/87.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
COMMUNITY EVENTS
![Page 88: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/88.jpg)
@secondstreetlab
![Page 89: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/89.jpg)
@secondstreetlab
![Page 90: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/90.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
PARENTING
![Page 91: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/91.jpg)
@secondstreetlab
![Page 92: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/92.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
WEDDING
![Page 93: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/93.jpg)
@secondstreetlab
![Page 94: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/94.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
WORKPLACES
![Page 95: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/95.jpg)
@secondstreetlab
![Page 96: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/96.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
RESTAURANTS
![Page 97: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/97.jpg)
@secondstreetlab
![Page 98: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/98.jpg)
@secondstreetlab
![Page 99: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/99.jpg)
@secondstreetlab
![Page 100: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/100.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
Ballots hit on Trends
![Page 101: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/101.jpg)
@secondstreetlab
MOBILE
![Page 102: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/102.jpg)
@secondstreetlab
![Page 103: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/103.jpg)
@secondstreetlab
LOCAL
![Page 104: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/104.jpg)
@secondstreetlab
![Page 105: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/105.jpg)
@secondstreetlab
SOCIAL
![Page 106: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/106.jpg)
@secondstreetlab
![Page 107: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/107.jpg)
@secondstreetlab
![Page 108: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/108.jpg)
@secondstreetlab
![Page 109: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/109.jpg)
@secondstreetlab
CROWD SOURCING CONTENT
![Page 110: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/110.jpg)
@secondstreetlab
![Page 111: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/111.jpg)
@secondstreetlab
LISTS
![Page 112: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/112.jpg)
@secondstreetlab
![Page 113: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/113.jpg)
@secondstreetlab
![Page 114: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/114.jpg)
@secondstreetlab
![Page 115: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/115.jpg)
@secondstreetlab
![Page 116: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/116.jpg)
@secondstreetlab
![Page 117: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/117.jpg)
@secondstreetlab
![Page 118: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/118.jpg)
@secondstreetlab
SMB ADVERTISERS
![Page 119: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/119.jpg)
@secondstreetlab
![Page 120: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/120.jpg)
@secondstreetlab
User-Generated Reviews
![Page 121: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/121.jpg)
@secondstreetlab
![Page 122: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/122.jpg)
@secondstreetlab
Live events
![Page 123: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/123.jpg)
@secondstreetlab
![Page 124: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/124.jpg)
@secondstreetlab
![Page 125: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/125.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
ECOMMERCE PROMOTIONS 5
![Page 126: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/126.jpg)
@secondstreetlab
225 Best Eats
![Page 127: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/127.jpg)
@secondstreetlab
Special Reserve
![Page 128: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/128.jpg)
@secondstreetlab
UpNorthLive.com: 3 Regional Cards = $200K+
![Page 129: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/129.jpg)
@secondstreetlab
WISE-TV & WPTA-TV
$112,000 in Revenue
![Page 130: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/130.jpg)
@secondstreetlab
State College
$12,000 in Revenue
![Page 131: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/131.jpg)
@secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
PLANNING IS CRUCIAL
![Page 132: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/132.jpg)
@secondstreetlab
![Page 133: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/133.jpg)
@secondstreetlab
secondstreetlab.com/crma
![Page 134: CRMA Online Promotions Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022102823/54523192af7959863f8ba0eb/html5/thumbnails/134.jpg)
@secondstreetlab
secondstreetlab.com/crma
@secondstreetlab
[email protected] | 314.880.4902 | @mcoen
Matt Coen