crm professional services
TRANSCRIPT
CRM Professional Service
a brief look at its meaning and value today!
Brief look!
• Since historical times we see the usage of
CRM professional services, from the friendly milkman to
the hassling street vendor.
• Though the path of conduct may have changed over the
years, the goals of the CRM have not!
• Customer Relationship Management (CRM) is a
systematic formal way to make a customer’s life process
smooth and efficient
CRM Management Activities
• defining the internal standard operating
procedures
• documenting methodologies
• keeping logs of inventories
• catering to your clientele needs, to receive
an overall positive outcome.
Pros of CRM Professional Services
• Improved Customer Service
• Increased Revenues and Loyalty
• Better inter-personal communication
between firms
• Efficient and Simplified Marketing
CRM Professional Services Challenges• The clientele should be able to easily access the data at
their convenience!
• Care should be taken as to not to enter the ‘Dark Side
of CRM’
• Delivering a cross channel CRM platform
• Extending CRM service across social media, call centers,
contact center automation and real time delivery of
Location Based Services are the need of the day.
