crm and address quality. do you know how good your address data is?

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CRM and Address Quality

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Page 1: CRM and Address Quality. Do you know how good your address data is?

CRM and Address Quality

Page 2: CRM and Address Quality. Do you know how good your address data is?
Page 3: CRM and Address Quality. Do you know how good your address data is?

Do you know how good your address data is?

Page 4: CRM and Address Quality. Do you know how good your address data is?

CRM information sources

Imported from multiple sources with conflicting formats

Manually entered by rushed and pressured users

Migrated or distributed between incompatible platforms

Duplicated from multiple sources

Page 5: CRM and Address Quality. Do you know how good your address data is?

Sources of Errors

• Lack of awareness of address formats• Lack of concern and diligencePeople

• Global reach of systems• Mergers, acquisitions, combinations,

downsizingProcesses

• Global postal address variations• 248 countries, 10,000 languages, and

130 different address formatsPolicies

Page 6: CRM and Address Quality. Do you know how good your address data is?

Do you know the financial impact?

Page 7: CRM and Address Quality. Do you know how good your address data is?

The Financials of User Experience

• 4 times more likely to defect to a competitor if the problem is service-related versus price- or product-related

Customers have very high expectations of service

• Probability of sales to a repeat customer is 70%• Probability of sales to a new prospect is 5-20%

Extending the wallet share is critical

• Recurrent purchases twice as valuable as first-time purchases

Customer purchases increase along with their satisfaction

Page 8: CRM and Address Quality. Do you know how good your address data is?

E-commerce

Merchandise delivery is criticalE-commerce margins are too low to absorb the risk

Selecting the right delivery service can save millions

Bad experiences ruin customer relationships

Example

Page 9: CRM and Address Quality. Do you know how good your address data is?

4% to 15% of deliveries are lost or delayed

70% chance of customers leaving after a single missed delivery

Lost potential revenue per customer: 700% of original purchase

One negative online review: 9 to 15 lost opportunities

Page 10: CRM and Address Quality. Do you know how good your address data is?

Multi Channel Marketing

Identify target markets and ship marketing material

Incorrect addresses lead to:

Lost marketing material

Returned mail penalties

Reduced ROI

Example

Page 11: CRM and Address Quality. Do you know how good your address data is?

8,402,337 records per mailing list in California

8% lost or undelivered mail

At a 4.4% response rate, that’s 29,756 lost opportunities

$2Million lost at the average retail purchase value

Page 12: CRM and Address Quality. Do you know how good your address data is?

Contact Centers

Incorrect addresses affect all downstream functions

Average Contact Center operatorUp against a quota

Unfamiliar with local and international address formats

No initial or downstream address quality checks

Example

Page 13: CRM and Address Quality. Do you know how good your address data is?

Contact centers collect information for later applications

58% of residents experienced significant delays of service booked through contact centers

70% stated that they would recommend a company solely on the fact that an appointment was on time

$37 Billion lost annually due to time wasted waiting on service appointments

Page 14: CRM and Address Quality. Do you know how good your address data is?

The Intangibles of User Experience

• International business on a steady rise

Customers are more geographically distributed than ever before

• One dissatisfied customer can dissuade 9-15 potential customers through online reviews

Angry customers will complain online

• 55% of customers would pay extra to guarantee a better service

70% of buying experiences based on perception of service

Page 15: CRM and Address Quality. Do you know how good your address data is?

Loqate improves user experience

Address Verification

Address Powersearch

Transliteration

Page 16: CRM and Address Quality. Do you know how good your address data is?

Address Verify

Leader in global address verification:

Understand the quality and accuracy of your addresses

Normalize address input

Verify the addresses that are valid

Correct the invalid addresses

Standardize and cleanse address data to improve service and avoid costly mistakes

Page 17: CRM and Address Quality. Do you know how good your address data is?

741 Muntan View Rd Ste 4 SD 57702 USA

NEXT

741 Mountain View Road

Suite 4

Rapid City SD

57702-2539 USA

By correcting the street name, adding the city and the Postcode+4, we

guarantee proper delivery

Page 18: CRM and Address Quality. Do you know how good your address data is?

Address Powersearch

Guaranteed Instantaneous Results

Includes only validated addresses in its suggestion lists

Saves valuable time for data entry

Covers 200+ countries

Improve efficiency and customer service using our fast and accurate address auto-complete

Page 19: CRM and Address Quality. Do you know how good your address data is?

Address Powersearch

Page 20: CRM and Address Quality. Do you know how good your address data is?

Address Geocode

Provide reliable input for analytics and Big Data:Map sales territories and delivery schedules

Conduct customer research by geographic distribution

Customize offers and deal by location

We provide the most accurate result along with its degree of accuracy

Match customer addresses to geographic location for mapping and analytics purposes

Page 21: CRM and Address Quality. Do you know how good your address data is?

Better accuracy – Address Verify and Address Geocode together

Unverified address data

Bahia Blanca 4142 Villa Devoto C1419BAL ARG

Loqate Verified & Geocoded

Page 22: CRM and Address Quality. Do you know how good your address data is?

Transliteration

Phonetic conversion between Latin and 8 native alphabets

Improve service to customers internationally

Expand the borders of your business beyond North America and Western Europe

200433上海市上海市杨浦区黄兴路 1729

1729 HuangXingLuYangpuqu200433 Shanghai

Page 23: CRM and Address Quality. Do you know how good your address data is?

Benefits of Loqate

Reduce parcel delivery errorsAvoid losses and deteriorating customer relationships

Improve your knowledge of your customersProvide customized and localized service

Keep your data up to dateLoqate reference data upgraded regularly, with new data added at every release

Maintain and improve valuable relationshipsImprove user experience by avoiding common pitfalls

Page 24: CRM and Address Quality. Do you know how good your address data is?

Why Loqate?

Unsurpassed Global Coverage Breadth and depth - Reference data for 240+ countriesMultiple address and geocode data sources for many countriesTimeliness of data acquisition and refresh

Robust Parsing and ValidationCorrects misplaced data in wrong fieldsUnhindered by extraneous non address and junk data

Fast and Responsive4 major releases per yearNew data constantly acquired upon customer requestsTotal company focus on address verification

Page 25: CRM and Address Quality. Do you know how good your address data is?

1111 Bayhill Drive, San Bruno, CA 94066 USA

V44-I44-P6-100

Verification Parsing Postcode Matchscore

Honesty in Reporting

Accuracy Verification CodeNot all addresses can be validated to the same extentLoqate tells you exactly how reliable and accurate each address is

Page 26: CRM and Address Quality. Do you know how good your address data is?

loqate.com | everythinglocation.com | lqt.me

999 BAKER WAY STE 320SAN MATEO CA 94404-1566

CMDKV1061614