crm and address quality. do you know how good your address data is?
TRANSCRIPT
CRM and Address Quality
Do you know how good your address data is?
CRM information sources
Imported from multiple sources with conflicting formats
Manually entered by rushed and pressured users
Migrated or distributed between incompatible platforms
Duplicated from multiple sources
Sources of Errors
• Lack of awareness of address formats• Lack of concern and diligencePeople
• Global reach of systems• Mergers, acquisitions, combinations,
downsizingProcesses
• Global postal address variations• 248 countries, 10,000 languages, and
130 different address formatsPolicies
Do you know the financial impact?
The Financials of User Experience
• 4 times more likely to defect to a competitor if the problem is service-related versus price- or product-related
Customers have very high expectations of service
• Probability of sales to a repeat customer is 70%• Probability of sales to a new prospect is 5-20%
Extending the wallet share is critical
• Recurrent purchases twice as valuable as first-time purchases
Customer purchases increase along with their satisfaction
E-commerce
Merchandise delivery is criticalE-commerce margins are too low to absorb the risk
Selecting the right delivery service can save millions
Bad experiences ruin customer relationships
Example
4% to 15% of deliveries are lost or delayed
70% chance of customers leaving after a single missed delivery
Lost potential revenue per customer: 700% of original purchase
One negative online review: 9 to 15 lost opportunities
Multi Channel Marketing
Identify target markets and ship marketing material
Incorrect addresses lead to:
Lost marketing material
Returned mail penalties
Reduced ROI
Example
8,402,337 records per mailing list in California
8% lost or undelivered mail
At a 4.4% response rate, that’s 29,756 lost opportunities
$2Million lost at the average retail purchase value
Contact Centers
Incorrect addresses affect all downstream functions
Average Contact Center operatorUp against a quota
Unfamiliar with local and international address formats
No initial or downstream address quality checks
Example
Contact centers collect information for later applications
58% of residents experienced significant delays of service booked through contact centers
70% stated that they would recommend a company solely on the fact that an appointment was on time
$37 Billion lost annually due to time wasted waiting on service appointments
The Intangibles of User Experience
• International business on a steady rise
Customers are more geographically distributed than ever before
• One dissatisfied customer can dissuade 9-15 potential customers through online reviews
Angry customers will complain online
• 55% of customers would pay extra to guarantee a better service
70% of buying experiences based on perception of service
Loqate improves user experience
Address Verification
Address Powersearch
Transliteration
Address Verify
Leader in global address verification:
Understand the quality and accuracy of your addresses
Normalize address input
Verify the addresses that are valid
Correct the invalid addresses
Standardize and cleanse address data to improve service and avoid costly mistakes
741 Muntan View Rd Ste 4 SD 57702 USA
NEXT
741 Mountain View Road
Suite 4
Rapid City SD
57702-2539 USA
By correcting the street name, adding the city and the Postcode+4, we
guarantee proper delivery
Address Powersearch
Guaranteed Instantaneous Results
Includes only validated addresses in its suggestion lists
Saves valuable time for data entry
Covers 200+ countries
Improve efficiency and customer service using our fast and accurate address auto-complete
Address Powersearch
Address Geocode
Provide reliable input for analytics and Big Data:Map sales territories and delivery schedules
Conduct customer research by geographic distribution
Customize offers and deal by location
We provide the most accurate result along with its degree of accuracy
Match customer addresses to geographic location for mapping and analytics purposes
Better accuracy – Address Verify and Address Geocode together
Unverified address data
Bahia Blanca 4142 Villa Devoto C1419BAL ARG
Loqate Verified & Geocoded
Transliteration
Phonetic conversion between Latin and 8 native alphabets
Improve service to customers internationally
Expand the borders of your business beyond North America and Western Europe
200433上海市上海市杨浦区黄兴路 1729
1729 HuangXingLuYangpuqu200433 Shanghai
Benefits of Loqate
Reduce parcel delivery errorsAvoid losses and deteriorating customer relationships
Improve your knowledge of your customersProvide customized and localized service
Keep your data up to dateLoqate reference data upgraded regularly, with new data added at every release
Maintain and improve valuable relationshipsImprove user experience by avoiding common pitfalls
Why Loqate?
Unsurpassed Global Coverage Breadth and depth - Reference data for 240+ countriesMultiple address and geocode data sources for many countriesTimeliness of data acquisition and refresh
Robust Parsing and ValidationCorrects misplaced data in wrong fieldsUnhindered by extraneous non address and junk data
Fast and Responsive4 major releases per yearNew data constantly acquired upon customer requestsTotal company focus on address verification
1111 Bayhill Drive, San Bruno, CA 94066 USA
V44-I44-P6-100
Verification Parsing Postcode Matchscore
Honesty in Reporting
Accuracy Verification CodeNot all addresses can be validated to the same extentLoqate tells you exactly how reliable and accurate each address is
loqate.com | everythinglocation.com | lqt.me
999 BAKER WAY STE 320SAN MATEO CA 94404-1566
CMDKV1061614