crm - levi's

9
By- Kamal Kant Soni INMANTEC Ghaziabad Signature

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Page 1: CRM - Levi's

By- Kamal Kant Soni

INMANTECGhaziabad

Signature

Page 2: CRM - Levi's

Co. Profile

Founded in 1853 by Bavarian immigrant Levi Strauss

One of the world's largest brand-name apparel marketers with sales in more than 110 countries

Page 3: CRM - Levi's

The birth of Jeans In 1873, Levi Strauss and

Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength

The world's first jeans - Levi's® jeans - were born. Today, the Levi's® trademark is one of the most recognized in the world and is registered in more than 160 countries.

Page 4: CRM - Levi's

Levi’s Signature The Signature by Levi

Strauss & Co.™ brand was launched in 2003

The Signature by Levi Strauss & Co.™ brand includes a collection of denim and non-denim pants, shirts, skirts, and jackets for men, women, and children

Page 5: CRM - Levi's

Other Brands

Page 6: CRM - Levi's

Customer Relationship Management

Page 7: CRM - Levi's

Acquisition

Various design with many promotional offers

Ask for feedback latter/ form

Seasonal offers/ discounts

Page 8: CRM - Levi's

Retention

Feedback box

Having the Customer Database

Use to wish their existing customers on their anniversaries and birthdays.

Unique exchange facility

Page 9: CRM - Levi's

Thank You